Professional Documents
Culture Documents
Harbour Contexts
Harbour Contexts
Harbour Contexts
Brand DNA
Objective:
Understanding it, Selling it, Practicing it
Content:
Traditional Branding approaches under-perform in Digital Media. This is
because traditional branding is tuned to broadcast channels that are visually
intense and non-interactive. Whereas digital channels are spatial and multiway, which means that visual identity needs to be light and modular,
interaction must be elevated to be recognisable and "of-the-brand" and
promised performance must be measurable. There is massive opportunity to
disrupt the established branding ecosystem which currently serves clients
spectacularly badly. This session will focus on the context of this opportunity,
the outline of our offering from a proposition perspective, and an interactive
session to explore how to approach these challenges in practice.
Format:
Short Context Presentation, followed by a workshop to explore the approach.
Masters: Scott Ewings, Steve Graham & Xavier Blanc Baudriller
Technology
Objective:
Understand how technology is shaping our business and how we can leverage
it in novel ways.
Content:
A brief history of technology development and predictions for platforms, The
Seven Myths about platforms
Design by Prototyping, or how to blow away clients and work less. Empirical
tutorial from our work in Helsinki.
Technology Management at Fjord. What kind of talent do we need, what is our
opportunity, what are the key developments.
Format:
An historical overview, a hands-on Q&A best practice session and information
sharing with Q&A
Masters: Christian Lindholm, Terho Niemi & Oezguer Demir