Sponsorship Request Overview for the City of Yarra Live Music Festival Page 1

Leaps and Bounds Music Festival

Sponsorship Request Overview for the City of Yarra Live Music Festival
Introduction
The inaugural Leaps and Bounds Music Festival will take place over 17
days and nights from Friday 5 July to Sunday 21 July. The festival will be
held within the City of Yarra. The primary aims of the festival are to:
! Highlight existing excellence of live music within the City Of Yarra
! Provide backing to co-ordinate and produce unique artist collaborations
! Promote specific feature events at non-traditional as well as
established venues.
The festivals core element is local local artists, performing in local spaces,
witnessed by local audiences. Uniquely Australian artists and collaborations.
The festival has been seed funded by the City of Yarra and is auspiced by
Music Victoria.
The name of the festival is taken from the iconic song of the same name by
Paul Kelly that has references to Yarra landmarks, and refers directly to
lifestyle and entertainment within Yarra. Paul has personally approved the
use of the name referencing to his song.
About the City of Yarra and its Live Music Venues
It is expected that over 60,000 patrons will attend the festival over the 17 days
of the festival, and reporting will be completed at the conclusion of the festival
to reflect actual attendances and exposure.
The festival is expected to involve 100 venues with 500 participating gigs
and events.
It is expected that there will be a mix of 18+ and all ages events, further
expanding the audience of the festival. There will also be a mix of free and
ticketed events aimed at expanding the live music audience with the City of
Yarra.
As well as the many gigs what will occur during the festival, there will also be
workshops, walking and bus tours and exhibitions planned.
The City of Yarra contains a wide scope of venues to suit all audiences, and
wide venue participation has been confirmed.
Marketing
The festival will be widely marketed within the City of Yarra and other core
audiences via print and social media, its own website, City Of Yarra
publications, and through its major radio, print and online partners


Sponsorship Request Overview for the City of Yarra Live Music Festival Page 2
Benefits for sponsors
Sponsorship for the festival includes many calculable benefits and brand
exposure for sponsor and venue partners - there is a three-tier level of
sponsorship planned for the festival, with varying levels of benefits available.
Minor
Partner
Major
Partner
Naming
Rights
Partner
Logo Present on Website ! ! !
Presence and invitations to launch
event
! ! !
VIP Passes available for selected
shows
!
Logo Present on banner in venues ! !
Banner present on website ! !
Naming/sponsorship of single event
produced by the festival
! !
Logo on all promotional material ! !
Name mentioned in festival title all radio
and print advertising
!

Benefits For Venues
Participating
Venue
Minor
Venue
Major
Venue
Venue details present on website ! ! !
Assistance with promotion and co-
ordination of events
! ! !
Venue listings on website ! !
Feature show/s curated in
conjunction with festival
programmers
! !
Venue overview on website !
Venue promoted on front page of
website
!

The Production Team
Mary Mihelakos- 0418 387 510 - marycode@ozemail.com.au
Justin Rudge 0413 018 844 justin@public-bookings.com.au
Jon Perring - 0439 944 673 - jon@baropen.com.au