22

nd
October 2014
BRIEFING: An online cycling solution for Lambeth
The Background
Cycling has exploded as a pastime, sporting activity, and practical transport option
across London over the last few years. Lambeth is no exception; the 2011 census
showed 5.7% of commuter trips in the borough were by bike the third highest in the
city. And why stop there? We all know the variety of benefits brought about by cycling.
Thats why by 2020 Lambeth is aiming for 20% of all commuter journeys to be by bike,
enjoyed by people of all ages, backgrounds and physical ability.

There are already lots of initiatives in Lambeth to promote cycling, as well as groups
and individuals who campaign, fix, design, etc. However this work is often done in
isolation, and sometimes in duplication. For cyclists themselves, navigating their way
through everything to ensure an easy and friendly cycling experience can be a
challenge.

Our answer is to create a central online location to host this information. From the pop-
up repair shops to the cycle training sessions and group cycles, the bike rental schemes
to the street parking facilities, all this information will be available in one place. In
addition there will be the ability to post cycling-related messages, map potholes, rat-
runs and provide intelligence on how cycling in the borough can be improved.

The Challenge
We need Made In Lambeths help to create a unique visual identity for cycling in
Lambeth, and an online social space with functionality for this to be really useful for all
groups and/or cyclists in the borough. Specifically, we want you to:
1. Design a Lambeth Cycling brand:
We want a brand that can be used by all groups to form a common and easily
recognisable identity for cycling in Lambeth, one that appeals to cyclists old and
new.
2. Build an online space that acts as a one-stop shop for cycling in Lambeth:
We need an easily accessible website, with consideration for the various users
who will visit it, what they will get out of it, and what information it should contain.
3. Develop new useful ways to share cycling information online
A website opens up new opportunities - a bike buddy database? A map for
potholes/dangerous junctions/missing signage/rat-runs?

Your impact
By bringing together all the good cycle-related parts of the borough together, and giving
cyclists a platform to co-ordinate their own activities, we can accelerate the role that the
bike is playing in creating a less congested, cleaner, healthier and more sociable
borough.