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Lukol@lubricants 1
Lukol@lubricants 1
Lukol@lubricants 1
(LLK-International)
August 2012
age 2
contents
2 strategy
International expansion is a key LLKs target
4 Business Development
Alexey Strelchenko:
"One of the secrets of the Company's success is its top-notch and
comprehensive service"
6 Product
Michael Weis:
"We are producing and introducing the key products
forthe European market"
8 Product
9 Partnership
Armin Bolch:
"We are strategic partners ofglobalOEMs"
11 news
@
# 1 August 2012
"@"
is a publication of LLK-International
Publisher: RPI
Address: LLK-International, 6 Malaya
Yakimanka, Moscow 119180
Phone: +7 (495) 980 39 12
e-mail: RybalchenkoIA@lukoil.com
Press run: 2 000 .
The magazine is registered by the Federal
Service for Media Law Compliance
andCultural Heritage.
Registration certificate 77-28009
s t r at e g y
OOO LLK International (LLK) continues to expand actively on the international lubricant market. The volume of LUKOILs ready-made lubes
is expected to grow fivefold over the next seven years as the Company
steps up its presence on the markets of Europe, the Middle East, and
Central Asia.
The Companys next target for ready-made lubes will be the rapidly expanding
countries of Southeast Asia and neighboring China
Business
Development
Product
Michael Weis:
"We are producing and
introducing key products forthe
European market"
LUKOIL continues strengthening its position on the lubricant market in
Europe. Michael Weis, General Manager of LLK Lubricants Eastern Europe
told us about the new product line Genesis, in particular, about LUKOIL
Genesis Premium and its prospects for the upcoming years.
@ | What is the
main reason for launching a portfolio of Genesis products? Why did the
Company decide to produce this portfolio?
Michael Weis | In order to be successful in Europe, we need to prove
our technical capabilities, launch a
flagship product line that carries approvals from major OEMs, including the market leader, Volkswagen
group.
@ | Could you comment on the latest news? What is the
status of Genesis production? Are
you going to produce a full range of
products or are you planning to start
with only one?
LUKOIL Genesis Premium 5W40 and 5W30 THE key products for the European market
Product
which has a higher traction coefficient, thus making the new lubricant
especially fit for use in wet clutch
bikes.
The new LUKOIL Garden
and LUKOIL 4 API 10W-30
lubes are expected to make their debut on the European market in August
2012 and will be available at a later
time in Russia.
The third group of LUKOILs new
products for light equipment features
lubricants specially designed for outboard motors LUKOIL Outboard 2T
and LUKOIL Outboard 4T. The main
difference of these products compared with motorcycle lubes is their
essentially zero ash content, which is
achieved by using an especially thin
oil base and special ash-free additives. Motor capacity is improved by
5-10%. Its most important feature is
less carbon deposits on electric spark
plugs, which significantly lowers the
possibility of engine failure. LUKOIL
oto Outboard is recommended for use in advanced high-power
air- or water-cooled outboard motors power boats, yachts, water scooters and motor boats and
in all engines where NMMA FC-W
(4T) and TC-W3 (2T) lubricants are
recommended. Production of these
lubes is scheduled to begin in the
third quarter of 2012.
The new LUKOIL Garden and LUKOIL
4 API 10W-30 lubes are expected
to make their debut on the European
market in August 2012. THEY will be
available later in Russia
Partnership
Armin Bolch:
"We are strategic partners
ofglobalOEMs"
The deputy general director for business development of LLKInternational, Armin Bolch, told us about the basis of cooperation with
global OEMs and his perception of prospects for LUKOIL's lubricants
business segment.
select global OEMs that are beneficial for the growth of the overall
LLK-International business. In these
partnerships, the standards of our
clients will have to be our standards.
@ | You mentioned
the changing demands the lubricants
supplier. What exactly do you mean?
What is this change?
Armin Bolch | There is one main goal
on which all global OEMs focus all
their efforts: reduction of carbon dioxide emissions. To meet tough government regulations and avoid high
penalties, fuel consumption has to
be reduced. And this is where you
can witness a fundamental change
in priorities. Five, or even only two
years ago, the number one target for
an OEM was to have a reliable oil.
Nowadays it is top priority that the lubricant is contributing to the overall fuel consumption, ranking reliability only second.
But not only fuel efficient lubricants contribute to the reduction of fuel consumption. In general, the engineers have to
fine-tune aerodynamics, install startstop systems, and downsize the engine. The latter is heavily impacting lubricant requirements. It has to cope with
higher temperatures. We have a wide
range of high-quality products available for our customer needs and will
have even more available in the future.
Already our oils correspond to the demands of all leading international API
and ACEA standards and to the specifications of global OEMs.
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@ | In what way is
the Russian market for lubricants different from others?
Armin Bolch | The Russian lubricants market possesses great potential. The number of foreign cars on
Russian roads is rapidly growing and
with it, demand for high-quality lubricants. Our major goal is to change the
stereotype perception of the LUKOIL
brand oils. The products we make
are really of exceptional quality. We
@ | LLK-International
is a company with a very rapid rate
of growth. How do you see the companys business in 5-10 years?
news
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