CS Mahou FFV Illuminate

FFV Rich Media Campaign Summary
Ad Unit
Initial Ad Size
Default Expanded Ad Size
(actual creative may vary)
FFV Illuminate-8
300x250 Only
600x450 expanded video unit, to a customizable 950x570 full-page
takeover
Default Ad Tracking
Initial Ad: Expo9 impression

Expanded Ad: Expo9 click & TFR IlluminateStart
Do NOT track expansions (default)
EXB, EXV & FTB only
Custom Internal Tracking of

Expansions for EXB, EXV & FTB
728x90 - Approved Link(s)
3rd Party 1x1 - Impressions
3rd Party 1x1 - Expansions
300*250 - Approved Link(s)
http://creative.fireflyvideo.com/creative/EMENA/Illuminate/SPAIN/MAHOU/v2/index.h
http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=19&mc=imp&pli=1095067

Other Ad Size - Approved Link(s)
http://creative.fireflyvideo.com/creative/EMENA/Illuminate/SPAIN/MAHOU/Assets.zip
Creative assets Link(s)
Click Tracking (all click-thrus) SAME FOR THE 3 CREATIVES
Please select internal click tracking. Recommended for ILLLUMINATE-8: 'YES - track
Click Tags
Click Tag #0
Click Tag #1
Click Tag #2
Click Tag #3
Click Tag #4
Click Tag #5
Click Tag #6
TFR Click Name

whole unit bottm bar
facebook icon
Twitter icon
Instagram icon
Youtube icon
More clicks to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row i
Impression Tracking (all in-unit interactions)
Please select internal impression tracking. Recommended for
Impression Tags
impTag
impTag1
impTag2
impTag3
impTag4
impTag5
impTag6
TFR Impression Name
More trackers to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new ro
Video Tracking
Please select internal video event tracking. Recommended for ILLLUMINATE-8: 'YES
CREATIVE 1
TFR Video Name
Video length (in seconds)
MAIN
45
VAST tag [video to be 3rd par

VAST tag
Internal Tracking
YES - track in TFR
3rd Party Tracking
video start (0%)
first quartile (25%)
mid point (50%)
third quartile (75%)
complete (100%)
mute
un-mute
pause
rewind
resume
3rd Party Pixel (1x1 on
replay
full-screen
close
Custom Tags & Pixels

Tag Description
Custom Tag #0
Custom Tag #0
Custom Tag #0
Custom Tag #0
Custom Tag #0
Custom Tag #0
Custom Tag #0
More tags to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is
Special Instructions
Additional Instructions
Social Connect (Glow, Illuminate, and Sidekick On

Click URL or 3rd Party Click Tag
Social Connect
Facebook Connect
Twitter Connect
Social Sharing (FFV Shine Only)

Twitter
Widget Title
Send Button Text
Message
Search Term
3rd Party Tracking (1x1 only)
Linkedin
Widget Title
Title
Summary
Email
Widget Title
Send Button Text
Subject
No
[default] Twitter
[default] Tweet
[default] check this out
#
No
[default] Linkedin
[default] "Advertiser Name"
[default] check this out
No
[default] Email
[default] Send email
[default] "Advertiser Name"
Body
[default] check this out!
Firefly Surveys
Firefly Vizu Peelback
Control
Unit Open
Partial View
Full View
Unit Close
No
More tags to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is
Firefly Internal Survey
Permission Message
Survey Title
Submit Button Text
Thank You Text
Logo
Question Type
Question
Answer 1
Answer 2
Answer 3
Answer 4
Survey Open 3rd Party Tracking
(1x1 only)
No
[default] Take a survey - Share Your Opinion
[default] Submit
[default] Thank you for sharing your opinion.
No
Mutiple
[max 90 chars]
[max 80 chars]
[max 80 chars]
[max 80 chars]
[max 80 chars]
No
Yes
Ad Unit
Select Ad Unit
Initial Ad Size
FFV Glow
300x250 Only
FFV Illuminate-3
300x250 Only
FFV Illuminate-8
300x250 Only
FFV Blaze
970x250 Only
FFV Shine
300x250 (other units require approval)
Expandable Banner
All standard units OK
Expandable Video
In-Banner Video

300x250 Only
Pushdown
728x90 Only
Sidekick
Filmstrip
Interstitial
Interstitial Video
160x600 Only
300x600
Up to 740x550
Up to 740x550
Floating/Pre-Expandable
YES - track in TFR

NO TFR tracking (track in E9)
YES - track in TFR

NO TFR tracking
No
Yes - please provide with assets
Mutiple
Single
Do NOT track expansions
(default)
Add custom interal tracking of
expansions in TFR
Version 2.30
TYPE OF PRODUCT CAN BE
SELECTED WITHIN THE
DROP DOWN MENU
o unit, to a customizable 950x570 full-page
ion
k & TFR IlluminateStart
s (default)
.com/creative/EMENA/Illuminate/SPAIN/MAHOU/v2/index.html
BurstingPipe/adServer.bs?cn=tf&c=19&mc=imp&pli=10950676&PluID=0&ord=[timestamp]&rtu=-1
.com/creative/EMENA/Illuminate/SPAIN/MAHOU/Assets.zip
E FOR THE 3 CREATIVES
Recommended for ILLLUMINATE-8: 'YES - track in TFR'

Internal Tracking
YES - track in TFR
YES - track in TFR
YES - track in TFR
YES - track in TFR
YES - track in TFR

http://bs.servingsys.com/BurstingPipe/adServer.bs?cn=tf&c=20&mc=click&pli=10950676&Pl
https://www.facebook.com/mahou.es
https://twitter.com/mahou_es/
http://instagram.com/MAHOU_ES
http://www.youtube.com/user/MahouTV
row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D
unit interactions)
acking. Recommended for
Internal Tracking
3rd Party Pixel (1x1 only)
ire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D
ng
acking. Recommended for ILLLUMINATE-8: 'YES - track in TFR'
CREATIVE 2
CREATIVE 3
VAST tag [video to be 3rd party served]
3rd Party Pixel (1x1 only)
Custom Tags & Pixels

Tag Placement
Tag/Pixel
ow 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D
Special Instructions
Additional Instructions
ocial Connect (Glow, Illuminate, and Sidekick Only)
me"
me"
Social Sharing (FFV Shine Only)
Firefly Surveys
ow 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D
Share Your Opinion
haring your opinion.
Default Expanded Ad Size
600x400 min, 640x480 max, or

600x450 default video unit
user rollover
Default Ad Tracking

Expanded Ad: Expo9 click & TFR
engagement
600x450 expanded video unit, to a customizable
engagement 950x570 full-page takeover
IlluminateStart
950x570 full-page takeover
engagement 970x620 full-page takeover, collapses to 970x90
950x570 full-page takeover

engagement
Up to 720x600

Expanded Ad: no default tracking
800x600
no expanded size
no expanded size
no expanded size

engagement
engagement
Up to 720x600

Up to 720x600
no expanded size
728x325
How to paste into this form

Please DO NOT paste regular (p)
on this form. Doing so may alter
formatting, causing missed
intructions.
Please paste into the formula bar
or paste values (Right Click+v).
=[timestamp]&rtu=-1
URL or 3rd Party Click Tag
Landing Page
erver.bs?cn=tf&c=20&mc=click&pli=10950676&Pl
m/mahou.es
u_es/
HOU_ES
user/MahouTV
hted press Ctrl-D
d Party Pixel (1x1 only)
hlighted press Ctrl-D
R'
Video 3
ted press Ctrl-D
Internal Tracking
ted press Ctrl-D
Click Tracking
[please select unit]
GLOW: 'YES - track in TFR'
Impression Tra
[please select u
ILLLUMINATE-3: 'YES - track in TFR'
ILLLUMINATE-3: 'YES - track in
ILLLUMINATE-8: 'YES - track in
BLAZE: 'YES - track in TFR'
SHINE: 'YES - track in TFR'
EXPANDABLE BANNER: 'NO TFR tracking (track in E9)'
EXPANDABLE BANNER: 'YES - track
EXPANDABLE VIDEO: 'NO TFR tracking (track in E9)'

IN-BANNER VIDEO: 'NO TFR tracking (track in E9)'
EXPANDABLE VIDEO: 'YES - track

IN-BANNER VIDEO: 'YES - track i
PUSHDOWN: 'YES - track in TFR'
SIDEKICK: 'YES - track in TFR'

FILMSTRIP: 'YES - track in TFR'
INTERSTITIAL: 'NO TFR tracking (track in E9)'
INTERSTITIAL VIDEO: 'NO TFR tracking (track in E9)'
FLOATING: 'NO TFR tracking (track in E9)'
PUSHDOWN: 'YES - track in T
SIDEKICK: 'YES - track in TFR

FILMSTRIP: 'YES - track in TF
INTERSTITIAL: 'YES - track in T
INTERSTITIAL VIDEO: 'YES - track
FLOATING: 'YES - track in TF
Key
Enter data in grey cells.
Only instructions in yellow cells will be
processed. Please ensure all necessary
data is provided.
Tab Naming Key

Format: CS_[Unit]_[version]
Unit
Abbreviation
Expandable Banner
EXB
Expandable Video
EXV
FFV Glow
FFG
FFV Illuminate-3
FFI
Filmstrip
Floating
In-Banner Video
Interstitial
Interstitial Video
Pushdown
Sidekick
HPF
FTB
IBV
ITL
ITV
PLD
SDK
Copying This Worksheet

To copy this tab Right Click the tab and
use the Move or Copy command.
Copying and pasting groups of cells may
cause Excel to hang.
Facebook and Twitter Clicks
For FB and Twitter clicks in Glow,

Illuminate, and Sidekick use the Social
Connect section below.
Note: Filmstrip clicks with internal
tracking will also be tracked in E9.
Video length used for Illuminate, Glow,

Blaze, Pushdown, and Sidekick only.
VAST Tags
Illuminate and Glow support VAST 2.0
linear ads. Video events and video clicks
will be tracked in the 3rd party ad server.
Additional clicktags are needed to 3rd
party track click-thrus within the FFV ad
which are outside of the video player.
Social Connect Information

Use Social Connect for FFG, FFI, and SDK
units. Standard Facebook and Twitter
buttons (defined at the product level)
will be used.
Character Count
44
0
45
14
14
14
14
14
Video Event Tracking

[please select unit]
EXPANDABLE BANNER: n/a
EXPANDABLE VIDEO: 'YES - track in TFR'

IN-BANNER VIDEO: 'YES - track in TFR'
PUSHDOWN: 'YES - track in TFR'
SIDEKICK: 'YES - track in TFR'

FILMSTRIP: 'YES - track in TFR'
INTERSTITIAL: n/a
INTERSTITIAL VIDEO: 'YES - track in TFR'
FLOATING: n/a
FFV Budget Details:
Placement
1
2
Ad*
FFI
FFI
Flight
IBERIC SPAIN
IBERIC SPAIN
Ad Size
Budget
300*250
300*250
$3,000
$2,800
CPM
$5.00
$5.00
Budget Calculator (example)

Contracted Engagements
Engagement Rate Impressions needed
Fixed CPM
4,500
1.00%
562,500
$5.00
Budget Needed
2,812.50

CS Mahou FFV Illuminate

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CS Mahou FFV Illuminate

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FFV Rich Media Campaign Summary

Initial Ad: Expo9 impression

Custom Internal Tracking of

160x600 - Approved Link(s)

Creative assets Link(s)

Click Tracking (all click-thrus) SAME FOR THE 3 CREATIVES

TFR Click Name

TFR Impression Name

VAST tag [video to be 3rd par

3rd Party Pixel (1x1 on

Custom Tags & Pixels

Social Connect (Glow, Illuminate, and Sidekick On

Social Sharing (FFV Shine Only)

[default] check this out!

300x250 (other units require approval)

All standard units OK

All standard units OK

All standard units OK

YES - track in TFR

YES - track in TFR

o unit, to a customizable 950x570 full-page

E FOR THE 3 CREATIVES

Recommended for ILLLUMINATE-8: 'YES - track in TFR'

Click URL or 3rd Party Click Tag

3rd Party Pixel (1x1 only)

VAST tag [video to be 3rd party served]

3rd Party Pixel (1x1 only)

Custom Tags & Pixels

ocial Connect (Glow, Illuminate, and Sidekick Only)

Click URL or 3rd Party Click Tag

Social Sharing (FFV Shine Only)

Share Your Opinion

haring your opinion.

Default Expanded Ad Size

600x400 min, 640x480 max, or

Initial Ad: Expo9 impression

950x570 full-page takeover

Initial Ad: Expo9 impression

Initial Ad: Expo9 impression

Initial Ad: Expo9 impression

Initial Ad: Expo9 impression

How to paste into this form

URL or 3rd Party Click Tag

hted press Ctrl-D

d Party Pixel (1x1 only)

hlighted press Ctrl-D

ted press Ctrl-D

ted press Ctrl-D

GLOW: 'YES - track in TFR'

GLOW: 'YES - track in TFR'

ILLLUMINATE-3: 'YES - track in TFR'

ILLLUMINATE-3: 'YES - track in

ILLLUMINATE-8: 'YES - track in TFR'

ILLLUMINATE-8: 'YES - track in

BLAZE: 'YES - track in TFR'

BLAZE: 'YES - track in TFR'

SHINE: 'YES - track in TFR'

SHINE: 'YES - track in TFR'

EXPANDABLE BANNER: 'NO TFR tracking (track in E9)'

EXPANDABLE BANNER: 'YES - track

EXPANDABLE VIDEO: 'NO TFR tracking (track in E9)'

EXPANDABLE VIDEO: 'YES - track