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DIFFERENCES IN
BUSINESS
COMMUNICATION
BETWEEN WESTERN AND
EASTERN

SSC Individual Assignment

2014/25/05

Ho Thi Thanh Van, GH12073, GMO2103



Full name: Ho Thi Thanh Van.
Student ID: GH12073.
Class: GM02103.
Subject: Business communication essentials.






Title: differences business communication
in Western and Eastern and solutions.
Contents
I. Introduction.
.2
II. Analyze
..2
1. Causing of differences business communication in Western
and Eastern...2
2. Knowing how differences business communication in Western
and Eastern
culture...
4
3. Finding consequently and
solutions..5

III. Conclude.
......6
References..
.6
I. Introduction.
Yet since the global economic boom that commenced in the mid-
1980, the information age was born and it has been a great
opportunity for business-man around the world connect together to
trade, receive and share information, technology, etc. Many
business-men have been successful and make a lot of production
with high revenue and many countries have been developing a lot
after that. For example, Vietnam has been becoming a developing
country from a poor country since enjoy ASEAN. So that, Are there
any barriers for these? And the question is yes. And the first
barrier is differences in business communication in other culture
or between Western and Eastern culture. This essay will identify
differences in business communication between Western and Eastern
culture with some main-idea:
Causing of differences business communication in
Western and Eastern.
Knowing how differences and same business
communication in Western and Eastern culture.
Finding consequently and solutions.
II. analyze
1. Causing of differences business communication in Western
and Eastern:
The appearance of earth with five continents and four oceans
made a great distance from Western and Eastern and a lot of
differences from these. These differences not only are differences
about language, way to work and behavior etc, but also these are
barriers for international business to trade from communication.
Nowadays, in the global economy boom, foreign trade is occurred
all over the world. Responding effectively to different cultures
when preparing for business communication is a key business
survival strategy in a global economy, and permeates nearly all
aspects of business afterward. And how to business communication
better in differences culture, especially between Western and
Eastern is reached and concerned more than ever. So what is
communication? And what is intimate relationship between
communication and culture?
According to the business communication essentials book
(fifth edition, page 35), Communication is the process of
DIFFERENCES IN BUSINESS COMMUNICATION BETWEEN WESTERN AND EASTERN




5
transferring information and meaning between senders and
receivers, using one or more written, oral, visual, or electronic
channels. The essence of communication is sharing providing data,
insights, and inspiration in an exchange that benefits both you
and people with whom you are communicating. And culture is
generally defined as values, beliefs, rituals, and attitudes help
by a certain group people (international business, first edition).
Business communication and culture really have an intimately
mount. Culture affects all areas of business communications,
including contract negotiations, production operations, product
sourcing, marketing campaigns and human resources decisions.
Culture affects the way people think about business in their
own society. An awareness of cultural attitudes toward business
will help you communicate efficiently and effectively when working
with people from other cultures. For example, Asian cultures,
including Japan and China, promote teamwork and cooperation in
business environments while Western businesses promote individual
action and responsibility. Understanding these values will help
you to create an effective communication strategy with partners
from these regions - Morgan Rush.
2. Knowing how differences business communication in Western
and Eastern culture.
People living in different cultures have different habits,
values and ways of expression. These differences are cultural
differences which cause problems when people communicate.
Nonetheless, even people in Eastern or Western, in business, they
always have some similarities. For example, they do not like to
express their emotion to their partner because it is supposed that
the partner will catch their weaknesses and push them at a
disadvantage and damaging. They often shake hand together and give
their business card at the first meet, etc. However, there are
many differences in business between Western and Eastern. The
following points can highlight more about such differences:
Business communication gives our many benefits such as
Business Relationships, Problem Solving, Decision Making, Work
Flow, etc. However, if we have a global reach and we dont know any
think about culture of this country, culture differences and
DIFFERENCES IN BUSINESS COMMUNICATION BETWEEN WESTERN AND EASTERN




6
communication problems can cause misunderstandings that harm our
company's bottom line. Intercultural communication is a vast
topic. Understanding or adapting to the local laws, customs,
culture of any country you visit can help you communicate better
and grow our business internationally; if not, it will be the
opposite.
In many countries in Eastern as China, Vietnam, Korean, etc,
before beginning signing the contract or doing a business,
businesses in these country often have a meal, gift-giving and
talk together. With them, it is oder to express their respect for
partner and develop partner relationships or do eat more durable.
However, in Western, these rarely happen. If before doing a
business, it is discovered that there were partners have a meal
with together, they can be sued and be in prison for this. And
they only have a meal with partner as a friend, family, and they
believe that the partner is trust, etc. Therefore, if you are in
Western, have a global reach in Eastern (or contra) and you do not
have any knowledge about taboo, culture of the country you visit,
maybe you will lost your contract and billions for this project.
Culture directly effects business communication, both verbal
and non-verbal. Our body sends non-word messages through hands,
fingers, eyes, head, face and so on. These non-word messages have
different meaning in different cultures (WordPress), such as: In
U.S.A people maintain eye contact while speaking to provide
importance. Whereas, in Indonesia, looking directly at people
considered to be disrespectful. Or Americans like to greet by firm
of handshake while Chinese do not like much touching to greet.
Rather they bow to greet people. And In Eastern, it is impolite to
whistle to get someone's attention And this is in stark contrast
as in Western, etc.
3. Finding consequently and solutions.
We can see benefits of effective business communication:
updating information, making Business Relationships, contributing
to create great trades give you a billion dollar profit, etc. the
opposite, the cause that is not understanding the culture, barrier
of language of country that we visit will make we get something is
opposite with those benefits or:
- Message not coded properly by the sender
DIFFERENCES IN BUSINESS COMMUNICATION BETWEEN WESTERN AND EASTERN




7
- The language used for the message is not appropriate
for the receiver.
- The message is not transmitted completely and
correctly.
- The message has not been received fully or correctly
by the receiver. This refers to physically reading or
listening, rather than understanding.
- The recipient not understanding the message correctly.
So that, we need solutions to overcome these differences in
business communication between Western and Eastern. According to
researchers, there are some solutions will help you very much to
overcome that:
The first, before you come to aboard to do a business, it
is necessary for you to find, understand and learn Law and
Ethics, Social Customs, some etiquettes and taboos of culture in
the country that you visit. Because, it will help you avoid
something that is complex, dangerous or influence so much to
your business.
The second adopt an audience-centered approach: An
important element of audience communication is etiquette. Long
lists of etiquette rule can be overwhelming, and you will
never able to memorize all of them. Fortunately, you can count
on three principles to get through just about any situation:
respect, courtesy, and common sense (page 38, business
communication essentials book, fifth edition). And do not be
afraid to ask questions, either. Then, you will gradually
accumulate considerable knowledge, which will help you feel
comfortable and be effective in a wide range of business
situations in different culture.
The next, simple direct natural language should be used:
plain language language that recipients can read, understand
and act upon the first time they read it
Write an essay identifying differences in business
communication between Western and Eastern culture. You are also
required to suggest possible solutions to over these differences.
III. Conclude.
Differences in business communication between Western and
Eastern culture is not big barriers to prevent our connect, share,
DIFFERENCES IN BUSINESS COMMUNICATION BETWEEN WESTERN AND EASTERN




8
trade together. It is important to understand how and what
solutions are to over these differences.
References:
Top Ten Things to Know About Chinese Communications and Culture
http://www.uschinabiz.com/TopTens/ChinaBusinessCommunication.aspx
Cultural Differences and Communication Problems With International
Business
http://smallbusiness.chron.com/cultural-differences-communication-
problems-international-business-81982.html
Culture in Business Communication
http://smallbusiness.chron.com/culture-business-communication-2922.html
Effective Communication in a Business
http://smallbusiness.chron.com/effective-communication-business-3177.html
Business communication essentials book, fifth edition.
International business Christopher J.Robertson, first edition.