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GlobalizationandPlaceIdentity
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PlaceSpaceIdentity
No longer do we think of place or region
or nation as simply bounded territories
with essential external characteristics
which somehow grew out of the soil.
Rather we (or many of us) now lay stress
on understanding the identity of place as
the product of its relations with
elsewhere.
Doreen Massey, 2001
PlaceSpaceandIdentity
Really thinking spatially means
looking out beyond ourselves; a
recognition of others.
Doreen Massey, 2002
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PlaceSpaceandIdentity
Places are meeting places of different
people, different groups, different
ethnicities. In human terms they are the
entanglement, the meeting up, of different
histories many of them without previous
connection to others.
Doreen Massey,
In forthcoming GA Secondary Handbook Teaching and
Learning Geography
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Globalization
Growthtoaglobalorworldwidescale;"theglobalizationof
thecommunicationindustry
Globalizationisaprocessofinteractionandintegration
amongthepeople,companies,andgovernmentsofdifferent
nations,aprocessdrivenbyinternationaltradeand
investmentandaidedbyinformationtechnology.Thisprocess
haseffectsontheenvironment,onculture,onpolitical
systems,oneconomicdevelopmentandprosperity,andon
humanphysicalwellbeinginsocietiesaroundthewo
globalization101.org rld.
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Theincreasingpresenceof
McDonaldsrestaurants
worldwideisanexample
ofglobalization,whilethe
restaurantchain'smenu
changesinanattemptto
appealtolocalpalatesare
anexampleof
glocalization.apopular
Frenchcartoon
character.
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Glocalization
Glocalizationisatermthatwasinventedin
ordertoemphasizethattheglobalizationofa
productismorelikelytosucceedwhenthe
productorserviceisadaptedspecificallyto
eachlocalityorcultureitismarketedin.The
termcombinesthewordglobalization with
localization.
Thetermfirstappearedinthelate1980sinarticles
byJapaneseeconomistsintheHarvardBusiness
Review.AccordingtothesociologistRoland
Robertson,whoiscreditedwithpopularizing the
term,glocalizationdescribesthetemperingeffectsof
localconditionsonglobalpressures.
Ata1997conferenceon"Globalizationand
IndigenousCulture,"Robertsonsaidthat
glocalization"meansthesimultaneity theco
presence ofbothuniversalizingandparticularizing
tendencies."
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Howshouldwerespondtothechallengesthat
globalizationposestoplaceidentity?
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Globalization
Loss of authenticity
Global environmental issues
Socio-demographic change
Growing number of visitors
Increasingly diverse visitor groups
Local development
Challenges
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Thesocial
dimensionof
goodquality
publicspace
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Theeconomic
valueofgood
qualitypublic
space