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Research on: Analysis on the growth strategy of Dominos

in India






A Dissertation Proposal for


Post Graduate Diploma in Management-Executive



by

Asima Priyadarsini
1303-036



Under the guidance of


Prof. VK Gupta
Professor
IMT, Ghaziabad


IMT


Institute of Management Technology
Ghaziabad 201 001

14 July 2014


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Contents
Introduction ................................................................................................................................ 3
Scope of the project ................................................................................................................... 3
The Research problem ............................................................................................................... 4
Research Design......................................................................................................................... 5
Time Frame ................................................................................................................................ 5
References .................................................................................................................................. 6






























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Introduction
Fast food is the term given to foods that can be prepared and served quickly. While any meal
with low preparation can be considered as fast food typically fast food industry refers to the
food sold in the restaurant or store with low quality preparation and served to the customer in
a packaged form for takeout/take away. Fast food is one of the worlds largest growing
industry. It growing globally at 4.8% and in India alone it is growing at an annual growth rate
of 40%t.According to CRISILs report, Michigans world famous Dominos pizza has the
greatest market share with about 20% market share which is double than that of Mc Donald
Corp, Kentucky Fried Chicken, Subway and Pizza Hut.
According to a new research report, Indian Pizza Market Analysis by RNCOS, the Indian
fast food market has witnessed a robust growth over the past few years, which earlier
remained concentrated only in the metropolitan cities. The pizza industry is expected to
register a strong growth in the coming years in tier-II and tier-III cities. The pizza market in
India is worth, above 1500 crores, and is growing at a CAGR (consumer annual growth rate)
of 26% for the last 5 years, with Dominos alone having over 55% market share in organized
pizza market and 70% market share in pizza home delivery segment. Currently, Pizza Hut
operates in more than 100 countries; Dominos operates in more than 70 countries and Papa
Johns in 32.
Scope of the project

The project deals with the strategic analysis of Dominos supply chain system and
understanding the functioning of the system.
Problem Statement
Jubilant FoodWoorks that made India the biggest worldwide market for Dominos pizza next
to US is having 700 outlets in India and plans to have more outlets in India than any other
international market by opening tens of stores every month in India. The project deals with
understanding the Dominos supply chain system and involve the service design in attaining
this mission.
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The Research problem
The various factors that affect the growth strategy of Dominos are
1) Supply Chain Management-It is the management of the flow of the goods and includes the
movement and storage of raw materials, work-in-process inventory and finished goods from
the point of origin to the point of consumption.
2) Facilitating goods- Facilitating goods such as product or other tangible features are part of
the service. It is the material consumed by the buyer or items provided by the consumer.
Inventory management is the basic thing which needs to be taken care of while designing
facilitating goods.
3) Supporting facility-The physical resources that must be in place before a service can be
sold.
4) Explicit services- Explicit services are those services which are readily observable by the
customer senses. They contain the essential features of the service and create an impact on
the service perception of the customers.
5) Implicit services- As the name suggests, implicit services are psychological benefits which
the customer may sense and forms the basis of his or her perception of the service.








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Research Design
a) Methodology The research will be exploratory in nature. Majorly data will be
collected from secondary sources followed by its analysis.
b) Data source The research will be conducted on secondary data from various
journals, website, news article, case study and magazine (and if required from primary
data collected from interviewing the people at Dominos)
c) Data Collection Procedure Data collection will be done by the annual reports of
the company
Time Frame
S. No Project stage Target date
1 Synopsis submission 12 .07.2014
2 Reviews of project guide 2
nd
week of September 2014
3
Final Report Submission to APO after
signed by the guide
25.10.2014
4 Final Report Presentation 2
nd
week of November 2014

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References
http://www.americanbazaaronline.com/2014/05/09/india-will-soon-become-largest-overseas-
franchise-dominos-pizza/
http://articles.economictimes.indiatimes.com/2013-12-05/news/44808206_1_j-patrick-doyle-
domino-pizza-chain
http://www.ibtimes.com/indians-prefer-pizza-specifically-dominos-dpz-over-mcdonalds-mcd-
subway-everything-else-booming-fast
http://www.skymetweather.com/content/2013/10/weather-and-economy/october-is-national-
pizza-month/
http://www.thenational.ae/business/industry-insights/economics/indias-growing-appetite-for-
burgers-and-pizzas
http://www.scribd.com/doc/19018679/fast-food-industry-in-india-a-study
http://opepiimraipur.blogspot.in/2011/04/dominos-india-logistic-management.html