MEDIA RELEASE

10th October 2014

Hyundai Motors Brand Value Reaches

Global Top 40, Highest Ever

Hyundai Motors brand value exceeds $10 billion for the first time, according to Interbrands Best
Global Brands 2014

Hyundai Motor is the worlds fastest-growing auto brand since 2005

Hyundais brand value has been posting two-digit growth since the company implemented its
Modern Premium brand direction in 2011

Brand loyalty that comes from an emotional connection are becoming key drivers over price,
says Interbrand

Hyundai Motor Company saw its brand value post two-digit growth in 2014, fuelled by the successful
launch of game-changing products such as the all-new Genesis and Sonata. New product introductions
were complimented by the successful implementation of its Modern Premium brand direction, which has
been creating not only a unified image for the brand worldwide, but also an emotional connection with its
customers.

The brand value of Hyundai Motor, who has been included in Interbrands Best 100 Global Brands for 10
consecutive years, surpassed the $10 billion mark for the first time, its highest record so far. This is a 16
percent increase from last years $9 billion value and a nearly 200 percent jump from its $3.5 billion value in
2005.

Hyundai Motor is one of the fastest growing automotive brands in terms of both volume and brand value,
Interbrand said in a statement. Hyundai Motor makes unique convenience features available across a
broader range of vehicles to enhance driving experience and customer satisfaction, while its commitment to
brand building extends to multiple touch points. As a result of these efforts, brand awareness of product
attributes like design and the kind of brand loyalty that comes from an emotional connection are becoming
key drivers over price.

Hyundai Motor, whose brand value ranking rose three notches to reach the top global 40 ranking for the
first time this year, is building a loyal fan base through continued enhancements in its product line up,
including innovative eco-friendly products like the worlds first assembly-line produced ix35 Fuel Cell
vehicle.

Ongoing investment in the brand, such as active involvement in high-profile sports marketing activities with
UEFA, FIFA, and the World Rally Championships also continue. In Seoul, the automaker opened its first
brand experience space, Hyundai Motorstudio, while a second one is scheduled to open in Moscow later
this year.

In particular, Hyundai Motors ranking rose 44 notches since 2005, when it first announced its shift to
brand management. Also, the brand value has increased an average of 20 percent each year after the
company introduced its new brand direction in 2011, called Modern Premium.

Were implementing a wide variety of brand-related activities that arent simply focused on increasing
sales, but are aimed at becoming a brand our customers genuinely love, said Won Hong Cho, Hyundai
Motors Chief Marketing Officer. We will continue to invest in our brand, by providing Hyundai Motors
unique premium experience in all aspects of the customers journey with our brand.

Hyundai announced its latest brand direction `Modern Premium and slogan New Thinking. New
Possibilities at the 2011 North American International Auto Show. Since then, a wide range of Hyundai
Motors divisions including product development, design, marketing, sales and after sales, have applied the
direction to their work in a sustainable, consistent and systematic way. Enhanced global brand awareness
and preference of the Hyundai brand through such efforts contributed to the increase in global sales and
profits.

The Interbrand rankings are calculated using companies financial balance sheets combined with marketing
activities, while also reflecting each brands potential profit.

Automotive Brand Rankings

Rank
(Auto)

Brand

Brand Value (US$ billion)

Y-o-Y

2014 Rank (total)

Toyota

42.4

19.9%

Mercedes

34.3

7.6%

10

BMW

34.2

7.5%

11

Honda

21.7

17.2%

20

VW

13.7

23.3%

31

Ford

10.9

18.5%

39

Hyundai

10.4

15.6%

40

Audi

9.8

26.6%

45

Nissan

7.6

22.9%

56

10

Porsche

7.2

10.8%

60

11

Kia

5.4

14.6%

74

12

Chevrolet

5.0

10.0%

82

13

Land Rover

4.5

new

91

Hyundai Motors Brand Value (05~14)

Year

Brand Value (US$ billion)

Rank (total)

2005

3.5

84

2006

4.1

75

2007

4.5

72

2008

4.8

72

2009

4.6

69

2010

5.0

65

2011

6.0

61

2012

7.5

53

2013

9.0

43

2014

10.4

40

~END~
For further information:
Andy Sinclair General Manager
Phone: +64 9 574 2764
asinclair@hyundai.co.nz
About Hyundai New Zealand
Hyundai has been in New Zealand for over 31 years, and is a 100% New Zealand owned and operated company. Hyundai has been the
number one selling diesel passenger vehicle brand for 8 years running, with the Santa Fe holding number one spot for diesel
passenger vehicle sales and New Zealands No.1 selling Large SUV YTD2014. Hyundai is committed to helping New Zealand Families
through the Hyundai Family Time Project. Find out more by visiting www.familytimeproject.co.nz , or for more information visit
www.hyundai.co.nz.

About Hyundai Motor Company

Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group, with more than two dozen auto-related subsidiaries
and affiliates. Hyundai Motor Group has seven manufacturing bases outside of South Korea including Brazil, China, the Czech
Republic, India, Russia, Turkey and the U.S. Hyundai sold 4.7 million vehicles globally in 2013, and employs over 80,000 staff worldwide.
Hyundai Motor Company is the fastest growing automotive brand since 2005, according to the 2014 Interbrand Best Global Brand
survey. The growth rate of the Hyundai Motor Company brand in the last year alone has been calculated at 15.6%. Its current brand
value of US$10.4 billion ranks it seventh among global automotive companies. They offer a full line-up of products including small to
large passenger vehicles, SUVs and commercial vehicles. Further information about Hyundai Motor Group and its products is available
at www.hyundai.com.