Professional Documents
Culture Documents
The Chelsea Green Reader
The Chelsea Green Reader
hirty years ago Chelsea Green began its life in the refurbished ell of a
white clapboard house in Chelsea, Vermont, on the towns south green,
adjacent to the Orange County Courthouse. We began by publishing three
books a year, doubling our output to six over the next three years. Not a lot
of books, but each was scrupulously attended to.
From the outset we worked with the instincts of craftspeople: Each book
was unique and each made very individual demands on us as the authors
collaborators. Publishing, in our eyes, was a co-creative process. We were
editorially and design-driven. We still are.
From the start our books were nationally noticed, garnering positive
reviews and accolades and awards for our authors.
The company not only endured, but held on and eventually prospered
through one of the most tumultuous periods of the publishing industrys
five-hundred-year-old history, as the technological revolution known as the
Internet shook (and still shakes) the entire industry to its foundations.
We were also a bit wild: In our first six years we published an illustrated
fable, three novels, a photographic travel book, a biographical guide to Parisian cemeteries, several nature books, an art book, two or three memoirs,
and a poetry book.
Jean Gionos The Man Who Planted Trees, illustrated with wood engravings by Michael McCurdy, published in our first year and still in print, went
on to sell hundreds of thousands of copies over the years and set the tone
for what we hoped to achieve. The storys hero, Elzard Bouffier, served as a
kind of lodestar, an example, for us as we struggled to find our own way in
a highly changeable world.
To this day Gionos story is powerful and inspiring to readers who wish
to shape a better world. It has inspired at least two of our subsequent books:
Alan Weismans Gaviotas: A Village to Reinvent the World (1998), about
the legendary architect and activist Paolo Lugaris creation of a village of
disaffected engineers and tinkerers who make revolutionary low-cost and
low-impact technologies in the empty llanos of eastern Colombia. And Julia
Alvarezs A Cafecito Story (2001), with woodcuts by Belkis Ramrez, which
tells the story of a man who learns how coffee is grown and is empowered
in the process.
Despite our varied interests we saw ourselves as an environmentally conscious publisherand suggested that by the use of the word Green in our
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name. We valued things that were rural and decentralized, nature for its
own sake, alternative ways of getting energy, growing food, and building
shelterin short, a culture that involved more beauty and less violence.
In 1989 we published the first of Eliot Colemans books, The New
Organic Grower, which went on to become one of the companys biggest
revenue generators and helped establish the nations organic, local agriculture and food movement. As Janisse Ray wrote many years later in her book
The Seed Underground (2012): ...the farmer in all of us has roused.
That same year we published our first political book, The Vermont Papers
by political scientist Frank Bryan and policy analyst John McClaughry, a
book the Los Angeles Times proclaimed was the Small Is Beautiful of American Politics. It was the first and only political book until much later in our
story. But it, too, sparked an interest and a commitment in an important subject area that the company would eventually nurture and develop more fully.
By 1995, with the publication of Paul Gipes Wind Power, Donella
Meadowss, Jorgen Randerss, and Dennis Meadowss Beyond the Limits,
Eliot Colemans Four-Season Harvest, Michael Pottss The Independent
Home, Gene Logsdons The Contrary Farmer, and Athena and Bill Steens
and David Bainbridges The Straw Bale House (one of our all-time bestsellers), Chelsea Green had created its niche as a publisher of books about
sustainable living. The company had become not only more focused but also
profitable. These were, each in its own way, pioneering titles; many of them
were revised in the ensuing years and still sell as bedrock backlist titles. The
backlist, books that sell over years and decades, are the sine qua non of any
publisher, its spine if you will. The backlist helps pay the bills each month,
making it possible to take a leap of faith with new, unproven, but promising
authors and important ideas that we hope will someday make good backlist
titles in their own right.
Chelsea Green has always had a nose for authors and subjects that are way
ahead of the cultural curve. In 1991 we published Wolfgang Zuckermanns
End of the Road, about reducing car dependency and calming urban traffic (a bit too far ahead of the curve, as it turned out). During the mid-1990s
we began exploring the growing topic of permaculture, and co-published or
distributed books from overseas before publishing some of the first American books on the subject like Gaias Garden by Toby Hemenway and Edible
Forest Gardens, the definitive two-volume reference on theory and design by
Dave Jacke and Eric Toensmeier. Today permaculture is much more widely
recognized, and it remains one of Chelsea Greens core subject areas. In
1997 we published a book about the now au courant subject of hemp farm-
Foreword
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is one of our top-selling titles and leads our growing ebook sales list. Lynn
Margulis was the co-creator, with James Lovelock, of Gaia theory, and one
of the worlds foremost exponents of an emergent theory of evolution that
emphasizes the role of symbiosis in the unfolding mystery of life. We are
proud to have published several of the books Lynn wrote during the last
years of her extraordinary life as a scientist.
Over three decades Chelsea Green has published more than four hundred titles and worked with writers of varying kinds, all of whom have had
original and worthy things to share, either as writers or as practitioners of
special trades and disciplinesand sometimes both. Less than a quarter of
these writers and their books are represented in this reader, an unavoidable
limitation! Some of the writers selected here have written bestselling books;
more of them, mid-list books; and some, books that didnt sell well at all.
Yet each has commanded our interest and commitment as a publisher to
help her or him realize what they want to say to the world.
As you read the short introductions to each author in this Reader you
will see many of the books have won various national awards in their fields.
The first book we published to win a national awardthe John Burroughs
Medal for a distinguished book of natural historywas Lawrence Kilhams On Watching Birds, which won in 1989. (In 2012 another Chelsea
Green author, Edward Hoagland, won the medal for his Sex and the River
Styx.) Lawrence Kilham died in 2000, but his son Ben is the author of In the
Company of Bears, released in paperback this fall of 2014. Two generations,
father and son, now live under one publishers roof.
What then of the future? Does an independent publisher still have a role to
play in a future dominated by the phenomenon of Internet-based self-publishing? In 2009 three of every four new books released were self-published.
With an expected three billion online users by 2015, why wouldnt all
authors simply create or beef up their own websites and join the herd? As
the august publisher and editor Jason Epstein has reminded us, Digitization makes possible a world in which anyone can claim to be a publisher,
and asks who will winnow what is worth keeping in a virtual marketplace
where Keats nightingale shares electronic space with Aunt Marys haikus?
The life of an independent publisher, believe it or not, has been made easier by the presence of the Internet and such entrepreneurial wizards as Jeff
Bezos. No backlist title need now fear going out of printever. Everyone
in the world has access to whatever book we publish, not only in an ebook
format but, with print-on-demand technology, as a printed copy.
Foreword
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P R E FAC E
hen people ask me what I do for work I tell them Im a book editor.
More often than not they then ask, Oh, does that mean you correct
spelling and grammar?
Well, yes, in a way . . . but then I go on to tell them about everything it
takes to get a book into print. Searching for and signing up the best authors
on topics that we want to publish. Nurturing and helping them develop
their ideas. Giving structure and organization to the text and artwork. Making hundreds of design and production decisions along the way. Describing
and positioning the book six months or more ahead of publication, so that
salespeople and marketers can promote and sell it in advance.
To me, publishing is a lot like time travel. We work on books that in some
cases may be years away from sitting on anyones shelf or night table. We
work on immediate deadlines, on books that are in editing or production
for the coming season. And these books dont disappear after publication:
We continue to sell them, often working with the author to promote them,
update them, and keep them current and in print. The most successful ones
have an impressively long life, one that spans decades.
It all makes for awkward conversation, though. When Im asked, What
are you reading? I often reply, Something youll be reading two years from
now. Its exciting to be ahead of the curve, a little out of sync with the world.
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we have published over the past thirty yearsfrom forays into literature
and memoir to progressive political thinking, to highly practical books on
building, agriculture, and other topics that embrace an underlying philosophy of sustainable living. Collectively, they define who we are as a publisher,
showing where we have been and suggesting where we are going.
In fact, I like to think of these brief excerpts as individual stones in a
cairn. A cairn is a landmark, a pile of rocks built by hikers high above tree
line in the mountains. It grows larger and larger over the years as new hikers
passing by contribute a new stone, or replace one that might have fallen. A
cairn is there to confirm, even on a foggy day, that we are on the right path,
and it indicates the way forward, to the summit.
Every book is a stone, or a brick in the wall, of an edifice that is always
being constructed, constantly evolving, and never quite finished. Perhaps its
no coincidence that a publishing company is colloquially referred to as a
house. At Chelsea Green we continue to build, with our authors and their
ideas, a great house, one that represents our deeply held values and beliefs,
our hopes and our dreams.
BEN WATSON, Senior Editor
CONTENTS
Foreword ix
Preface xv
ART, POETRY, FABLE & FICTION
The Man Who Planted Trees (1985)
In a Pigs Eye (1985)
Words and Images of Edvard Munch (1986)
Judevine (1991)
A Cafecito Story (2001)
Rehearsing with Gods (2004)
Not in His Image (2006)
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3
5
7
11
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15
21
23
26
30
32
34
36
38
41
43
44
47
49
55
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60
63
66
68
69
74
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76
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129
131
134
139
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141
143
146
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Contents
149
152
155
159
PERMACULTURE &
REGENERATIVE AGRICULTURE
Gaias Garden (2000)
Edible Forest Gardens (2005)
The War on Bugs (2008)
Holy Shit (2010)
Sowing Seeds in the Desert (2012)
The Seed Underground (2012)
Paradise Lot (2013)
Growing Food in a Hotter, Drier Land (2013)
The Resilient Farm and Homestead (2013)
Organic Mushroom Farming and
Mycoremediation (2014)
Integrated Forest Gardening (2014)
165
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238
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273
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EPILOGUE
Companies We Keep (2008)
281
Acknowledgments 285
List of Illustrations
287
Titles Published by Chelsea Green
289