Product Name: Coxs Delicious Clover Honey

Target Audience: Consumers who arent purchasing the product because of the
industrial look of the branding.
History: Coxs Honey began as Delaun Mills Coxs hobby in 1880 in Orderville, Utah. When he
moved to Shelly, Idaho 33 years later, he continued the hobby until he found it was a profitable
business. Coxs Honey is especially famous for their natural process of creaming honey. Today
they are still committed to producing the finest and purest honey available.
The Big Picture: The goal of this project is to redesign the label for Coxs Delicious Clover Honey.
The label has been upgrade to give the brand a more sophisticated country feel. Giving the brand
a more modern look will appeal to those who skip over purchasing the honey because of the
outdatedness of the brand, and showcase the wonderful goodness inside. Rather than simply
packaging and having a label for the sake of needing a brand, the redesign forCoxs honey will
give this product some real presence on the shelf. The first thing needed to make this brand more
country in look and feel is to start packaging the product in glass jars, this will enhance the old-
time country feel of the honey while also upgrading the packaging from the simple, cloudy plastic
squeeze bottle. The color scheme has been changed to reflect the clover the honey is harvested
from. The font has also been upgraded to reflect a more modern look. These adjustments will give
the product the upgrade that it needs to catch the eyes of shoppers looking for honey, and help
the brand to stand out from its competitors.
Redesign Plan
Style Guide
Colors Fonts
Title: Garamond
Style: Regular
Size: 46 pt
Bee Orange
CMYK 18, 36, 81, 0
RGB 212, 164, 79
#d4a44f
Pantone 7407 C
Nature Green
32, 36, 81, 4
RGB 175, 149, 79
#af954f
Pantone 4505 C
Clover Purple
9, 13, 62, 0
RGB 234, 211, 124
#ead37c
Pantone 460 C
Body Copy: Source Sans Pro
Style: Regular
Size: 12 pt
Logos
The logos for Coxs Honey have been redesigned to reflect a more country feel. The color logo will
be used most ofen, adn always used on print packages. The black and white logo is acceptable
for stationery and business cards. In some instances the logo may be printed entirely in one of the
three colors. When packaging, the logo should be at the top center of the label and take up no more
than 1/4 of the vertical portion. The width of the s should be used as a guide for spacing on the
side of the logo. The logo may be placed on the lef side of the name if more space is needed.
COXS HONEY
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COXS HONEY
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