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Members Satisfaction towards Services
of Agricultural Cooperative Ban Chiew Larn Limited
.
Sirinapa Thimakul and Dr.Vacharin Chansilp

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Abstract
The purposes of this study were 1) to investigate the level of members satisfaction towards
services of agricultural cooperative Ban Chiew Larn Limited; 2) to compare the members satisfaction
towards services of agricultural cooperative Ban Chiew Larn Limited by personal factors and 3) to
investigate the relationship between expectations of service and members satisfaction towards services
of agricultural cooperative Ban Chiew Larn Limited. Samples of this study were 333 members of the
cooperative. A questionnaire was used to collect data. Statistics includes Percentage, Means, Standard

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Deviation, t-test, One-Way ANOVA, Pearsons Product Moment Correlation Coefficient and the statistical
significance at the level of .05
The research found out that the level of overall members satisfaction towards services of
agricultural cooperative Ban Chiew Larn Limited was high. Hypothesis testing results revealed that
cooperatives members who had different sex, age and average income per month had not different
satisfaction towards the service of the agricultural cooperative Ban Chiew Larn Limited. Expectation in
service had the relationship to members satisfaction toward the service of the cooperative significantly at
.01
Key Word: Satisfaction, Agricultural Cooperative Ban Chiew Larn Limited

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(Quantitative Research)
1,959
(2556) 333
(Accidental Sampling)

(Questionnaire) 3 1
2
3
2
Likert Scale 5

30
Cronbach (Cronbachs Reliability Coefficient Alpha) .976

t-test, One-Way ANOVA

333
177 (53.15) 31-40 92 (27.63)
15,001-30,000 88 (26.43)

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( = 4.22, S.D.= .402) ( = 4.20, S.D. =.401) ( =4.17,
S.D.= .427)

( = 4.23, S.D. = .377)
( = 4.36, S.D. = .633)
( = 4.32, S.D. = .659)

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( = 4.16, S.D. = .687)

( = 4.16, S.D. = .701)
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