Massachusetts Statewide Poll of 494 Likely Voters

in November 2014 General Election

OVERALL

Overall
494

PARTY REGISTRATION

Democrat Republican
157
72

UNWEIGHTED COUNT

Unweighted count

Favorables - Charlie Baker

Favorable

47%

22%

Unfavorable

29%

Heard of / undecided

20%

241

Female
253

18 to 29
51

30 to 44
112

45 to 59
148

60+
183

43%

40%

57%

47%

41%

51%

5%

19%

29%

28%

36%

19%

29%

34%

23%

13%

19%

16%

24%

12%

19%

22%

21%

4%

4%

4%

5%

3%

5%

12%

5%

2%

3%

0%

0%

0%

0%

0%

0%

1%

494

176

59

259

239

255

59

129

163

143

Favorable

44%

66%

12%

36%

42%

45%

56%

37%

40%

49%

Unfavorable

38%

16%

76%

45%

45%

32%

23%

41%

45%

34%

Heard of / undecided

16%

16%

9%

17%

11%

20%

17%

18%

14%

15%

2%

2%

3%

2%

1%

3%

4%

4%

1%

1%

0%

0%

1%

0%

0%

0%

1%

Total

494

176

59

259

239

255

59

129

163

143

Favorable

5%

4%

1%

6%

6%

4%

3%

5%

5%

6%

Unfavorable

4%

7%

0%

4%

6%

3%

4%

7%

4%

3%

Heard of / undecided

27%

30%

17%

27%

25%

29%

25%

25%

23%

33%

Never heard of

63%

60%

79%

62%

63%

64%

68%

63%

68%

57%

0%

3%

1%

0%

1%

0%

1%

494

176

59

259

239

255

59

129

163

143

12%

11%

10%

13%

12%

12%

17%

10%

10%

13%

Never heard of
Refused

Refused
Total
Favorable
Unfavorable

8%

5%

7%

10%

8%

8%

6%

7%

9%

8%

Heard of / undecided

21%

25%

15%

20%

19%

23%

17%

27%

14%

26%

Never heard of

59%

59%

69%

57%

62%

57%

60%

56%

67%

52%

0%

0%

0%

0%

0%

0%

1%

Total

494

176

59

259

239

255

59

129

163

143

Favorable

4%

3%

6%

4%

3%

4%

0%

6%

3%

4%

Unfavorable

7%

10%

10%

5%

6%

8%

13%

5%

9%

4%

Heard of / undecided

21%

20%

17%

22%

21%

20%

14%

25%

21%

20%

Never heard of

68%

67%

65%

69%

69%

67%

73%

64%

67%

71%

0%

2%

1%

1%

0%

1%

1%

494

176

59

259

239

255

59

129

163

143

Refused
Favorables - Scott Lively

Male
52%

Total

Favorables - Evan Falchuk

Unenrolled /
Other
265

AGE CATEGORIES

58%

Refused

Favorables - Jeff McCormick

GENDER

78%

Never heard of

Favorables - Martha Coakley

Field Dates:October 22-25, 2014

WBUR Tracking Poll

Refused
Total

Conducted for WBUR by

More information, including full question wording, available at WBUR.org

Page 1 of 25

Massachusetts Statewide Poll of 494 Likely Voters

in November 2014 General Election
OVERALL

Overall
494

AGE AND GENDER

Men age 18- Women age
49
18-49
90
109

Field Dates:October 22-25, 2014

WBUR Tracking Poll
RACE

Men age Women age

White /
50+
50+
Caucasian
151
144
426

All others
38

UNWEIGHTED COUNT

Unweighted count

Favorables - Charlie Baker

Favorable

47%

54%

49%

50%

38%

47%

45%

Unfavorable

29%

25%

23%

32%

33%

30%

25%

Heard of / undecided

20%

18%

21%

15%

26%

19%

23%

4%

3%

8%

3%

3%

4%

7%

0%

0%

1%

0%

0%

494

106

119

133

136

406

58

Favorable

44%

42%

44%

42%

47%

46%

45%

Unfavorable

38%

43%

32%

47%

31%

38%

26%

Heard of / undecided

16%

14%

18%

9%

21%

14%

20%

2%

1%

5%

2%

0%

1%

8%

0%

0%

1%

1%

0%

Total

494

106

119

133

136

406

58

Favorable

5%

4%

4%

7%

3%

6%

0%

Never heard of
Refused
Total
Favorables - Martha Coakley

Never heard of
Refused
Favorables - Jeff McCormick

Unfavorable

4%

8%

4%

3%

3%

4%

3%

Heard of / undecided

27%

23%

25%

27%

32%

27%

22%

Never heard of

63%

64%

66%

62%

62%

62%

75%

1%

1%

1%

0%

1%

0%

494

106

119

133

136

406

58

12%

13%

12%

11%

12%

13%

9%

Refused
Total
Favorables - Evan Falchuk

Favorable
Unfavorable

8%

9%

7%

7%

9%

8%

11%

Heard of / undecided

21%

17%

23%

20%

23%

21%

21%

Never heard of

59%

61%

58%

62%

56%

59%

59%

0%

0%

1%

0%

0%

Total

494

106

119

133

136

406

58

Favorable

4%

4%

5%

3%

3%

3%

5%

Refused
Favorables - Scott Lively

Unfavorable

7%

8%

9%

5%

7%

7%

13%

Heard of / undecided

21%

21%

21%

21%

19%

20%

24%

Never heard of

68%

66%

64%

71%

70%

69%

58%

1%

1%

1%

0%

1%

0%

494

106

119

133

136

406

58

Refused
Total

Conducted for WBUR by

More information, including full question wording, available at WBUR.org

Page 2 of 25

Massachusetts Statewide Poll of 494 Likely Voters

in November 2014 General Election
OVERALL

Field Dates:October 22-25, 2014

WBUR Tracking Poll

INCOME RANGES

Overall
494

Less than
$25k
33

EDUCATION LEVEL
Some
College
More than High School college, no
graduate
Advanced
$25-$75k
$75-$150k
$150k
or less
degree
(BA/BS)
degree
135
140
62
100
106
186
96

UNWEIGHTED COUNT

Unweighted count

Favorables - Charlie Baker

Favorable

47%

28%

44%

48%

57%

31%

55%

51%

44%

Unfavorable

29%

31%

33%

32%

21%

29%

24%

28%

36%

Heard of / undecided

20%

26%

19%

17%

22%

30%

14%

18%

19%

4%

15%

3%

3%

0%

9%

5%

3%

1%

0%

0%

0%

0%

0%

1%

0%

0%

494

35

138

139

66

88

142

156

103

Favorable

44%

46%

45%

47%

44%

40%

42%

43%

51%

Unfavorable

38%

33%

32%

36%

51%

36%

36%

43%

38%

Heard of / undecided

16%

15%

21%

15%

4%

21%

19%

11%

12%

2%

6%

1%

1%

1%

3%

2%

3%

0%

0%

0%

0%

0%

0%

1%

0%

0%

Total

494

35

138

139

66

88

142

156

103

Favorable

5%

2%

4%

6%

4%

6%

2%

6%

7%

Unfavorable

4%

0%

4%

6%

3%

4%

1%

6%

5%

Heard of / undecided

27%

22%

33%

23%

29%

25%

32%

28%

20%

Never heard of

63%

76%

60%

66%

64%

65%

65%

59%

67%

0%

0%

0%

0%

0%

1%

1%

1%

494

35

138

139

66

88

142

156

103

12%

2%

15%

18%

9%

11%

11%

10%

17%

Never heard of
Refused
Total
Favorables - Martha Coakley

Never heard of
Refused
Favorables - Jeff McCormick

Refused
Total
Favorables - Evan Falchuk

Favorable
Unfavorable

8%

3%

6%

9%

8%

3%

7%

8%

14%

Heard of / undecided

21%

22%

25%

15%

22%

24%

19%

26%

13%

Never heard of

59%

73%

55%

57%

61%

62%

63%

56%

56%

0%

0%

0%

0%

0%

1%

0%

0%

Total

494

35

138

139

66

88

142

156

103

Favorable

4%

6%

3%

3%

4%

5%

3%

4%

3%

Unfavorable

7%

8%

10%

8%

6%

4%

4%

11%

10%

Heard of / undecided

21%

13%

17%

21%

30%

20%

19%

20%

24%

Never heard of

68%

73%

70%

68%

61%

71%

74%

65%

63%

0%

0%

1%

0%

0%

1%

1%

0%

494

35

138

139

66

88

142

156

103

Refused
Favorables - Scott Lively

Refused
Total

Conducted for WBUR by

More information, including full question wording, available at WBUR.org

Page 3 of 25

Massachusetts Statewide Poll of 494 Likely Voters

in November 2014 General Election
FAV BAKER

OVERALL

REGIONS
Outer
Western /
Southeast
Boston
Overall
Central MA
MA
Suburbs
494
125
64
182

Field Dates:October 22-25, 2014

WBUR Tracking Poll
FAV COAKLEY

Boston /
Inner
Suburbs
86

Total
favorable
236

Total
favorable
212

UNWEIGHTED COUNT

Unweighted count

Favorables - Charlie Baker

Favorable

47%

43%

53%

50%

45%

100%

27%

Unfavorable

29%

30%

17%

28%

37%

0%

54%

Heard of / undecided

20%

23%

13%

20%

17%

0%

15%

4%

4%

15%

2%

2%

0%

3%

0%

1%

0%

0%

0%

0%

494

119

56

184

99

233

216

Favorable

44%

44%

27%

45%

54%

25%

100%

Unfavorable

38%

39%

48%

39%

32%

64%

0%

Heard of / undecided

16%

15%

19%

14%

13%

10%

0%

2%

2%

4%

2%

1%

1%

0%

0%

1%

1%

0%

0%

0%

Total

494

119

56

184

99

233

216

Favorable

5%

2%

2%

6%

6%

6%

6%

Unfavorable

4%

3%

1%

4%

8%

3%

5%

Heard of / undecided

27%

27%

40%

25%

20%

25%

27%

Never heard of

63%

67%

54%

63%

66%

65%

62%

0%

3%

0%

1%

494

119

56

184

99

233

216

12%

9%

6%

14%

16%

15%

14%

Never heard of
Refused
Total
Favorables - Martha Coakley

Never heard of
Refused
Favorables - Jeff McCormick

Refused
Total
Favorables - Evan Falchuk

Favorable
Unfavorable

8%

3%

5%

7%

16%

9%

9%

Heard of / undecided

21%

22%

27%

18%

22%

19%

21%

Never heard of

59%

67%

61%

62%

47%

57%

57%

0%

1%

0%

0%

0%

0%

Total

494

119

56

184

99

233

216

Favorable

4%

6%

3%

2%

4%

5%

4%

Unfavorable

7%

6%

9%

5%

12%

6%

8%

Heard of / undecided

21%

20%

27%

24%

12%

20%

20%

Never heard of

68%

68%

59%

68%

72%

69%

67%

0%

1%

1%

0%

1%

494

119

56

184

99

233

216

Refused
Favorables - Scott Lively

Refused
Total

Conducted for WBUR by

More information, including full question wording, available at WBUR.org

Page 4 of 25

Massachusetts Statewide Poll of 494 Likely Voters

in November 2014 General Election
OVERALL

GOV HORSERACE WITH LEANERS

Overall
494

Martha
Coakley
198

Charlie
Independent
Baker
candidate Undecided
214
35
45

UNWEIGHTED COUNT

Unweighted count

Favorables - Charlie Baker

Favorable

47%

17%

84%

29%

Unfavorable

29%

58%

3%

31%

9%

Heard of / undecided

20%

21%

10%

30%

57%

4%

4%

2%

10%

6%

0%

0%

0%

2%

494

206

211

35

40

Favorable

44%

86%

12%

13%

24%

Unfavorable

38%

4%

72%

54%

23%

Heard of / undecided

16%

9%

15%

24%

47%

2%

2%

1%

9%

4%

0%

0%

2%

Total

494

206

211

35

40

Favorable

5%

4%

3%

21%

4%

Never heard of
Refused
Total
Favorables - Martha Coakley

Never heard of
Refused
Favorables - Jeff McCormick

Unfavorable

4%

5%

4%

4%

3%

27%

27%

24%

39%

29%

Never heard of

63%

63%

69%

35%

62%

0%

2%

494

206

211

35

40

12%

10%

11%

31%

9%

Total
Favorables - Evan Falchuk

Favorable
Unfavorable

8%

9%

9%

0%

3%

Heard of / undecided

21%

23%

17%

30%

26%

Never heard of

59%

58%

63%

38%

60%

0%

0%

0%

2%

Total

494

206

211

35

40

Favorable

4%

4%

3%

8%

0%

Refused
Favorables - Scott Lively

26%

Heard of / undecided
Refused

Unfavorable

7%

9%

5%

6%

10%

Heard of / undecided

21%

18%

22%

25%

23%

Never heard of

68%

69%

69%

60%

65%

0%

1%

0%

2%

494

206

211

35

40

Refused
Total

Field Dates:October 22-25, 2014

WBUR Tracking Poll

Conducted for WBUR by

More information, including full question wording, available at WBUR.org

Page 5 of 25

Massachusetts Statewide Poll of 494 Likely Voters

in November 2014 General Election
OVERALL

Overall
494

PARTY REGISTRATION

Democrat Republican
157
72

18 to 29
51

30 to 44
112

45 to 59
148

28%

38%

43%

48%

34%

36%

47%

84%

49%

48%

34%

38%

47%

45%

32%

2%

4%

3%

4%

3%

2%

4%

5%

1%

1%

1%

1%

1%

1%

1%

0%

1%

2%

2%

0%

2%

1%

2%

0%

4%

1%

1%

1%

2%

0%

1%

1%

2%

4%

0%

1%

1%

1%

0%

0%

0%

1%

1%

2%

1%

0%

3%

2%

1%

0%

0%

2%

4%

... Democrat Martha Coakley,

Republican Charlie Baker,
independent Evan Falchuk,
independent Jeff McCormick, and
independent Scott Lively for
whom would you vote?

Martha Coakley

40%

70%

6%

Charlie Baker

41%

14%

Evan Falchuk

4%

4%

Jeff McCormick

1%

Scott Lively
Another candidate

Even though you say you are

undecided -- which way are you
leaning as of today....

Male

60+
183

Don't Know

9%

7%

7%

12%

6%

13%

7%

11%

11%

8%

Total

494

176

59

259

239

255

59

129

163

143

Martha Coakley

15%

28%

0%

12%

11%

17%

0%

11%

19%

20%

Charlie Baker

20%

8%

35%

23%

15%

23%

40%

25%

25%

0%

Evan Falchuk

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

Jeff McCormick

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

Scott Lively

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

Another candidate

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

Wouldn't vote

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

Refused

2%

0%

0%

3%

7%

0%

0%

0%

0%

9%

63%

65%

65%

61%

67%

61%

60%

65%

57%

70%

Don't Know
Total
GOVERNOR HORSERACE
WITH LEANERS

Unenrolled /
Other
265

AGE CATEGORIES

Female
253

Unweighted count

Refused

GENDER

241

UNWEIGHTED COUNT

Wouldn't vote

Field Dates:October 22-25, 2014

WBUR Tracking Poll

47

12

31

14

33

14

18

11

Martha Coakley

42%

71%

6%

30%

38%

45%

48%

36%

38%

49%

Charlie Baker

43%

14%

86%

52%

49%

37%

40%

50%

47%

32%

Evan Falchuk

4%

4%

2%

4%

3%

4%

3%

2%

4%

5%

Jeff McCormick

1%

1%

1%

1%

1%

1%

1%

1%

0%

1%

Scott Lively

2%

2%

0%

2%

1%

2%

0%

4%

1%

1%

Another candidate

1%

2%

0%

1%

1%

2%

4%

0%

1%

1%

1%

0%

0%

0%

1%

1%

Don't Know / Refused

8%

5%

4%

11%

7%

9%

4%

7%

8%

11%

Total

494

176

59

259

239

255

59

129

163

143

Wouldn't vote

Conducted for WBUR by

More information, including full question wording, available at WBUR.org

Page 6 of 25

Massachusetts Statewide Poll of 494 Likely Voters

in November 2014 General Election
OVERALL

Overall
494

AGE AND GENDER

Men age 18- Women age
49
18-49
90
109

Field Dates:October 22-25, 2014

WBUR Tracking Poll
RACE

Men age Women age

White /
50+
50+
Caucasian
151
144
426

All others
38

UNWEIGHTED COUNT

Unweighted count

... Democrat Martha Coakley,

Republican Charlie Baker,
independent Evan Falchuk,
independent Jeff McCormick, and
independent Scott Lively for
whom would you vote?

Martha Coakley

40%

36%

39%

39%

46%

42%

49%

Charlie Baker

41%

54%

37%

44%

31%

39%

38%

Evan Falchuk

4%

2%

4%

4%

5%

3%

4%

Jeff McCormick

1%

1%

1%

1%

1%

0%

Scott Lively

2%

1%

3%

1%

1%

2%

0%

Another candidate

1%

0%

2%

1%

1%

1%

4%

0%

0%

1%

1%

0%

2%

1%

0%

3%

3%

2%

0%
5%

Wouldn't vote
Refused

Even though you say you are

undecided -- which way are you
leaning as of today....

Don't Know

9%

5%

15%

7%

11%

10%

Total

494

106

119

133

136

406

58

Martha Coakley

15%

0%

8%

17%

27%

13%

49%

Charlie Baker

20%

38%

25%

0%

20%

19%

0%

Evan Falchuk

0%

0%

0%

0%

0%

0%

0%

Jeff McCormick

0%

0%

0%

0%

0%

0%

0%

Scott Lively

0%

0%

0%

0%

0%

0%

0%

Another candidate

0%

0%

0%

0%

0%

0%

0%

Wouldn't vote

0%

0%

0%

0%

0%

0%

0%

Refused

2%

0%

0%

12%

0%

3%

0%

63%

62%

67%

71%

53%

65%

51%

Don't Know
Total
GOVERNOR HORSERACE
WITH LEANERS

47

18

15

41

Martha Coakley

42%

36%

40%

40%

49%

43%

52%

Charlie Baker

43%

56%

40%

44%

33%

41%

38%

Evan Falchuk

4%

2%

4%

4%

5%

3%

4%

Jeff McCormick

1%

1%

1%

1%

1%

0%

Scott Lively

2%

1%

3%

1%

1%

2%

0%

Another candidate

1%

0%

2%

1%

1%

1%

4%

0%

0%

1%

1%

0%

Don't Know / Refused

8%

4%

10%

9%

9%

8%

3%

Total

494

106

119

133

136

406

58

Wouldn't vote

Conducted for WBUR by

More information, including full question wording, available at WBUR.org

Page 7 of 25

Massachusetts Statewide Poll of 494 Likely Voters

in November 2014 General Election
OVERALL

Field Dates:October 22-25, 2014

WBUR Tracking Poll

INCOME RANGES

Overall
494

Less than
$25k
33

EDUCATION LEVEL
Some
College
More than High School college, no
graduate
Advanced
$25-$75k
$75-$150k
$150k
or less
degree
(BA/BS)
degree
135
140
62
100
106
186
96

UNWEIGHTED COUNT

Unweighted count

... Democrat Martha Coakley,

Republican Charlie Baker,
independent Evan Falchuk,
independent Jeff McCormick, and
independent Scott Lively for
whom would you vote?

Martha Coakley

40%

56%

44%

39%

39%

44%

37%

38%

47%

Charlie Baker

41%

20%

36%

43%

51%

30%

47%

43%

36%

Evan Falchuk

4%

2%

8%

3%

1%

3%

5%

4%

3%

Jeff McCormick

1%

0%

2%

1%

0%

3%

1%

0%

0%

Scott Lively

2%

0%

2%

1%

0%

7%

0%

1%

1%

Another candidate

1%

7%

1%

0%

2%

2%

1%

1%

0%

0%

1%

0%

0%

1%

0%

1%

2%

3%

0%

3%

3%

2%

1%

4%

0%

Don't Know

9%

12%

8%

11%

4%

12%

7%

9%

12%

Total

494

35

138

139

66

88

142

156

103

Martha Coakley

15%

0%

0%

17%

0%

10%

0%

27%

18%

Charlie Baker

20%

0%

0%

43%

24%

16%

25%

22%

18%

Evan Falchuk

0%

0%

0%

0%

0%

0%

0%

0%

0%

Jeff McCormick

0%

0%

0%

0%

0%

0%

0%

0%

0%

Scott Lively

0%

0%

0%

0%

0%

0%

0%

0%

0%

Another candidate

0%

0%

0%

0%

0%

0%

0%

0%

0%

Wouldn't vote

0%

0%

0%

0%

0%

0%

0%

0%

0%

Refused

2%

0%

0%

7%

0%

0%

0%

7%

0%

63%

100%

100%

32%

76%

74%

75%

43%

64%

Wouldn't vote
Refused

Even though you say you are

undecided -- which way are you
leaning as of today....

Don't Know
Total
GOVERNOR HORSERACE
WITH LEANERS

47

10

15

10

10

14

12

Martha Coakley

42%

56%

44%

41%

39%

45%

37%

41%

49%

Charlie Baker

43%

20%

36%

47%

52%

32%

49%

46%

38%

Evan Falchuk

4%

2%

8%

3%

1%

3%

5%

4%

3%

Jeff McCormick

1%

0%

2%

1%

0%

3%

1%

0%

0%

Scott Lively

2%

0%

2%

1%

0%

7%

0%

1%

1%

Another candidate

1%

7%

1%

0%

2%

2%

1%

1%

0%

0%

1%

0%

0%

1%

0%

1%

Don't Know / Refused

8%

15%

8%

7%

6%

10%

7%

8%

7%

Total

494

35

138

139

66

88

142

156

103

Wouldn't vote

Conducted for WBUR by

More information, including full question wording, available at WBUR.org

Page 8 of 25

Massachusetts Statewide Poll of 494 Likely Voters

in November 2014 General Election
FAV BAKER

OVERALL

REGIONS
Outer
Western /
Southeast
Boston
Overall
Central MA
MA
Suburbs
494
125
64
182

Field Dates:October 22-25, 2014

WBUR Tracking Poll
FAV COAKLEY

Boston /
Inner
Suburbs
86

Total
favorable
236

Total
favorable
212

UNWEIGHTED COUNT

Unweighted count

... Democrat Martha Coakley,

Republican Charlie Baker,
independent Evan Falchuk,
independent Jeff McCormick, and
independent Scott Lively for
whom would you vote?

Martha Coakley

40%

48%

31%

36%

48%

13%

80%

Charlie Baker

41%

34%

46%

45%

39%

75%

12%

Evan Falchuk

4%

5%

2%

4%

2%

3%

2%

Jeff McCormick

1%

1%

2%

1%

0%

Scott Lively

2%

2%

4%

0%

1%

1%

0%

Another candidate

1%

0%

2%

2%

0%

0%

0%

2%

0%

1%

0%

0%

2%

1%

3%

2%

2%

1%

1%

Wouldn't vote
Refused

Even though you say you are

undecided -- which way are you
leaning as of today....

Don't Know

9%

9%

11%

11%

4%

6%

6%

Total

494

119

56

184

99

233

216

Martha Coakley

15%

0%

11%

17%

68%

28%

38%

Charlie Baker

20%

33%

10%

20%

0%

16%

0%

Evan Falchuk

0%

0%

0%

0%

0%

0%

0%

Jeff McCormick

0%

0%

0%

0%

0%

0%

0%

Scott Lively

0%

0%

0%

0%

0%

0%

0%

Another candidate

0%

0%

0%

0%

0%

0%

0%

Wouldn't vote

0%

0%

0%

0%

0%

0%

0%

Refused

2%

5%

9%

0%

0%

4%

4%

63%

62%

70%

63%

32%

52%

58%

Don't Know
Total
GOVERNOR HORSERACE
WITH LEANERS

47

11

21

13

12

Martha Coakley

42%

48%

32%

37%

51%

15%

82%

Charlie Baker

43%

37%

47%

47%

39%

76%

12%

Evan Falchuk

4%

5%

2%

4%

2%

3%

2%

Jeff McCormick

1%

1%

2%

1%

0%

Scott Lively

2%

2%

4%

0%

1%

1%

0%

Another candidate

1%

0%

2%

2%

0%

0%

0%

2%

0%

1%

0%

0%

Don't Know / Refused

8%

7%

12%

9%

3%

4%

4%

Total

494

119

56

184

99

233

216

Wouldn't vote

Conducted for WBUR by

More information, including full question wording, available at WBUR.org

Page 9 of 25

Massachusetts Statewide Poll of 494 Likely Voters

in November 2014 General Election
OVERALL

GOV HORSERACE WITH LEANERS

Overall
494

Martha
Coakley
198

Charlie
Independent
Baker
candidate Undecided
214
35
45

UNWEIGHTED COUNT

Unweighted count

... Democrat Martha Coakley,

Republican Charlie Baker,
independent Evan Falchuk,
independent Jeff McCormick, and
independent Scott Lively for
whom would you vote?

Martha Coakley

40%

97%

0%

0%

0%

Charlie Baker

41%

0%

96%

0%

0%

Evan Falchuk

4%

0%

0%

51%

0%

Jeff McCormick

1%

0%

0%

12%

0%

Scott Lively

2%

0%

0%

21%

0%

Another candidate

1%

0%

0%

15%

0%

0%

0%

0%

0%

2%

0%

0%

0%

23%
77%

Wouldn't vote
Refused

Even though you say you are

undecided -- which way are you
leaning as of today....

Don't Know

9%

3%

4%

0%

Total

494

206

211

35

40

Martha Coakley

15%

100%

0%

0%

0%

Charlie Baker

20%

0%

100%

0%

0%

Evan Falchuk

0%

0%

0%

0%

0%

Jeff McCormick

0%

0%

0%

0%

0%

Scott Lively

0%

0%

0%

0%

0%

Another candidate

0%

0%

0%

0%

0%

Wouldn't vote

0%

0%

0%

0%

0%

Refused

2%

0%

0%

0%

3%

63%

0%

0%

0%

97%

Don't Know
Total
GOVERNOR HORSERACE
WITH LEANERS

47

30

Martha Coakley

42%

100%

0%

0%

0%

Charlie Baker

43%

0%

100%

0%

0%

Evan Falchuk

4%

0%

0%

51%

0%

Jeff McCormick

1%

0%

0%

12%

0%

Scott Lively

2%

0%

0%

21%

0%

Another candidate

1%

0%

0%

15%

0%

0%

0%

0%

0%

Don't Know / Refused

8%

0%

0%

0%

100%

Total

494

206

211

35

40

Wouldn't vote

Field Dates:October 22-25, 2014

WBUR Tracking Poll

Conducted for WBUR by

More information, including full question wording, available at WBUR.org

Page 10 of 25

Massachusetts Statewide Poll of 494 Likely Voters

in November 2014 General Election
OVERALL

Overall
494

PARTY REGISTRATION

Democrat Republican
157
72

UNWEIGHTED COUNT

Unweighted count

If the election for U.S. Senate

were held today, and the
candidates were Democrat Ed
Markey and Republican Brian
Herr, for whom would you vote?

Ed Markey

53%

83%

20%

Brian Herr

Unenrolled /
Other
265

Male

AGE CATEGORIES

241

Female
253

18 to 29
51

30 to 44
112

45 to 59
148

60+

41%

48%

58%

60%

48%

48%

62%

183

31%

8%

68%

39%

41%

23%

34%

33%

37%

23%

1%

1%

2%

1%

1%

1%

1%

0%

2%

1%

Would not vote (not read)

1%

0%

2%

2%

1%

1%

0%

2%

1%

1%

Refused

2%

1%

1%

3%

2%

2%

1%

2%

1%

4%

11%

6%

8%

14%

7%

14%

5%

16%

11%

8%

494

176

59

259

239

255

59

129

163

143

Ed Markey

37%

45%

42%

34%

33%

39%

20%

26%

49%

40%

Brian Herr

9%

6%

29%

8%

12%

8%

56%

7%

7%

5%

Some other candidate (not read)

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

Would not vote (not read)

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

Refused

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

54%

49%

29%

58%

55%

53%

24%

67%

44%

54%

53

11

37

16

37

20

18

12

Ed Markey

57%

86%

23%

45%

51%

64%

61%

52%

53%

66%

Brian Herr

Total

Dont Know
Total
SENATE HORSERACE WITH
LEANERS

GENDER

Some other candidate (not read)

Dont Know
Even though you say you are
undecided -- which way are you
leaning as of todayDemocrat
Ed Markey or Republican Brian
Herr?

Field Dates:October 22-25, 2014

WBUR Tracking Poll

32%

9%

70%

40%

41%

24%

36%

34%

38%

24%

Another candidate

1%

1%

2%

1%

1%

1%

1%

0%

2%

1%

Wouldn't vote

1%

0%

2%

2%

1%

1%

0%

2%

1%

1%

Don't Know / Refused

8%

4%

3%

12%

6%

10%

2%

12%

6%

8%

Total

494

176

59

259

239

255

59

129

163

143

36%

37%

37%

36%

35%

38%

30%

38%

35%

40%

59%

59%

61%

58%

62%

56%

64%

57%

61%

56%

4%

4%

2%

5%

2%

6%

5%

5%

4%

3%

If the election for this [casino

Yes
repeal] measure were held today, No
would you vote yes or no? How
Don't Know / Undecided
are you leaning as of today?
Refused
Total
If the election for this [gas tax
Yes
indexing repeal] measure were
No
held today, would you vote yes or
Don't Know / Undecided
no?
Refused
Total

1%

1%

0%

1%

1%

1%

1%

0%

1%

1%

494

176

59

259

239

255

59

129

163

143

41%

33%

51%

45%

44%

39%

49%

44%

42%

35%

48%

56%

36%

45%

48%

48%

41%

43%

46%

57%

10%

11%

12%

9%

7%

13%

8%

13%

11%

8%

0%

0%

1%

1%

0%

1%

0%

1%

0%

494

176

59

259

239

255

59

129

163

143

Conducted for WBUR by

More information, including full question wording, available at WBUR.org

Page 11 of 25

Massachusetts Statewide Poll of 494 Likely Voters

in November 2014 General Election
OVERALL

Overall
494

AGE AND GENDER

Men age 18- Women age
49
18-49
90
109

Field Dates:October 22-25, 2014

WBUR Tracking Poll
RACE

Men age Women age

White /
50+
50+
Caucasian
151
144
426

All others
38

UNWEIGHTED COUNT

Unweighted count

If the election for U.S. Senate

were held today, and the
candidates were Democrat Ed
Markey and Republican Brian
Herr, for whom would you vote?

Ed Markey

53%

47%

51%

49%

64%

55%

57%

Brian Herr

31%

44%

26%

38%

20%

29%

37%

Some other candidate (not read)

1%

0%

2%

2%

1%

1%

0%

Would not vote (not read)

1%

1%

2%

1%

1%

1%

3%

Refused

2%

1%

2%

4%

2%

2%

0%

11%

8%

18%

6%

12%

11%

3%

494

106

119

133

136

406

58

Ed Markey

37%

53%

20%

11%

64%

40%

0%

Brian Herr

9%

8%

11%

16%

4%

6%

0%

Some other candidate (not read)

0%

0%

0%

0%

0%

0%

0%

Would not vote (not read)

0%

0%

0%

0%

0%

0%

0%

Refused

0%

0%

0%

0%

0%

0%

0%

54%

39%

69%

72%

32%

54%

100%

53

21

16

46

Ed Markey

57%

51%

54%

50%

72%

60%

57%

Brian Herr

Dont Know
Total
Even though you say you are
undecided -- which way are you
leaning as of todayDemocrat
Ed Markey or Republican Brian
Herr?

Dont Know
Total
SENATE HORSERACE WITH
LEANERS

32%

44%

28%

39%

21%

30%

37%

Another candidate

1%

0%

2%

2%

1%

1%

0%

Wouldn't vote

1%

1%

2%

1%

1%

1%

3%

Don't Know / Refused

8%

4%

14%

8%

6%

8%

3%

Total

494

106

119

133

136

406

58

36%

34%

41%

36%

35%

39%

24%

59%

64%

51%

61%

60%

56%

76%

4%

2%

9%

2%

4%

5%

0%
0%

If the election for this [casino

Yes
repeal] measure were held today, No
would you vote yes or no? How
Don't Know / Undecided
are you leaning as of today?
Refused
Total
If the election for this [gas tax
Yes
indexing repeal] measure were
No
held today, would you vote yes or
Don't Know / Undecided
no?
Refused
Total

1%

1%

0%

1%

1%

1%

494

106

119

133

136

406

58

41%

49%

39%

40%

38%

40%

46%

48%

43%

42%

52%

53%

48%

52%

10%

7%

19%

8%

8%

12%

2%

1%

0%

1%

0%

0%

494

106

119

133

136

406

58

Conducted for WBUR by

More information, including full question wording, available at WBUR.org

Page 12 of 25

Massachusetts Statewide Poll of 494 Likely Voters

in November 2014 General Election
OVERALL

Field Dates:October 22-25, 2014

WBUR Tracking Poll

INCOME RANGES

Overall
494

Less than
$25k
33

EDUCATION LEVEL
Some
College
More than High School college, no
graduate
Advanced
$25-$75k
$75-$150k
$150k
or less
degree
(BA/BS)
degree
135
140
62
100
106
186
96

UNWEIGHTED COUNT

Unweighted count

If the election for U.S. Senate

were held today, and the
candidates were Democrat Ed
Markey and Republican Brian
Herr, for whom would you vote?

Ed Markey

53%

67%

49%

61%

48%

57%

49%

52%

58%

Brian Herr

31%

18%

34%

29%

40%

25%

41%

29%

27%

Some other candidate (not read)

1%

1%

1%

0%

0%

1%

1%

2%

1%

Would not vote (not read)

1%

0%

0%

1%

4%

0%

0%

3%

2%

Refused

2%

2%

2%

2%

3%

4%

1%

3%

0%

11%

13%

15%

7%

5%

13%

8%

12%

12%

494

35

138

139

66

88

142

156

103

Ed Markey

37%

71%

40%

52%

0%

15%

62%

32%

44%

Brian Herr

9%

0%

6%

7%

19%

26%

0%

11%

0%

Some other candidate (not read)

0%

0%

0%

0%

0%

0%

0%

0%

0%

Would not vote (not read)

0%

0%

0%

0%

0%

0%

0%

0%

0%

Refused

0%

0%

0%

0%

0%

0%

0%

0%

0%

54%

29%

54%

40%

81%

60%

38%

57%

56%

53

20

11

11

18

12

Ed Markey

57%

76%

54%

65%

48%

59%

54%

56%

64%

Brian Herr

Dont Know
Total
Even though you say you are
undecided -- which way are you
leaning as of todayDemocrat
Ed Markey or Republican Brian
Herr?

Dont Know
Total
SENATE HORSERACE WITH
LEANERS

32%

18%

35%

30%

41%

28%

41%

31%

27%

Another candidate

1%

1%

1%

0%

0%

1%

1%

2%

1%

Wouldn't vote

1%

0%

0%

1%

4%

0%

0%

3%

2%

Don't Know / Refused

8%

5%

10%

5%

8%

12%

4%

10%

7%

Total

494

35

138

139

66

88

142

156

103

36%

30%

37%

33%

36%

32%

32%

38%

44%

59%

66%

56%

65%

55%

62%

64%

58%

48%

4%

4%

5%

2%

6%

5%

3%

3%

8%

If the election for this [casino

Yes
repeal] measure were held today, No
would you vote yes or no? How
Don't Know / Undecided
are you leaning as of today?
Refused
Total
If the election for this [gas tax
Yes
indexing repeal] measure were
No
held today, would you vote yes or
Don't Know / Undecided
no?
Refused
Total

1%

0%

1%

0%

3%

0%

1%

1%

0%

494

35

138

139

66

88

142

156

103

41%

30%

46%

45%

37%

34%

50%

38%

41%

48%

63%

41%

47%

47%

52%

44%

49%

48%

10%

7%

13%

8%

13%

13%

6%

12%

11%

0%

0%

0%

3%

0%

0%

1%

0%

494

35

138

139

66

88

142

156

103

Conducted for WBUR by

More information, including full question wording, available at WBUR.org

Page 13 of 25

Massachusetts Statewide Poll of 494 Likely Voters

in November 2014 General Election
FAV BAKER

OVERALL

REGIONS
Outer
Western /
Southeast
Boston
Overall
Central MA
MA
Suburbs
494
125
64
182

Field Dates:October 22-25, 2014

WBUR Tracking Poll
FAV COAKLEY

Boston /
Inner
Suburbs
86

Total
favorable
236

Total
favorable
212

UNWEIGHTED COUNT

Unweighted count

If the election for U.S. Senate

were held today, and the
candidates were Democrat Ed
Markey and Republican Brian
Herr, for whom would you vote?

Ed Markey

53%

54%

45%

50%

60%

31%

77%

Brian Herr

31%

29%

33%

34%

30%

54%

10%

Some other candidate (not read)

1%

2%

3%

1%

0%

2%

1%

Would not vote (not read)

1%

1%

0%

1%

3%

2%

1%

Refused

2%

1%

1%

2%

3%

2%

2%

11%

13%

18%

11%

3%

9%

9%

494

119

56

184

99

233

216

Ed Markey

37%

32%

41%

38%

0%

38%

52%

Brian Herr

9%

19%

7%

6%

0%

7%

0%

Some other candidate (not read)

0%

0%

0%

0%

0%

0%

0%

Would not vote (not read)

0%

0%

0%

0%

0%

0%

0%

Refused

0%

0%

0%

0%

0%

0%

0%

54%

49%

52%

56%

100%

55%

48%

53

16

10

21

20

20

Ed Markey

57%

58%

52%

55%

60%

34%

81%

Brian Herr

Dont Know
Total
Even though you say you are
undecided -- which way are you
leaning as of todayDemocrat
Ed Markey or Republican Brian
Herr?

Dont Know
Total
SENATE HORSERACE WITH
LEANERS

32%

32%

35%

35%

30%

55%

10%

Another candidate

1%

2%

3%

1%

0%

2%

1%

Wouldn't vote

1%

1%

0%

1%

3%

2%

1%

Don't Know / Refused

8%

7%

11%

9%

7%

7%

7%

Total

494

119

56

184

99

233

216

36%

34%

42%

34%

42%

34%

39%

59%

64%

54%

60%

52%

62%

55%

4%

1%

4%

6%

6%

4%

5%

If the election for this [casino

Yes
repeal] measure were held today, No
would you vote yes or no? How
Don't Know / Undecided
are you leaning as of today?
Refused
Total
If the election for this [gas tax
Yes
indexing repeal] measure were
No
held today, would you vote yes or
Don't Know / Undecided
no?
Refused
Total

1%

1%

0%

1%

0%

1%

494

119

56

184

99

233

216

41%

41%

46%

41%

39%

51%

35%

48%

48%

46%

46%

51%

40%

55%

10%

11%

9%

12%

10%

9%

10%

0%

0%

1%

0%

494

119

56

184

99

233

216

Conducted for WBUR by

More information, including full question wording, available at WBUR.org

Page 14 of 25

Massachusetts Statewide Poll of 494 Likely Voters

in November 2014 General Election
OVERALL

GOV HORSERACE WITH LEANERS

Overall
494

Martha
Coakley
198

Charlie
Independent
Baker
candidate Undecided
214
35
45

UNWEIGHTED COUNT

Unweighted count

If the election for U.S. Senate

were held today, and the
candidates were Democrat Ed
Markey and Republican Brian
Herr, for whom would you vote?

Ed Markey

53%

84%

26%

61%

35%

Brian Herr

31%

6%

62%

27%

7%

Some other candidate (not read)

1%

1%

1%

1%

0%

Would not vote (not read)

1%

0%

3%

0%

0%

Refused

2%

2%

1%

2%

11%
47%

Dont Know

11%

7%

8%

9%

494

206

211

35

40

Ed Markey

37%

80%

24%

48%

14%

Brian Herr

9%

0%

27%

0%

3%

Some other candidate (not read)

0%

0%

0%

0%

0%

Would not vote (not read)

0%

0%

0%

0%

0%

Refused

0%

0%

0%

0%

0%

54%

20%

50%

52%

82%

53

15

16

19

Ed Markey

57%

90%

27%

66%

42%

Brian Herr

Total
Even though you say you are
undecided -- which way are you
leaning as of todayDemocrat
Ed Markey or Republican Brian
Herr?

Dont Know
Total
SENATE HORSERACE WITH
LEANERS

32%

6%

64%

27%

9%

Another candidate

1%

1%

1%

1%

0%

Wouldn't vote

1%

0%

3%

0%

0%

Don't Know / Refused

8%

3%

5%

6%

49%

Total
If the election for this [casino
Yes
repeal] measure were held today, No
would you vote yes or no? How
Don't Know / Undecided
are you leaning as of today?
Refused
Total
If the election for this [gas tax
Yes
indexing repeal] measure were
No
held today, would you vote yes or
Don't Know / Undecided
no?
Refused
Total

Field Dates:October 22-25, 2014

WBUR Tracking Poll

494

206

211

35

40

36%

39%

33%

49%

27%

59%

56%

63%

51%

56%

4%

4%

3%

0%

12%
5%

1%

1%

0%

0%

494

206

211

35

40

41%

34%

52%

48%

18%

48%

57%

40%

47%

46%

10%

9%

9%

5%

32%

0%

0%

0%

5%

494

206

211

35

40

Conducted for WBUR by

More information, including full question wording, available at WBUR.org

Page 15 of 25

Massachusetts Statewide Poll of 494 Likely Voters

in November 2014 General Election
OVERALL

UNWEIGHTED COUNT

Unweighted count

If the election for this [earned sick Yes

time] measure were held today,
No
would you vote yes or no?
Don't Know / Undecided

Male
241

Female
253

18 to 29
51

30 to 44
112

45 to 59
148

60+
183

41%

53%

57%

60%

65%

59%

58%

57%

31%

17%

48%

36%

34%

27%

25%

29%

31%

33%

11%

10%

11%

11%

9%

13%

9%

12%

11%

10%

0%

0%

0%

1%

0%

0%

0%

494

176

59

259

239

255

59

129

163

143

Charlie Baker

36%

14%

72%

43%

44%

28%

36%

43%

36%

29%

Martha Coakley

36%

59%

7%

27%

33%

39%

39%

27%

35%

44%

Jeff McCormick

1%

1%

0%

1%

2%

0%

1%

1%

Evan Falchuk

3%

3%

2%

4%

3%

4%

5%

4%

3%

3%

Scott Lively

1%

0%

0%

1%

1%

1%

0%

1%

1%

1%

All equally

7%

8%

2%

8%

5%

9%

10%

6%

8%

7%

None of them (not read)

5%

2%

9%

5%

3%

6%

6%

3%

6%

3%

11%

13%

8%

11%

11%

11%

4%

16%

10%

11%

Don't Know / Refused

Total

494

176

59

259

239

255

59

129

163

143

Charlie Baker

46%

22%

81%

55%

54%

39%

37%

52%

52%

38%

Martha Coakley

31%

53%

7%

22%

29%

33%

39%

25%

28%

37%

Jeff McCormick

1%

1%

1%

1%

2%

1%

1%

2%

1%

Evan Falchuk

2%

1%

2%

2%

2%

1%

3%

1%

2%

2%

Scott Lively

1%

0%

0%

1%

0%

1%

0%

1%

1%

All equally

4%

6%

1%

4%

2%

6%

7%

4%

4%

3%

None of them (not read)

4%

4%

3%

4%

3%

5%

8%

2%

5%

2%

11%

14%

5%

11%

8%

14%

5%

14%

7%

16%

Don't Know / Refused

Total
Candidate Characteristics: Has
the best plan to improve the
states economy

Unenrolled /
Other
265

AGE CATEGORIES

73%

Total

Candidate Characteristics: Can

manage state government most
effectively

Democrat Republican
157
72

GENDER

59%

Refused
Candidate Characteristics: Will
stand up for people like you

Overall
494

PARTY REGISTRATION

Field Dates:October 22-25, 2014

WBUR Tracking Poll

494

176

59

259

239

255

59

129

163

143

Charlie Baker

49%

25%

82%

58%

57%

42%

46%

52%

53%

44%

Martha Coakley

23%

44%

5%

13%

22%

25%

38%

16%

19%

29%

Jeff McCormick

1%

1%

0%

1%

1%

1%

1%

1%

1%

Evan Falchuk

2%

2%

2%

3%

2%

2%

3%

2%

3%

2%

Scott Lively

0%

2%

0%

0%

0%

0%

1%

0%

All equally

4%

4%

0%

5%

4%

4%

0%

4%

4%

5%

None of them (not read)

6%

8%

3%

5%

4%

7%

8%

5%

5%

6%

15%

16%

6%

15%

11%

18%

5%

19%

15%

14%

494

176

59

259

239

255

59

129

163

143

Don't Know / Refused

Total

Conducted for WBUR by

More information, including full question wording, available at WBUR.org

Page 16 of 25

Massachusetts Statewide Poll of 494 Likely Voters

in November 2014 General Election
OVERALL

UNWEIGHTED COUNT

Unweighted count

If the election for this [earned sick Yes

time] measure were held today,
No
would you vote yes or no?
Don't Know / Undecided

All others
38

63%

58%

52%

62%

59%

71%

33%

25%

35%

29%

30%

25%

11%

3%

17%

13%

9%

12%

4%

1%

0%

0%

0%

0%

494

106

119

133

136

406

58

Charlie Baker

36%

52%

32%

37%

26%

34%

35%

Martha Coakley

36%

29%

31%

37%

46%

37%

50%

Jeff McCormick

1%

0%

2%

2%

1%

0%

Evan Falchuk

3%

4%

5%

3%

3%

3%

4%

Scott Lively

1%

0%

1%

1%

1%

1%

0%

All equally

7%

6%

8%

4%

11%

7%

7%

None of them (not read)

5%

2%

9%

4%

3%

5%

0%

11%

8%

14%

13%

9%

12%

4%

494

106

119

133

136

406

58

Charlie Baker

46%

59%

40%

50%

38%

45%

37%

Martha Coakley

31%

29%

28%

29%

39%

31%

46%

Jeff McCormick

1%

2%

1%

1%

1%

1%

0%

Evan Falchuk

2%

2%

1%

2%

2%

2%

2%

Scott Lively

1%

0%

2%

0%

1%

2%

All equally

4%

0%

9%

4%

4%

4%

5%

None of them (not read)

4%

0%

8%

6%

2%

4%

4%

11%

8%

12%

8%

15%

12%

4%

494

106

119

133

136

406

58

Charlie Baker

49%

62%

41%

52%

43%

48%

48%

Martha Coakley

23%

21%

20%

23%

29%

24%

29%

Jeff McCormick

1%

2%

0%

1%

1%

0%

Evan Falchuk

2%

2%

3%

2%

2%

2%

4%

Scott Lively

0%

1%

0%

0%

0%

All equally

4%

4%

4%

3%

5%

4%

6%

None of them (not read)

6%

0%

11%

7%

4%

6%

1%

15%

10%

20%

11%

17%

15%

11%

494

106

119

133

136

406

58

Don't Know / Refused

Total

Don't Know / Refused

Total
Candidate Characteristics: Has
the best plan to improve the
states economy

Men age Women age

White /
50+
50+
Caucasian
151
144
426

31%

Total

Candidate Characteristics: Can

manage state government most
effectively

Men age 18- Women age

49
18-49
90
109

RACE

59%

Refused
Candidate Characteristics: Will
stand up for people like you

Overall
494

AGE AND GENDER

Field Dates:October 22-25, 2014

WBUR Tracking Poll

Don't Know / Refused

Total

Conducted for WBUR by

More information, including full question wording, available at WBUR.org

Page 17 of 25

Massachusetts Statewide Poll of 494 Likely Voters

in November 2014 General Election
OVERALL

UNWEIGHTED COUNT

59%

63%

69%

55%

50%

63%

58%

57%

59%

31%

23%

26%

32%

34%

32%

30%

32%

26%

11%

14%

5%

13%

15%

5%

11%

10%

15%

0%

0%

0%

1%

0%

0%

0%

494

35

138

139

66

88

142

156

103

Charlie Baker

36%

16%

32%

36%

44%

28%

43%

34%

34%

Martha Coakley

36%

44%

37%

39%

36%

37%

34%

38%

38%

Jeff McCormick

1%

0%

2%

0%

0%

2%

1%

1%

Evan Falchuk

3%

0%

5%

4%

3%

2%

2%

6%

3%

Scott Lively

1%

0%

1%

0%

0%

1%

0%

1%

0%

All equally

7%

15%

7%

10%

4%

6%

6%

9%

8%

None of them (not read)

5%

8%

4%

5%

2%

8%

5%

5%

1%

11%

18%

13%

6%

11%

17%

9%

7%

16%

Unweighted count

Total

Don't Know / Refused

Total

494

35

138

139

66

88

142

156

103

Charlie Baker

46%

26%

42%

48%

61%

31%

52%

51%

42%

Martha Coakley

31%

30%

32%

34%

30%

37%

25%

30%

37%

Jeff McCormick

1%

3%

2%

1%

0%

4%

0%

1%

0%

Evan Falchuk

2%

2%

3%

1%

0%

2%

1%

1%

3%

Scott Lively

1%

6%

0%

0%

0%

1%

1%

1%

0%

All equally

4%

11%

3%

4%

0%

5%

4%

4%

5%

None of them (not read)

4%

9%

3%

4%

2%

5%

4%

4%

2%

11%

13%

15%

7%

7%

14%

13%

7%

11%

Don't Know / Refused

Total
Candidate Characteristics: Has
the best plan to improve the
states economy

EDUCATION LEVEL
Some
College
More than High School college, no
graduate
Advanced
$25-$75k
$75-$150k
$150k
or less
degree
(BA/BS)
degree
135
140
62
100
106
186
96

Less than
$25k
33

Refused

Candidate Characteristics: Can

manage state government most
effectively

INCOME RANGES

Overall
494

If the election for this [earned sick Yes

time] measure were held today,
No
would you vote yes or no?
Don't Know / Undecided

Candidate Characteristics: Will

stand up for people like you

Field Dates:October 22-25, 2014

WBUR Tracking Poll

494

35

138

139

66

88

142

156

103

Charlie Baker

49%

35%

44%

52%

59%

35%

54%

55%

46%

Martha Coakley

23%

33%

22%

27%

20%

32%

21%

21%

23%

Jeff McCormick

1%

0%

2%

1%

0%

2%

0%

1%

0%

Evan Falchuk

2%

2%

2%

3%

1%

1%

1%

4%

3%

Scott Lively

0%

1%

0%

0%

0%

1%

0%

0%

All equally

4%

6%

5%

4%

6%

4%

3%

3%

7%

None of them (not read)

6%

7%

6%

6%

2%

11%

4%

5%

5%

15%

17%

19%

7%

12%

15%

15%

11%

16%

494

35

138

139

66

88

142

156

103

Don't Know / Refused

Total

Conducted for WBUR by

More information, including full question wording, available at WBUR.org

Page 18 of 25

Massachusetts Statewide Poll of 494 Likely Voters

in November 2014 General Election
FAV BAKER

OVERALL

UNWEIGHTED COUNT

Unweighted count

If the election for this [earned sick Yes

time] measure were held today,
No
would you vote yes or no?
Don't Know / Undecided

Total
favorable
236

Total
favorable
212

62%

49%

56%

67%

48%

75%

28%

39%

32%

24%

40%

18%

11%

10%

11%

11%

9%

12%

7%

0%

0%

0%

494

119

56

184

99

233

216

Charlie Baker

36%

35%

35%

38%

35%

65%

10%

Martha Coakley

36%

42%

23%

36%

38%

15%

68%

Jeff McCormick

1%

1%

0%

1%

2%

Evan Falchuk

3%

3%

1%

3%

5%

3%

2%

Scott Lively

1%

1%

0%

0%

2%

1%

0%

All equally

7%

5%

15%

6%

9%

6%

7%

None of them (not read)

5%

3%

6%

4%

4%

3%

3%

11%

10%

20%

12%

6%

6%

9%

494

119

56

184

99

233

216

Charlie Baker

46%

41%

45%

49%

49%

77%

17%

Martha Coakley

31%

38%

23%

26%

42%

10%

62%

Jeff McCormick

1%

1%

2%

1%

0%

1%

1%

Evan Falchuk

2%

3%

1%

1%

2%

1%

1%

Scott Lively

1%

1%

0%

1%

1%

1%

1%

All equally

4%

3%

7%

5%

1%

4%

6%

None of them (not read)

4%

4%

4%

4%

1%

1%

2%

11%

9%

19%

13%

5%

5%

11%

Don't Know / Refused

Total

Don't Know / Refused

Total
Candidate Characteristics: Has
the best plan to improve the
states economy

Boston /
Inner
Suburbs
86

31%

Total

Candidate Characteristics: Can

manage state government most
effectively

FAV COAKLEY

59%

Refused
Candidate Characteristics: Will
stand up for people like you

REGIONS
Outer
Western /
Southeast
Boston
Overall
Central MA
MA
Suburbs
494
125
64
182

Field Dates:October 22-25, 2014

WBUR Tracking Poll

494

119

56

184

99

233

216

Charlie Baker

49%

45%

49%

52%

51%

80%

24%

Martha Coakley

23%

26%

20%

22%

26%

6%

49%

Jeff McCormick

1%

0%

0%

2%

0%

1%

1%

Evan Falchuk

2%

3%

1%

1%

4%

2%

1%

Scott Lively

0%

2%

0%

0%

0%

All equally

4%

3%

0%

7%

2%

3%

6%

None of them (not read)

6%

6%

8%

5%

4%

1%

5%

15%

17%

20%

12%

13%

7%

15%

494

119

56

184

99

233

216

Don't Know / Refused

Total

Conducted for WBUR by

More information, including full question wording, available at WBUR.org

Page 19 of 25

Massachusetts Statewide Poll of 494 Likely Voters

in November 2014 General Election
OVERALL

UNWEIGHTED COUNT

Martha
Coakley
198

59%

76%

43%

61%

46%

31%

18%

46%

21%

27%

11%

6%

11%

19%

25%

0%

0%

0%

2%

494

206

211

35

40

Charlie Baker

36%

5%

75%

10%

15%

Martha Coakley

36%

76%

7%

11%

13%

Jeff McCormick

1%

0%

0%

13%

0%

Evan Falchuk

3%

1%

2%

30%

2%

Scott Lively

1%

0%

1%

5%

0%

All equally

7%

7%

5%

16%

11%

Unweighted count

Refused
Total
Candidate Characteristics: Will
stand up for people like you

None of them (not read)

5%

2%

6%

4%

14%

10%

6%

11%

45%

494

206

211

35

40

Charlie Baker

46%

10%

90%

25%

23%

Martha Coakley

31%

70%

2%

9%

8%

Jeff McCormick

1%

1%

8%

2%

Evan Falchuk

2%

0%

0%

21%

2%

Scott Lively

1%

1%

0%

0%

All equally

4%

6%

1%

7%

10%

None of them (not read)

4%

2%

3%

14%

9%

11%

10%

4%

15%

47%

Total

Don't Know / Refused

Total
Candidate Characteristics: Has
the best plan to improve the
states economy

Charlie
Independent
Baker
candidate Undecided
214
35
45

11%

Don't Know / Refused

Candidate Characteristics: Can
manage state government most
effectively

GOV HORSERACE WITH LEANERS

Overall
494

If the election for this [earned sick Yes

time] measure were held today,
No
would you vote yes or no?
Don't Know / Undecided

494

206

211

35

40

Charlie Baker

49%

19%

87%

23%

31%

Martha Coakley

23%

53%

1%

9%

4%

Jeff McCormick

1%

0%

1%

5%

2%

Evan Falchuk

2%

0%

27%

2%

Scott Lively

0%

0%

0%

All equally

4%

7%

1%

0%

5%

None of them (not read)

6%

7%

4%

10%

7%

15%

15%

5%

26%

49%

494

206

211

35

40

Don't Know / Refused

Total

Field Dates:October 22-25, 2014

WBUR Tracking Poll

Conducted for WBUR by

More information, including full question wording, available at WBUR.org

Page 20 of 25

Massachusetts Statewide Poll of 494 Likely Voters

in November 2014 General Election
OVERALL

UNWEIGHTED COUNT

Unweighted count

Candidate Characteristics: Will

Charlie Baker
stand up for womens interests as Martha Coakley
Governor
Jeff McCormick
Evan Falchuk
Scott Lively
All equally
None of them (not read)
Don't Know / Refused
Total

Overall
494

PARTY REGISTRATION

Democrat Republican
157
72

Field Dates:October 22-25, 2014

WBUR Tracking Poll

GENDER

Unenrolled /
Other
265

Male

AGE CATEGORIES

241

Female
253

18 to 29
51

30 to 44
112

45 to 59
148

60+
183

24%

12%

51%

27%

25%

23%

20%

29%

25%

21%

50%

69%

27%

42%

48%

51%

54%

43%

48%

56%

1%

1%

2%

1%

1%

1%

2%

1%

0%

1%

2%

1%

2%

2%

2%

2%

2%

1%

2%

2%

0%

0%

1%

0%

1%

0%

1%

0%

1%

10%

8%

8%

11%

12%

7%

17%

7%

13%

5%

4%

2%

3%

4%

2%

5%

3%

4%

4%

3%

10%

8%

7%

11%

9%

10%

1%

13%

8%

12%

494

176

59

259

239

255

59

129

163

143

Conducted for WBUR by

More information, including full question wording, available at WBUR.org

Page 21 of 25

Massachusetts Statewide Poll of 494 Likely Voters

in November 2014 General Election
OVERALL

UNWEIGHTED COUNT

Unweighted count

Candidate Characteristics: Will

Charlie Baker
stand up for womens interests as Martha Coakley
Governor
Jeff McCormick
Evan Falchuk
Scott Lively
All equally
None of them (not read)
Don't Know / Refused
Total

Overall
494

AGE AND GENDER

Men age 18- Women age
49
18-49
90
109

Field Dates:October 22-25, 2014

WBUR Tracking Poll
RACE

Men age Women age

White /
50+
50+
Caucasian
151
144
426

All others
38

24%

30%

24%

22%

23%

22%

30%

50%

47%

45%

49%

56%

53%

51%

1%

2%

1%

1%

1%

0%

2%

1%

1%

2%

2%

2%

4%

0%

1%

0%

1%

0%

10%

15%

9%

10%

6%

10%

10%

4%

0%

7%

4%

3%

3%

0%

10%

5%

12%

12%

9%

10%

5%

494

106

119

133

136

406

58

Conducted for WBUR by

More information, including full question wording, available at WBUR.org

Page 22 of 25

Massachusetts Statewide Poll of 494 Likely Voters

in November 2014 General Election
OVERALL

UNWEIGHTED COUNT

Unweighted count

Candidate Characteristics: Will

Charlie Baker
stand up for womens interests as Martha Coakley
Governor
Jeff McCormick
Evan Falchuk
Scott Lively
All equally
None of them (not read)
Don't Know / Refused
Total

Field Dates:October 22-25, 2014

WBUR Tracking Poll

INCOME RANGES

EDUCATION LEVEL
Some
College
More than High School college, no
graduate
Advanced
$25-$75k
$75-$150k
$150k
or less
degree
(BA/BS)
degree
135
140
62
100
106
186
96

Overall
494

Less than
$25k
33

24%

14%

20%

25%

27%

21%

25%

27%

22%

50%

51%

53%

53%

56%

45%

46%

48%

62%

1%

0%

3%

0%

1%

4%

1%

0%

2%

0%

2%

2%

0%

1%

1%

2%

3%

0%

0%

0%

0%

1%

0%

0%

1%

10%

24%

6%

12%

4%

6%

13%

13%

3%

4%

2%

3%

4%

3%

7%

4%

3%

2%

10%

9%

12%

5%

8%

14%

10%

7%

8%

494

35

138

139

66

88

142

156

103

Conducted for WBUR by

More information, including full question wording, available at WBUR.org

Page 23 of 25

Massachusetts Statewide Poll of 494 Likely Voters

in November 2014 General Election
FAV BAKER

OVERALL

UNWEIGHTED COUNT

Unweighted count

Candidate Characteristics: Will

Charlie Baker
stand up for womens interests as Martha Coakley
Governor
Jeff McCormick
Evan Falchuk
Scott Lively
All equally
None of them (not read)
Don't Know / Refused
Total

REGIONS
Outer
Western /
Southeast
Boston
Overall
Central MA
MA
Suburbs
494
125
64
182

Field Dates:October 22-25, 2014

WBUR Tracking Poll
FAV COAKLEY

Boston /
Inner
Suburbs
86

Total
favorable
236

Total
favorable
212

24%

23%

25%

26%

23%

43%

6%

50%

54%

35%

49%

57%

32%

81%

1%

2%

0%

1%

1%

1%

2%

2%

1%

1%

3%

2%

1%

0%

0%

1%

0%

10%

6%

20%

10%

6%

11%

6%

4%

4%

5%

3%

3%

3%

1%

10%

8%

14%

11%

6%

8%

5%

494

119

56

184

99

233

216

Conducted for WBUR by

More information, including full question wording, available at WBUR.org

Page 24 of 25

Massachusetts Statewide Poll of 494 Likely Voters

in November 2014 General Election
OVERALL

UNWEIGHTED COUNT

Unweighted count

Candidate Characteristics: Will

Charlie Baker
stand up for womens interests as Martha Coakley
Governor
Jeff McCormick
Evan Falchuk
Scott Lively
All equally
None of them (not read)
Don't Know / Refused
Total

Overall
494

Field Dates:October 22-25, 2014

WBUR Tracking Poll

GOV HORSERACE WITH LEANERS

Martha
Coakley
198

Charlie
Independent
Baker
candidate Undecided
214
35
45

24%

5%

49%

8%

9%

50%

84%

25%

27%

25%

1%

0%

10%

2%

2%

0%

20%

2%

0%

0%

5%

0%

10%

6%

12%

8%

16%

4%

1%

6%

7%

4%

10%

4%

7%

16%

43%

494

206

211

35

40

Conducted for WBUR by

More information, including full question wording, available at WBUR.org

Page 25 of 25