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U.n.e.s.r.-2014-2do Taller Ing. Inst
U.n.e.s.r.-2014-2do Taller Ing. Inst
SEGUNDO TALLER
In the San Francisco Bay, a Mysterious Google Barge
TOPIC: ( A mysterious way of selling Googles products)
80 Point
V O C A B U L A R Y
ACTION: SEARCH IN YOUR DICIONARY
BARGE:_____________________FINGERPRINTS:_____________________
BROADLY:_____________________TO
REPORTEDLY:_____________________
DEVOTE:___________________SWANKY:____________________________
TO SHUFFLE:_____________________
CONTEXTUAL REFERENCES
ACTION: ANALIZE AND STATE WHOM DOES EVERY PRONOUN REFER WITHIN THE CONTEXT.
On line 02,
it
On line 12,
it
On line 15,
it
On line 19,
who
COMPOUND NOUNS
ACTION: TRANSLATE. FIRST, READ PAGES 5,13 & 14 OF THE GUIDE.
FLOATING
A
THE
A
PAST
DATA
CENTER
PATENT
INTERNET-CONNECTED
SWANKY
SAN
FRANCISCO
OUTDOOR
A
WEAR
HOTEL
BALCONIES
VERY
IMPORTANT
CUSTOMERS
FIRST
RIVAL
EYE
TECH
PRINCIPLE
EXPERIENCE
COMPANIES
BAR
( B )
BIG
GOOGLES
A
A
RETAIL
RECENT
TRAVELING
FOUR-HOUR
HUGE
PRESENCES
PERSONNEL
EYEGLASS
SHOPPING
AIRPLANE
MOVES
STORE
ADVENTURE
HANGAR
THE EARLY BUYERS OF GLASS HAVE BEEN REQUIRED TO PICK UP THE DEVICE IN-PERSON
GOOGLE EMPLOYEES DEVOTE AN HOUR TO SHOWING CUSTOMERS
SOME PEOPLE WERE GIVEN A DRINK AND WHISKED AWAY TO A PENTHOUSE SUITE
THEY WERE ENCOURAGED TO PHOTOGRAPH WITH GLASS
CUSTOMERS HAD A SIMILAR EXPERIENCE
GOOGLE HAS BEEN SEARCHING FOR A WAY TO EXPAND THAT TYPE OF EXPERIENCE
IT SELLS THE CONSUMER VERSION OF GLASS
GOOGLE DOES NOT PLAN TO SELL GLASS ONLY IN-PERSON
NEW CUSTOMERS OF GLASS COULD ORDER IT ONLINE
( C )
GOOGLE PREPARES TO SELL MORE HARDWARE
GOOGLE HAS HIRED MORE RETAIL EXECUTIVES
THE EYE WEAR COMPANY HAS SHOWN THE SUCCESS OF A TRAVELING EYEGLASS STORE
GOOGLE HAS EXPERIMENTED WITH SELLING GLASS
DEFFECTIVE VERBS
ACTION: RE-WRITE EVERY SENTENCE AND SUBSTITUTE THE UNDERLINED VERB
READ PAGES 7,8,9 & 10
SEMANTIC REFERENCES
ACTION: CHOOSE THE SUITABLE ANSWER. REMEMBER, ALL ANSWERS ARE RIGHT
( D )
MAIN IDEA
ACTION: STATE THE MAIN IDEA OF THE WHOLE CONTEXT ( 2 pts.)
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TRANSLATION
ACTION: CHOOSE THE PARAGRAPH THAT YOU LIKE BEST AND TRANSLATE IT (4 pts)
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There is a mysterious barge floating in San Francisco Bay with Googles fingerprints all
over it. The question is what Google wants to do with it, and Google wont say. The
barge is being operated by Google, according to a person with knowledge of it who
would speak only anonymously because the project is secret. But few other details are
known. Google declined to comment. The barge has generated intense interest in the
city. First, there was speculation that it was a floating data center, based on shoeleather reporting by Cnet, a past Google patent for a floating data center and theories
about water as a cooling source.
Over the weekend, a report by KPIX, CBSs Bay Area affiliate, said the barge could be
a floating store to sell Google Glass, the Internet-connected eye wear. According to
this theory, the company reportedly wants to move the store from port to port,
anchoring it near cities. A similar barge has been spotted in the harbor at Portland, Me.
What is known for sure is that Google is increasing production and sales of the
consumer version of Glass, which will be broadly available next year, according to the
company. On Monday, it said that the people who had been chosen to buy a test device
could invite three people to sign up, too. The company also said its latest version of
Glass would be compatible with prescription lenses. Google has said it wants to sell
Glass in an unusual and personalized way and with a nice view.
The early buyers of Glass a select group known as Explorers who paid $1,500 have
been required to pick up the device in-person at scenic locations, where Google
employees devote an hour to showing customers how Glass functions and answering
questions. Some people, for instance, arrived at a swanky San Francisco hotel bar,
where they were given a drink and whisked away to a penthouse suite with outdoor
balconies and sweeping views of the city, which they were encouraged to photograph
with Glass. In New York, customers had a similar experience on the top floor of
Chelsea Market. Google has been searching for a way to expand that type of
experience when it sells the consumer version of Glass next year, Kelly Liang, the
director of business development for Glass, said in an interview last summer. (Still,
Google does not plan to sell Glass only in-person. It announced Monday that new
customers of Glass could for the first time order it online, to be shipped to their
homes.)
The worst place to demo Glass is in a conference room, Ms. Liang said. Glass is all
about being out there, having fun, being active. Its a very important principle that
we want customers first experience with Glass to be amazing, it needs to really delight
them, she added. Could that describe a floating store? That remains to be seen. But
as Google prepares to sell more hardware, including Glass, it has hired more retail
executives, including recruiting some from rival tech companies with big retail
presences, according to people with knowledge of Googles recent personnel moves.
(And Warby Parker the eye wear company that Google has turned to before for
ideas has shown the success of a traveling eyeglass store with its school bus that
traverses the country.)
Already, Google has experimented with selling Glass on San Francisco Bay. When a
Glass Explorer arrived at a location to pick up the device last summer, the person was
transported on a four-hour shopping adventure that felt more like a James Bond movie
than a retail experience. I showed up at the pickup location and we were shuffled into
a boat and then zipped across the Bay to this huge airplane hangar where there were
tons of Google employees handing out champagne and letting us try on different colors
of Google Glass, said the person, who would only speak anonymously.