Professional Documents
Culture Documents
Magdalene Tower v1 3
Magdalene Tower v1 3
Magdalene Tower v1 3
Activity Plan
1. Introduction
Stony Stratford is located on the important trading route of the Roman Watling Street at a crossing of the River Ouse. The town
dates to at least 1194 ad when a market was founded under Richard I. Magdalen Tower is the late 13th centaury remains of Mary
Magdalen Church, the church befell a fire in 1742 that caused significant damage and destroyed much of the town.
The Tower passed from the Church of England to Wolverton and District Council and subsequently transferred to Milton Keynes
Development Corporation and now sits with Milton Keynes Council. The condition of the Tower has been recognised in the building
at risk register at the Council and concern voiced by local residents and the Town Council. This has lead to the formation of a
steering group including the Town Council, Stony Futures, Stony in Bloom, Sony Stratford Business Association, Stony Stratford
Archaeological Society, local schools, youth groups and members of the public.
The Activity Plan is an integral part of the Magdalen Tower project and has been produced by Milton Keynes Council working with
local partners. It will ensure the people of Stony Stratford and those who visit have a strong connection with the Tower. Through the
activities people will be able to participate in, learn and share in the story of the Tower and understand its significance today.
Stony Stratford
Within 4000m:
New Bradwell, Stacey Bushes, Hodge Lea and Two
Mile Ash 9,650
Total population living within 4000m of the Tower is
over 25,000 people This will expand by several
thousand in the coming years as the new homes are
built to the south of Stony Stratford.
The catchment are includes also includes areas of
deprivation as outlined in the Milton Keynes Social
Atlas 2012
Within 4000m there are the significant heritage sites of
Bradwell Abbey, New Bradwell Windmill, Bancroft
Roman Villa and Milton Keynes Museum.
These sites are linked by the pedestrian and cycle path
system known locally as the redways
i. Local residents
A significant market with many residents using the local facilities and passing by the Tower. A programme of activities at the Tower
across the year and through different themes will maintain interest and participation. Presently local residents either walk past on
the high street oblivious to the Tower or use the site as a cut through with little regard to its historical and social importance.
Local school groups do visit the site as part of their curriculum; there is significant opportunity to increase both the number of
schools visiting (in excess of 100 schools across MK) and the breadth of their studies they under take.
Theme 2 - People
Successful audience development falls at the first hurdle if it is not planned and delivered by people who like people. A friendly
welcome and a visitor experience that has a warm and professional, personal touch are vital success factors. The Magdalen Tower
Project will put in place a culture that places people and their enjoyment of their heritage, as the top priority.
Local community groups have expressed an interest and said that they would like to be involved in the project. Discussions have
secured their collaborative support for promoting the development scheme to their volunteer base and assisting with the
recruitment of volunteers. During the project updates will be provided through the Council and Town Council web pages and
newsletters, this will promote the events and conservation skills training programme. When the project is complete and fully
operational it is envisaged that the Town Council will continue to assist the volunteer and events programmes.
The development proposals will provide a complimentary experience for both the local community and visitors from further afield.
The activity plan will link the important History and Heritage of the Tower and immediate environs and the wider Town, through:
Improving access to the Tower
Encouraging the use of the Tower within the community for events and quiet contemplation.
Carry out recording of the gravestones, research the family links and social history
Using the natural heritage to engage and educate local community about ecology and the important role church yards play.
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Theme 4 - Interpretation
The Tower Project will ensure that the stories of the site and its surrounding area are presented and understood by everyone
regardless of background and ability. Interpretation will offer a wide range of ways to learn about the heritage of the site through
exhibition displays, video/audio and display panels. The project aims to be holistic thus much of this interpretational material will be
an outcome of the engagement activities thereby ensuring project synergies, building personnel connections and self-esteem whilst
delivering cost effective solutions.
Stony Stratford is already developing its heritage image which confers a feeling of a place where people will have an enjoyable
experience together and learn something new of interest. Magdalen Tower will support this and add further dimensions to the
heritage offer. The project will communicate regularly with stakeholders and the wider communitty; seeking opportunities to
establish two way dialogue though the use of existing successful channels where possible.
i. Formal learning
The research undertaken shows that formal education audiences are a significant target audience to build in on the existing
programme and further develop. Activities will include:
Learning outside the classroom focussed on local history projects using the heritage of the site and Tower to link to the following
educational themes:-
Conservation (built) skills - Genealogy and social research - Fire and Browne Willis - Ecology and Biodiversity
Encouraging schools to use the Tower and Stony Stratford for broad based heritage / history projects;
Training programmes such as historical research or conservation.
ii. Informal learning Events and Activities
The types of informal learning activities that would be developed are categorised under following broad headings:
Part of the Local calendar of events including Stony Live and In Bloom with activities such as storytelling, dressing up drama
activities, art and craft classes and music activities
Weekend practical activities to engage all the family
Introduction of an annual day to celebrate the Tower, potentially 2 nd August - the traditional day of the St Mary Magdalen Fair which chiefly consisted of toys and cattle.
Tours such as a history trails linked to other historical sites of interest in and around Stony Stratford.
Wider MK Links
Magdalene Tower
Lead architect
Affiliated groups
Specialist providers
Ward Councillors
Heritage Officer
Conservation Officer
Engagement Officer
Town Councillors
Project Group
Youth Council
News letter
Bell Ringers
Fire Brigade
Heritage skills hub
Interaction
Living Archive
At the commencement of the project, a Project Manager will be appointed for the development period up to the completion of the
project. This role will include coordinating the overall conservation and building works and the establishment of the overall
community and visitor experience. The Project Manager will support the construction programme, acting as the link between the
build and restoration team, steering group and other stakeholders and co-ordinating the activity plan. The Project Manager will
develop training programmes for volunteers, accredited where possible. This will facilitate volunteers ability to contribute to the
delivery of the Activity Plan and promotion of the Tower and wider local heritage.
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A recording and monitoring programme, supported by trained volunteers will be implemented during the development of the project.
Monitoring will be carried out against the key milestones and financial targets in order to measure progress of the project. The
project will monitor the delivery of project benefits and outcomes and the financial performance in terms of expenditure.
Monitoring will be carried out on a regular basis with quarterly reports prepared. These will set out actual performance against
forecasts in terms of events and activities and any more detailed qualitative and quantitative feedback.
7. Measures of success
The project will measure how effectively the project engages and involves audiences in their heritage through:
the number and range of events and activities taking place at the site and the number and make up of people participating
the number and breadth of partners
online web hits, the time spent by visitors online and participation in accessing deeper learning resources
volunteer retention and feedback
Quantitative and qualitative feedback from audiences on their experiences and enjoyment
The project will make a difference to the way in which people interpret their local heritage, and this will be achieved from both a
physical and intellectual perspective. Physically, the project will deliver a 3D sitemap or interpretation plan that will be beneficial to
all people, with and without sight problems. New signage and information boards, that are easy to understand and in keeping with
the surroundings will also be installed as part of the project. The delivery of the project will generate a greater number of activities
and events for more diverse audiences. It will also increase the opportunities for local residents and businesses to participate in
their heritage, including skills training and a volunteer scheme that encourages people to have a sense of ownership and
involvement.
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Audience
Benefits
Resources
Cost
Timetable
Target
measures
Evaluation
Meeting HLF
Aims
It is envisaged that
this training
programme will
be relevant to a wide
range of stakeholders,
including community
groups, private
homeowners,
volunteers and others.
Conservation
skills training
for local resident
and community
organisations
which will give a
greater context. In
turn this will
enable
participants to
learn about and
understand the
significance and
history of the
Tower and site.
Working in
partnership
with
Heritage
Skills HUB and
work
with
specialist
contractors
8000
Implement
training
throughout
the
construction
period and
beyond.
2014 - 2016
Achieve a
total
participation
of 300
individuals
over 2 year
period
Monitor number
And
performance of
participants.
Participation
and Learning
Ensure a
coordinated
approach to the
heritage in Stony
Stratford
Project
manager
In
overall
pm
budget
Monitor number
And
performance of
participants
Participation
Meeting space
In-kind
Increased
knowledge
and skills
able to use
this in other
heritage
contexts
Every 6
months
Participation
of heritage
groups.
Improved
coordination
and sharing
of
information
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Audience
Benefits
Resources
Cost
Timetable
Target
measures
Evaluation
Meeting
Aims
The Conservation
Volunteers will
offer a mix of
training initiatives
and activities
including:The Ecological
importance of
church yards.
Habitat creation
build nest and
bat boxes
Relevant to a
wide range of
stakeholders,
including
community
groups such as
Britain in Bloom,
private
homeowners,
Volunteers and
others.
The activities
will increase the
understanding
and importance
of churchyards
and listed
buildings for
biodiversity.
Working in
partnership with
The Conservation
Volunteers
4500
Sessions running
over
18monthsonce
site is free of
construction
Achieve a total
participation of
300 individuals
over 2 year
period
Numbers of
individuals
engaged.
Participation
and Learning
Training volunteer
custodians
Local audiences
and particularly
more diverse
local audiences
who may not
feel any
connection with
the tower or
heritage
Empowers local
people and
employs word of
mouth
communication
which is both a
strong method
of
communication
and cost
effective
Time inputs of
project manager
and specialist
training and
materials for
volunteers
1200
Ongoing process
commencing at
project
commencement
Raise
awareness of
the value of
listed buildings
and their
environs for
biodiversity
Increased
interest and
participation of
the local
community
HLF
Management
plan for the
landscape
Number of
friends and
guides recruited
Participation
and Learning
Feedback
sessions
Establish a
group of
volunteer
custodians
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Audience
Benefits
Resources
Cost
Timetable
Local
community and
further afield
300 to support
artists and
musician
performance
2015 in line
with Stony Live
Calendar
Horticultural
improvements-
Local
community
Broaden the
appeal of
existing event
reanimate the
SAM with
appropriate
music
opportunity to
listen to heritage
instruments
Make the Sam a
more attractive
space and an
opportunity to
increase
biodiversity
The Stony
Stratford In
Bloom
Include the
Tower as a key
part of the green
infrastructure
Numbers of
individuals
engaged.
Include in the
Britain in Bloom
Route
Participation
Bell ringing
Local
community
Provide a
enjoyable and
interactive
event.
Bucks Bell
Ringers
325 materials
contribution from
HLF. Labour
and training
contribution in
kind from in
Bloom Group
Contribution in
Kind
Generate local
interest and
participation
Numbers of
individuals
engaged.
Participation
Contribution in
Kind
Christmas 2014
onwards
Establish a
regular carol
singing event at
the SAM
Carol Concert is
held with a
minimum of one
school
participating
Participation
Carol Singing
Local families
and children
Link to previous
use of the site.
Provide a
enjoyable and
interactive event
Link to previous
use of the site
Local schools
Target
measures
Evaluation
Meeting
Aims
HLF
Participation
15
Audience
Benefits
Resources
Cost
Timetable
Target
measures
Evaluation
Meeting
Aims
Young people
Opportunity to
research the
heritage and
engage young
people in an
interesting way
Project manager
JCC Local
Media Initiatives
or Interaction
2400 (120 a
child x 20
children)
3 months
Young people
gain a greater
understanding of
the heritage of
the tower
Participation
and Learning
Leaflet
Local community
and further afield
Project manager
Living archive
Reworking of
school pack
information, type
setting and
printing x 1000
leaflets
700.00
Contribution in
Kind
Production of
leaflet.
Production of 1
or more short
film based on
the childrens
own
interpretation
and learning
Feedback from
visitors, steering
group and other
stakeholders.
Local
people
gain a greater
understanding of
the site and its
heritage context
Numbers of
individuals
engaged
Participation
and Learning
Produced over
the course of the
project.
Local people
gain a greater
understanding of
the site and its
heritage context
Photo Tour
produced and
analysis of
downloads
Participation
and Learning
Feedback from
visitors, steering
group and other
stakeholders.
Participation
and Learning
Google Maps
Photo Tours
Local community
and further afield
Local community
and further afield
Brings heritage
life and builds
understanding.
Supports the
volunteer
custodian
element
Innovative
method to
engage with
people and offer
heritage training
Living archive
Self-guided
tours
Interpretation
display
Visitors to the
Tower
Brings together
the story of the
Tower and the
engagement
outputs of other
activities
Project manager
5000 for
production of
high quality
interactive
material to be
sited in the
tower and toured
Initial training
can be built
upon through
access to the
web site
Produced over
the course of the
project.
HLF
Participation
and Learning
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Audience
Benefits
Resources
Cost
Timetable
Target
measures
Evaluation
Meeting
HLF Aims
Develop new
learning
material
School
children and
their families
Enables teachers
to make best use
of visits.
Offers varied and
exciting learning
opportunities.
Links with the
curriculum
Living archive
Develop the pack
utilizing the
products of other
work streams i.e.
genealogy, web
page and
interpretation
3000
(500 for
writing, testing
and evaluation
500 for
artwork - 2000
for printing/cd
rom)
Teacher/Pupil
pack- links to
curriculum and
is fit for
purpose.
Participation
and Learning
Local people
gain a greater
understanding
of the site and
its heritage
context
Local people
gain a greater
understanding
of social
heritage.
Numbers of individuals
engaged
Number of hits on web
site
Participation
and Learning
Numbers of individuals
engaged
Participation
and Learning
Establish a
working group
of teachers
Web page
Local
community
and further
afield
Participants learn
about the local
heritage and gain
new research
skills
Living archive
Genealogy
Local
community
Living archive
Heritage Officer
Conservation
Officer
Fire
Awareness
School
children and
their families
Magdalen
event
Local
community
and further
afield
Participants learn
about the local
heritage and gain
new research
skills
Explains how a
local brigade was
formed
connecting the
past with the
present
Brings together all
the heritage
strands of the
project.
Gravestones
are mapped and
recorded
Fire Brigade
Contribution in
Kind
Number of
Schools and
other groups
visited
Numbers of individuals
engaged
Learning
Interaction
Stony Stratford
Business
association
3000 = 15
artist days @
200
Two events
over the course
of the project
Create a
sustainable
annual event
Numbers of individuals
engaged.
Friends/Custodians and
other stakeholders are to
take this forward as an
annual event able
Participation
and Learning
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Activity Description
Project Costs
8000
Horticultural
Improvement
Bell ringing
Carol singing
Video work shop
Leaflet
Guided Tours
Interpretation display
Learning materials
Web page
Genealogy
Fire awareness
Magdalen Event
In-kind
contribution
400
4500
1200
Heritage music in keeping with the medieval heritage theme and 300
monument
Contribution towards in Bloom Groups contribution
325
Opportunity to try bell ringing and learn about its history Bucks Bell
Ringers
Carol singing - Schools, pupils, parents and wider community
200
School and
Teacher input
2400
700
Total
32,325
1000
5000
3000
2000
2000
500
3000
2,100
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