Professional Documents
Culture Documents
Pepsi
Pepsi
training
"KEY PERFORMANCE INDICATOR OF
DISTRIBUTION CHANEEL in PepsiCo. S.M.V
beverages, Jamshedpur
A franchisee of Pepsi India limited
PepsiCo Jamshedpur.
Submitted in partial fulfillment of the requirements for the
degree of Master of Business Administration (2010-2012)
affiliated to Punjab Technical University, Jalandhar
Roll No.
104982249528
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Md.Sajid Hussain
DECLARATION
Palace
signature
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CONTENTS
Introduction
Company profile of PepsiCo
Organizational description of SMV Beverages
Objectives of the study
Research methodology
Analysis and interpretation
Findings
Limitations.
Suggestions
Conclusion.
Bibliography
Annexure
INTRODUCTION
This project highlights the basic concept of the distribution channel
consisting of the types of distributors, the effective way of choosing the
distribution channel, channel relationships. The key factors which make
distribution channel more effective& make the distribution channels for
attractive.
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It also includes the company profile of PepsiCo along with the product mix,
competitive review, marketing mix, SWOT analysis, slogans, marketing of
Pepsi. The organizational description of SMV beverages, which is the
distributor of PepsiCo at Jamshedpur, is also highlighted. It also consists of
the SWOT analysis of SMV beverages and the various stock keeping units
at SMV beverages.
Finally it includes the basic objectives of the study, the research
methodology, the analysis and interpretation and the findings and
recommendations of improving the effectiveness of the distribution
channel at Jamshedpur.
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help
an
organization
define
and
measure
progress
toward
Inventory
Transportation
Location
Information
Order processing etc.
Procedure:
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INTRODUCTION
OF
DISTRIBUTION CHANNEL
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Within
the
discounter
category,
there
are
several
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thousands of brands, but perhaps does not have much depth (not many
brands) in any given category of product.
Service level. The more exclusive or specialized the store, the more
types of services it will generally offerfrom a name-branded credit card,
to on-site alterations, to liberal return policies for its loyal customers. With
the big box discounters, on the other hand, customers pay for
convenience and bypass traditional service, by bagging their own
groceries and the like.
WHOLESALERS- Wholesalers are intermediaries or middlemen who buy
products from manufacturers and resell them to the retailers. They take
the same types of financial risks as retailers, since they purchase the
products (thereby taking legal responsibility for them), keep them in
inventory until they are resold to retailers, and may arrange for shipment
to those retailers. Wholesalers can gather product from around a country
or region, or can buy foreign product lines by becoming importers.
The term wholesale is often used to describe discount retailers (as in
wholesale
clubs),
but
discounters
are
retailers,
not
technically
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does not always have merchandise warehoused and ready to sell, but he
or she does have product samples for which orders can be placed and is
responsible for bringing the items through the importation process.
Retailers that dont have the money, time, or manpower to send someone
overseas for manufacturers site visits to check out the new product lines
can depend on a resident sales agent to do the job.
Buying offices can also be considered a type of agent or broker, since
they earn their money pairing up retailers with product lines from various
manufacturers.
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TYPES OF CHANNELS
DIRECT CHANNEL- This is when the same company that manufactures a
product sells it directly to the consumer or end user. Dell is a direct
channel marketer. Mail-order catalog sales companies, like Lands End, are
also direct channel sellers.
RETAILER CHANNEL- This is when the producer sells to the retailer, and
the retailer sells to the consumer.
WHOLESALER CHANNEL- Intermediaries play a role here, as the
manufacturer sells to a wholesaler . . . who sells to a retailer . . . who sells
to the consumer.
AGENT OR BROKER CHANNEL-The most complex arrangement involves
several transactions, often because the merchandise is being imported.
The producer sells to an agent . . . who sells to a wholesaler . . . who sells
to a retailer . . . who finally sells to the consumer or end user.
DUAL CHANNEL OR MULTIPLE CHANNEL- This term refers to the use of
two or more channels to sell products to different types of customers. A
lawnmower manufacturer, for example, might sell some product lines at
retail and others to commercial lawn care companies, each requiring
different intermediary services.
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the
company
is
large
enough
to
handle
the
additional
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small-ticket items like toys are considered exclusive when they are in high
demand.
In an exclusive distribution agreement, one retail store or chain of stores
has the legal right to market and sell the product line in a geographic
area. Exclusive distribution is sometimes requested by the retailer, not the
producer, to ensure that the retailer has something unique, that
customers cant get anywhere else. This may also mean the retailer
commits to not selling any products that are going to compete with the
line. In exchange, the producer or manufacturer offers sales assistance,
training, point-of purchase materials, and other perks to the exclusive
distributor.
Such a distribution arrangement can work toward the exclusive image of
the product (because its harder to get), the retailer (for having the only
ones available), and the manufacturer (by implying that the company is
interested in marketing quality, not quantity.)
In B2B commerce, exclusive distribution works well for extremely
specialized product lines, such as heavy equipment or high-tech products,
ordered to the customers specifications and budgeted for in advance of
the purchase.
SELECTIVE DISTRIBUTION means the retailers are carefully screened,
and only a few are permitted to carry the product line. As with exclusive
distribution, part of the goal here is to enhance the image of the product
by making it harder (but certainly not impossible!) to obtain. This allows
the retailer to charge full price. The ladies clothing industry is full of
selective distribution agreements between designer labels and so-called
finer department stores. (The producers may have other, lower-priced
merchandise lines to sell to discounters; but these are generally sold
under separate, secondary brand names.)
INTENSIVE DISTRIBUTION is the closest thing to blanket coverage in
retail, a you can find it anywhere theory of marketing. Snack items, like
candy and soft drinks, are great examples of intensive distributiontheir
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individual unit prices are so low that thousands must be sold to make a
profit.
Ironically, this intensive product availability requires a large and complex
distribution channel in order to cover all the sales outlets, from
supermarkets
and
convenience
stores
to
vending
machines
and
CHANNEL RELATIONSHIPS
The fact is that modern-day companies are often forced to participate in
distribution channels for practical reasonsnot really because they want
to be part of the team. They need the efficiency and the economy of
scale, although in some ways, this kind of cooperation runs counter to the
tough, competitive side of traditional retailing. Channel cooperation would
be ideala joint effort of all the members to create a supply chain that is
flexible, gives each partner a competitive advantage, and ultimately
provides the best product and related services to the customer. However,
whether youre selling candy bars or luxury automobiles, conflict does
occur when the members of a distribution channel choose different ways
to operate within the system, have differing goals, or balk at sharing
information. Areas of potential channel conflict are many. They can arise
naturally from competition between multiple members of the same
channel retailers or wholesalerswho carry the same product line. They
will also occur when retailers have service issues with the products and
want to handle returns, repairs, or exchanges differently (say, more
generously) than what the manufacturer is willing to do. A very common
source of channel conflict is a producers decision to either increase or
decrease prices. The wholesalers take the flack about it from retailers
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argumentative. Whatever the case, if the end result is that its bogging
down everyone else in the channel, then something must be done.
It is important to note that in a distribution channel, any of the
participants can refuse to do business with any of the othersas long as
someone amenable to the entire group is tapped to take over the role that
the ousted business has played. This game of musical chairs is difficult
at best and disastrous at worst. Its better for everyone if the participants
can figure out how to get along.
STRATEGIC ALLIANCES
A third and similar partnership arrangement between separate companies
with products or skills to share is the strategic alliance, which allows
them to share the use of already-established distribution channels in
pursuit of business growth in new markets. Retailers have been forging
strategic alliances since the 1950s, and the pace continues unabated
today as stores continue to branch into international sales.
A strategic alliance is more than two companies holding shares of each
others stock, or ordering merchandise jointly for added buying power. In
order to be truly strategic, the alliance must have all three of the following
characteristics:
1. It must be collaborative. It should not involve the stronger channel
member barking orders to the weaker one.
2. It must be horizontal. That is, it must be forged between companies
of the same type, two retailers or two wholesalers.
3. It must be beneficial to both. This requires common objectives and
the willingness to communicate and share knowledge.
A promising collaboration would be the alliance of two similar types of
retailers in two different countries to share product lines, invest in
technology together, and learn from each other. In so doing, they use
each others distribution channels in the new country.
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CONCLUSION
Companies participate in distribution channels, which determine their
supply chain relationships. Channel members negotiate with each other
and offer complementary resources and services to move products down
the line from manufacturers to consumers. Then, the supply chain
partners provide the raw materials and logistics to meet the channel
requirements.
Retail distribution channels consist of some combination of producers or
manufacturers, agents or brokers, wholesalers or distributors, importers,
and retailers. Each step along the channel has a specific purpose that is
met by one or more member companies. Distribution channels are
important because they allow for a continuous flow of product despite the
natural peaks and slumps experienced in manufacturing and sales. They
also provide efficiency, economies of scale, and cost savings to members
of the channel. As with any type of business collaboration, pressure to
perform can be intense among members of the channel, and numerous
areas of potential conflict arise, including the dominance of channel
leaders, for better or worse. However, most companies cannot avoid being
channel members in this competitive and highly technological retail age.
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volumes, India is a promising market for soft drinks. The major players in
soft drinks market in India are PepsiCo and Coca-Cola Co. Like elsewhere
in the world, coca- cola acquired a number of local brands like Li3333mca,
Gold Spot and Thumbs Up when it entered Indian market the second time.
Pepsi Cos soft drink portfolio consists of Miranda and 7Up along with
Pepsi. The market share of each of the company is more or less the same,
though there is conflict
in the estimates quoted by different sources.
INTRODUCTION OF PEPSI
Pepsi-Cola was first made in New Bern, North Carolina in the United States
in the
early 1890s by pharmacist Caleb Bradham. On August 28, 1898, "Brad's
drink" was changed to "Pepsi-Cola" and later trademarked on June 16,
1903.
Caleb Bradham bought the name "Pep Kola" from a local competitor and
changed it to Pepsi-Cola. "Pepsi-Cola" is an anagram for "Episcopal" - a
large church across the street from Bradham's drugstore. Caleb Bradham
and his customers simply thought the name sounded well or the fact that
the drink had some kind of "pep" in it because it was a carbonated drink;
they gave it the name "Pepsi". As Pepsi was initially intended to cure
stomach pains, many believe Bradham coined the name Pepsi from either
the condition dyspepsia (stomachache or indigestion) or the possible onetime use of pepsin root as an ingredient (often used to treat upset
stomachs). It was made of carbonated water, sugar, vanilla, rare oils, and
kola nuts. Whether the original recipe included the enzyme pepsin is
disputed.
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HISTORY
Pepsi is a world leader in convenient snacks, foods and beverages. Its
revenue is more than 39 billion Dollars and over 185, 000 employees. The
company consists of PepsiCo Americas Foods (PAF), Pepsi Co Americas
Beverages (PAB) and Pepsi Co International (PI) Pepsi Co Americas Foods
includes all Latin America Food and snacks businesses and all business in
Mexico. Pepsi Co America Beverages includes Pepsi Co Beverages all
North America and all Latin American Beverage Businesses. Pepsi Co
International includes in the United Kingdom, Europe, Africa Middle East
and Asia. Pepsi Co Brands are available in 200 Countries .Some
of the Pepsi Co Brands names are more than 100 year old but the
corporation is relative young. Pepsi Co was founded in 1965. Pepsi and
Coca cola merge with each other and the name of the product is Pepsi
Cola. Pepsi Co merged with the Quaker oats Company in 2001.
PEPSI HEADQUARTER
Pepsi Headquarter is located in New York. The Seven Building Headquarter
is designed by Edward Durrell Stone.
BOARD OF DIRECTORS
PepsiCos business strategy and affairs are overseen by the Board of
Directors, which is comprised of two executive directors and ten
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Pepsi promotes itself as the choice of the New Generation. Pepsi gets its
advantage by implementing such large marketing projects like Project
Globe. This marketing plan, which Pepsi spent 637 million dollars over
five years, is to introduce the new rich deep blue coloring of its packaging.
The rich deep blue coloring represents eternal youthfulness and openness.
Marketing plan like this made Pepsi one of the coolest brands recognized
among teens in the top five and the only beverage product in this
category. Pepsi also has an advantage as an innovator in the field. They
will be the first soft drink makers to introduce a new one calorie soda
called Pepsi-one with, just approved by the FDA, Ace-K.
RISE OF PEPSI
During the Great Depression, Pepsi gained popularity following the
introduction in 1936 of a 12-ounce bottle. Initially priced at 10 cents, sales
were slow, but when the price was slashed to five cents, sales increased
substantially. With a radio advertising campaign featuring the jingle "Pepsi
cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a
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nickel, too / Pepsi-Cola is the drink for you," arranged in such a way that
the jingle never ends. Pepsi encouraged price-watching consumers to
switch, obliquely referring to the Coca-Cola standard of six ounces per
bottle for the price of five cents (a nickel), instead of the 12 ounces Pepsi
sold at the same price.[4] Coming at a time of economic crisis, the
campaign
succeeded
in
boosting
Pepsi's
status.
In
1936
alone
500,000,000 bottles of Pepsi were consumed. From 1936 to 1938, PepsiCola's profits doubled. Pepsi's success under Guth came while the Loft
Candy business was faltering. Since he had initially used Loft's finances
and facilities to establish the new Pepsi success, the near-bankrupt Loft
Company sued Guth for possession of the Pepsi-Cola company. A long
legal battle, Guth v. Loft, then ensued, with the case reaching the
Delaware Supreme Court and ultimately ending in a loss for Guth.
NICHE MARKETING
Walter Mack was named the new President of Pepsi-Cola and guided the
company through the 1940s. Mack, who supported progressive causes,
noticed that the company's strategy of using advertising for a general
audience either ignored African Americans or used ethnic stereotypes in
portraying blacks. He realized African Americans were an untapped niche
market and that Pepsi stood to gain market share by targeting its
advertising directly towards them. To this end, he hired Hennan Smith,
advertising executive "from the Negro newspaper field" to lead an all-black
sales team, which had to be cut due to the onset of World War II. In 1947,
Mack resumed his efforts, hiring Edward F. Boyd to lead a twelve-man
team. They came up with advertising portraying black Americans in a
positive light, such as one with a smiling mother holding a six pack of
Pepsi while her son (a young Ron Brown, who grew up to be Secretary of
Commerce reaches up for one. Another ad campaign, titled "Leaders in
Their Fields", profiled twenty prominent African Americans such as Nobel
Peace Prize winner Ralph Bunche and photographer Gordon Parks.
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Boyd also led a sales team composed entirely of blacks around the
country to promote Pepsi. Racial segregation and Jim Crow laws were still
in place throughout much of the U.S., so Boyd's team faced a great deal of
discrimination as a result, from insults by Pepsi co-workers to threats by
Ku Klux Klan. On the other hand, they were able to use racism as a selling
point, attacking Coke's reluctance to hire blacks and support by the
chairman of Coke to segregationist
MARKETING
In 1975, Pepsi introduced the Pepsi Challenge marketing campaign where
PepsiCo set up a blind tasting between Pepsi-Cola and rival Coca-Cola.
During these blind taste tests the majority of participants picked Pepsi as
the better tasting of the two soft drinks. PepsiCo took great advantage of
the campaign with television commercials reporting the test results to the
public. In 1976 Pepsi, RKO Bottlers in Toledo, Ohio hired the first female
Pepsi salesperson, Denise Muck, to coincide with the United States
bicentennial celebration.
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new
background
every
three
weeks.
One
of
their
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SLOGANS
One of the main reasons for the popularity of Pepsi is the use of slogans
which they use to attract customers. Different slogans have been used to
attract different people of different ages. They use different slogans in
different countries around the world.
Following are some of the slogans used by Pepsi for several years.
1939
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1967-1969: "(Taste that beats the others cold) Pepsi Pours It On".
1969-1975: "You've Got a Lot to Live, and Pepsi's Got a Lot to Give"
1987-1990:
"Pepsi's
Cool" (commercial
1990-1991: "You got the right one Baby UH HUH" ( sung by Ray
Charles for Diet Pepsi
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1996-1997: "Pepsi: Theres nothing official about it" (During the Wills
World Cup (cricket) held in India/Pakistan/Sri Lanka)
2003-2005: "Yeh Pyas Hai Badi" (Hindi meaning "This thirst is too
much")(India)
2005-2006: "An ice cold Pepsi. It's better than sex!" (Larry Spoilt)
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PRODUCT REVIEW
COMPETITIVE REVIEW
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The competitors to the products of the company mainly lie in the nonalchoholic beverage industry consisting of juices and soft drinks. The key
competitors in the industry are as follows:
Coca-Cola- The Coca-Cola challenges to keep up with archrival ,the Pepsico never ends for the worlds 2, carbonated soft drink maker. The
companys soft drinks include Coke, Sprite, and Fanta. Coca-Cola is not the
companys only beverage; Coca- Cola sells New Chilled Minute Maid juice
brands,Aquarius sports drink, and Kinley Water.Pepsi-co and Coca-Cola
hold together a market share of 95% out of which 60.8% is held by CocaCola and the rest belongs to Pepsi.
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Red Bull- Red-Bull in Pakistan, is one of the most trusted brands as it has
been operating ever since times and people have laid all their trust in the
company and the products of the company. Red Bull has introduced into
the market Energy Drink. These products give a astrong competition to
Maaza and the latest product Minute Maid Pulpy Orange.
PEPSI Version
Dark Cola
Pepsi
Coke Version
Coca-cola
Diet Pepsi/ Pepsi light Diet coke Tab CocaPepsi one Pepsi max
cola
Zero
Coca-Cola
Light
Low Carb
Pepsi Edge
Coca-Cola C2
Sprite
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Cherry soda
Cherry coke
Tropicana twister
Orange soda
Orange juice
Tropicana
Iced Tea
Lipton brisk
Minute maid
Nestea
Dasani
Water
Aquafina
Bonaqua
Kinley
Root Beer
Sports drink
Gatorade
Barqs
Powerade
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Mello yello
Citrus soda
Mountain dew
Vault fresca
Vanilla flavored
Pepsi vanilla
Lime flavored
Pepsi lime
Vanilla coke
Lemon flavored
Pepsi twist
Brand strength
Effective strides in new markets
Results of operations
Strong existing distribution channels.
WEAKNESSES
Reliant upon line extensions
Reliant upon particular carbonated drinks
Saturation of carbonated drink segment
OPPORTUNITIES
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CONSUMER
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PRICE
COST
PLACE
CONVENNIENCE
PROMOTION
COMMUNICATION
Products
Pepsi
Diet Pepsi
Pepsi Twist
7 Up
Diet 7 Up
7 Up Cherry
Miranda (Orange & Apple)
Mountain Dew
Aquafina
Prices
Pepsi has adopted a market penetration price at the time when it was
introduced. Coca cola covered the large market but now the price of Pepsi
cola is same as of its competitors
250 ml bottle... Rs. 12
250 ml disposable bottle..Rs. 20
Can...Rs. 30
1 liter (not disposable)..Rs 40
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Places
Pepsi cola is available in more than 191 countries. Pepsi has 730 plants
working correctly around the world and in USA and Canada 200 plants are
working there rest 530 are working in other countries of the world as well
as working in Pakistan.
Promotion
Pepsi does its promotion through media; electronic media as well as print
media through flyers, by sponsoring cricket matches and in many other
places. Promotion is also done through print media e.g. newspapers are
design of Pepsi can. The first of many new designs of Pepsi were released
in 2007.
The Pepsi have signed some agreements with a very strong and expanded
retailers such as Pizza hut and KFC when you go to Pizza hut or KFC you
will find only the Pepsi products and nor its competitors products. These
agreements are based on the Incentives that Pepsi offers to these
retailers.
Pepsi has continued using product endorsement by using TV Actors/
Models and cricketers in order to promote their Products.
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sales of soft drinks for the people of Jharkhand. Right now there is only
one bottling plant of Pepsi in Jharkhand and it caters the need of all Pepsi
products in Jharkhand. Entire state is divided into three territories
Jamshedpur, Ranchi, and Dhanbad and one territory development officer
controls each territory.
PROMOTIONAL
ACTIVITIES
CARRIED
OUT
IN
JAIPURIA GROUP
Jaipuria Group has the distinct honor of being the biggest bottler in India
of the global giant Pepsi Co. it controls near about 60% of Pepsi bottling
business in India. The group has been managing a network of sources of
distributors and simultaneously proving employment to thousands of
people. With state-of-the-art technology and plants equipped with the
latest machinery, the Jaipuria Group has occupied a remarkable position in
the soft drink industry
of India. The company has created a strong hold across the entire nation.
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SMV Beverages is also proud of settling PET plant in March 2003. It has
the capacity of bottling 40 PET bottles per minute. It is bottling 500ml, 1.5
litre, and 2 litre PET bottles of different flavors.
1.
2.
3.
4.
5.
PEPSI
MIRINDA LEMON
MIRINDA ORANGE.
7UP
MOUNTAIN DEW.
Earlier it was KAMANI FOODS which was only bottling Slice and in
2004 KAMANI FOODS was merged with SCBPL and now SCBPL is
producing SLICE along with other brands of Pepsi. It is mainly
bottling 200ml and 250ml SLICE. SCBPL was producing different
brands of Pepsi
Glass 200ml
PEPSI
Glass 200ml
Glass 250ml
Glass 300ml
PET 500ml
Can 250ml
Can 330ml
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7UP
Glass 200ml
M DEW
PET 600 ml
Glass 300ml
Can 250ml
PET 2 liter
Can 330ml
PET 1.2litre
TROPICANA TWISTER
PET 600ml
PET 1.5litre
PET 2 liter
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RESEARCH METHEDOLOGY
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Research Type
Descriptive Research
Sample size
100
Sampling unit
Retailers
Sampling area
Jamshedpur
Sampling technique
Convenience
Research instrument
Questionnaires
Data collection
A. Pepsi
40
B. Coca cola
30
c. Both
30
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Total
100
C. Both
INTERPRETATION
40% retailers of Jamshedpur are selling only Pepsi and 30% retailers are
selling only coca cola, 30% retailers are selling both Pepsi and coca cola
products and 5% selling others.
Q2. Are you satisfied with the stock kept by wholesaler to meet
your demand?
A. Yes
B. No
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A. Yes
82
B. No
18
Total
100
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INTERPRETATION
Most of the retailers almost 82% are satisfied with the stock kept by pepsi,
18% of retailers are not satisfied with the stock of Pepsi.
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A. Yes
73
b. No
c. Often
19
Total
100
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INTERPRETATION
73% of the retailers buy Pepsi product in bulk and they get their order in
bulk ,8% of retailers dont go for
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A. yes
68
B. No
19
C.Some
13
times
total
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100
INTERPRETATION
68% of retailer get their orders in time and 19% of retailers didnt get their
their order in time because of certain factors ,13% of retailers get their
order in time some times.
A. Yes
12
B. No
75
C. Cant say
13
Total
100
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C. Cant say
INTERPRETATION
72% of the retailers think there is no price discrimnation on the side of
distributors ,12 % retailers think there is price discrimination on the part
of distributors. 13% did not have idea about price discrimination.
Q6.Do you feel that distribution factors helps you in any way to
be a retailer of Pepsi?
A. YES
B. No
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A. yes
82
B. No
18
total
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100
INTERPRETATION
82 % retailers think that the distribution of Pepsi is good and distribution is
main factor to be a retailer of Pepsi ,18% of the retailers think that
distribution of Pepsi is not a factor to be a retailer of Pepsi.
Q7.Which of the following factors of distribution attracts you
most?
A. Cooperative nature
B. On time services
a.Cop nature
15
C. Professionalism
b. On time services
45
D. On time delivery
c. professionalism
32
d. On time delivery
total
100
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INTERPRETATION
15 % of retailers think the distributors of Pepsi have cooperative nature ,
45% retailers attract from on time services of Pepsi, 32% on profession &
only 8% on time.
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A.Yes
22
B. No
78
Total
100
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INTERPRETATION
Most of the retailers (78%) did not think there they have competition
because of other retailers & 22% agree.
Q9. What are the problems do you faced from distributors side?
A. Advance payment
B. Transportation
C. Delay in Delivery
D. Other
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A. Advance payment
31%
B. Delivery
19%
C. Transportation
30%
D. Other
20%
Total
100
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INTERPRETATION
31 % retailers face problem because of advance payment and 19% of
retailers faced problem because of they did not get their delivery of
products in time and rest of retailers faced problem because of
transportation & other reason.
Q10. Does the
distributor easily
change
your damaged or
outdated stock?
A. Yes
A. Yes
80
B. No
20
Total
100
B. No
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INTERPRETATION
Most of retailers are satisfied with Pepsi because the distributors easily
changed their outdated or damaged product on time.
FINDINGS
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LIMITATIONS
Because
of
crowd
in
retailer
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small
represent
which
the
can
not
researchers
desired level.
CONCLUSION
After
analysis
of
data,
came
to
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satisfy
with
distribution
of
Pepsi.
SUGGESTIONS
Pepsi
should
try
to
make
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BIBLOGRAPHY
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Research
methodology
by
KOTHARI
Project planning analysis selection
by candra prasanna
WWW.PEPSICO.IN
WWW.WIKIPEDIA.COM
http://www.scribd.com/doc/1500540
9/Report-on-Pepsi
http://www.oppapers.com/essays/Job
-Satisfaction
ANNEXURE
Q1. Which brand of soft drinks you deal in?
A. Pepsi
B. Coca cola
C. Both
[Type text]
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A. Yes
B. No
Q7.Which of the following factors of distribution attracts
you most?
A. Cooperative nature
B. On time services
C. Professionalism
D.On time delivery
from
distributors side?
A. Advance payment
B. Transportation
[Type text]
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C. Delay in Delivery
D.Other
[Type text]
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