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The Readiness Preparation of the Entrepreneurs, Small and Medium

Enterprises for Entry into the ASEAN Economic Community

Jarasrat Buree and Supatra Chunnapiya

10






..2558
: , SMEs,

Abstract
This research is to study the preparation of the entrepreneurs, small and medium enterprises size
(SMEs) for entry into ASEAN Economic Community (AEC). The sample in this study was the entrepreneurs
(SMEs) in the 10 of Bangkok and suburban areas, the tools used to collect data in this analysis are the use
of the documents, recording and in depth interview, together with using a semi-structured interview. The
obvious question was used with qualitative research method.
The results showed that the small and medium sized enterprises (SMEs) are readiness to prepare
for interviews entrepreneurial small and medium sized enterprises. At present, the investment
fundamental such as investment size, investment value, investment type, investment period, they are all

; Email: jarat 7878@gmail.com

; Email: fsocspc@ku.ac.th

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faced the minority affects in the economic and politic in the country. But there are also factors related to
service sector readiness. Such a perception cognitive expectation entrepreneurs are also perceived by
online technology, news on the internet in order to prepare for the personnel readiness, as well as the
guarantee of their export products. The export system has been subsidized by the help and support of
the government, together with enhancing the promotion determination to the entrepreneurs, in order
that all sectors of the SMEs are ready for entry into the ASEAN Economic Community in 2015.
Key Word: The Readiness Preparation the Entrepreneurs Small and Medium Enterprises, the ASAEN
Economic Community

..2558 (ASEAN
Economic Community: AEC)




(+6)
(SMEs)


SMEs
(AEC) AEC
SMEs

SMEs

SMEs
AEC

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SMEs
SMEs

1. SMEs
2. SMEs

SMEs
SMEs ..2557 10
110 ..2557

SMEs
AEC
SMEs

SMEs


SMEs





SMEs
AEC
SMEs 3
SMEs
()

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(Quality Research)

SMEs
10
SMEs
(Key Informant)

10 1

1
2
3
4
5
6
7
8
9
10

.
.
.
...
.
.
.
.
.
.

5
360
200
30
900
10
20
5
200
10

()
1,000,000
10,000,000
500,000
3,000,000
400,000
1,000,000
300,000
10,000,000
250,000
250,000

2516
2539
2539
2539
2547
2547
2531
2551
2554
2555

(SemiStructured Interview)

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1. SMEs
1.1
-
-
-
-
1.2
-
-
2.
-
-
-
3.
3.1
-
-
-
3.2
-
-
- ()
-
3.3
-
-
-
-

1 SMEs

SMEs 10
SMEs

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SMEs SMEs
SMEs

SMEs
1
2 SMEs

SMEs
0.8
SMEs

SMEs 70
SMEs 50 40
2
3 SMEs

SMEs






3

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4 SMEs

SMEs AEC
SMEs

SMEs SMEs


SMEs

4
5 SMEs
..2558

SMEs
SMEs
SMEs


5

1.

SMEs SMEs
SMEs
2. SMEs

SMEs

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3. () SMEs

1.

2.

3.

1. SMEs

SMEs
2.

SMEs


SMEs

. 2556. AEC. 14 2557,

www.prt.kmutt.ac.th/index.php/news/27-aec2558.
. 2556. . 23 2556, www.prt.kmutt.ac.th/
index.php/news/27-aec2558.
. 2546. . 22 2557, www.fpo.go.th/S-I/Source/ECO/ECO9.htm.
. 2557. . 14 2557,
www.maejopll.mju.ac.th.
. 2557. . 14 2557, www..net.
K SMEs Inspired. 2011. . 6 2557, www.ksmecare.com/ArticleNews/6
6/K-SME-Inspired.

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