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The Metropolitan Life in Ruins
The Metropolitan Life in Ruins
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Figure 1. Metropolitan Life Insurance Company's Home Office and Tower (Le
Brun & Sons, 1908). Source: The Metropolitan Life Insurance Company (New
York: Metropolitan Life Insurance Company, 1908), opposite 5.
Plowing through the woods, climbing over fallen columns and shattered
building-stones, flushing a covey of loud-winged partridges,parting the
bushes thatgrew thickly along the base of the wall, he now found himself in
what had long ago been Twenty-ThirdStreet.
George Allan England,"The Last New Yorkers"(1911)
In the decade following
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Figure 2. The Marble Court, Madison Avenue Entrance of 1893 Home Office
Building. Source: MetropolitanLife Insurance Company (1908), opposite 34.
The fact that building activity had resumed in New York against a
backdropof severedepressionin othersectorsof the economy prompted
journalistLincoln Steffens to investigate the relationshipbetween tall
office buildings and investment capital. As a Progressivist reformer
(and soon-to-be-designated"muckraker"),Steffens had alreadybegun
to identify a model and a vocabularywith which to critiquethe conduct
of "big business"with respect to fraudulentschemes, political corruption, sanitaryconditions, and laborexploitation.15Ratherthanmap that
critical model and vocabularyonto the terrainof real-estate speculation, he sought to understandthe process of office buildingas a rational
andcollaborativeresponseto a complex dilemma.Writingin Scribner's
in 1897, he explained that the resurgentactivities of real estate men,
architects, and construction companies could not be attributedto a
naturaldemandfor office space. More than simply telling some "great
story of materialprogress"about the steady "increasein wealth, [and]
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Figure 3. Cartoon clipping, date and publication details unknown, Tower Scrapbook, 1907-20, Metropolitan Life Insurance Company Archives, New York.
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insurance policy but significantly less than the price of the more
established middlebrow magazines such as Collier's, Harper's,
Scribner's, and Cosmopolitan).29The 192-page format of his magazines enabled them to comprise a range of popular subgenres, from
pseudoscientificnarrativesof disaster,invasion, and evolution to lowtech narrativesof crime investigation and colonial adventure(Edgar
Rice Burroughs'sTarzanbeing Munsey's most successful discovery).
Meanwhile, small enough (at seven by ten inches) to be folded and
inserted into an overcoat pocket, they could be purchasedfrom local
street-cornervendors and read on el trains, streetcars,and subways,
thus becoming partof the fabricof everydayurbanlife. Their flourishing circulation enabled Munsey to locate his editorial offices in the
prestigiousFlatironBuilding, on the southernedge of MadisonSquare,
thereby affordingunobstructedviews of the MetropolitanLife Tower,
while furtheraffirmingthe metropolitanidentityof this new publishing
phenomenon.30
One particularly popular story serialized in Munsey's Cavalier
Magazine in 1911 was The Second Deluge (fig. 4).31Written by a
scientific journalist for the New YorkSun, Garrett P. Serviss, The
Second Deluge narrateda global disaster- the earth'scollision with a
"waterynebula"- from the local standpointof New York.The impact
of the "biblical" flood that ensued was not fully realized until the
twenty-fourthand penultimateepisode, when the survivorsconstructa
diving bell to explore their "necropolis"in the depths of "Her Ocean
Tomb."The first ruinthatthey discoverturnsout, not coincidentally,to
be the Metropolitan Tower. "The searchlight [of the diving bell],
penetratingfarthroughthe clear waterbeneath[it], fell in a circle round
a most remarkableobject- tall, gaunt, and spectral, with huge black
ribs. 'Why, it's the Metropolitantower, still standing!' cried Amos
Blank. 'Who would have believed it possible?'"(368). Before mooring
their diving bell to the "beams of the tower" (369), the leader of the
survivors, Cosmo Versal, explains how the edifice had remained so
uprightunderthe weight of twenty thousandfeet of water:"Althoughit
was built so long ago [in the era of skyscrapers], it was made
immensely strong,and well braced,and ... it has been favoredby the
very density of thatwhich now surroundsit, and which tends to buoy it
up and hold it steady. But you observe that it has been strippedof the
covering of stone" (368).
Such flood fantasies were especially prevalentin the early years of
science fiction. But resituatedalongside the economic debatesoutlined
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Figure 5. "Sightseeing in 1920." Cover of Life Magazine 39, no. 1006 (February 6,
1902): 101. Caption: "That depression down there is where New York City stood.
But with all its skyscrapers and underground tunnels it suddenly sank one day
and they haven't been able to find it since."
per square foot of individual buildings (if not yet on their overall
height), these premonitionsmight have been intendedas more general
allegories aboutthe sheer accumulationof capital invested in the city's
physical infrastructureas a whole. Fiction and nonfiction texts alike
thus employed exaggeratedimagery to convey the scale and impact of
urbanprocesses- renderingthem equivalent to, or even greaterthan,
catastrophicprocesses of nature.The liquidity of capital, its apparent
tendency to overaccumulateand spill over onto the terrainof urban
construction, was imagined as a force comparable to that of tidal
waves, floods, and earthquakes.Through such rhetoric and imagery,
Progressive Era writers thus presented these economic forces as
entirely intelligible, if not exactly controllable.
Reorderingthe City
While "Tilting Island" and Second Deluge (along with the Wiles
article and the Life cartoon) focus on the various causes (economic,
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Figure 7. Allan and Beatrice in Madison Park, hunted by pack of wolves. The ruin
of the Metropolitan Life Tower is in the background. Illustration from George
Allan England, Darkness and Dawn, opposite 204.
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Figure 8. In the ruins of the Metropolitan Opera House, Allan and Beatrice
discover a vault containing a phonograph player and a recording of a marriage
ceremony. Beatrice has by now largely been reduced to the role of passive
observer. Illustration from England, Darkness and Dawn, frontispiece.
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NOTES
Earlier versions of this article have been presented at the Humanities Center, Johns
Hopkins University; the Buell Center for the Study of American Architecture at
Columbia University; the Gotham Center's Conference on New York City History,
CUNY; the Program of American Studies at Wayne State University; and the Mass
Culture and Social History workshops at the University of Chicago. I would like to
thank the following for responding to those earlier drafts or presentations: Neil Harris,
Bill Brown, Amy Dru Stanley, Neil Hertz, Nigel Wheatley, Max Page, Carol Willis,
Brian Zimmerman, Sabine Haenni, Tom Mix Hill, Paula Amad, Marita Sturken, and
the anonymous readers for American Quarterly. Erica Hannickel and Eric Johnson
provided invaluable research assistance in the final stages. Finally, I would like to
acknowledge the archival assistance provided by Andy Sawyer at the Foundation
Archive of Science Fiction, University of Liverpool, England (abbreviated hereafter as
FASF), and Daniel May at the Metropolitan Life Insurance Company Archives, New
York (hereafter MLICA).
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Universityof Tennessee Press, 2000), 20; there was some overlapbetween this article
and Bierce's "Insurancein Ancient America" (CosmopolitanMagazine, September
1906). Bierce's hostility towardthe insuranceindustryin fact predatedthe Armstrong
investigation;see his prose articleson insuranceabuses:"Prattle,"Examiner,February
17, 1889, and "Passing Show," Examinerand New YorkJournal, October 28, 1900,
reprintedin Fall of the Republic,as "TheInsuranceFolly," and "InsuranceandCrime,"
respectively, 182-84, 184-85.
15. The verb muckrake was not coined until 1906, when Theodore Roosevelt
referredto these investigativejournalistsin a speech to the GridironClub, Washington,
D.C.
16. Lincoln Steflens, The Modern Business Building, Scrwner s Magazine 22
(July 1897): 37, 61, 46 (hereaftercited in text). Fromhis extensive statisticalresearch,
MannuelGottliebhas pinpointed1893 as markingthe beginningof this upturnin New
York's constructionindustry,in otherwords, a full five yearsbefore the recoveryof the
nationalconstructionindustry(and the business economy as a whole), in Long Swings
in Urban Development(New York: ColumbiaUniversity Press, 1976), 165.
17. Dublin, Family of ThirtyMillion, 315, 316.
18. Haley Fiske, "Some Items about the Tower, addressdelivered to the Triennial
Conventionof 1909-10, Box H9, Home Office-Tower Folder, 1909-23, MLICA.
19. Steffens's referencehere to a "gilt-edgedbond"is misleading:gilt-edged bonds
were issued by companies that had proved their profitability and were thus safe
investments.Nevertheless,his point appearsto be that somethingas large as an office
building might in fact turnout to yield little more than a single bond certificate.
20. The MetropolitanTower, with its "thirtieth-storyloggia" and its "terminating
peak," was consideredto be flying in the face of warningsthat "space given over to
such purely ornamentalfeatures. . . would bring no money returns"(MildredStapley,
"TheCity of Towers,"Harper's Monthly,October 1911, 702). For otherdenunciations
of architectural"waste" during this period, see George Hill, "The Economy of the
Office Building,"ArchitecturalRecord 15 (April 1904): 312-27, and H. A. Caparn,
"TheRiddle of the Tall Building,"Craftsman10 (April-September1906):476-88; for
an overview of the debate, see Gibbs, Business ArchitecturalImagery, 131-33.
21. Economists and statisticianshave attemptedfor some time to map these long
cycles in economic and urbandevelopment;the data from turn-of-centuryNew York
does not, however, entirely fit their model. Manuel Gottlieb's insistence that investment in constructionin the United States has followed twenty-year"swings"(such as
the period 1893-1918 in New York's constructionhistory) remains at odds with the
"wide range of recordeddurations";some of these smaller cycles are so brief ("less
than three years") that he is obliged to disregardthem as "[indistinguishable from
(short)business cycles"; see Gottlieb,Long Swings in UrbanDevelopment,12-13, 59.
Similarly, Brinley Thomas's detection of "long cycles" in Americanbuildingactivity,
in Migration and Economic Growth: A Study of Great Britain and the Atlantic
Economy,2nd ed. (New York:ColumbiaUniversityPress, 1972), is belied by his own
chart, which reveals that building activity in the U.S. between 1893 and 1918 in fact
saw as many as eight peaks and troughs(176, fig. 37). The architecturalhistorianCarol
Willis, by contrast,has drawnattentionto the sharpfluctuationin the New York real
estate market during these years, as a backdrop to the initiative of a zoning law
(eventuallyenacted in 1916) that might regulatethose excesses: "Afterrecordactivity
in conveyances and construction in 1905 and 1906, construction dropped sharply
during the financial panic of 1907. Another banner year, in 1909, saw the largest
numberof building plans ever filed in the borough of Manhattan,yet this burst was
followed by [record]decline" (Form Follows Finance: Skyscrapersand Skylines in
New Yorkand Chicago [New York: PrincetonArchitecturalPress, 1995], 68).
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31. Garrett P. Serviss, "The Second Deluge," Cavalier Magazine (1911); page
numberscited in text refer to the more accessible edition, The Second Deluge (1912;
Westport,Conn.: HyperionPress, 1974).
32. Hugh Thompson,"The Remakingof New York,"Munsey'sMagazine, September 1912, 900, 894, 901, 893 (emphasis added).
33. ThomasJ. Vivian and GrenaJ. Bennett,"TiltingIsland,"Everybody'sMagazine,
September 1909, 380-88.
34. Daniel P. Wiles, "FearfulCatastropheIf Mile-High Edifice Is Built: Famous
Expert Tells Why Magnates Must Not ConstructDizzy Skyscrapers,"unidentified
newspaperclipping, Tower Scrapbook, 1907-20, MLICA.
35. George Allan England, "The Last New Yorkers:A Weird Story of Love and
Adventureamid the Ruins of a Fallen Metropolis,"Cavalier and Scrap Book (191 112). New YorkEvening Mail reprintedthe story, beginning March4, 1912. Darkness
and Dawn (Boston: Small, Maynardand Co., 1914) sold for $1.35 and consisted of
three parts:"The VacantWorld,""Beyondthe GreatOblivion,"and "TheAfterglow."
Page numberscited in text refer to the reprintof the book edition (Westport,Conn.:
Hyperion, 1974).
36. William R. Taylor, "Launchinga CommercialCulture:Newspaper,Magazine,
and Popular Novel as Urban Baedekers," in In Pursuit of Gotham: Culture and
Commercein New York(New York: Oxford University Press, 1992), 71-72.
37. Englandbecame involved in left-wing politics during his convalescence at the
turnof the century;giving up his day job as an insuranceclerk, he joined the Socialist
Party,wrote socialist pamphletssuch as Get Together!(New York:WilshireBook Co.,
1908), and eventually received the party's nominationas candidate for governor of
Maine in 1912.
38. Beatricedid sometimes participatein less traditionalactivities:"Thehousekeeping by no means took up all the girl's time. Often she went out with him on what he
called his 'piratingexpeditions'"(71); she also exhibits more "masculine"traitsin the
fight with the Horde (135^5).
39. By 1915 the stenographers(or "Miss Remingtons,"after the typewritersthey
used) earned an average weekly wage of $11. For wage figures, see Olivier Zunz,
MakingAmericaCorporate,1870-1920 (Chicago:Universityof Chicago Press, 1990),
119. On the significantbut limited gains made by the first generationof women office
clerks in companies like MetropolitanLife, see, in additionto Zunz's MakingAmerica
Corporate, Sharon HartmanStrom, Beyond the Typewriter:Gender, Class, and the
Origins of ModernAmerican Office Work,1900-1930 (Urbana:University of Illinois
Press, 1992); and Angel Kwolek-Folland,EngenderingBusiness: Men and Womenin
the CorporateOffice, 1870-1930 (Baltimore:Johns Hopkins University Press, 1994),
94-128.
40. Felix Grendon,"A ThousandYears from Now," New Review 2 (1914): 232-33.
41. Later, in the second volume, as Allan flies over New York, the sight of the
remainderof the Horde provokes him to meditate on the failure of the eugenics
movement: "Up welled a deep-seated love for the memory of the race of men and
women as they once had been- the people of the other days. Stern almost seemed to
behold them again, those tall, athletic, straight-limbedmen; those lithe, deep-breasted
women, fair-skinnedand with luxurianthair;all alike now plungedfor a thousandyears
in the abyss of death and of eternaloblivion" (bk. 1, chap. 21).
42. For illuminatingdiscussions of race, gender, and eugenics in the pulp fiction of
this period, see Gail Bederman, Manliness and Civilization:A Cultural History of
Gender and Race in the United States, 1880-1917 (Chicago: University of Chicago
Press, 1995), 217-32; and MariannaTorgovnick, Gone Primitive: Savage Intellects,
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Modern Lives (Chicago: University of Chicago Press, 1995), 42-72. Critics of
apocalyptic fiction, however, have tended to read it through the lens of race alone,
therebyobscuringthe multipleconcernsof its authors.In Ecology of Fear: Los Angeles
and the Imaginationof Disaster (New York: MetropolitanBooks, 1998), for instance,
Mike Davis claims that since the late nineteenthcenturythe popularliteratureof Los
Angeles has been deeply permeatedby paranoidfantasies of racial incursions and
genocidal purification(273-356). Withoutdownplayingthe influence of racism itself,
I wish to suggest that this genre (at least in its early twentieth-centuryNew York
moment) was fluid enough to permitracial issues to be articulatedwith various other
concernsand that it was even open to adaptationby critics of racism, as the following
discussion of Du Bois demonstrates.
43. W. E. B. Du Bois, "The Comet," in Darkwater: Voicesfrom within the Veil
(1920; New York: Dover, 1969), 253-73 (hereaftercited in text). The slightly earlier
sightingof Halley's Comet (the tail of which was observedfrom the roofs of New York
hotels and skyscrapersin May 1910), together with the opening of the Metropolitan
Life Tower in 1909, might allow us to speculatethat "The Comet"(like several other
chaptersof Darkwater)was writtenseveral years priorto its publication.Du Bois may
also have been respondingto the newspaperreportsaboutthe public's apocalypticfears
regardingthe potentiallyfatal toxic effects of the comet; these superstitiousfears were
particularlyascribedto female "hysterics"and to "ignorant"blacks; see "Chicago Is
Terrified:Women Are StoppingUp Doors and Windows to Keep Out Cyanogen,"New
YorkTimes,May 17, 1910, and a reportabout the "negroes"of Asheville, N.C. being
in "a state of frenzy . . . believing that the end of the world was at hand . . . [and
declaringthat] there would be no more paydays,"New YorkTimes, May 18, 1910.
44. On the appropriationof the apex of the tower as a site of illicit interaction
between MetropolitanLife's male and female employees duringthis period, see Zunz,
Making America Corporate, 120, 121.
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