the worlds LARGEST

The UKs most influential brands

UK weekly music magazine

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WHY ADVERTISE?
Circulation

40,203

l Kerrang! has over 30 years of heritage and is the biggest music weekly
in the world.

abc1 profile

l Kerrang! reaches more young readers than any other music magazine.
Having a younger profile is a big advantage as traditionally this age group
is elusive (and expensive) to reach. As well as music releases this makes
Kerrang! perfect for film and games, and also mobile technology and
government messages.

MeAn Age

l Kerrang! is the original multimedia platform boasting magazine, online,

radio, TV, K! Awards, K! Tour, and K! podcasts.

Readership

387,000
48%
25

solus
readership

74%

ABC Jan - June 2012

NRS Apr - Sept 2012

l Kerrang! loves music, especially rock. Kerrang! is considered by its

readers to be an integral part of the scene rather than just a commentator.
l Kerrang! readers are the heaviest music consumers purchasing over
6 albums per month on average (53% more than the national average)
and 8 times more likely to spend over 200 a year on albums. The readers
are also 5.5 times more likely to attend a rock gig.

The UKs most influential brands

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Kerrang! takes its readers into the heads, hearts

and lives of the people who make rock music.
It creates emotional connections.
James McMahon Editor

The UKs most influential brands

the

reader

Jim, 25, lives and breathes rock music: it informs his choice of friends, his hobbies,
leisure time, attitudes, fashion sense and lifestyle.
Above all he is fanatical about THEIR music. He engages with music 24/7, from the
minute he wakes up til the minute he falls asleep: when he is not listening to music
or watching music TV, he is talking to his friends about music, attending gigs or
playing instruments and dreaming about rock stardom.
He is plugged in, sharp, has a strong moral code and rejoices in his individuality. He
is a fashion trend setter in his peer group but he is heavily influenced by musical
icons and scenes. Like the bands he supports he is extremely loyal to the brands he
trusts. The way he looks and the clothes he wears is integral to communicating his
identity to the world.

The UKs most influential brands

influence

Black xs
Kerrang! partnered with Paco Rabanne to promote Black XS with a cross media campaign to
give readers the chance to enter their bands to win a recording deal with Search & Destroy
Records. This generated 500 entrants, a huge spike in Kerrang.com traffic and culminated in
the final 4 bands fighting it out at a live gig at the O2.

Kerrang! scores 69% for Influence vs Bauer ACT tracker:15-40.

Which is made up of the following statements:

l Talks to me in my language.
l Is the authority in its market.
l Has stuff I talk about with my friend.
l Makes me feel more knowledgeable.
l Like to be seen with this magazine.
l Believe what I read in this magazine.
Notable comsumer brands that have used
Kerrang! in the last 12 months include:

The UKs most influential brands

case studies
The Approach
Kerrang as part of a cross media campaign were briefed to deliver a creative execution
designed to encourage young people to register to vote and communicate the ease
of the voting registration process in the run up to the 2010 general election.

Promotion

dont be part
of the silent

generation!
WANT TO MAKE YOUR VOICE HEARD? THEN
MAKE SURE NOTHING STOpS YOU VOTING...

F SOMEONE told you to shut up, you

wouldnt be impressed. Neither would
you be stoked if someone told you your
opinion didnt count so you should keep
it to yourself. Would you feel the same if
someone stopped you from voting in the
next general election in XX, 2010?
If youre 18 or over, dont give away
your right to voice your opinion on whats
happening in the country you live in
make sure you make your voice heard by
registering to vote.
Yeah, we know, when it comes to stuff like
politics, things seem complicated. Perhaps
things have stopped you registering and
voting before or are putting you off from
registering this time; thoughts like its
difficult, its a hassle, itll take too much
time to fill in a complicated form, or I
dont know how to register. But, honestly,
registering to vote couldnt be simpler.
And itll only take you three minutes!
All you need to do is fill in a simple and
short registration form its as easy as filling
in your name, address, and a few other
details.
Fill one in online by visiting
www.aboutmyvote.co.uk or you can get

one sent to you in the post by calling

0800 3280 280. Straightforward, right?
And if youre worrying that registering to
vote isnt cool because none of your mates
are bothered about doing it, or perhaps
that your vote wont make any difference,
then dont.
Voting gives you a say on important issues
that affect you from roads and recycling
in your area, to education and climate
change. You might think you dont want to
vote now, but if an issue comes up that you
want to have your say on, if youre on the
register you can then vote on it. Remember,
registering to vote doesnt mean you have
to, it just means you can if you want to.
In the United States, stars like Green Days
Billie Joe Armstrong and Fall Out Boy have
encouraged young people to seize the power
of the youth vote, so why not follow their
lead and inspire your mates to get involved
too, because their vote just like yours
really does count. If you have an opinion and
have a voice, remember the only way for you
to have your say is by registering to vote!
Visit www.aboutmyvote.co.uk right now!

It Only takes 3 MInutes!

Therere not many things that
you can do in three minutes
let alone worthwhile things
but voting is one of them!
Seriously, its really, really
easy to register to vote you
can be well on your way to
being registered to vote in
less time than it takes to
read this page! Or in less
time than it takes to listen to
Paramores new single The
Only Exception (which, fact
fans, would take you four
minutes and 27 seconds!)
Or in less time than it takes
to beat the World Record
for competitive eating 37

hotdogs in 12 minutes... So
what are you waiting for?
All you need to do is fill in a Optional extra: Free your
simple and short registration music with powerful
stereo sound.
form that includes your
name, address, and a few
other details. Fill one in
online by visiting www.
aboutmyvote.co.uk. Then
you just need to print the
form, sign it, and send
it to your local electoral
registration office (you can
get their address on this site
too). Or you can get a form
sent to you in the post by
calling 0800 3280 280. How
easy is that? Very easy!

www.abOutMyvOte.cO.uk

YOU CANT VOTE IF

YOURE NOT REGISTERED.
MAKE SURE YOU MAKE
YOUR VOICE HEARD.

Have your say by

registering online

The Idea
A 5 week multi media campaign that identifies with the core 17-24 audience and
encourage them to register to vote. It will demonstrate that their voice counts and that
if they dont register they wont be able to have their say. Ultimately we will drive
potential voters to register their vote at www.aboutmyvote.co.uk or by calling.

Bauer's range of brands offered a great opportunity to reach our target

audiences - particularly young people - with a tailored and relevant message
in the right environment. We were really impressed with the team's creativity,
flexibility and excellent project management. I have no doubt that the
campaign will help many young people register to vote.
Clinton Proud, Head of Campaigns and Public Information at the Electoral Commission,

The UKs most influential brands

CAse studies

BIFFY CLYRO EP
Kerrang! negotiated a free exclusive
Biffy Clyro EP download cover
mount with all 12,000 downloads
being redeemed on the first day.

MY CHEMICAL ROMANCE
BREAKOUT AD
Warner Music wanted to do an ad with standout and that
would appeal to their fans. We worked with the Kerrang!
editorial team to produce this fantastic breakout ad.

The UKs most influential brands

Brand extensions

Download festival
Kerrang! is the official media partner
with Download Festival. With all the
exclusive media coverage.

Kerrang! awards
This has got to be just about the
best awards ceremony in the world
Kelly Jones, Stereophonics

135,300

unique users

366.200
page
impressions

266.600
twitter
followers

Kerrang! radio
1.3 million listeners - the
biggest commercial radio station
outside London and double the
audience of XFM

Kerrang! tv
K! TV attracts 1.6 million viewers every
month and 730,000 are adults 16-34

kerrang.com
Download
and K! Awards
micro sites
all drive PIs
through
reader
interaction
and voting

268.200
Facebook
fans

The UKs most influential brands

Ad Schedule
on sale

copy
deadline

on sale

copy
deadline

JANUARY 2013
9 January 2013
16 January 2013
23 January 2013
30 January 2013

03 January 2013
10 January 2013
17 January 2013
24 January 2013

JULY 2013
3 July 2013
10 July 2013
17 July 2013
24 July 2013
31 July 2013

27th June 2013

4th July 2013
11th July 2013
18th July 2013
25 July 2013

FEBRUARY 2013
6 February 2013
13 February 2013
20 February 2013
27 February 2013

31 January 2013
07 February 2013
14 February 2013
21 February 2013

AUGUST 2013
7 August 2013
14 August 2013
21 August 2013
28 August 2013

1 August 2013
8 August 2013
15 August 2013
22 August 2013

MARCH 2013
6 March 2013
13 March 2013
20 March 2013
27 March 2013

28th February 2013

7 March 2013
14 March 2013
21 March 2013

SEPTEMBER 2013
4 September 2013
11 September 2013
18 September 2013
25 September 2013

29 August 2013
5 September 2013
12 September 2013
19 September 2013

APRIL 2013
3 April 2013
10 April 2013
17 April 2013
24 April 2013

28 March 2013
4 April 2013
11 April 2013
18 April 2013

MAY 2013
1 May 2013
8 May 2013
15 May 2013
22 May 2013
29 May 2013

OCTOBER 2013
2 October 2013
9 October 2013
16 October 2013
23 October 2013
30 October 2013

26 September 2013
3 October 2013
10 October 2013
17 October 2013
24 October 2013

25 April 2013
2 May 2013
9 May 2013
16 May 2013
23 May 2013

NOVEMBER 2013
6 November 2013
13 November 2013
20 November 2013
27 November 2013

31st October 2013

7th November 2013
14th November 2013
21st November 2013

JUNE 2011
5 June 2013
12 June 2013
19 June 2013
26 June 2013

30 May 2013
6 June 2013
13 June 2013
20 June 2013

DECEMBER 2013
4 December 2013
11 December 2013
18 December 2013

28th November 2013

5th December 2013
12th December 2013

The UKs most influential brands

Ad Specs
Full PAGE

HALF PAGE
VERTICAL

Half page
horizontal

1/4
page box

1/4 page
horizontal
strip

1/4 page
vertical
strip

Trim 285 x 210

Trim 285 x 103

Trim 142 x 210

Type 130 x 93

Trim 71 x 210

Trim 285 x 54

Bleed 291 x 216 Bleed 291 x 109 Bleed 148 x 216

Bleed 77 x 216

Bleed 291 x 60

Type 265 x 190

Type 65 x 190

Type 265 x 44

Type 265 x 93

Type 130 x 190

Advertising rates
DISPLAY
Full page fh
Full page rop
half page
ibc/ obc
dps fh
dps ROP

3,025
2,750
1,512
3,575
5,748
5,225

PRODUCTION
Please contact your creative solutions
salesperson for production rates
INSERTS
Bound-in
tip-on
loose insert

65 CPT
65 CPT
45 CPT

advertorials
full page
5,005
dps 9,510
half page
2,752

The UKs most influential brands

contact
editorial team
editor
James McMahon

deputy EDITOR
Simon Young

news editor
Sam Coare

reviews editor

features editor

Editorial Assistant

George Garner

Nick Ruskell

Ryan Cooper

0207 859 8451

advertising
HEAD OF MAGAZINES
Clare Chamberlain

ASSOCIATE MEDIA
DIRECTOR
Fiona Senior

Music Manager
Martin Bojtos

FILM Manager
Liz Harriott

BRAND DIRECTOR
Rob Walsh

0207 295 8591

0207 295 5427

0207 295 8560

Games and consumer

manager
Stephen Jobling

CREATIVE SOLUTIONS
manager
Stefanie Daniels

Creative Solutions
Manager
Ariana Dunne

Live Music & Media

planner
Joel Hopkins

0207 295 5483

0207 295 8589

PRODUCTION
Claudine Platt

0207 208 3702

0207 295 5474

CLASSIFIED

Karen Gardiner

020 7241 8265

01733 468288

REGIONAL SALES OFFICE

LOOSE INSERTS

MEDIA SALES NETWORK

Katharine Brown

0161 868 3218

Howard Foster

0161 868 3214

The UKs most influential brands