E

SE
IT
E
M
AS
E
LI
RP
FR O

Official Operator
Partner:

Part of the

AY
D
TO A
RS N
U ME
YO M/
IM O
LA .C
C CE
T
U EN
O R
S FE
IS N
M O
T C
N LTE

4TH ANNUAL

T
RA
PE
O

O
D

11-13 May 2014

Conrad Dubai, UAE

Strategic Partner:

EMPOWERING
THE CONNECTED
GENERATION
EXTENDED
EMERGING
MARKETS
TRACK

65%
OPERATOR

800+
ATTENDEES

ATTENDANCE

DISCOVER THE INDUSTRYS MOST EXCITING CASE STUDIES FROM

ACROSS THE ENTIRE LTE ECOSYSTEM

Monetizing LTE

Backhauling &
Small Cells

SDN/NFV

Emerging
Markets

Network
Optimization

Service
Innovation

LTE device
ecosystem

Future of LTE

Handling the
mobile data
explosion

BRINGING TOGETHER C-LEVEL EXECUTIVES FROM ACROSS MENA INCLUDING...

OPERATOR LED AGENDA
Ahmed Hanandeh
CEO
Zain, Jordan

Yasser Abouelenein
CTO
Uganda Telecom

Zarrar Hasham Khan

CTO
Viva, Kuwait

Attila Keszg, Chief

Commercial Officer
Residential, Magyar Telekom
Group, Hungry

Ahmed Diwan
Chief Commercial Officer
Orange, Iraq

Jayhun Mollazade
CEO
Sazz, Azerbaijan

Nima PourNejatian
CTO/CIO
Mobinnet, Iran

Ayman ElNashar, Senior

Director - Wireless Broadband,
Terminals & Performance
Operations, Du

Hisham Siblini
Chief Technology Officer
Wataniya Telecom, Kuwait

Jason Woodrow
Director of Etisalat Group
Technology Strategy
Etisalat Group, UAE

Khalid Siddique
Senior Manager Data Experience
du

Sacha Dudler
Advisor Group CEO
STC, UAE

Vishwanath Madhugiri
Chief Innovation Officer
Lycamobile

Hani ELKukhun
COO
Zain, Kuwait

Robert Joyce, Director Radio Access Technology

Ooredoo

Mutaz Elbadawi, Chief

Technical & Information Officer,
Expresso Telecom, Senegal

FULL ECOSYSTEM REPRESENTATION

Jose del
Valle-Iturriaga
Commercial & Marketing
Director, TV and Entertainment
Telefnica, Spain
Diamond Sponsor:

Imad Hoballah
Chairman and CEO
TRA
Lebanon

Platinum Sponsors:

Fares Akkad
Head of Distribution and
Digital Business Development
Middle East Broadcasting
Corp, UAE
Gold Sponsor:

Silver Sponsor:

Register today! Visit www.lteconference.com/mena

Hasan Sharif
Senior Manager Spectrum
Strategy
TRA, UAE

Bronze Sponsors:

AGENDA AT A GLANCE:
SUNDAY 11TH MAY 2014
SIGNALING FOCUS DAY
SIGNALING IN THE BIG DATA ERA

50 Minute sessions

With 2 Minutes per meeting

= 25 new connections &
25 potential business opportunities

The best use of 50 minutes

within the whole event
Doug Tait, Director Comms Global Markets, ORACLE

This Speed
Networking Session
accomplished
in 50 minutes
what would have
normally taken us
months to achieve
in terms of the new
contacts we made.
Eddie De Curtis, Vice President
Sales North America - Diametriq

MONDAY 12TH MAY 2014

ANALYST BREAKFAST BRIEFING

OPENING KEYNOTE SESSION

Driving revenue back to the operator: OTT
content, partnering, making sure the right
product is available for the customer

CXOs Discuss: Business Models that are Set

Up to Drive Revenue from LTE

STRATEGIC STREAM

TECHNICAL STREAM

TRACK A MONETISING LTE

TRACK B NETWORK OPTIMISATION

Backhauling & Small Cells

Monetising LTE

MAXIMISE & MEASURE EVENT ROI

Create a wish list of event
attendees you would like to meet
We will then request meetings
and facilitate introductions

In working closely with Hollie

for LTE Mena, we had several
meetings set up before the
event an excellent service!
Shakil Ahmed, Sales Director, Accuver

Network Virtualisation
Service Innovation
Roaming & Spectrum Management

Hollie was handson in helping SAP to

meet clients and get
in front of people, so
that we did not miss
out on meeting the
right individuals

TUESDAY 13TH MAY 2014

Informal and interactive roundtables led by the
Industrys Leading Operator Executives

Rebecca Kools, EMEA Senior

Marketing Manager at SAP Mobile
Services

If you want to take advantage of both the

speed networking and meeting request
service please contact Hollie Jeffries at
hollie.jeffries@informa.com.
The ideal opportunity to pitch you most
promising products and services to the
operator community that allows you to
maximise and measure your event ROI.

EW014
NFOR 2

18.30
MONDAY
12TH MAY

INNOVATORS &
ENTREPRENEURS
AT THE READY!
All new for 2014, The Innovation Accelerator will be your chance
to discover the latest and greatest innovative companies, services,
products and solutions on the market today!
We invite young innovative companies to join the accelerator, for
a chance to pitch their services to a room full of LTE experts.
This interactive, game show style expo is sure to continue the
excitement of day one and provide an excellent forum to hear
about the latest LTE innovations of 2014.

OPENING KEYNOTE SESSION

The Future of LTE: Whats to come?
What can MENA learn from international
innovations?

STRATEGIC STREAM

TECHNICAL STREAM

TRACK C EMERGING MARKETS

TRACK D THE FUTURE OF LTE

The Future of LTE

Emerging Markets
Handling the Mobile Data Explosion
Public Safety LTE Networks
LTE Device Ecosystem

Great opportunity
to interact with the
LTE industry

35%

of attendees at
C-level, SVP, EVP, VP,
MD & President

Good mix of advanced

technology topics and
regional challenges

To be considered for this showcase, your company must be at

least ONE of the following
3 Younger than 3 years old
3 Fewer than 15 people
3 Funded by venture or angel capital

A Global Discussion: How to determine

when a market is mature enough for
additional services

WE BRING THE REGIONS SENIOR

LTE DECISON-MAKERS TO YOU...

MEET THE REGIONS KEY LTE

DECISION MAKERS

Operator 65%

Countries re
p

Equipment Manufacturer 21%

59%

s
re

40

Architect/Engineer/R&D 13%

ed
en t

Executive
Director/Director/
Manager

Content Provider/Device Manufacturer 4%

CxO 12%

Regulator/Association 3%

Analyst 3%
SVP/EVP/MD/President 9%
Press 2%

Other 3%

mena.lteconference.com

Head 4%

Other 2%

Speaker enquiries: suzanne.rankine@informa.com tel: +44 (0)20 3377 3896 Sales enquiries: tom.winter@informa.com tel: +44 (0)20 7017 5627

EXTEND YOUR LEARNING EXPERIENCE WITH OUR PRE-CONFERENCE FOCUS DAY

FREE FOR ALL MENA OPERATORS ATTENDING THE EVENT!
Gold Signaling Sponsors:

Silver Signaling Sponsors:

Sunday
11th May 2014
Conrad Dubai
9am - 5.30pm
INTERESTED IN SPONSORING? Please contact:
Tom Winter, Head of Sales & Marketing
T: +44 (0)207 017 5627 E: tom.winter@informa.com
INTERESTED IN SPEAKING? Please Contact:
Suzanne Rankine, Conference Researcher
T : +44 (0) 20 3377 3896 E: Suzanne.rankine@informa.com

Panel Sponsor:

SIGNALING IN THE BIG DATA ERA

Data growth in the MENA region in surpassing any
other region in the world. Operators in the advanced
GCC states are diversifying their service offering
and are delivering faster more frequent content to
their subscribers. Whereas the emerging markets of
the region are increasing connectivity and mobile
services like never before, exposing consumers to
services that have been previously unavailable.

However, this development and growth poses a huge signalling

challenge. How can signaling technologies match the pace of data
proliferation? How will signalling work in the big data era?
Our pre-conference focus day, now in its second year, will tackle
these questions and more. By bringing together leading operators
and signalling solution providers this focus day will look at how the
key signaling challenges in the region can be overcome.

AGENDA AT A GLANCE:
09:00 Chairs Opening Remarks and Signaling Market Overview
Neil Wiffen, Principal Consultant, Red Banana Wireless Ltd

09.30 Diameter Signaling: The Foundation for RevenueGenerating Services

Wesley Tilley, Director of Product Management, Oracle

10:00 PANEL DISCUSSION: LTE Signaling in the Data Growth Era

Wassim Jarkas, Network Director, Viva Bahrain
Saber Feizi, Senior Advisor of CEO, TCI
Hadjer Chakal, Network Telecom Engineer, Monaco Telecom
Gerald Heng, Sales Support Function, Sweden, Ericsson
Elrashid Ibrahim, Director - PS Core Operations,du

13.00 Lunch
14.00 Signaling and Making LTE Roaming a Reality
Jino Jacob, Mobile Signalling Services Specialist, Etisalat

14.30 PANEL DISCUSSION: Beyond Diameter Routing Opportunities through Signaling Interworking and
Service Enhancement
Thomas Schroer, Director Service Provider Marketing, Dialogic
Riad Hartani, Advisor, Xona Partners

15.00 Designing diameter signalling requirements for LTE, 3G

and IMS
Mustafa Golam, Lead Consultant, PS Core Operation, MTN Nigeria

10.45 Morning Refreshments and Networking

11.30 Ericsson Diameter Signaling Controller
Krstina Joka, Engagement Manager, Dubai & Anders Hagekrans, Sales
Support Function, Sweden, Ericsson

15.30 Afternoon Refreshments Break

16.00 Signaling Focus Day Mastermind Session

Kim Fisker, Chief Architect, Ulticom

Anders Hagekrans
Sales Support
Function, Ericsson
Sweden

Wesley Tilley
Director of Product
Management
Oracle

Jino Jacob
Mobile Signalling
Services Specialist
Etisalat

Gerald Heng, Sales

Support Function,
Sweden, Ericsson

Kim Fisker
Chief Architect
Ulticom

Elrashid Ibrahim
Director - PS Core
Operations, du

Mustafa Golam
Lead Consultant, PS
Core Operation
MTN Nigeria

Krstina Joka
Engagement
Manager, Dubai
Ericsson

17.00 Wrap-up & feedback to room

17.15

Neil Wiffen
Principal Consultant
Red Banana
Wireless Ltd

Wassim Jarkas
Network Director
Viva Bahrain

Roundtable leaders:
Kim Fisker, Chief Architect, Ulticom
Wesley Tilley, Director of Product Management, Oracle
Senior representative, Ericsson

12.00 Networking Monitoring for Short to Medium Term

Capacity Planning
12.30 Real World LTE Roaming: Signaling Deployment
Strategies

SPEAKERS CONFIRMED SO
FAR INCLUDE:

Close

Thomas Schroer
Director Service
Provider Marketing
Dialogic

AUDIENCE PROFILE: Mixture of technically-minded carriers and vendors, ranging from Engineer to Director-level.

To register visit: www.lteconference.com/MENA

KEEP UP TO DATE
With the latest news from the LTE World Series engage in the discussions of the day, help shape future LTE events and receive special discounts
exclusive to our social media followers!
twitter

blog

Daily updates from the Series...

post your thoughts and questions
directly to us using the hashtag
#LTEMENA. Join our growing
number of followers and dont
forget to retweet us! Follow
us at www.twitter.com/
LTEWorldSeries

A light-hearted look at all the latest

news going on in the World of
LTE. Bennys often controversial
views are sure to provoke much
debate within the industry and he
looks forwards to your comments!
Read it at www.lteconference.
wordpress.com

linkedin
4,500+ top quality members
strong! Get involved in our
LTE World Series Linkedin
group discussions and share
your ideas.
Join at www.lteconference.
com/linkedingroup

google+

facebook

Join our circle on the fastest

growing social network today to
receive the latest event updates,
speaker interviews and discount
codes!
www.gplus.to/LTEWorldSeries

youtube

The home of the LTE World Series

on the Worlds most popular social
network! Like us to receive the latest
event updates, speaker interviews
and discount codes!
www.facebook.com/
LTEWorldSeries

Watch all the latest event highlights

and interviews with top-level
keynote speakers.
Watch at www.youtube.com/
LTEWorldSeries

Excellent course, exactly what

I was looking for AL, AIRSPAN
Informa Certified LTE Radio Planning and Optimisation Professional
11 15 MAY 2014, DUBAI
This certification programme covers the principles and execution of LTE radio planning and optimisation. It begins with a
discussion of the LTE physical layer explaining the time and frequency domain structures and covering those aspects of the
LTE radio interface that will have an impact on coverage and capacity. A detailed examination of LTE link budgets is provided,
identifying and calculating the typical link budget reference points and discussing elements of the budgeting process that
are unique to LTE. Following the calculation of link budget pathloss, the course turns to propagation models and cell radius
prediction. Typical models are discussed and compared and full link budget and radius predictions are carried out. To support
the link budget and modelling techniques, as well as apply the learning in an industry-leading software package, Mentum
Planet will be used to demonstrated and analyse the LTE radio planning process.

Course content:
LTE architecture review

IDLE mode parameters

LTE radio interface

CONNECTED mode parameters

Link budgets for LTE

Capacity planning for LTE

Coverage planning

Coverage planning for LTE

eNB configuration

Coverage optimisation

For forthcoming dates and more information please contact us:

Tel +44 (0)20 7017 4144 Email training@telecomsacademy.com Visit www.telecomsacademy.com
www.telecomsacademy.com

MONDAY 12TH MAY CONFERENCE DAY 1

08:00 ANALYST BREAKFAST BRIEFING:

Join these informal and interactive discussions with the most influential
analysts in the region

08.50 Chairs Welcome

Analysing the business models of operators with established LTE networks

How must your organisations business model change to accommodate LTE?
How does MENA compare with the rest of the globe?

Ahmad Hanandeh
CEO
Zain Jordan
Zarrar Hasham Khan
CTO
Viva

TRACK 1

Track Sponsor:

MONETISING LTE
STC ambitions on leading the LTE evolution in
the MENA region
From Niche to Mass managing traffic growth
and quality needs with LTE overtaking UMTS
demand
LTE and the wireline broadband challenge
path from substitute to complement
Sacha Dudler, Advisor Group CEO, STC

12.15 4G LTE ... Time for a Mindset Change

Why consumers and business want LTE?
The world is rapidly shifting to LTE
Aggressive rollout why Fast deployment is
the best?
Overlay is the way to go
Why the market shift to overlay?
Philippe Poggianti, EMEA Wireless Leader,
Alcatel-Lucent

12.35 Setting the Scene: Go to market

strategies by Technicolor
Associate Sponsor:
Olivier Lafontaine, LTE Solution Strategy &
Product Management, Technicolor

12.45 PANEL DISCUSSION: Competing

through service differentiation and
value bundling rather than price
Avoiding the price battle: What can you
offer to consumers to put you ahead of the
competition?
Inspiration from overseas: How are established
LTE networks differentiating their service
offering?
Value bundling: What are your options? Whats
sustainable?
Khalid Siddique, Senior Manager Data
Experience, du
Anthony Hogan, Technical Director, APAC, IBM
Olivier Lafontaine, LTE Solution Strategy &
Product Management, Technicolor
Neil Wiffen, Principal Consultant, Red Banana
Wireless

13.15 Networking Lunch

Attila Keszg
Chief Commercial Officer
Residential
Magyar Telekom Group

Pricing packages for LTE that sustainably

encourage subscribers
Key differentiators between 3G and 4G
Assessing the revenue streams of the future.
How can operators stay ahead?
Cody Postier, Senior Manager of 4G Mobile Data,
Ooredoo Qatar

14.40 Driving revenue back to the operator:

OTT content, partnering, making sure
the right product is available for the
customer
What do your customers want? How can your
LTE offering mirror consumer desire?
Operators as content providers: Analysing this
new revenue source
Partnering with content providers to improve
the user experience
Michael van Veen, Group Director, IPX, SAP
Mobile Services

15.00 Best Practices Strategies to realize the

ROI of your LTE investments
Generating new revenue streams by enabling
secure access to multimedia services over LTE
Enabling multiple subscription management
for Roaming, M2M, Mobile TV, NFC...

Moderated by:
Richard Jones,
Partner,
Ventura Team LLP

15.20 Secure and maximize Mobile Cloud

Services on your LTE network
From a bit pipe to a smart pipe
Mobile Authentication methods to maximize
mobile Cloud services revenues
IP based OTA platforms to boost your Mobile
Cloud Services
LTE requirements for SIM and Device
management systems
Daniel Ericsson, Product Manager, Giesecke &
Devrient

15.40 Networking Refreshment Break

16.30 PANEL DISCUSSION: Designing Tariff
Packages and Data Bundles for LTE

O
O
O

CONTENT PROVIDER

Key services that will drive revenue from LTE

What are consumers looking for? How can we meet their needs?
Controlling costs and investing smart!
Hani ELKukhun
COO
Zain Kuwait

Getting it right from the beginning: Lessons learnt from 2G and 3G rollout
Restructuring frequencies to minimize interference
Harmonization across the whole region
Yasser Abouelenein
CTO
Uganda Telecom

TRACK 2

Network Optimisation
BACKHAULING AND
SMALL CELLS

Current tariff packages offered for LTE services

Data packages to quickly increase LTE
subscribers
Sustainable data packages
Tamer Eltoni, Director Mobile Data, Etisalat
Oliver Korfmacher, Head of Presales Policy,
Siemens
Rana Hajir, Director Control and Network
Evaluations, du
Amit Jain, Director, Commercial Strategy &
Investment Planning, du
Dhaval Vora, VP - Product Management, Elitecore

Moderated by: Michael Fritsch,

Management Consulting
- Technology and
Telecommunications

15:20 PANEL DISCUSSION: Analysing the

benefits of running network functions
out of the cloud

Endorsed by:

Sponsored by:

11.55 What are the deployment options to

meet wireless network coverage and
capacity demands in high density areas?
Evaluating the effect of LTE on operators
backhaul needs
Technologies to aid LTE backhaul
Backhaul and small cell
Marie Ma, Director of Product Marketing, Comba
Telecom

12.15 PANEL DISCUSSION: WIFI friend or foe?

O
O

Friend: WIFI can compliment LTE technologies

Foe: WIFI is a competitor of LTE
For and against discussion: How should
operators utilize WIFI?
Adnan Salkic, Head of Finance Analysis and
Reporting, Zain KSA
Marie Ma, Director of Product Marketing, Comba
Telecom
Saber Feizi, Senior Advisor of CEO, TCI
David Swift, Board Member, Small Cell Forum

O
A
O

ROAMING & SPECTRUM

MANAGEMENT
16.30 PANEL DISCUSSION: Overcoming the
Challenge of Limited Spectrum and
Efficient Testing and Optimization
Panel Sponsor:

Current spectrum challenges in the MENA

region
New technology to optimize spectrum
utilization and spectrum efficiency.
Leveraging existing (scattered) spectrum
resources optimally
Ensuring efficient LTE testing and maximizing
MIMO benefits
Managing internal and external interference
Chintan Fafadia, Senior Product Marketing
Manager, PCTEL
Younes Abad, Head of Network Design and
Performance Region Middle East and North
Africa, Ericsson

How small cells can transform a hetnet

Wifi offload to maximise hetnet performance
Hetnet sustainability
Dory Chakour, Engagement Manager, Mobile
Broadband, Region Middle East and North Africa,
Ericsson

17.00 Video Broadcasting: LTE eMBMS

Market trend
Scenarios and applications
New business opportunities
The future of broadcasting
Ali Nada, Account Manager, Samsung

17.20 VoLTE: Examining best practise

From theory to best practise
Analysing the revenue potential of VoLTE
VoLTE: The customer experience
Ian Pattison, International CTO, Mavenir Systems

17:40 Opening LTE to Content and 3rd parties

Use cases for content providers & 3rd parties
Technical limitations of LTE/EPC for integration
to 3rd parties
Enhancements to EPC: PRIO API
Alberto Diez, Technical Product Manager,
Siemens

18:00 PANEL DISCUSSION:

Voice Options for LTE

O
O

CS Fall Back
VoLTE
How far are we from making Voice for LTE a
reality?
Hadi Hazim, Senior Director - Network
Architecture Operations, du
Jason Woodrow, Director of Etisalat Group
Technology Strategy, Etisalat Group
Ian Pattison, International CTO, Mavenir Systems
Daniel Ericsson, Product Manager, Giesecke &
Devrient
Emmad Ahmed, Head of Convergent
Communication, Middle East Region, Huawei

18.30 End of LTE MENA Day One

13.05 Networking Lunch

14.20 The Technical Challenges of Network
Sharing

Network sharing: An efficient way of using the

network
How can network sharing be done?
Key technical considerations of network
sharing
Mohamed Jamoussi, Senior Advisor, STC

17.00 PANEL DISCUSSION: LTE Roaming:

Technical challenges and opportunities
Panel Sponsor:

14:40 14:40 Unleashing mass deployment of

small cell
Crowd-sourcing enables small cell mass
deployment
Enterprise applications, blue sea for small cell
WiFi, the 4th mode for Hetnet
Muhammad Atif Jamil, Director of MBB and
Smart City Solutions, Huawei Middle East

NETWORK VIRTUALISATION
15:00 Orchestrating Virtualized LTE Networks:
The Essential Role of Diameter Signaling
Routers
Why Diameter Signaling Routers are necessary
to orchestrate connections of virtualized LTE
network elements.
Why reliability, flexibility, scalability,
automation, and maintainability are even more
critical in virtualized LTE networks.
Sarah Cornel, Technical Product Manager,
Oracle Communications

NFV: Challenges and opportunities

Technical challenges and changes to current
infrastructure
Cloud based LTE roaming
Khurram Shahzad, Technology Strategy, Etisalat
UAE
Thomas Magedanz, Consultant and University
Professor at TU Berlin / Director of NGNI
Department of Fraunhofer FOKUS
Farshad Amin, Technical Advisor, MCI
Bashar Bou Diab, Senior Network Architect,
Alcatel-Lucent

15.50 Networking Refreshment Break

12.45 Establishing a complete heterogeneous

network

SERVICE INNOVATION

14.20 Monetising your LTE Network and

Increasing Subscribers

10.20 Considerations for LTE rollout

Managing on-demand activation of data

services over LTE
Advanced connectivity and seamless access to
new services
Leveraging on high speed access to the SIM
and continuously measuring the quality of
experience
Turnkey solution for remote updates,
provisioning and subscription activation
Optimising the network by enabling off-load
to WiFi services
Shaheryar Zameer, VP Solution Sales, Middle East
& Africa, Gemalto

11.55 Leading the LTE Evolution in the MENA

region

ANALYST

10.40 Morning refreshments and speed networking

Monetising LTE

The three phases of No-Edge LTE development in MENA

LTE technology innovation & evolution toward 5G
Sharing success cases
Qin Liang
Vice President of LTE Business Group, Wireless Business Unit
Huawei

09.00 PANEL DISCUSSION:

Business Models that are Set Up to Drive Revenue from LTE

REGULATOR

10.00 Defining the way to successful LTE commercialization in MENA

Karim Taga
Managing Partner
Arthur D.Little

09.40 Increasing Revenues from your LTE Network

OPENING KEYNOTES
A

OPERATOR

Analysing the barriers preventing full

international roaming
Bandwidth and region specific handset
challenges
Local breakout to facilitate international
roaming
Cedric Gonin, Director of Data Strategy and
Transformation, Orange
Chris Lennartz, Head of Mobile Services, iBasis
Dimitri Repinec, Solutions Director, Syniverse

17.30 Regulatory Challenges for Successful

LTE Rollout

LTE Eco-System Requirements

LTE Rollout Challenges
LTE Regulatory Challenges (Convergence,
Spectrum, and Migration)
Regulatory Role for a Successful LTE Rollout
Imad Hoballah, Chairman and CEO, TRA
Lebanon, TRA Lebanon

17.50 Impact of Spectrum Harmonization on

LTE Eco-System

Analyzing the current spectrum challenges in

the MENA region
Challenges associated with lack of bandwidth
Spectrum harmonization and roaming
Hasan Sharif, Senior Manager Spectrum Strategy,
TRA UAE

18.10 End of LTE MENA Day One

18.30 - 19.00

mena.lteconference.com

Speaker enquiries: suzanne.rankine@informa.com tel: +44 (0)20 3377 3896 Sales enquiries: tom.winter@informa.com tel: +44 (0)20 7017 5627

TUESDAY 13TH MAY CONFERENCE DAY 2

Determining consumers need

Examining future trends
Analysing the new service that will
deliver the largest ROI

08:00 Informal and interactive roundtables led by the

industrys leading Operator Executives
08.50 Chairs Welcome

Andrew Wright
Managing Partner
Aetha Consulting

09.00 Whats to Come? What can MENA learn from

international innovations

Looking to the future: What should we be planning for

over the next 5-10years
Innovations in technology that will impact the MENA
region
Which technologies should you be investing in for the
next few years
Alp Uysal, Head of Engagement Practice Mobile
Broadband Region Middle East and North Africa
Ericsson

TRACK 1

Emerging Markets

09.50 Data Monetization and Increasing LTE Subscriptions

09.20 PANEL DISCUSSION: How to

Determine When a Market is Mature
Enough for Additional Services

OPENING KEYNOTES

Implementing dynamic quality of service

Dynamic quality of service to increase LTE subscriptions
Ensuring customer satisfaction
Hisham Siblini
Chief Technology Officer
Wataniya Telecom

10.10 New services and new revenue streams for 2014

Jason Woodrow
Director of Etisalat Group Technology
Strategy
Etisalat Group

How LTE provides platform to enhance new service streams

New services: VoLTE, Video service enhancements with
eMBMS and other examples
Alvin Koh
Senior Manager Marketing
Samsung

Mutaz Elbadawi
Chief Technical & Information Officer
Expresso Telecom

10.30 Case Study: The Road to LTE in an Growing Market

The need for data services in Iraq: How will this impact the
economy?
Infrastructure challenges: How can they be overcome?
2G - 4G? Is the market ready?
Ahmed Diwan
Chief Commercial Officer
Orange Iraq

Hanna Maurer Sibley, Director Mobile

Broadband, Business Unit Network,
Sweden, Ericsson
Ihab Ghattas
Assistant President, Middle East Region
Huawei

Moderated by: Matthew Reed,

Principal Analyst
Informa Telecoms & Media

10.50 Networking Break & Exhibition Visit

Moderated by: Tareq Masarweh, Senior Consultant
Informa Telecoms & Media

TRACK 2

Handling the Mobile Data Explosion

EMERGING MARKETS
12.00 Analysing the Strategic Rationale and Value Potential 0f Upgrading to an LTE network

How to derive the strategic rationale and value potential of investing in LTE?
What are the underlying drivers and barriers to consider?
What are the core learnings and pitfalls from mature markets to consider in emerging markets to ensure
return on investment?
Andreas Frandevi, Director Group Strategy & Planning, Etisalat

12.20 What can Countries With Limited Resources do to Achieve Successful LTE rollout?

Limited spectrum and DCS1800 reframing Option

Smart Phone Penetration in low ARPU markets
How can you deploy LTE in a cost effective way?
What can be done in short term to deploy LTE?
Ensuring rapid ROI
Hesham Kamel, Network Development & Infrastructure Planning Director, Mobilink

FUTURE OF LTE
12.00 LTE Evolution Towards LTE-Advanced and Beyond

12.20 Maximizing Investments in a Secure 4G Networks Infrastructure

Security of the all-IP 4G network the big picture
Specific Security in dedicated 4G Protocols like SCTP, GTP, SIP, Diameter
IPSec and Encryption everywhere - or is the p-CSCF the right place to do IPSec
Secure Roaming and Interconnect
Mobile Malware on Smartphones and Tablets
Jose Grandmougin, Manager, System Engineering Strategic Accounts, Fortinet

12.40 LTE Advanced: An Answer for Growing Capacity Demand

12.40 Handling huge traffic growth with minimal TCO

Accurately predicting traffic growth and preparing for it
What are customers expecting from 4G? How can you ensure you are continually meeting their needs?
Mohamed Nadder Hamdy, Director Mobile Network, Etisalat UAE

13.10 Case Study: Wimax to LTE Migration Strategy

The Sazz Wimax deployment story

Wimax technology limitation
Is LTE the solution
Sazz migration strategy
LTE deployment strategy
Jayhun Mollazade, CEO, Sazz

13.30 Networking Lunch

LTE ROLLOUT IN EMERGING MARKETS

14.30 Innovative Services as Revenue Streams for Operators

Mobile money and retail opportunities

What it means financially for operators
Potential Impact on emerging markets
Vishwanath Madhugiri, Chief Innovation Officer, Lycamobile

14.50 LTE Rollout and Backhauling in Emerging Markets

16.20 2G to 4G: Comparing Operators Plan to Upgrade to LTE

Challenges and opportunities of rollout
Frequency re-farming
Service offering and price
Morteza Seraj, Senior adviser CTO, Telecommunication Company of Iran (TCI)

PUBLIC SAFETY LTE NETWORKS

16.40 Can Commercial LTE Networks be the Perfect Choice for Public Safety Applications?
Public safety applications as an alternative revenue stream for operators
LTE network security
Public safety networks in emerging markets
Tony Gray, Board Director, TETRA & Critical Communications Association (TCCA); Chairman, TCCA Critical
Communications Broadband Group (CCBG), TCCA

Importance of Noise and Interference in LTE and LTE-A networks

Four sources of Noise and Interference
Solutions for Mitigating and Avoiding Interference
A RoadMap to lower noise
Philip Sorrells, VP of Strategic Marketing Wireless, Commscope

13.20 5G: Is It Time To Start Thinking About the Next Generation?

17.20 End of LTE MENA Day Two

What will people be using their phones for in 2020?

To support this what do the networks of 2020 and beyond look like?
Preparing for a 5G future now
5G: Examining the key additional requirements and features to make this future possible.
Robert Joyce, Director - Radio Access Technology, Ooredoo

13.40 Networking Lunch

HANDLING THE MOBILE DATA EXPLOSION

14:40 Satisfying Subscriber Hunger
Understanding the user behaviours that drive the explosion
Focussing on the critical locations and groups
Selecting the best solutions for specific locations
Barry Graham, Senior Vice President Marketing, Arieso: A JDSU mobility solution

15:00 PANEL DISCUSSION: Data proliferation: Challenges and Opportunities

Strategies to handle the data explosion

Monitoring the network, predicting traffic trends
Using SON for targeted investment and decision making
Analyzing data and market trends to predict customer needs
How data traffic spikes are handled by the network
Het-net and multi-RAT for improving data capacity while controlling cost
Nicolas Cotanis, CTO, Reverb Networks
David FitzGerald, Portfolio Management, CTO Office, Ascom
Mahmoud Sherif, Senior Director, Mobile Access Network Planning, Du

15.20 Real-Time Intelligence meets Virtualization for Mobile Networks

The trends and benefits for virtualization in mobile networks
How real-time intelligence can benefit mobile operators
Future trends that require real-time intelligence
Cam Cullen, VP of Global Marketing, Procera Networks

15.40 Networking Refreshment Break

16.20 Expanding and upgrading the LTE network sustainably

Handling huge data surges

Increasing geographical coverage
Considerations for LTE-Advanced and post rollout uprades
Nima PourNejatian, CTO/CIO, Mobinnet

LTE DEVICE ECOSYSTEM

17.00 Vertical LTE : Public Operators Addressing the Public Safety Sector
What are the drivers for the traditional Public Safety owner/operator model?
What are the Public Safety organisations expectations of their networks and personnel?
What would public operators have to do to be an attractive alternative to traditional owner/operator Public
Safety organisations?
How might this partnership work in practise?
Ged Robinson, Technical Expert, Qatar Ministry of Interior

Carrier Aggregation what is the real gain?

LTE-A HetNet: offload and eICIC performance
LTE-A cell edge enhancement by UL-COMP
Advanced Antenna a solution for macro sites
Roman Lapszow, Senior Project Manager, Orange

13:00 Reduce the Noise Getting the Most from Your and LTE and LTE-A Investments

Getting around the challenge of limited available bandwidth

Getting the infrastructure in place
LTE to act as broadband where infrastructure doesnt exist
Mustafa Golam, Lead Consultant, PS Core Operation, MTN Nigeria
Jayhun Mollazade, CEO, Sazz

15.40 Networking Refreshment Break

What is required to set up an LTE network in an emerging market

Analysing key backhaul challenges
Key differences to consider when working in an emerging market
Mutaz Elbadawi, Chief Technical & Information Officer, Expresso Telecom

15.10 PANEL DISCUSSION: LTE Rollout in Remote Regions

MIMO 4X4 versus Carrier aggregation

HetNet and eICIC
LTE positioning techniques
Beyond LTE-A i.e., Rel 11 and above
Ayman ElNashar, Senior Director - Wireless Broadband, Terminals & Performance Operations, du

16.40 Chipsets to Suit the Spectrum Portfolio

Chipsets to accommodate all bandwidths
Chipset bandwidth and the roaming challenge
Are regional devices the answer?
Sami Nuutinen, Technology Marketing Manager, Nokia

17.10

How far are we away from mass market devices

Mass market devices that can support LTE services
How mass market devices can increase LTE subscriptions
New devices currently being tested
Shihab Labib, Senior Manager Devices, Nawras

17.30 End of LTE MENA Day Two

#LTEMENA

NETWORK WITH THE OPERATORS ACTIVELY IN

Good mix of
operators and
vendors helps
to increase
knowledge.

100+
DISTINGUISHED

SPEED NETWORKING:
Unparalleled Networking
Opportunities
Network at both the event with
a high-level operator, innovative
speed networking sessions and
through our online networking
platforms

Good event.
Many attendees, and
lots of networking
opportunities

MEET THE
OPERATORS

Guaranteed!
Free passes
for high-level
operators
guarantees a
high turn-out!

Speaker
VIP Zone
Registration

SPEAKERS

40+

Exhibitors,
Meeting Rooms
& Hospitality
Suites

50+

Cafe Meeting
Hub Lunch

S
S

Sold

Reserved

Influential Analysts,
Press & Industry
Bloggers
POD ZONE

+
0
ATT
0
8
EN
DE

ES

mena.lteconference.com

REFRESHMENT
&
NETWORKING
POINTS
LIMITED BUDGET?
Exhibition pods are a great
business opportunity for
developers and start-ups
to showcase the best of
what they can offer to the
marketplace

Content was relevant and specific to the

region. Good mix of speakers representing
the vendor; operator; TRA and analyst
communities.

FOR SPEAKING
OPPORTUNITIES
PLEASE CONTACT

FOR MARKETING AND

PRESS ENQUIRES
PLEASE CONTACT

FOR SPONSORSHIP &

EXHIBITION OPPORTUNITIES
PLEASE CONTACT

Suzanne Rankine
Conference Researcher
T : +44 (0) 20 3377 3896,
E: Suzanne.rankine@informa.com

Dane Cave
Senior Marketing Executive
T: + 44 (0)20 701 74253
E: Dane.Cave@informa.com

Tom Winter
Head of Sales & Marketing
T: +44 (0)207 017 5627
E: tom.winter@informa.com

Great networking
opportunity and lots of
information shared

Speaker enquiries: suzanne.rankine@informa.com tel: +44 (0)20 3377 3896 Sales enquiries: tom.winter@informa.com tel: +44 (0)20 7017 5627

VESTING IN DEVELOPING THIER LTE NETWORK

EXHIBITORS AND SPONSORS CONFIRMED SO FAR:

This summit gave a golden opportunities to

share our vision, experience with customers and
networking with them to explore joint
collaboration and opportunities

Attendees from 40 countries across the

MENA region and beyond including

Afghanistan Algeria Austria Azerbaijan Bahrain Canada Congo Cyprus

Egypt France Germany India Iran Iraq Italy Jordan Korea Kuwait
Lebanon Luxembourg Malaysia Netherlands Nigeria Oman Pakistan
Poland Qatar Saudi Arabia Singapore Somalia South Africa Sudan Sweden
Tanzania Tunisia United Arab Emirates United Kingdom United States

LTE MENA 2013 hosted 51 of the leading

Operators across the region including:

R
Coffee Point

Conference
room

Excellent

Afghan Telecom
Alfa
Asia Broadcast Satellite
Atheeb
Telecommunication
Augere
Azqtel
Bakcell
Batelco
Celcom Axiata
Du
Etisalat
Expresso
Expresso Telecom
Fanoos Telecom
Go
ITC

MCI
Mena Telecom
Mobilink
Mobily
Mobinnet
MTN Dubai
MTN Nigeria
MTNI
Nawras
Omantel
Ooredoo
Orange
Orascom Telecom
Qtel Group
Saudi Telecom Company
Taliya
Tamin Telecom

Telecom Italia
Telecommunication
Company of Iran
T-Mobile Poland
Tunisie Telecom
Vimplecom
Viva
Vodacom
Vodafone
Waseela
Wataniya Telecom
Y-Telecom
Zain Jordan
Zain KSA
Zain Sudan

Very useful for forward

looking Operators
and Vendors
MEETING ROOM
VILLAGE

In order to maximise the benefits of

participating at the event, private meeting
rooms are available to purchase. This is
an ideal place to host senior delegates
at the event. Having a private meeting
room is a compliment to a booth, but
can also be purchased separately.

THE LTE WORLD SERIES:

TRUSTED BY THE LEADING TELECOMS BRANDS INCLUDING

Coverage
Alexis Mikula
@AlexisMikulaCom30
Apr 12
Congratulation to #LTEMENA
event team. Well oragnised
event, full conference room &
plenty of operators/OTT players
to network with.
lewa abukhait
@labukhait
13 May
20% of traffic coming from
#smartphones yet they are
generating 80% of revenues
#LTEMENA pic.twitter.com/
uYTLfAfoCd
William Dudley
@wdudley2009
14 May
MvV knows his stuff! RT @Kools:
Michel van Veen in Dubai @LTEWorldSeries sharing knowledge
on VoLTE #ltemena

Ahmed Nassef
@ahmednassef
29 Apr 12
Getting ready to talk about why
Yahoo! is a great partner for
Telecom at LTE MENA #ltemena
pic.twitter.com/IiygbcOd
Paddy Greene
@paddy_greene
13 May
Great first day at #LTEMENA, interesting speakers, main themes
OTT challenges and ROI on
infrastructure, @thenowfactory
can help!
lewa abukhait
@labukhait
12 May
@LTEWorldSeries #LTEMENA in
#Dubai #Zain CTO on the stage
and great audience pic.twitter.
com/XG67zlOPcC

#LTEMENA

INFORMA TELECOMS & MEDIA: ANALYST INSIGHT

Paul Lambert

4G strategy: Successful operators show how

LTE can improve KPIs
W

Western Europe has the largest number of LTE networks (see

fig. 2). Europe no longer lags other regions in terms of LTE
subscription numbers as it did after a mixture of regulatory
delays in awarding spectrum and relative lack of operator
commitment caused LTE launch delays in many markets in
the region. In other regions, such as Africa and emerging
Asia, ongoing delays to LTE launches can be expected, not
least because 3G networks are meeting demand for data in
countries in these regions, combined with regulatory delays.
(See fig. 2)
South Korea is by far the most-penetrated country in terms of
LTE subscriptions (see fig. 3), a result of commitment to the
technology by each of the major operators, combined with
strong device portfolios and not charging a premium for 4G
access. (See fig. 3)
However, it is the US operator Verizon Wireless that is the
leading 4G operator by subscription numbers (see fig. 4),
because it is one of the largest operators in the world and has
been extremely aggressive in rolling out its LTE network and
pricing services at the same level as 3G. (See fig. 4)

Fig. 1 Global, LTE subscriptions by region, 3Q11-3Q13

160

120

North America

Asia Pacific

Eastern Europe

Latin America

Western Europe

Fig. 2 Global, LTE subscriptions by region, 3Q11-3Q13

Middle East

40

Africa

35

100
80
60

25
15
10
5

3Q11

4Q11

1Q12

2Q12

3Q12

4Q12

1Q13

2Q13

3Q13

12

North
America

Asia
Pacific

Western
Europe

12

Middle
East

Eastern
Europe

Africa

Latin
America

Fig. 4: Top 20 LTE operators worldwide, by subscriptions, 2Q13

47.2

31.10

Verizon Wireless
17.33

AT&T Mobility USA

40

14.20

NTT DoCoMo
11.04

SK Telecom

30

9.24

Sprint Nextel USA

22.9

20.7

20

19.6

16.8

5.34

KDDI
6.7

Australia Sweden Canada

5.31

Softbank Mobile
1.1

US

5.90

LG U+
11.2

South Singapore Japan

Korea

6.06

KT Corp

10
0

20

13

Source: Informa Telecoms & Media

Fig. 3: Top 10 countries worldwide by 4G penetration, 2Q13

50

22

20

20

Note: Figures refer to quarter-end

Source: Informa Telecoms & Media

30

30

40

43

45

LTE networks

Subscriptions (mil.)

140

Penetration (%)

hile the rollout of LTE networks remains sporadic from

a global perspective, increasing operator commitment
to the technology and end-user interest in 4G services,
when positioned in the right way, resulted in a 223% yearon-year increase in global LTE subscriptions to end-3Q13
(see fig. 1). North America continues to lead LTE subscription
numbers, driven by the early LTE network launches by AT&T
Wireless and Verizon Wireless, while operator commitment in
developed and developing Asia Pacific means that this region
comes in second place with a year-on-year subscription
growth to end-3Q13 as strong as was experienced in North
America. (See fig. 1)

Senior Analyst, Operator Strategies

Informa Telecoms & Media
@lambertpaul

UK

1.1

Telstra

Germany Russia

The following research is also available as one-off purchases 4G

Strategy: Successful operators show how LTE can improve KPIs
www.informatandm.com/4gstrategy.

2.80
1.25

eAccess

Source: Informa Telecoms & Media

This is an extract from Informa Telecoms & Medias Intelligence

Centre, for more information please visit:
http://www.informatandm.com/ic/.

4.75

T-Mobile USA

0.6

Rogers Wireless

1.24

Optus

1.08

EE

0.69

TeliaSonera Sweden

0.66

Bell Wireless Affiliates

0.65

Yota

0.65

Vodafone D2

0.60
0.54

SingTel Mobile
0

10

15

20

25

30

35

Subscriptions (mil.)

Note: Figures refer to quarter-end

Source: Informa Telecoms & Media

Informa UK Ltd 2014. All rights reserved. For more information, visit www.informatandm.com. To hear more from our analyst team join our Analyst Community group on LinkedIn www.informatm.com/linkedin or follow us on Twitter www.twitter.com/informatm.

SUPPORTED BY THE ENTIRE

MIDDLE EAST ECOSYSTEM
STRATEGIC PARTNER

HOW TO REGISTER
Visit the website:
www.lteconference.com/mena

11-13 May 2014

Conrad Dubai, UAE

Telephone the bookings hotline:

+44 (0)20 7017 5506

4TH ANNUAL

ENDORSING ASSOCIATIONS

Email customer services at:

ITMevents@informa.com
OFFICIAL ONLINE PARTNER

Event Code: I7XXQ

OFFICIAL RESEARCH PARTNER

Price until 30th March 2014 Price after 30th March 2014

EXCLUSIVE MAGAZINE MEDIA PARTNER

Gold Pass (2 day + Signaling day):

$2699

$2899

2 Day Conference Only

$1799

$1999

Pre Conference Signaling Day

$999

$1099

To claim one of the limited FREE OPERATOR PASSES,

please email suzanne.rankine@informa.com
I am a member of an endorsing association and entitled to a 15% discount

MEDIA PARTNERS

I am unable to attend, please send me access to details to view the documents online at 325 + VAT @ 20% = 390

Accomodation:
Stay at the luxurious Conrad Dubai

Sheikh Zayed Road, P.O. Box 115143, Dubai, United Arab Emirates
TEL: 971-4-4447444 FAX: 971-4-4447445
www.conradhotels3.hilton.com

TERMS AND CONDITIONS

BOOKING DETAILS: All registrations are subject to our terms and conditions
which are available at www.lteconference. com/mena. Please read them as they
include important information. By submitting your registration you agree to be
bound by the terms and conditions in full.
REGISTRATION CONFIRMATION: All registrations are subject to acceptance by
Informa Telecoms & Media which will be confirmed to you in writing (usually
by email).
PAYMENT REQUIREMENTS: See above for payment options. In any event
payment must be received not later than 48 hours before the Event. Entry to the
Event may be refused if payment in full is not received.
PAYMENT TERMS: Informa Telecoms & Media payment terms require that all
delegate fees are due in full on booking. Failure to pay for your reserved place
may result in the booking being released. All fees include lunch, refreshments
and event documentation.

neolectum

DISCOUNTS: Early Bird pricing offers are only available if payment is made at
time of booking. If payment is not made at point of booking the standard non-dis-

counted price applies. Multi-booking discounts will only be valid for delegates
from the same company when booked as a group at the same time and paid for
in full at that point.

FREE OPERATOR PASSES: *Name and contact details will be required to reserve
your free place. You will be notified on whether your application has been
successful. You may be asked for your business card to confirm eligibility.

HOW TO PAY: Telephone our customer services team on +44 (0) 207 017 5506
and quote event code, your company name and delegate surname(s). Please
note these payments will also be processed via our secure and compliant
payment system so your card details are never compromised.

CALL MONITORING: Telephone calls to Informa UK Ltd may be recorded or

monitored in order to check the quality of the service being provided.

CANCELLATION POLICY: If you cancel a conference registration prior to input

date of 2 weeks before the Monday of the conference week you will receive a
refund less a cancellation charge of 150. We regret that NO REFUNDS can be
made for cancellations received after this date. However, we welcome substitute delegates at any time. It may be necessary for reasons beyond the control
of the organisers to alter the content and the timing of the programme or the
identity of the speakers. This contract is subject to English Law.
ACCOMMODATION: The cost of accommodation is not included in the
conference fee. However, please visit the event website for discounted accommodation options and prices.

HOW TO REGISTER FOR

DATA PROTECTION: The personal information shown, and/or provided by you

will be held on a database and shared with companies in the Informa Group. It
may be used to keep you, or any additional names provided by you, up to date
with developments in your industry. Sometimes your details may be obtained
from or made available to external companies for marketing purposes. If
you do not wish your details to be used for this purpose, please write to The
Database Manager, Informa UK, Maple House, 149 Tottenham Court Road,
London W1T 7AD
Informa is PCI compliant and for security reasons now only accept credit cards
payments via the event website and on the phone.

Visit the website:

www.schooloflte.com
To register contact:
training@telecomsacademy.com
Tel: +44 (0)20 7017 4144

LTE Training programme at

LTE MENA 2014
Informa Certified LTE Radio Planning and Optimisation Professional, 11 15 May 2014, Dubai

2,595