Professional Documents
Culture Documents
Growth Hacking Activation Workshop
Growth Hacking Activation Workshop
Activation Workshop
Condential Information and Materials
Acquisition
source person
comes from
SEO, SEM, viral, business
development, word of
mouth
Activation
getting someone to a
must have
experience
Getting to the core
experience,sign up,
email collection
OH: Websites are so complicated
Remember rst signing up for Twitter?
We dug in and tried to
learn what the aha
moment was for a new
user and then rebuilt
our entire new user
experience to
engineer that more
quickly.
Josh Elman, Partner at GreyLock and
Early Product Lead at Twitter