Market Research Report: Electric Vehicle Market in India 2014 - Sample

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Electric Vehicle Market India

November 2014
Executive Summary
Market
Indian electric vehicle market is expected to reach INR a6 mn units in 20------, growing sharply at a CAGR of x%,
from INR a1 mn units in 20---- Segment 2 accounts for ~b2% of the electric vehicle market
Drivers &
Challenges
Drivers:
Government Initiatives
Rise in Fuel Costs
Low Operating and Maintenance Cost
Foreign Dependence for Crude Oil
Environment Friendly
Government
Initiatives
Trends
Challenges:
Low Vehicle Performance
Inefficient Battery
Price Constraint
Power Shortage
Lack of Infrastructure
Alternate Fuels for Surface Transportation Programme (AFSTP)

National Electric Mobility Mission Plan 20- Demand Generation
Research and Development
Manufacturing Incentives
Infrastructure Development
Entry of New Players
Retro Hybrid Fitment Kit
Major Players
Competition
Company A
Company B
Company C
ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT
Company D
Company E
Macro Economic Indicators

Introduction
Market Overview
Electric Vehicle
Major Segments
Market Analysis
Drivers & Challenges
Trends
Competitive Landscape
Strategic Recommendations
Appendix
Macro Economic Indicators (1/3)

GDP at Factor Cost: X
SAMPLE
INR tn
a
x1
y1
x2
y2
z1
z2
k1
k2
y4
z4
y3
z3
k4
k3
e
Q-
Q20--
Q20--
20--
Q-
20--
Inflation Rate: Y
%
f
a1
a3
g
h
a2
a4
a5
20--
20--
i
j
k
20--
20--
20--
Electric vehicles are battery operated vehicles, primarily

categorized into four different types
SAMPLE
Electric Vehicle Introduction

Electric vehicles are propelled by an electric motor (or motors) powered by rechargeable battery packs
o Available in various segments across the globe, ranging from bicycles to cars, three wheelers to heavy commercial vehicles
Electric drive train primarily consists:
Component 1
Component 2
Component 3
Component 4
Types of Electric Vehicles Technology-wise

Battery Electric Vehicles
Description 1
Plug in Hybrid Electric

Vehicles
Description 2
BEV
Hybrid Electric Vehicles
Description 4
Description 3
PHEV
Fuel Cell Electric Vehicles
HEV
FCEV
5
Targeted fuel savings and reduction in pollution within 20-will ensure a sustained growth of the electric vehicle market
Market Overview Electric Vehicles
Electric vehicle market in India is at a nascent stage, providing huge untapped market potential for the players to
capitalize upon
Market comprises of segment 1, segment 2, segment 3 and other types of vehicles
Currently, segment 2 dominates the market accounting for b1% of the overall electric vehicle sales in India
Greater adoption of electric vehicles will aid in bringing down the level of pollution along with significant fuel savings in
the country
Government support in four primary categories namely demand generation, research and development, manufacturing incentives and
infrastructure development, will create an economically feasible and self sustaining electric vehicle market in the coming years
Market Size & Growth
Market Share Segment-wise (20-----)

Segment 1
mn units
a6
Segment 2
Segment 3
+x%
a5
1%
1%
3%
Others
a4
a3
c
a1
a2
95%
d
20-----
20-----e
20-----e
20-----e
20-----e
20----e
Supply Chain Cost Comparison Electric Vehicle vs. ICE

Vehicle
Vehicle Lifecycle Cost Comparison Supply Chain Wise
Research and
Development
Component
Production
a3%
Assembly
Marketing
Sales and
Distribution
After Sales
Service
a4%
b
c
d
a9%
e
f
a5%
a10%
a6%
g
h
a1%
a2%
a7%
a8%
a11%
a12%
0
Electric Vehicle (High Volume)
ICE vehicle
> Accounts for ~x% of vehicle lifecycle cost for a 4W

Segment 1 to witness phenomenal growth with increasing

consumer acceptability and government support
Market Overview Segment 1
Market Size & Growth
Segment 1 has huge potential in India wherein

consumers have higher preference for Technology1
Segment 1 electric vehicles
Major auto players such as company A, company B and
company C are evaluating the electric car market
Government support for demand creation coupled with

improvements in technology and infrastructure will drive
this segment
units
120,000
a6
100,000
+x%
80,000
a5
60,000
40,000
20,000
a4
a1
a2
20-----
20----- e
a3
20----- e
20----- e
20----- e
20----- e
Consumer Preference Electric Vehicle Technology-wise

Share of Consumers prefer
Segment 1 than ICE
Preference for Technology 1

32%--33%
Others
17%-18%
70%-75%
25%-30%
50%
Poor pick up, low top speed and

battery replacement issues are
restricting the adoption of
Technology 3 type Segment 1
electric vehicles
Matrix of Key Challenges to Electric Vehicle Adoption

Segment-wise
Finding 1
Comparative Factors
4W
2W
3W
LCV
Bus
Ranking
Factor 1
Factor 2
Factor 3
Factor 4
Factor 5
SAMPLE
Drivers & Challenges Summary
Challenges
Low Vehicle Performance
Inefficient Battery
Drivers
Rise in Fuel Costs
Price Constraint
Power Shortage
Lack of Infrastructure
Low Operating and Maintenance Cost
Foreign Dependence for Crude Oil
Environment Friendly
10
Government initiatives and subsidies to emerge as a major

growth
Government Initiatives (1/3)
Impact
Finding 1
Finding 2
Finding 3
Finding 4
Sub-finding 1
Sub-finding 2
Finding 5
x% Subsidy on base price

y% exemption on VAT
Refund of road tax and registration charges
11
Alternate Fuels for Surface Transportation Program was

adopted to
Alternate Fuels for Surface Transportation Program (AFSTP) (1/3)
Scheme Adoption
AFSTP was announced in Nov 20-- and was run by the Ministry 1
Government had allocated INR x mn to provide financial incentives during 20---- OEMs were required to register with Organization 1 in order to benefit from this scheme
They had to provide a minimum y year warranty period along with setting up z service stations across country 1
Manufacturers sold the electric vehicles at a subsidized rate to the customers and later claimed a refund from the
government
Targets and Incentive Layout (FY20-- and FY20--)

Electric Vehicle Segments
Type of Vehicle
Target ( no. of vehicles)
Assistance per
vehicle
Cap on
Incentives
Type 1
a1
b1
INR c1
Type 2
a2
b2
INR c2
Segment 2
Type 3
a3
b3
Segment 3
Type 4
a4
b4
INR c4 mn
Segment 4
Type 5
INR c5 mn
Segment 1
z% ex-factory cost of
vehicles
INR c3
12
NEMMP 20-- to support the long term growth and

development of the domestic electric vehicle market
National Electric Mobility Mission Plan 20-- (NEMMP 20--)
National Electric Mobility Mission Plan 20-- sets the future outlook and objective along with laying down the pathway
for accomplishing considerable penetration of electric vehicles (including hybrids) in India by 20--
NEMMP 20-- has been approved by the Organization 1 on xth Aug 20-- with a target of producing z mn green
vehicles by 20--, out of which z1-z2 mn are expected to be type 1 vehicles
Total investment required over the next f years: INR a1-a2 bn
Government plans to provide d% of the resources with an investment of INR b1-b2 bn and the remaining should
come from the industry for developing infrastructure and encouraging the use of environment friendly electric
vehicles
Benefits
Benefits
SAMPLE
Results
13
NEMMP 20-- Potential Roadmap for Hybridization/

Electrification
Electric Vehicle
Penetration
Analysis 4
Analysis 3
Finding 1
3. Point 3
Finding 2
Analysis 2
SAMPLE
2. Point 2
1. Point 1
4. Point 4
Year
Analysis 1
20--
20--
20-----
20-14
Projected Demand in India (20--e) Electric Vehicle

Technology-wise and Segment-wise
Electric Vehicle Technology
Technology 1
Technology 2
Technology 3
Electric Vehicle Segments
Segment 1
Segment 2
Segment 3
Total Potential
Demand for
Electric Vehicles
(20--e)
Potential Demand for

Electric Vehicles (20--e)
(mn units)
a1-a2
a3-a4
a5-a6
a7-a8
Finding 1
Finding 2
Finding 3
Finding 4
SAMPLE
15
High Priority R&D Area for Electric Vehicle in India (1/2)

Technology
Ranking Prioritywise
a1
a2
SAMPLE
Battery Cell
BMS
Finding 1
Finding 2
Sub-finding 1
a3
Power Electronics
(Hybrids)
Finding 3
Sub-finding 2
Sub-finding 3
a4
Electric Motor
a5
Transmission System
(Hybrids)
16
Phased manufacturing strategy for electric vehicles in India

Finding 1
Finding 2
Finding 3
SAMPLE
Phase 1
Year x
Condition 1
Strategy 1
Initiative 1
Condition 2
Strategy 2
Initiative 2
Condition 2
Strategy 3
Initiative 3
Condition 2
Strategy 4
Initiative 4
Phase 2
Year y
Phase 3
Year z
Phase 4
> Year q
17
Charging Infrastructure Associated Key Findings Electric

Vehicle Segment-wise (2/4)
Two Wheelers
Share of consumers
considering technology 1
scooters to be worse
than ICE (based on
range)
54%
46%
Share of consumers
considering technology 2
bikes to be worse than
ICE (based on range)
54%
46%
Share of consumers considering the following

parameters to be a key barrier for adoption
%
50
40
30
20
a1
a2
Segment 1
a3
Segment 2
a4
a5
a6
10
0
Range
Charging Time
Charging
Infrastructure
Sensitivity
Sensitivity 1
Inference 1
SAMPLE
18
Infrastructure needed to support the power

requirement of electric four wheelers by 20-Four Wheelers
Scenario II HG/HEV
Scenario III HG/HEV/BEV
Assumption 1 leading to Finding 1
Assumption 2 leading to Finding 2
Extra Power Generation

Required 20--
SAMPLE
Extra Power Generation

Required 20--
a1 MW
(with x% peak charging)
(with x% peak charging)
Charging Infrastructure
Investment 20--
Charging Infrastructure
Investment 20--
INR b1 bn
Share of Total no. of Charging Terminals (20--)

Type 1
Type 2
a2 MW
INR b2 bn
Share of Total no. of Charging Terminals (20--)
Type 3
Type 1
Type 2
Type 3
in 000
in 000
20--
t1
t2
t3
20--
c1
c2
c4
19
Total Proposed Investment under NEMMP 20-- Electric

Vehicle Segment-wise (1/4)
Total Proposed Investment (INR bn): Scenario II HG/HEV (Lower Limit)
Segment 1
Segment 2
Segment 3
Segment 5
Segment 6
t6
t2
t1
60.6%
52%
t4
68%
5%
t5
t3
7%
10%
33%
89%
45.5%
80%
10%
6%
10%
4W
2W
8% 8% 4%
3W
4%
5%
2%
LCV
45.5% 0.5%
0.5% 8.2%
Bus
7.4%
20.3%
4.0%
7.6%
Total
20
Trends Summary
Entry of New
Players
Key Trends
Retro Fitment Hybrid

Kits
21
Competitive Benchmarking (1/5)

Public Trading Comparables (FY 20--)
Company A
Company B
Company C
Market Capitalization (INR mn)
Share Price (INR)
EV/EBITDA (x)
SAMPLE
-
EV/Revenue (x)
PE Ratio
22
Public: Domestic Company Company A (1/4)

Company Information
Corporate Address
Offices and Centres India
Company Address
Tel No.
+91-xx- yyyyyyyyy
Fax No.
+91-ww-zzzzzzzz
Website
www.companyA.com
Year of Incorporation
19--
Ticker Symbol
------
Stock Exchange
Exchange Name
Products and Services

Category
Head Office
Products/Services
Key People
Segment
Others
Product 1, product 2, product

3,.
Product 1, product 2, product 3
Name
Designation
Person 1
Designation
Person 2
Designation
Person 3
Designation
Person 4
Designation
23

Financial Snapshot
Total Income
INR mn
Key Ratios
Profit
INR mn
Total Income
Profit / Loss
y4
y3
y1
y2
b
x1
x2
x4
x3
g
h
20--
20--
20--
20--
Financial Summary
The company reported total Income of INR y4 mn in FY 20-registering an increase of x% over FY 20- The company earned an operating margin of p% in FY 20--, a
decrease of y percentage points over FY 20- The company reported debt to equity ratio of q in FY 20--, an
increase of r% over FY 20--
Financial Summary
Indicators
Value
Market Capitalization (INR)
z1
EPS (INR)
PE Ratio (Absolute)
y-o-y change
(20-----)
20--
20--
20--
20--
-3.31
7.37%
10.69%
11.63%
14.80%
-6.73
4.02%
10.75%
12.08%
7.61%
-5.22
6.52%
11.74%
15.66%
11.00%
-7.25
5.51%
12.76%
13.22%
9.02%
-2.22
8.50%
10.73%
12.11%
16.70%
-7.92
20.82%
28.74%
28.25%
56.05%
-1.89
6.67%
8.56%
10.77%
14.08%
-4.90
26.02%
30.92%
33.44%
41.15%
3.47
92.50%
89.03%
87.70%
84.70%
5.78
33.11%
27.33%
22.91%
25.64%
-0.24
0.82%
1.06%
1.21%
1.74%
Profitability Ratios
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios
The company earned a net profit of INR x4 mn in FY 20--, as

compared to net profit of INR x3 mn in FY 20--
Total Enterprise Value (INR)
Particulars
z2
z3
z4
Operating costs (% of Sales)

Administration costs (% of
Sales)
Interest costs (% of Sales)
Liquidity Ratios
Current Ratio
Cash Ratio
0.43%
2.49
2.48
4.42
2.60
-14.77%
0.53
0.63
1.76
1.09
7.22%
0.32
0.30
0.01
0.02
5.46%
0.24
0.23
0.01
0.02
-12.08%
9.10
10.35
10.14
8.78
23.09%
3.47
2.82
2.72
2.69
14.00%
0.89
0.78
0.88
0.92
6.29%
1.66
1.56
1.78
2.26
5.98%
2.78
2.62
2.30
3.66
14.65%
1.02
0.89
1.02
1.13
Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
24

Key Business Segments
100%
80%
Segment 1
Segment 3
Segment 2
Segment 4
21%
11%
76%
88%
3%
0% 1%
20--
20--
60%
40%
20%
0%
Key Geographic Segments
Business Highlights (1/2)
11%
85%
Country 1
19%
65%
2%
100%
80%
60%
87%
97%
97%
95%
13%
3%
3%
5%
20--
20--
20--
20--
40%
20%
SAMPLE
4% 1%
20--
13%
20--
Country 2
0%
Description
News
Overview
Company A is a multi-divisional ISO xxxx:yyyy certified company with a market share of x kW in

the metal melting industry globally
Holds more than x% market share in induction melting equipments used by the engineering and automotive
Electric Vehicle
Division
Company has developed and introduced electric bikes and scooters under the brand name brand
1 with an annual installed capacity of c1 mn units
industry in country 1
Has worldwide presence with specific focus on the country 1, country 2, country 3, country 4 and country 5
while catering to z1 countries around the world
25
Public: Domestic Company Company A SWOT Analysis

(4/4)
26
Strategic Recommendations (1/2)

Manufacturers
Recommendation 1
Recommendation 2
Recommendation 3
Recommendation 4
Marketing
Recommendation 5
Recommendation 6
Recommendation 7
Recommendation 8
Target Consumers
Recommendation 9
Recommendation 10
27
Thank you for the attention

Electric Vehicle Market India 2014 report is part of Netscribes Automotive and Logistics
Industry Series.
For any queries or customized research requirements, contact us at:
Phone:
E-Mail:
+91 22 4098 7600

info@netscribes.com
About Netscribes, Inc.

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Electric Vehicle Market India

Alternate Fuels for Surface Transportation Programme (AFSTP)

ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT

Macro Economic Indicators

Macro Economic Indicators (1/3)

ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT

Electric vehicles are battery operated vehicles, primarily

Electric Vehicle Introduction

Electric drive train primarily consists:

Types of Electric Vehicles Technology-wise

Plug in Hybrid Electric

Hybrid Electric Vehicles

Fuel Cell Electric Vehicles

Market Size & Growth

Market Share Segment-wise (20-----)

ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT

Supply Chain Cost Comparison Electric Vehicle vs. ICE

> Accounts for ~x% of vehicle lifecycle cost for a 4W

Segment 1 to witness phenomenal growth with increasing

Market Size & Growth

Segment 1 has huge potential in India wherein

Government support for demand creation coupled with

Consumer Preference Electric Vehicle Technology-wise

Preference for Technology 1

Preference for Technology 3

ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT

Poor pick up, low top speed and

Matrix of Key Challenges to Electric Vehicle Adoption

Drivers & Challenges Summary

ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT

Government initiatives and subsidies to emerge as a major

x% Subsidy on base price

ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT

Alternate Fuels for Surface Transportation Program was

Targets and Incentive Layout (FY20-- and FY20--)

Target ( no. of vehicles)

ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT

NEMMP 20-- to support the long term growth and

ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT

NEMMP 20-- Potential Roadmap for Hybridization/

ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT

Projected Demand in India (20--e) Electric Vehicle

Electric Vehicle Segments

Potential Demand for

High Priority R&D Area for Electric Vehicle in India (1/2)

ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT

Phased manufacturing strategy for electric vehicles in India

ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT

Charging Infrastructure Associated Key Findings Electric

Share of consumers considering the following

Infrastructure needed to support the power

Scenario III HG/HEV/BEV

Assumption 1 leading to Finding 1

Assumption 2 leading to Finding 2

Extra Power Generation

Extra Power Generation

(with x% peak charging)