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1st National and International Conference on Humanities and Social Sciences

October 31, 2014, KU Home, Bangkok, THAILAND


Potential Utilization Development of Thai Edible Swiftlet Nest
*, **, *** ****
Chutimon Wonggumm, Chayaporn Krabeethong, Natthaporn Yongvongphaiboon
and Buncha Potchamanawong

: , ,

Abstract
The study of the Development of potential benefits of Thai Swiftlet Nest. This research is a
qualitative research that aims to study the current situation of using benefit of Thai Swiftlet Nest and to
study the Strengths, Weaknesses, Opportunities and Threats of using benefit of Thai Swiftlet Nest. The
tool of this research is in-depth interview from the user who has giving the important information, which
are Entrepreneurs of Chinese Restaurant, Traditional Chinese Medicine, Food Professionals and Birds Nest
Entrepreneur. The result of this research shows that, Thai Swiftlet Nest has a variety potential utilization
as not only food but also medicine. Therefore, the potential of using the benefit of Thai Birds Nest can

; Email: wonggumm21@gmail.com
; Email: opor-.-ropo@hotmail.com
*** ; Email: brownie_diff@hotmail.com
**** ; Email: buncha_ac@hotmail.com
**

1st National and International Conference on Humanities and Social Sciences


October 31, 2014, KU Home, Bangkok, THAILAND
affect to the competitiveness of the industrys Swiftlet Nest and it has the opportunity to be one of the
industries, which it can earn the income to the country.
Key Word: Development, Utilization, Thai Swiftlet Nest



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(Memorandum of Understanding)
CNCA(Certificate and
Accreditation Administration of the Peoples Republic of China)


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(4Ps)
[180]

1st National and International Conference on Humanities and Social Sciences


October 31, 2014, KU Home, Bangkok, THAILAND


(Descriptive
Analysis) 3
2
3
(In-depth interview) (Key Informant
Interview) 10



(SWOT Analysis) (Marketing mix)


(Edible-nest Swiflet) Aerodramus
Aerodramus Fuciphagus Collocalia Fuciphaga 3 6 15-18
(25.8-39 )
75.6-84.9
(Edible-nest Swiftlet) (Barn Swallow)
40 140
( , 2550)


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10 17.3
7.2 35 3
1
Perfect Cup Shape 2

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[181]

1st National and International Conference on Humanities and Social Sciences


October 31, 2014, KU Home, Bangkok, THAILAND

66.89 % 30.12 % 7.37%
(Glycosidic Bonds)
(N- OH-) N-glycans O-glycans
Glycosaminoglycans

(Glycoproteins) ( , 2554)
(SWOT Analysis)
( , 2548)
( - External Environment Analysis) (Business Unit)
(Key Macro Environment Forces)
(Significant Micro environment Forces)
( Internal Environment Analysis)
(Attractiveness)
( , 2548)
(Marketing mix)
(Kotler, 1960)

4Ps
1. Product

2. Price
3. Place
4. Promotion



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[182]

1st National and International Conference on Humanities and Social Sciences


October 31, 2014, KU Home, Bangkok, THAILAND

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[183]

1st National and International Conference on Humanities and Social Sciences


October 31, 2014, KU Home, Bangkok, THAILAND
5.
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15,000 - 25,000 ()
30,000 100,000

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,




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[184]

1st National and International Conference on Humanities and Social Sciences


October 31, 2014, KU Home, Bangkok, THAILAND

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Kotler, P. 2003. Marketing Management Eleventh Edition. U.S.A.: Pearson Education International.

[185]

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