Meltenot

Ice Cream TVC

An overcast sky. Thunder.

Cityscape. Rotten, moss covered buildings.
We are looking at a trampled newspaper front page that has the following headline written in blocksGLOBAL MELTDOWN MAY CAUSE APOCALYPSE: EXPERT We come out of it as the wind blows it away,
to look at the deserted town square.
Track outs of- A railway platform with stalled trains, Empty city streets, empty lanes, inside of an empty
shopping mall
Cut To Black
A chant fades in.
Slow fade from Black
We are looking from on top of a bush at a dead body lying on the street. Focus shifts from the body to
the bush as a cats head comes up from beneath the frame.
The cat pounces, but we cut before it touches the surface.
POV of somebody with a groggy movement as they close in on the cat. The cat has now opened up the
body and is eating the insides of it when it sees the approaching personality and scampers away, scared.
POV of the dead body/worm shot from just behind the dead body as a Zombie dressed in corporate
attire shuffles towards the body and sits down
He pulls out the intestine chews a piece out of it, looks at the camera and sneers, his sclera of his eyes is
also black along with the pupils.
The chant rises as the ad proceeds. A foot falls on the ground and marches ahead with several other
similar pairs.
It is raining now.
Several close-ups and extreme close-ups of the zombies- eyes, lips, skin, nails, clothes and face in
general.
We see a bunch of zombies dressed in corporate uniform walking- on a street, on a big terrace, by a
famous monument, by a famous fast food franchise (if McDonalds, Ronalds head has been eaten up. It
is just the clowns body sitting on the bench or any ice cream parlor mascot treated the same way, its
body appearing like that of an old, broken, worn out mannequin). These will all be mostly long shots or
extreme long shots.

A helicopter shot looking down at the city streets. We can see the zombies crawling on different streets,
like ants. The chant has become deafening.
A faction of these zombies come into focus from the blur and the music stops abrupty, just leaving a
haunting echo. They all stop as well. They are looking at something wondrously. The rain has stopped.
Now, Crane shot. The camera moves up with their gaze.
What they are looking at is a building that looks like a big cup of ice-cream with a dome shaped like that
of a perfectly round scoop. It says- Meltenot
We see the stupefied faces of the zombies.
A ray of light comes from behind the structure
The sunlight falls on the zombies faces, starting from the head
Their eyes become normal.
A big cloth is unfurled across the structure, it says in bold, black letters- HIRING
Extreme close-ups, close-ups and Mid-Shots and of them smiling. Some of them grin with happiness.
Cut to black. Meltenot. An ice cream cup appears on screen, abruptly without any fading effect. The
tagline follows, in an ill-fitting cursive font, which also appears aggressivelyit doesnt melt.