ROLLING STONE

MAKES THE NEWS.

FOR OVER 43 YEARS, ROLLING STONE HAS NEVER JUST REPORTED THE NEWS.
ROLLING STONE MAKES THE NEWS.
1970: CHARLES
MANSON
Rolling Stone won a
National Magazine
Award for its
exclusive 1970
prison interview
with Charles
Manson.

1975: PATTY HEARST

Journalists Howard Kohn
and David Weir scored
one of the biggest
scoops of the 1970s
when they broke the
story of how kidnapping
victim Patty Hearst was
transformed from a
nineteen year-old
heiress into Tania a
self-described urban
guerilla and gun-toting
member of the
Symbionese Liberation
Army.

1971: FEAR &

LOATHING IN
LAS VEGAS
The series that
led to the cultclassic novel
and Hunter S.
Thompsons
gonzo-style
of journalism.

1973: THE
RIGHT STUFF
Tom Wolfes
four-part series
on the
astronauts and
the emotional
toll of their
missions lead
to the bestselling novel
and film.

1985: THE PLAGUE YEARS

AIDS was still a mystery to both the public and many scientists when David
Black wrote this award-winning two-part feature about the disease. Black
explained the nearly unimaginable suffering AIDS had inflicted upon the
gay community, and prophetically laid out how it would soon spread to the
rest of the world. 1986 NATIONAL MAGAZINE AWARDS WINNER:
REPORTING

1998: FAST FOOD NATION

Eric Schlosser set out on a cross-country journey to discover how fast food restaurants were affecting
agriculture, the economy and Americas health. The two-part article was turned into a best-selling book,
and film.

2003: GENERATION KILL

Journalist Evan Wright spent two months embedded as a reporter with the marines during the invasion
of Iraq in 2003. Occasionally brandishing a weapon and frequently in danger, Wright wrote a gripping
three-part account of the early days of the war. The piece won a National Magazine Award for
Excellence In Reporting, and was later turned into an HBO mini series.

2009: VAMPIRE SQUID

When the American economy began tanking in 2008 nobody knew quite who to blame, but Rolling
Stones Matt Taibbi argued that much of it was the doing of Goldman Sachs. The world's most powerful
investment bank is a great vampire squid wrapped around the face of humanity, relentlessly jamming its
blood funnel into anything that smells like money, Taibbi wrote. One of the most quoted lines of the year.

2010: THE SPILL, THE SCANDAL AND THE PRESIDENT

A Democrat in the White House hasnt meant that Rolling Stone is laying off the executive branch.
Tim Dickinson wrote, Like the attacks by Al Qaeda, the disaster in the Gulf was preceded by ample
warnings yet the administration had ignored them. Instead of cracking down on MMS, as he had
vowed to do even before taking office, Obama left in place many of the top officials who oversaw the
agency's culture of corruption.
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INSIGHT THAT CAN

ONLY BE GLEANED BY
THE AWARD-WINNING
AND WORLD-RENOWNED
CONTRIBUTORS AND
EDITORS OF
ROLLING STONE.

1972 BOOK A CULT

CLASSIC BEST-SELLER
FILM: 1998 GOLDEN
PALM NOMINEE AT
CANNES FILM FESTIVAL

15 AWARDS AND 58 NOMINATIONS FROM THE

AMERICAN SOCIETY OF MAGAZINE EDITORS

1986 NATIONAL MAGAZINE AWARDS

WINNER: REPORTING

2001 BEST-SELLING NOVEL

FILM: 2006 GOLDEN PALM NOMINEE
AT CANNES FILM FESTIVAL

1979 BOOK RECEIVED THE

NATIONAL BOOK CRITICS
CIRCLE AWARD AND THE
AMERICAN BOOK AWARD
AMONGST THE DOZENS
OF NOMINATIONS, THE
FILM RECEIVED 8 OSCAR
NOMINATIONS AND WON 4

2004 NATIONAL MAGAZINE AWARDS WINNER:

REPORTING
GENERATION KILL ON NEW YORK TIMES BESTSELLER LIST
HBOS GENERATION KILL NOMINATED FOR 11
EMMYS IN 2010

RUNAWAY STORY:

48 HOURS THAT CHANGED THE WORLD

APRIL 2010
Michael Hastings is with
General McChrystal and his
staff in Paris.
2 days turn into 10 as a result of the
Icelandic volcano eruption.

EARLY MORNING
JUNE 22, 2010
Time.com and
Politico.com leak
unauthorized
copies of the full
article.

JUNE 22, 2010

General McChrystal
enroute to Washington
to meet with President
Obama

President Obama
and White House
make first official
comment regarding
the article.

AFTERNOON OF
JUNE 21, 2010
Early copy of Rolling Stone received by AP

LATE MORNING
JUNE 23, 2010
General McChrystal presents resignation.
President Obama accepts.

11 AM
JUNE 22, 2010
Full article posted on RollingStone.com,
a day prior to scheduled release. Time.com
and Politico.com remove unauthorized
postings.
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JUNE 23, 2010

President Obama announces that
he has accepted General
McChrystals resignation and will
appoint General Petraeus.

Its the story the entire world is talking about.

And will continue to talk about . . .

OVER 3 BILLION
PRESS IMPRESSIONS

RollingStone.com received 2 million uniques & 9.5 million page views within 48 hours of the article being posted
Of the 400 million daily searches on Google, at 3:45 PM on 6/22,
Stone/McChrystal was the number 5 top search
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SOURCE: Google Analytics June 2010

Rolling

WHAT THEYRE SAYING

36 Hours That Shook Washington.
Over the years, the magazine has stuck to the mission of its founding editor,
Jann Wenner: to penetrate American culture and politics.
The most impact-laden story of the year . . . appeared in Rolling Stone.
The McChrystal piece could only have appeared in Rolling Stone.
It may look like a uffy music magazine, but for more than 40 years it has also been a forum
for serious, agenda-setting journalism in the lofty elds of politics and popular culture.
This is one Rolling Stone that apparently gathers no moss.
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