CoS Wayfinding Strategy Report

Wayfinding Strategy Report
November 2012
Adopted 10 December 2012

green | global | connected
Content
14 November 2012
Introduction
Strategic Framework
Background Research & Site Evaluation
1.0 Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
2.0 What is Wayfinding? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
3.0 Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
4.0 Project Context . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
5.0 Policy Context. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
6.0 The Need for a Pedestrian Wayfinding System for Sydney. . . . . . . . . . . . . 7
7.0 The State of Wayfinding Conclusions . . . . . . . . . . . . . . . . . . . . . . . . . 12
1.0 Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
2.0 Strategic Framework. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
2.1 Users. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
2.2 Strategic Directions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
2.2 Strategic Directions Consistency. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
2.2 Strategic Directions Accessibility. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
2.2 Strategic Directions Sustainability. . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
2.2 Strategic Directions City Legibility. . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
2.3 Environment Place Hierarchy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
2.3 Environment Place Hierarchy Relationships & Application. . . . . . . . . 25
2.4 Wayfinding System Components. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
2.4 Wayfinding System Components Fitting Into Peoples Journeys . . . . . . 27
2.4 Wayfinding System Components Existing Elements & Planning Tools . . 28
2.4 Wayfinding System Components Mapping . . . . . . . . . . . . . . . . . . . . . 29
2.4 Wayfinding System Components Current Family of Sign Elements. . . . . 30
2.4 Wayfinding System Components Proposed Family of Sign Elements. . . 31
2.4 Wayfinding System Components Proposed Family of Sign Elements. . . 32
2.4 Wayfinding System Components Digital & Printed. . . . . . . . . . . . . . . . 33
2.4 Wayfinding System Components Digital Media. . . . . . . . . . . . . . . . . . 34
2.4 Wayfinding System Components Visitor Information Centres & People. 36
2.4 Wayfinding System Components Public Domain Quality. . . . . . . . . . . . 37
3.0 Design Development Mapping Features . . . . . . . . . . . . . . . . . . . . . . . 38
3.0 Design Development Signage. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
3.0 Design Development Key Sign Components . . . . . . . . . . . . . . . . . . . . 40
3.0 Design Development Colour Palette. . . . . . . . . . . . . . . . . . . . . . . . . . 42
3.0 Design Development Viewing Distances. . . . . . . . . . . . . . . . . . . . . . . 43
4.0 Signage Information Design Viewing Distances. . . . . . . . . . . . . . . . . . 44
4.0 Signage Information Design Typeface Testing. . . . . . . . . . . . . . . . . . . 45
4.0 Signage Information Design Consistent Naming Convention. . . . . . . . . 46
5.0 Signage Placement Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
5.0 Signage Placement Strategy Principles . . . . . . . . . . . . . . . . . . . . . . . . 49
5.0 Signage Placement Strategy Site Testing. . . . . . . . . . . . . . . . . . . . . . . 50
5.0 Signage Placement Strategy Location 1. . . . . . . . . . . . . . . . . . . . . . . .51
5.0 Signage Placement Strategy Location 2. . . . . . . . . . . . . . . . . . . . . . . 52
5.0 Signage Placement Strategy Examples to a Transport Hub. . . . . . . . . . 56
5.0 Signage Placement Strategy An Approach. . . . . . . . . . . . . . . . . . . . . . 57
5.0 Signage Placement Strategy Planning. . . . . . . . . . . . . . . . . . . . . . . . . 58
6.0 Action Plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59
7.0 Implementation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64
Policy Context. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68
Getting Around the City by Tourists Research Findings . . . . . . . . . . . . . . . 70
Tourists Research Findings, Navigation Tools, Landmarks and Destinations. 71
Getting Around the City Accessibility Introduction. . . . . . . . . . . . . . . . . 72
Accessibility Audit & Findings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73
Getting Around The City Accessibility City of Sydney Current Situation . . 74
Getting Around the City Accessibility Existing Signage Review. . . . . . . . 75
Getting Around the City Language Considerations . . . . . . . . . . . . . . . . . . 76
Getting Around the City Test Walks. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77
Signage Elements. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78
Current Wayfinding Signage Components. . . . . . . . . . . . . . . . . . . . . . . . . . 79
Current Wayfinding System Components Electronic Wayfinding. . . . . . . . . 80
Visitor Information Centres & People. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81
Current Wayfinding System Components Maps. . . . . . . . . . . . . . . . . . . . . 82
Other Wayfinding Information Sources . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83
The City Environment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84
The City Environment Public Domain . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85
The City Environment Barriers to Wayfinding . . . . . . . . . . . . . . . . . . . . . . 86
Infrastructure. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87
Geographic Spread of Destinations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88
Worlds Best Practice For Wayfinding Systems Reference . . . . . . . . . . . . . . 89
The State of Wayfinding Conclusions. . . . . . . . . . . . . . . . . . . . . . . . . . . . 90
Introduction
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1.0 Preface
14 November 2012
The state of public domain pedestrian wayfinding in the City of Sydney is

in need of review and improvement.
Submissions by tourist and retail industry groups and individuals highlight
the confusion sometimes experienced by visitors to the City and residents
in accessing major destinations.
Sustainable Sydney 2030 has as a strategic direction to create A City for
Pedestrians and Cycling.
The Citys Liveable Green Network Strategy and Masterplan provides the
means to deliver on this direction with an integrated pedestrian and cycle
network across the local government area that connects the city centre,
village centres and major parks and recreation facilities.
As well as undertaking pedestrian pathway and crossing improvements
the provision of wayfinding information is seen as critical in ensuring that
the Liveable Green Network routes are clearly defined and understood so
people are confident of using and finding their way around the City.
The City Centre and its pending transformation projects such as light
rail also provide an opportunity to rethink and improve wayfinding
and legibility.
In response the City wishes to develop a pedestrian Wayfinding

Strategy to provide a clear co-ordinated framework. This
framework will deliver consistent wayfinding components and
information to direct people to their desired destinations, and
to encourage people to walk with comfort and confidence.
Project Objectives
The overall project objective is to develop a Wayfinding System that allows
the delivery of a more legible public domain that encourages people to
walk with comfort and confidence around the City of Sydney.
The strategy provides a guiding document to inform future design
development and project implementation for the Citys pedestrian
wayfinding system. Detailed design of the system will be developed as a
separate process and documented in a design specification and manual.
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When visiting a strange new place, people need to be able to find their
way to their destination. Wayfinding is how people navigate throughout a
journey. When navigation decisions need to be made people use wayfinding
information, and the surrounding environment to read, understand,
experience a place and to help form decisions for travel.
A good wayfinding system will allow people to reach their destination
easily and quickly by providing the cues and information to: know where
you are, where you are headed, and how best to get there; and recognize
when you have reached your destination.
Urban planner Kevin A. Lynch borrowed the term for his 1960 book
Image of the City, where he defined wayfinding as a consistent use and
organization of definite sensory cues from the external environment.
In 1984 environmental psychologist Romedi Passinis Wayfinding in
Architecture expanded the concept to include signage and other
graphic communication, architecture, public space planning, audible
communication, tactile elements, and provision for special-needs users.
2.0 What is Wayfinding?
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3.0 Benefits
14 November 2012
A well designed pedestrian wayfinding system provides many benefits as

outlined below:
Encourage Active Transport
A city that encourages walking for tourists and locals creates social and
economical benefits. Many destinations, especially retail will benefit from
passing traffic.
Predictable, consistent wayfinding information is the key to building
pedestrians confidence in reaching desired destinations.
An increase in pedestrians can also lead to major benefits for the transport
system, environment economy and public health.
Tourism / Economic Benefits
A city for walking is a tourist-friendly city and the local economy benefits
directly. Retailers can gain benefits with having people walking past their
shops as it increases passing trade and impulse buying
Surveillance / Safety
More people walking and using the public domain can also increase
perceptions of safety and increased surveillance with more eyes on
the street.
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The City of Sydney Local Government Area covers approximately 26.15

square kilometres, within the Sydney metropolitan area. It comprises
Central Sydney, the Rocks, Millers Point, Ultimo, Pyrmont, Surry Hills,
Woolloomooloo, Kings Cross, Elizabeth Bay, Rushcutters Bay, Darlinghurst,
Chippendale, Darlington, Camperdown, Forest Lodge, Glebe, Alexandria,
Beaconsfield, Centennial Park, Erskineville, Newtown, Redfern, Rosebery,
Waterloo, and Zetland.
Includes:
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ity Centre, the area between Darling Harbour on the west, Circular
Quay and the Sydney Harbour Bridge on the north and the Royal Botanic
Garden, and the Opera House on the east, stretching from the Harbour
to Central Station;
ity East, taking in the Sydney support areas along William Street,
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Oxford Street and in west Surry Hills, Woolloomooloo and Darlinghurst;
P yrmontUltimo, based along the Harris Street spine and including the
former Pyrmont wharves and eastern shore of Blackwattle Bay;
S ydney Education and Health precinct on the south west edge of the
Sydney along Broadway and Parramatta Road including the tertiary
education campuses including University of Sydney, UTS, Notre Dame
University as well the large Camperdown teaching hospital complex
with associated medical support facilities and the ABC headquarters;
R edfern Centre including the area around Redfern Station, the Australian
Technology Park and north Eveleigh area.
4.0 Project Context
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5.0 Policy Context
Part 2 Background Research and Site Evaluation provides an overview

of the various city and state government policy and project initiatives that
this wayfinding project compliments.
Sustainable Sydney 2030;
Liveable Green Network;
George Street Transformation;
Open Sydney;
City of Sydney Public Art Strategy 2011;
City of Sydney Public Domain Design Codes:
- Sydney Streets Design Code (Interim) 2010;
- Sydney Lights Design Code (Interim) 2006;
Woolloomooloo Accessibility and Wayfinding Study 2009;
Connecting Our City 2012;
Destination NSW and Visitor Economy Taskforce;
Transport for NSW wayfinding system development;
City of Sydney Inclusive (Disability) Action Plan 2007 2011;
City of Sydney Tourism Strategy 2012 (under preparation);
City of Sydney Retail Strategy 2012 (under preparation).
George Street
Citywide Main Pedestrian Network
Local Pedestrian Network
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6.1 Global City

Sydney is a Global City. It is the 75th largest city by population, in the top
26 cities by economic output, and in the top 20 cities on a range of indices
including being in the top 10 world cities in terms of quality of life.
The City of Sydney is at its heart, and contributes a quarter of NSWs
Gross Domestic Product and eight per cent of the Australian economy. It is
host to almost 400,000 jobs and over 180,000 residents. It is Australias
largest commercial centre and features a number of world famous tourist
destinations. It is home to approximately six in 10 of all Asia-Pacific
regional headquarters located in Australia and nearly three-quarters of all
Information and Communications Technologies headquarters.
6.0 The Need for a Pedestrian Wayfinding System for Sydney

6.2 Our Visitors
6.2(a) Tourists
A Global City attracts many visitors who are unfamiliar with Sydneys
layout and location of destinations.
Tourism both domestic and international is a significant industry for

Australia and in particular the City of Sydney is the focus of large tourist
visitor numbers estimated to be around 4.1 million people (or 41 percent
of Sydneys arrivals) in 2010.
A wayfinding system can be a key component in welcoming visitors and

providing information to help them get around with ease and access the
wealth of attractions on offer.
The LGA is also home to 60 percent of metropolitan Sydneys hotel rooms.

On any one night there are around 27,000 visitors staying in the LGA.
Annual guest nights now exceed 10 million.
These visitors delivered a direct spend into the LGA of over $5 billion
per annum. The combined shopping spend of international and domestic
visitors to the LGA is estimated to make up around 25 30 percent
of the city.
The City of Sydney local government area includes many of Australias
top visitor attractions such as the Opera House, Harbour Bridge,
Darling Harbour, The Rocks, and Chinatown as well as significant late
night precincts Kings Cross, the City Centre and Oxford St that attract
both domestic and international tourists.
Growth in visitor numbers is expected in the coming years.
This includes visitors from the growing global trend in boat cruising. In the
2010/11 season, a record 300,000 cruise ship passengers visited Sydney,
up 26 percent on the previous year. Carnival Australia, the countrys
largest operator of travel cruise boats expects the local cruise industry will
carry one million passengers by the year 2020.
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6.2(b)Business Visitors
6.2(c)Education
6.2(d) Metropolitan Sydney
Business visitor growth is also expected. Sydney houses over half of the
nations 100 largest corporations and hosts over 2 million business visitors
per annum.
Growth in international student nights has more than doubled over the
last decade from 8.5 million in 2000 to 19.5 million in 2010. International
student enrolment in higher education, vocational and English language
sectors have experienced strong growth since 2004. This growth looks set
to continue in the coming years with increased numbers of students from
India and Asia.
The City of Sydney LGA is only one part of a larger metropolitan Sydney
region. The large geographic spread of metropolitan Sydney means that
many Sydneysiders are infrequent visitors to the city centre and surrounding
village areas when they come here for business, shopping, family outings,
attend events or exhibitions.
Business Events Sydney, the official body responsible for promoting Sydney
as a business events destination, secured 69 events in the year ended
30 June 2010 which brought in 43,000 delegates. The majority of these
events were held in the Sydney LGA, mainly in the Sydney Convention and
Exhibition Centre.
Major tertiary Educational institutions include Sydney University, Sydney

Institute, UTS, Notre Dame, COFA and Sydney Art School. Private colleges
such as Taylor College at Waterloo and GCA and Redfern also generate
significant pedestrian activity. Primary and secondary schools are distributed
around the Village Centres and also generate local pedestrian and
cycle activity.
Even though they are locals many Sydneysiders require legible

and accessible wayfinding information to make their visit comfortable
and welcoming.
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6.3 A City of Pedestrians
6.3(a) Public Transport
6.3(b)City of Sydney Residents
The City is the focus of much pedestrian activity on a daily basis

particularly in the City Centre. Many of these pedestrians need wayfinding
information and confirmation they are heading in the right direction
to their destinations.
T he city is at the centre of Sydneys public transport network ( refer

map )and is Australias public transport capital with three quarters of
all people working in City Centre using public transport to get to work.
When people alight from trains, buses or ferries they are pedestrians for
at least part of their overall journey;
The City has an estimated population in 2010 of 180,000. Trip patterns by

City of Sydney residents are substantially different from those for average
Sydney residents with a much higher proportion of walking trips and
much lower proportion of car trips which reflects close proximity to major
destinations and attractions including the City Centre, major universities,
hospitals, cultural and entertainment precincts.
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onsequently train stations, ferry terminals and bus stops are points
of arrival for many visitors need information to orientate their location
in the City continue their trip as a pedestrian. Conversely people need
wayfinding information to locate public transport nodes so they can
depart from the City or travel to another location within the LGA;
T he number of public transport commuters to central Sydney is expected
to increase by 35 per cent by 2036;
T he City Centre is compact and walkable. Consequently pedestrians
account for 93 per cent of internal trips within the City Centre;
hen walking trips by tourists as well as walking trips made in
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connection with public transport trips are added there are over 1 million
pedestrian trips daily in City Centre made by around 450,000 people;
utside the City Centre the neighbouring Village areas are also the
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focus of high pedestrian activity particularly the employment and
entertainment areas of Pyrmont, around university precincts at
Broadway and Camperdown, Redfern Station, night time entertainment
areas of Kings Cross and the village main streets such as King Street
Newtown, Crown Street Surry Hills.
The State Governments Metropolitans subregional planning for the

Sydney City Region provides a picture of how City of Sydney residents
travel. It reveals that:
T he Sydney City Subregion has the highest proportion of any subregion of
short trips;
7 2 per cent of trips by City residents are less than 5 kilometres long
(traditionally viewed as lengths ideal for walking and cycling);
T here is a very close job/ residence match in the City with nearly 60 per
cent of the resident workforce living and working within the subregion
the highest self-containment for employment of any subregion;
ver a quarter of City of Sydney residents walk to work (27%), compared
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to only 4% for the Sydney metropolitan area.
J ust over half of the trips made by residents on an average weekday (58
per cent) trips start and finish within the Sydney City Subregion;
n an average weekday, only a third of all trips by Sydney City residents
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are made by vehicle, less than half the Sydney metropolitan average;
Almost half of all trips are made by walking and cycling.
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6.3(c) Night Time Economy
6.3(d) Events
The City as a destination for night time activity means there are significant
crowds on City streets after 11pm on Friday and Saturday nights, in some
places equalling daytime pedestrian peaks.
As well as regular night time attractions the City of Sydney is also host
to many events of worldwide reputation that attract both domestic
and international visitors and residents of metropolitan Sydney. These
include New Years Eve, Chinese New Year and Sydney Festival.
Many of these pedestrian need wayfinding information to public transport,

attractions and other destinations.
In 2010, the City of Sydney undertook the Late Night Management Area
Research (LNMAR) Project.
ity Centre South is the busiest night time precinct in the City with
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pedestrian flows up to 7,600 persons per hour between midnight and
1.00am during December 2010;
xford Street has the second highest pedestrian flows of 6, 900 persons
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per hour;
K ings Cross has the most number of pedestrian hot spots in the top 10
with peak pedestrian flows of around 5, 900 persons per hour occurring
between midnight and 2.00am at various times of year;
T he Rocks experiences the lowest pedestrian flows in comparison
to the other precincts with varying levels of activity between
2,000 and 4,000 persons per hour.
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7.0 The State of Wayfinding Conclusions
14 November 2012
Background Research and Site Evaluation provides a review of current wayfinding conditions.
Key conclusions are:
Lack of Co-ordination Between Wayfinding Systems
Public Transport Interchanges and Nodes
Accessibility
There is limited information consistency between signage,

printed and web wayfinding information. There are
many systems however little coordination; Users have
to encounter and interpret a range of signage systems
throughout the whole journey.
Railway stations, ferry wharves and bus stops are the arrival
point for the majority of city visitors however these areas
can be confusing, lack legible information for people to
orientate themselves.
Wayfinding systems need to consider the needs and

abilities of a range of users.
Need to Consider Entire Journey
Poor Placement of Signs & Wayfinding Information
Poor Connection to the City and Villages
The geographic spread of wayfinding systems is limited.

Existing systems do not provide information across the
entire journey.
Questionable whether location of current City wayfinding

structures are most useful locations where people need to
make navigation decisions.
Existing wayfinding systems do not connect journeys into

and across the City. From the City Centre there is little
information to connect to villages.
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7.0 The State of Wayfinding Conclusions
Background Research and Site Evaluation provides a review of current wayfinding conditions.
Key conclusions are:
Need to Embrace Technology
Usability
Outdated Information
dvances in digital technology will direct a rethink

A
on how cities provide wayfinding information in the
public domain.
Printed material is inconsistent, creating a sense of disorder.

There is little use of 3D graphics which would enhance
mental mapping.
Current information on some wayfinding signage requires

updating to be relevant and useful. Information needs
regular updating.
Use of Landmarks
Maps
People use landmarks and visual cues to get around

these need to be considered in developing the system
particularly the map graphic.
Maps are an important wayfinding tool.
Strategic Framework
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1.0 Introduction
14 November 2012
For residents, visitors and commuters a coherent wayfinding system

throughout the Sydney LGA is paramount. The system requires two
conventions ie. naming and placement policies; and visual information
such as maps and signs.
The principal requirements are:
E nabling pedestrians to assess and plan (to understand) their journeys
and find their way about at street level with ease and confidence;
T o help build up and reinforce an effective and reliable cognitive map of
Sydney for pedestrians;
T o create a common and constantly updated central information system
flexible enough to be applied in all relevant forms and media, such as
maps, signs and websites;
Legible Sydney is a wayfinding project designed to provide a system of

consistent information throughout the City of Sydney to promote informed
journeys for pedestrians. The system will offer benefits for our transport
system, for public health, the economy, tourism and the environment.
The purpose of the strategic framework is to provide an overview of the
Legible Sydney system kit of parts, place naming, route planning and
information component placement.
P rovide the information overlay to the Liveable Green Network across

the City of Sydney local government area.
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2.0 Strategic Framework
14 November 2012
2.2 Strategic Directions
2.1 Users
VISITOR
INFO CENTRES
& PEOPLE
CITY
LEGIBILITY
CONSISTENCY
OVERSEAS
& DOMESTIC
TOURISTS
ACCESSIBILITY
SUSTAINABILITY
2.4 Wayfinding System Components
PUBLIC
DOMAIN
QUALITY
COMMUTERS
RESIDENTS
SYDNEY
LGA
VILLAGES
PRECINCTS
DESTINATIONS
STREETS
TRANSPORT
2.3 Environment
Place Hierarchy
SIGNAGE
MAP
BUSINESS
& EVENT
VISITORS
AREA
PRINT
DIGITAL
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2.1 Users
Legible Sydney is for all travellers, it is inclusive and spans the entire LGA.
Whether a user has prior knowledge of an area or not, the system is a
support for orientation and travel and reaching a destination. The system
allows for different abilities of wayfinding processing, such as cognitive
mapping and point-to-point navigation.
The system is part of the legible layer of the city, a consistent network
of visible information which keeps visitors assured of their location and
proximity to destinations.
OVERSEAS
& DOMESTIC
TOURISTS
COMMUTERS
BUSINESS
& EVENT
VISITORS
RESIDENTS
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2.2 Strategic Directions
14 November 2012
Wynyard
York Street
CITY
LEGIBILITY
CONSISTENCY
King Street
Town Hall
George Street
Circular Quay
Macquarie Street
King Street Wharf

Darling Harbour
Hyde Park 5 min
10 min King Street Wharf
Macquarie Street 6 min
15 min Darling Harbour
ACCESSIBILITY
SUSTAINABILITY
Consistency
Accessibility
Header
Directions
Panel
Maps &
Key Panel
Fabricated
Sustainability
Secondary
Frame
City Legibility
Side
Skirting
Face
Skirting
Fabricated
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2.2 Strategic Directions Consistency

Principles
Wynyard
Consistent Design Language

Consistent design of the signage elements creates references for pedestrians
not unlike street signs for vehicular traffic.
In this context the sign elements appear as part of a system in terms of
visual language and nomenclature.
York Street
King Street
Town Hall
George Street
Circular Quay
Macquarie Street
King Street Wharf

Darling Harbour
Hyde Park 5 min
Sign elements familiarity

The sign elements are identifiable by the modular character of the system
and its parts, by colour, proportions, graphics and features.
Modularity approach
The modularity approach is required to allow for a multitude of applications,
based on the need to find a balance between wayfinding needs interfaced
with the site condition. For example it is paramount that the location of a
sign is evaluated primarily for wayfinding purpose and therefore the sign
must be within the expected cone of vision for a person travelling on the
route which the sign is intended for.
Primary character
The primary character of the system is the main colour, a Sydney specific
colour that forms part of the Sydney street furniture language, and one
which is suitable as a background contrast for graphics. The overall
appearance may not be as conspicuous as the typical public transport
marker but it features a colour element which identifies the family of
pedestrian signs.
Modules form part of the system
Modules are created for practical reasons to make updates feasible but
also for use in different applications. Through the overall consistent
design, finish, graphics and consistent use of features, the modules form a
recognisable part of the system.
Consistency is essential in creating a connected system

identity and reinforcing a whole journey approach.
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2.2 Strategic Directions Accessibility
14 November 2012
Accessible and Easy to Understand
Principles of Universal Design
Ease of Orientation
The wayfinding system must be as inclusive as possible by providing

information in formates accessible to mobility impaired, blind, and low
vision users.
Use of Logos and International Symbols
Orientation is a critical component for visitors to feel comfortable walking

through the city. Orientation is enhanced by placing signs consistently
along the north-south and consistently along the east-west routes of the
liveable green network of the City of Sydney.
Principles
The language in plain English will be supported with internationally

recognisable pictograms. The system will also adopt the standard transport
pictograms used by TfNSW.
Comprehendable
Signage Design
The information content on signs will be logically and clearly structured

presenting the information so that it can be recognised, read, understood
and compared also in the shortest time possible.
The system will be cognisant of current legislation on access and legibility.

The design will incorporate principles regarding ergonomics such as viewing
distances and lettering size, and placement of information on signs.
Pre-Journey Planning
Provision for Braille/tactile should be included on pylon sign to provide

information on location and orientation.
Pre-journey planning is an important part of a inclusive wayfinding system.

The map base being developed for this project will provide a starting point
for the City to create and maintain effective and consistent web, smart
phone app and print based planning tools. Additionally to these tools,
the City of Sydney will further develop a separate accessible map.
Each sign features a location reference at the top of the sign, maps are
heads-up, consistent with best practice.
Overview maps feature large-scale destination names on all four edges
of the map. This will assist in the understanding of the layout of the city.
Use of Multi Media
Wayfinding information is not limited to signage and can be delivered by
additional tools to allow for different needs.
Visible and Recognisable
These will include:
The signage system will be visible and recognisable due to a coherent sign
family, consistent placement, and a Sydney specific civic visual language.
Digital;
Typeface
Print;
Information content will be presented in a highly legible typeface subject

to evaluation. It is proposed to use a typeface with a solid track record
in signage systems. The typeface will be against a background with a
minimum of 30% luminance contrast.
People;
Languages
For a city wide signage system which has to display a range of information
in the expected sequence only one language can be displayed. Other
languages can be provided using mobile and digital technology, guides,
printed material and visitor information centres.
Signage Placement
Signs will be placed primarily at decision points and along the routes
as reassurance. Signs at destinations will be coordinated with stakeholders,
such as transport hubs and precincts. Destination such parks or
community centres which belong to the City will be identified with a
compatible system.
The placement of signs considers primary and secondary pedestrian flow
and primary and secondary sign elements. Signs must always face the
traffic so they can be recognised from a distance.
Web;
Signs.
Communications & Marketing
A comprehensive information campaign is required to inform residents,
commuters, visitors and tourists of the system. Residents and commuters
will be informed through printed and online newsletters about the upcoming
system and prior to and during rollout of signs to areas and routes.
A short pilot route will be identified in the study areas to test the various
sign types. The City of Sydney will conduct the test and evaluate responses
by the users for further refinement of the system.
Visitors and tourists will be made aware of the system through tourist
information offices and printed material.
Training
The City of Sydney will conduct training for visitor information staff and
call centre operators so they are fully aware of the system and can respond
precisely to questions.
22/91
2.2 Strategic Directions Sustainability

Principles
Quality and Life cycle
The sign system must be viewed as an investment to a long-term objective.
A balance has to be achieved to:
Header
a ddress the needs for frequent updates of information to keep the

system relevant for users;
maintain the appearance of signs to a high level and repair damage;
maximise the lifespan of the system.
Directions
Panel
Sign components which are more exposed to potential damage, such as

the lower parts and the sides form a permanent protective frame, while
modular graphic panels are more frequently replaced due to updates and
potential graffiti and vandalism.
Cost-effectiveness and updates
Cost savings for the system can be achieved through a specific method of
fabrication, assembly, installation and fixing.
The rollout programs will need to be significant enough in size to
be feasible.
The city must establish a register of all signs from the start so that
updates and maintenance programs can be undertaken with minimal
logistic requirements.
Maps &
Key Panel
A sustainable wayfinding system is planned for the

Fabricated
long term,
cost effective and easily updatable requiring
minimumSecondary
maintenance.
Frame
Side
Skirting
Face
Skirting
Fabricated
Structural
14 November 2012
23/91
2.2 Strategic Directions City Legibility
14 November 2012
Public domain improvements such as streetscape upgrades, public

art, public space design, public domain furniture and landscape
treatments will:
Create a sense of place;
Reconnect places;
Reinforce character, identity and visitor navigation;
Improve connections between neighbourhoods;
Enhance linkages between destinations;
Strengthen city legibility;
Support intuitive wayfinding;
P rovide elements that form a strong mental image for people,
contributing to the formation of a mental map of the city.
Principles
Reduce clutter to strengthen views and vistas;
Consistent use of materials / furniture;
Create distinctive places;
Reinforce city structure;
Public art;

Use of public art to create distinctive landmarks which assist in
navigation around the city as well as reinforce selected routes.
24/91
2.3 Environment Place Hierarchy
14 November 2012
Place naming is critical for a wayfinding system, which shares an environment with other signage
programs, with websites, downloadable applications, printed maps and guides. The convention
for place naming must be based on a coordinated effort between City of Sydney and stakeholders.
Place names are ordered according to scale from the macro to the micro level.
City Central
City Central
Haymarket, Chinatown, Millers Point, Dawes, The Rocks, Walsh Bay, Circular Quay and Darling Harbour.
City Centre,CBD,
Haymarket,
Chinatown, Millers Point,
SYDNEY
Dawes Point, The Rocks, Walsh Bay, Circular Quay,
LGA
Darling Harbour.
City East
VILLAGES
AREA
Woolloomooloo, Potts Point, Elizabeth Bay, Rushcutters

Bay, Kings Cross.
Inner East
Darlinghurst, Surry Hills, Redfern East, Moore Park,
Centennial Park, Paddington
Inner South
Redfern, Waterloo, Eveleigh.
City South
Alexandria, Zetland, Beaconsfield,
Green Square, Rosebery, St Peters.
Inner West
Camperdown, Chippendale, Darlington, Erskineville,
University of Sydney, Newtown.
North West
Glebe, Forest Lodge, Annandale East of the Crescent
City West
Pyrmont, Ultimo, Broadway
PRECINCTS
DESTINATIONS
STREETS
TRANSPORT
25/91
2.3 Environment Place Hierarchy Relationships & Application
14 November 2012
1. LGA
2. Areas
3. Suburbs, Precincts & Villages
4. Neighbourhoods
5. Destinations & Transport Hubs
City of Sydney LGA.
Names of Areas within the LGA such as

City Central, City East etc.
Names of suburbs such as Chinatown,

Millers Point etc. Precincts such as Darling
Harbour and future Barangaroo fall into
this category. Villages such as Oxford
Street, Millers Point etc. A village may be a
suburb but it is also a street.
Names of destinations such as parks,

squares, lanes, streets.
Names of destinations such as parks,

buildings, structures.
Not named.
Named on:
Named on:
Named on:
Named on:
overview map.
overview map;
overview map;
overview map;
detail map;
detail map;
detail map;
pylon sign;
pylon sign;
pylon sign;
blade sign;
blade sign;
blade sign;
fingersign;
fingersign;
City Central
CBD, Haymarket, Chinatown, Millers Point, Dawes, The Rocks, Walsh Bay, Circular Quay and Darling Harbour.
fingersign.
destination marker.
City Central
CBD, Haymarket, Chinatown, Millers Point, Dawes, The Rocks, Walsh Bay, Circular Quay and Darling Harbour.
CITY
WEST
CITY
CENTRAL
CITY
EAST
City Central
CBD, Haymarket
DAWES
POINT
WALSH
BAY
THE ROCKS
MILLERS
POINT
INNER
EAST
SYDNEY MINT
MUSEUM
MACQUARIE
STREET
HYDE PARK
BARRACKS
CIRCULAR
QUAY
ST. JAMES
BARANGAROO
HYDE
PARK
WYNYARD
Sydney LGA
Areas
destination marker.
Suburbs, Precincts & Villages
Neighbourhoods
COOK &
PHILLIP
PARK
ST. JAMES
CHURCH
ARCHIBALD ST. MARYS
FOUNTAIN CATHEDRAL
ST. JAMES
STATION
Destinations
117
ND
ST
EXPRE
176
ER
Circular
Quay
ST
18A
ET
RE
33
57
LA
QUE ENS
PITT
54
242
37
30
UNDER WOOD
GE
235
GEOR
MILS ON LA
257
GRESHAM ST
69
WAY
AM
77
ST
ST RE
TA NK
58
261
264
ET
87
STRE
296
ST
HAM
NN
EL
Buildings area C32 M25 Y24 K0
101
68
RE
Wynyard
Park
ET
State
Theatre
City
Centre
Myriad Pro Regular 18pt
Street label
Park label
Myriad Pro Semibold Condensed Italic 18pt
Australia Square
Building label
Myriad Pro Semibold Condensed 13pt
Wynyard
Locality label
ET
Macquarie Street
16
25
77
(Market St)
83
E L IZ A
BETH
DE
STREE
87
David
Jones
David
Jones
(Elizabeth
Street)
120
ST
AR CA
St James
Centre
72
65
AGH
112
61
LERE
CAST
ARC ADE
80
SIGNAGE
STRE
Signage
70
142
POI NT
PUBLIC
DOMAIN
QUALITY
PRINT
MAP
63
LE ES
140
Street label
ERSKINE STREET
169
133
78
59
ARC ADE
Westfield
Centrepoint
229
MA RK E T
MA R T I N P L AC E
148
155
ST JA ME
S
IMPE RIAL
111
GEORGE
450
50
45
134A
153
Sydney Tower
CEN TRE
Myers
ET
Pitt Street Mall
Sydney
Central Plaza
Myriad Pro Condensed 9pt
Public Domain Quality
STRE
Glasshouse
ARC ADE
Pi tt St re et
Centre
Street address
Theatre
Royal
123
181
ARC ADE
DE
M al l
ST
STRA ND
MID CITY
CA
MLC Centre
CT
175
121
AR
102
(UN DER
MA RTIN GRO UND
TO
PLA CE
STATIO
N)
MLC
Centre
ST
190
346
100
K IN G
46
35
RO W E
PITT
TANK STREAM
ARCADE
74
PL
Axonometric
buildings
PL AC E
29
The Westin
Sydney
NRMA
House
IN G
18
IN
VISITOR
INFO CENTRES
& PEOPLE
Shops
Parks area C65 M10 Y85 K0
100
MART
SYDNEY
85
ET
STRE
HO SK
16
ph
Stairs
Australia Square
D PL AC
E
108
GE
GEOR
394
125
ST
GPO
Mid City
LAN E
Queen
Victoria
Buidling
PE NF OL
137
360
AS H
399
341
Ce no ta
Printed
Restaurant
Wynyard Park
ST
PL AC E
Car park
135
40
29
RE
City Recital
Hall
Theatre
Plaza
CO
14 November 2012
Wheel chair access
Road area C100 M75 Y42 K33
50
365
Lift
ERSKINE STREET
PITT
O
27
GS
26/91
Toilets
ST
ST
27
EM PI
Tram stop
64
ILTO
N
275
ST R EE
LA NE
T
TEMPERANCE
OPSM
427
109
76
186
Radisson
Plaza
RD
W YN YA
AN GE
65
14
77
Apple
Store
YORK
CLARENCE
31
TER
RE
N
IN G TO
CARR
Regimental
Square
STREE T
29
199
196
ON
GT
IN
RR
MAR GAR ET
LAN E
5
9
11
YORK
41
43
STREET
63
PA LIN
LA NE
Dymocks
239
384
411
COUNCIL
KENT
SUSSEX
13
HUN
DE ME
ST
30
177
124
28
122
175
308
312
66
46
SP
Taxi rank
MA R T I N P L AC E
45
20
SES QUI -CEN
TEN ARY
SQUARE
STREE
PLA CE
Pedestrian area C0 M24 Y91 K0
G
I N Wintergarden
RD STA
TO
TIO N)
349
The Grace
ST
ER
ST
3
STREET
2
20
67
69
22
STREET
64
105
66
107
STREET
NEWTON
351
55
121
173
194
56
ST
LA NE
ER
(UN DE CO NN EC
TIO N
WY NYARG RO UN
D
ST
PLACE
32
MA RK E T
DE
(UN DER
WYN YARGRO UND TO
D STATIO
N)
LANE
45
2
1
PL AC E
RD
GRACE PLAZA
18
IES AR
CA
N EY
WH EAT
CU RTI N
Wynyard
QU E
AC AC
PL
Plaza
Building
SY D
HA
199
STREET
R
TO
192
204
206
KENT
248
297
76
55
STREET
115
138
R OA D
41
People
137
156
197
201
BU
RI
ST
DI
275
SUSSEX
WE
ST
STREE T
136
38
KIN G
Four
Points
Darling
Harbour
CE
GL
187
OU
171
ST
JEN KIN
38
HICKSON
STREET
20
N
ER
3
1
ST
LIME
60
ST
Pyrmont
Bridge
Red Cross
House
18
Sydney
Aquarium
LANE
SHELLE Y
YORK
SLIP
Medina Grand
Harbourside
Sydney
Wildlife
World
10
21
Train station
Car park entrance
STREET
20
BO ND
HU NT
BAR R ACK ST
CUTHBERT ST
43
Park
W YN YA
62
All
Seasons
Premier
Menzies
Wynyard
STREE T
47
OM BIE
LAN E
Backgound area C77 M53 Y31 K8
25
ABE RCR
Australia
Square
Met Centre
STREE
LAN E
Wynyard
AC
84
BRIDGE
Met Centre
ME NZ
LANE
68
ERSKINE
Bus stop
Museum
I
AR
34
ST RE E T
Amora
The Scots
Church
Wynyard
YORK
SUSSEX LA
Australian
Stock
Exchange
Ferry wharf
Post office
Sydney
Harbour
Marriott
Digital
STREET
BRI DG E
JA MI SO N
UNDERGROUND TO WYNYARD STATION
Wynyard
19
37
You are here
STR EET
42
WYNYARD
ARCADE
CE
PL
23
PLA
28
PL
DAL LEY
11
GB
6 IN
T
Travelodge
15
ST
UND ERW
OO D
LA
18
ST
JA M IS ON
18
ENOR
EE
AN
LL
N
LA
24
R
ST
CR
RU
BU
20
Lang
Park
MAR GARE T
ST
EE T
Grosvenor
Place
St Patricks
Church
GROSV
St Philips
Church
N A POL E O N S T
Darling Harbour
Passenger Terminal
and Function Centre
STR
Water area C50 M0 Y0 K0
27
Map
ST
KENT
A N B LU
CH E
OR
LA
NE
ST
PL
EX
IB Y
LA
16
Sydney
Cove
RE
GAS
Observatory
Tower
170
161
2.4 Wayfinding System Components

ESS
S S WA
ALFR
ED
HERALD
SQUA
RE
Four Seasons
ET
ST
Fire
Station
RE
136
JENKINS
First Fleet
Park
C A H IL
Shangri La
CU
127
MB
ST
LA
National Trust
Centre
30
ROAD
ST
RE
110
BARANGAROO
ERSKINE
Map Specifications
The Rocks
HIGH ST
HIGH
STEPS
ET
Walsh Bay
St95 James
Hyde
Park
Town Hall
Concave
DIGITAL
27/91
Pre-journey planning
Web Based Planning
Print Based Planning
Personal tools
Printed map
Guide with map
M
obile Phone
Application
Transport network
Maps
Directional Information
On-street
Concave
14 November 2012
2.4 Wayfinding System Components Fitting Into Peoples Journeys

The sign system is part of an overall system for its users. The system assists with
pre-journey planning with a dedicated website. Personal tools may be used such as
printed maps, guides and mobile phone applications.
On street the system is visible through its physical applications. Maps and directional
information interface with transport hubs, on-street transport facilities (such as bus
stops), City of Sydney on-street facilities such as twin phone booths (where only
one phone is installed) and tourist information kiosks (on the external side of doors,
after closing time).
28/91
2.4 Wayfinding System Components Existing Elements & Planning Tools
Interface with
Wayfinding Systems by
Other Authorities
Interface with Public

Transport Wayfinding
System
Use of Legibility Cues
Clutter Reduction
Public Art
Landmarks
Interface with Other

State Government
and City of Sydney
Strategies
ive
The L
ab
en N
le Gre
City
Adopt
ed 27
nd De
June
Strate
k
etwor
reen N
ble G Report
a
e
iv
L
r plan
Maste
ya
trateg
City S ign
Des
gy an
e1
Volum
Coordination with
existing City of Sydney
Signage Systems and
Materials/Colour Palette
etwor
sign
2011
rt
po
lan Re
asterp
twork
veable
e 1- Li
Volum
Ne
Green
Stra
dM
tegy an
Final
June
2011
14 November 2012
29/91
14 November 2012
2.4 Wayfinding System Components Mapping

Legible Sydney Map
The mapping graphics will be a legible graphic interpretation of the
city, featuring all relevant elements and walking circles indicating the
average time it takes to walk the distance from the centre of the circle to
its circumference.
The pedestrian map of the city will be available in other media such as
guides, leaflet, posters, on-line sources and new technologies.
Concave
2.4 Wayfinding System Components Current Family of Sign Elements
30/91
14 November 2012
31/91
14 November 2012
2.4 Wayfinding System Components Proposed Family of Sign Elements
The Legible Sydney signage family comprises 5 sign types. The pylons and
dedicated displays feature an overview map and a detail map.
2. Flagsigns
4. Maps
The flagsigns are fixed to smart poles and common poles.
Maps are typically installed to freestanding and wall-mounted pylons.
1. Pylons freestanding and surface mounted
They reassure routes with place reference, directions similar/same as

displayed on pylons. The flagsigns are posted secondary to the pylon and
where pylons are not suitable.
Maps can also be displayed individually to entries/exits to transport hubs,

significant destinations, transport structures such as bus stops, City of
Sydney structures such as phone booths, tourist information bureaus
and kiosks.
3. Fingersigns
Where space is limited only the detail map will feature.
The Pylon is used at arrival points near transport hubs, at important

nodes, decision points, public places and major destinations. It provides a
map with information covering a wide area. The map features a walking
circle indicating walking times to nearby attractions and areas. The pylon
features information including phone numbers, websites, QR Code, and
NFC as well as Braille/tactile contact number and location reference.
Footpath/circulation paths are not obstructed by the signs.
Fingersigns are fixed to smart poles, common poles and dedicated poles.
They apply where legibility from a distance is required, and where routes
departing from decision points are few.
5. Destination marker
A destination marker to a significant park, civic building or place signals
the arrival at a destination. It features the name of the destination and
relevant interchangeable information. Additionally the marker can feature
interpretation about the place (history, flora fauna etc, depending on
the destination). The graphics and displays feature on both sides of
the marker.
6. Interpretation Marker
Wynyard
York Street
The interpretation marker identifies a site, a place or a journey. It can be a

stand alone marker or in proximity with a wayfinding pylon. The graphics
and displays feature on both sides of the marker.
King Street
Town Hall
George Street
Circular Quay
Macquarie Street
King Street Wharf

Darling Harbour
7. Braille And Tactile Street Identification Plate System On Smart

Poles (2000)

Hyde Park 5 min
Ideally, a Braille and tactile identification plate will be placed:
at predictable points on a path of travel;

within arms length of a kerb ramp crossing;
used in combination with audio tactile signal.
Pylon Typical
Free Standing
Pylon Typical
Surface Mounted
Pylon Small
Free Standing
Flag Sign on Smart Pole

Finger Sign on Dedicated Pole
Finger Sign on Smart Pole
Braille/Tactile Street Identification Plate
Map Surface Mounted
Destination
Marker
Free Standing
Interpretation
Marker
Free Standing
32/91
2.4 Wayfinding System Components Proposed Family of Sign Elements

1
14 November 2012
Wynyard
York Street
King Street
Town Hall
George Street
Circular Quay
Macquarie Street
King Street Wharf

Darling Harbour

Hyde Park 5 min
Pylon Typical
Free Standing
Pylon Typical
Surface Mounted
Pylon Small
Free Standing
Flag Sign on Smart Pole

Finger Sign on Dedicated Pole
Finger Sign on Smart Pole
Braille/Tactile Street Identification Plate
Map Surface Mounted
Destination
Marker
Free Standing
Interpretation
Marker
Free Standing
33/91
14 November 2012
2.4 Wayfinding System Components Digital & Printed
Pre-journey planning and en route navigation is an important part

of a successful wayfinding system. The map base being developed for
this project will provide a starting point for the City to create and
maintain effective and consistent web, smart phone app and print
based planning tools.
Printed material is essential for pre-journey planning and en route

navigation. Many people are not comfortable or are not in a position
to use online and smart phone applications. The printed material
should make use of the Legible Sydney map style to for consistency
and familiarisation.
34/91
2.4 Wayfinding System Components Digital Media
14 November 2012
There are a range of digital media applications that are currently available to deliver
wayfinding information. The design development stage will scopea the most appropriate
and effective technologies to be included in the wayfinding system.
Media
QR Codes
Function
A 2D barcode system able to provide short form information or a
web link to internet enabled devices via an onboard camera.
Pre-Trip
Text in different languages
Real time Additional Information and examples
www.en.wikipedia.org/wiki/QR_code
www.tag.microsoft.com/home.aspx
QR codes can also be customised to incorporate corporate logos

which may be an additional revenue generating tool for Council.
Examples include:
QR Codes
eb Links (Video, Audio, Text, Maps,

W
Route information, Transport Information)
Microsoft Tag
WiFi
3G/4G
Near Field
Communication or
NFC Chip
Provides short form information and web links to NFC enabled

devices.
Text in different languages
http://www.nfc-forum.org/resources/
faqs#howwork
www.tapit.com.au/tapit-work
eb Links (Video, Audio, Text, Maps,

W
Route information, Transport Information)
WiFi
3G/4G
WYNYARD
York Street
35/91
CIRCULAR QUAY
2.4 Wayfinding System Components Digital Media
Sydney Opera House

Ferries
14 November 2012
THE ROCKS
Sydney Harbour Bridge

Walsh Bay
DARLING HARBOUR
King Street Wharf
ROYAL BOTANIC GARDENS
Macquarie Street
Parliament House
State Library of NSW
LD
DFIE
BRA
STREE
T
MACQUARIE
T
STREE
EN
STREE
STREE
EASTER T
N
EET
STR
T
STREE
UTOR
DISTRIB
STREE
MACQUARIE
PALMER
BOURKE
STREE
WN
ST
18A
33
37
30
57
PITT
QUEENS
LA
54
ST
EE
STR
ET
RE
199
ST
196
69
WAY
STREAM
ST
TANK
137
GTO
GE
RIN
235
UNDERWOOD
GEOR
MILSON
LA
242
257
58
261
ET
87
STRE
PITT
64
LANE
264
68
101
ET
STRE
25
16
29
Macquarie Street
63
70
140
LEES
169
72
65
87
AGH
David
Jones
ELIZA
133
Hyde
St
James
95
83
City Tattersalls
(Market St)
Club
BE TH
CAST
120
ST
77
St James
Centre
David
Jones
(Elizabeth
Street)
111
190
112
61
ST JAMES
ARCADE
LERE
ARCADE
ARCADE
80
59
City
Centre
GE
Town Hall
148
155
STREE
360
ET
137
100
108
PITT
175
181
142
Mall
Pitt Street
IMPERIAL

Walsh Bay
A
134A
Skygarden
CENTREPOINT
78
MARKE T
State
Theatre
T
153
Sydney Tower
Westfield
Centrepoint
Swissotel
50
229
186
109
GEORGE
76
35
STREE
123
Glasshouse
Shopping
Centre
ARCADE
Centre
Sydney
Central Plaza
Myers
45
QVB
46
PLAC
MLC
Centre
MLC Centre
CT
GEOR
MID CITY
450
427
239
Fountain
ST
Theatre
Royal
102
Pitt Street Mall
Dymocks
46
STREE T
31
ST
Park
Street index
C2
C1
B3
C3
B3
C1
C2
C2
C2
C1
C1
B3
C4
B4
B4
C1
B1
C2
A3
C2
C2
C4
C3
A3
B1
A1
B3
B1
B4
B1
C2
B1
C1
A1
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Menzies Arcade
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MLC Centre
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St James Arcade
Strand Arcade
Sydney Arcade
Sydney Tower
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A4 Wheat Road
B3 Wynyard Lane
B3 York Street
High Street
Hosking Place
Hunter Street
Jamison Street
Jenkins Street
Kent Street
King Street
Lang Street
Lees Court
Lime Street
Macquarie Place
Margaret Street
Market Street
Martin Place
Milson Lane
Napoleon Street
Newton Lane
OConnell Street
Palings Lane
Penfold Place
Pitt Street
Queens Lane
Reiby Place
Rowe Street
Rugby Place
Sesqui-Centenary Square
Shelley Street
Slip Street
Spring Street
Sussex Street
Sussex Lane
Tank Stream Way
Temperance Lane
Underwood Street
DALGE
Web Mapping
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C3
C2
B2
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A3
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C3
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C1
C3
C1
B3
A3
A3
C2
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C2
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Abercrombie Lane
Alfred Street
Angel Place
Ash Street
Barrack Street
Blue Anchor Lane
Bond Street
Bridge Street
Bridge Lane
Bulletin Place
Cahill Expressway
Carrington Street
Castlereagh Street
Clarence Street
Council Lane
Crane Place
Cumberland Street
Curtin Place
Cuthbert Street
Dalley Street
De Mestre Place
Elizabeth Street
Empire Lane
Erskine Street
Essex Street
Gas Lane
George Street
Gloucester Street
Grace Plaza
Grosvenor Street
Hamilton Street
Harrington Street
Herald Square
Hickson Road
www.windowsphone.com/en-us/store/
search?q=navigation&x=0&y=0
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C3
C1
C1
C3
C1
B3
A3
A3
C2
A4
A3
C2
B4
C1
Abercrombie Lane
Alfred Street
Angel Place
Ash Street
Barrack Street
Blue Anchor Lane
Bond Street
Bridge Street
Bridge Lane
Bulletin Place
Cahill Expressway
Carrington Street
Castlereagh Street
Clarence Street
Council Lane
Crane Place
Cumberland Street
Curtin Place
Cuthbert Street
Dalley Street
De Mestre Place
Elizabeth Street
Empire Lane
Erskine Street
Essex Street
Gas Lane
George Street
Gloucester Street
Grace Plaza
Grosvenor Street
Hamilton Street
Harrington Street
Herald Square
Hickson Road
C1 Underwood Lane
A4 Wheat Road
B3 Wynyard Lane
B3 York Street
High Street
Hosking Place
Hunter Street
Jamison Street
Jenkins Street
Kent Street
King Street
Lang Street
Lees Court
Lime Street
Macquarie Place
Margaret Street
Market Street
Martin Place
Milson Lane
Napoleon Street
Newton Lane
OConnell Street
Palings Lane
Penfold Place
Pitt Street
Queens Lane
Reiby Place
Rowe Street
Rugby Place
Shelley Street
Slip Street
Spring Street
Sussex Street
Sussex Lane
Tank Stream Way
Temperance Lane
Underwood Street
THE ROCKS
3G/4G

Walsh Bay
LandmarNQGHU
Australia Square
Cenotaph
Centrepoint Arcade
Hunter Connection
Imperial Arcade
Menzies Arcade
Mid City Arcade
MLC Centre
Pitt Street Mall
St James Arcade
Strand Arcade
Sydney Arcade
Sydney Tower
Tank Stream Arcade
Wynyard Arcade
Wynyard Park
C2
C3
C4
C3
C4
B2
B4
C3
C4
C4
B4
C4
C4
C3
B2
B2
DARLING HARBOUR
King Street Wharf
Map key
WiFi
Retail key
Lift
Shops
Public Toilets
Restaurant
Car Park
Hotel and Bar
Taxi Rank
Stairs

Ferry
Bus Stop
Railway Entrance
Macquarie Street
Parliament House
City of Sydney
Train Station
City of Sydney Copyright 2012
LD
DFIE
WAY
STREE
T
STREE
MACQUARIE
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STREE
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STREE
STREE
EASTER T
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PITT
QUEENS
LA
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STR
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199
196
GRESHAM ST
69
WAY
STREAM
ST
TANK
77
137
GTO
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235
GEOR
MILSON
LA
242
257
58
261
87
STRE
264
PITT
64
ET
68
LANE
275
296
ON
ST
101
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STRE
25
16
29
63
134A
148
153
59
City
Centre
137
72
169
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120
ST
77
83
BE TH
St James
Centre
133
112
61
David
City Tattersalls Jones
(Market St)
Club
ST JAMES
ARCADE
David
Jones
(Elizabeth
Street)
111
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80
ELIZA
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CAST
LERE
ARCADE
65
155
STREE
181
70
STREE
142
Mall
Pitt Street
IMPERIAL
CENTREPOINT
78
Macquarie Street
125
STRE
ET
GE
100
108
MLC Centre
LEES
140
ST
CT
175
MARKE T
State
Theatre
Theatre
Royal
102
123
Glasshouse
Shopping
Centre
Skygarden
Sydney Tower
Westfield
Centrepoint
Swissotel
50
45
Town Hall
35
Pitt Street Mall
Sydney
Central Plaza
Myers
46
PLAC
MLC
Centre
ARCADE
229
186
ROWE
100
ARCADE
Centre
190
YORK
QVB
Fountain
121
ARCA
STRAND
GEORGE
109
HAMILT
T
STREE
399
ST
ASH
360
TANK STREAM
ARCADE
KING
85
St
James
95
Hyde
Park
Street index
C2
C1
B3
C3
B3
C1
C2
C2
C2
C1
C1
B3
C4
B4
B4
C1
B1
C2
A3
C2
C2
C4
C3
A3
B1
A1
B3
B1
B4
B1
C2
B1
C1
A1
Abercrombie Lane
Alfred Street
Angel Place
Ash Street
Barrack Street
Blue Anchor Lane
Bond Street
Bridge Street
Bridge Lane
Bulletin Place
Cahill Expressway
Carrington Street
Castlereagh Street
Clarence Street
Council Lane
Crane Place
Cumberland Street
Curtin Place
Cuthbert Street
Dalley Street
De Mestre Place
Elizabeth Street
Empire Lane
Erskine Street
Essex Street
Gas Lane
George Street
Gloucester Street
Grace Plaza
Grosvenor Street
Hamilton Street
Harrington Street
Herald Square
Hickson Road
A1
C3
C2
B2
A1
A4
A3
B2
C4
A3
C2
B2
A4
C3
C1
A2
A3
C2
B3
C3
C3
C1
C1
C3
C1
B3
A3
A3
C2
A4
A3
C2
B4
C1
City of Sydney
High Street
Hosking Place
Hunter Street
Jamison Street
Jenkins Street
Kent Street
King Street
Lang Street
Lees Court
Lime Street
Macquarie Place
Margaret Street
Market Street
Martin Place
Milson Lane
Napoleon Street
Newton Lane
OConnell Street
Palings Lane
Penfold Place
Pitt Street
Queens Lane
Reiby Place
Rowe Street
Rugby Place
Shelley Street
Slip Street
Spring Street
Sussex Street
Sussex Lane
Tank Stream Way
Temperance Lane
Underwood Street
PLACE
18
PITT
NRMA
House
74
MID CITY
450
76
31
EET
PLACE
HOSKING
The Westin
Sydney
Dymocks
427
CLARENCE
29
13
PENFOLD
16
MAR TIN
SYDNEY
Mid City
LANE
STREE T
STR
ST
50
64
YORK
41
TON
43
66
WYNYARD
C ARRING
341
STREET
63
65
GEOR
14
122
28
365
77
394
346
30
City Recital
Hall
PLACE
ST
124
Apple
Store
OPSM
46
LL
45
TEMPERANCE
Bowlers Club
of NSW
239
32
UNDERWOOD
156
5
11
22
HAR
199
STREET
2
20
MARGARET
LA
67
69
206
STREET
105
107
175
177
66
STREE
NE
40
29
LANE
CONNECTIO
(UNDERGROU
WYNYARD
ND TO N
STATION)
ANGEL
GPO
Forbes
18A
117
EE
171
UC
GLO
187
197
STREET
201
R
TO
BU
192
RI
ST
204
DI
275
KENT
248
297
STREET
349
308
312
351
KENT
Shelbourne
384
411
173
194
1
ST
ER
EST
170
ST
38
JENKINS
HICKSON
STREET
20
N
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WE
ST
STREE T
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SUSSEX
76
55
STREET
King Street Wharf
SHELLE Y
115
LIME
60
136
138
R OAD
121
WHEAT
SUSSEX
18
MARKE T
ON
Centotaph
DE
27
DE MESTRE
PALINGS
LANE
Regimental
Square
CBD
56
OC
Weather Information
Plaza
Radisson
Plaza
Grand
27
SYDNEY
Pyrmont
Bridge
The
Grace
55
GRACE PLAZA
COUNCIL
PL
ST
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e walk
5 minut
45
Dundee
Arms
PLACE
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Trumps
38
41
PLAC
LANE
City
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6 N
YORK
18
KING
Four
Points
Darling
Harbour
HUNT
PLACE
ST
20
SESQUI-CENTENARY
SQUARE
NEWTON
LA
NSW Sports
Club
EMPIRE
SPR
Plaza
Building
HUNTER
10
LETI
LANE
RSL
Club
ST
Traffic Information
BUL
YORK
ST
Sydney
Aquarium
TO WYNYARD
Occidental
WYNYARD
RIE
UA
CQ E
MA PL AC
21
20
BOND
CURTIN
MENZIES
Park
STREE T
BARR ACK ST
SLIP
Sydney
Wildlife
World
84
Carrington
LANE
ARCADE
Ship
Inn
Sydney
Harbour
Marriott
STREET
19
LANE
ABERCROMBIE
All Seasons
Premier
Menzies
(UNDERGROUND
BRIDGE
BRIDGE
43
PLAC
Australian
Stock
Exchange 34
Pub Metro
62
ST
5
Circular
Quay
STREET
Australia
Square
Met Centre
STREE
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SQUARE
Rugby
Club
BY
STREET
STREE T
Met Centre
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Wynyard Wynyard
Wynyard
47
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ST
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The Office
Red Cross
House
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Inn
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PL
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NG
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Church
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68
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25
Bristol
Arms
24
ENOR
http://www.humanware.com/en-australia/
products/blindness/talking_gps/trekker_
breeze/_details/id_101/trekker_breeze_
handheld_talking_gps.html
27
23
Wynyard
SUSSEX LA
ST
ET
Route Planning
PL
EET
28
http://www.garmin.com/au/
http://www.tomtom.com/en_au/
REIBY
20
LA
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Travelodge
15
EXPRE
ALFR
Four Seasons
STRE
Grosvenor
Place
St Patricks
Church
Lang
Park
JAMISON
CUTHBERT ST
Medina Grand
Harbourside
First Fleet
Park
C AHILL
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Museum
National Trust
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St Marys
Cathedral
Hyde
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PA R K
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STR
STR
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GEO
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KENT
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STREET
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STREE T
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STRRE T
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STREE
LIVERPO
SUSSEX
TLE
HIGH ST
HIGH
STEPS
ST
Queen
Victoria
Building
Town Hall
St Andrews
Cathedral
ST
WAT
Walsh Bay
Art Gallery
of NSW
AD
ST
The
Domain
Sydney
Hospital
The Mint
Museum
Hyde Park
Barracks
AME S RD
RO
STREE
DARLING
Garmin
Chinese
Gardens
PIER
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St James
STREE T
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BATHURST
Darling
Walk
Darling
Harbour
Exhibition
Centre
ST
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Centrepoint Jones
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Convention
Centre
QUARRY
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Exhibition Centre
Parliament
House
AR
DRIVE
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Crowne
Plaza
Darling
Harbour
Cockle Bay
Wharf
HA
STREET
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STR
State
Library
of NSW
Martin
Place
Pitt Street
Mall
PIT T
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PYRMO
Convention
STR
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Royal
Botanic
Gardens
STREE
Place
SYDNEY
Myers
MARKET
Bay
Cove
Conservatorium
of Music
HUNTER
KING
Cockle
Farm
STREE T ST
BRIDGE
Australia
Square
SREE T
Wynyard
Park
Martin
GPO
Bridge
Circular
Quay
Macquarie
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Park
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Aquarium
Pr ymont
Harbourside
Government
House
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Humanware mobility aids
THE
ROCKS
STREE
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Darling
Island
Examples incude
HIGH
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Darling
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Star City
Bennelong
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Mobile mapping and navigation aids linked with GPS positioning

satellites.
Sydney
Harbour
Bridge
DAWES
POINT
WALSH
BAY
Millers Point
DALGE
GPS devices
Dawes Point
Walsh
Bay
BALMAIN
EAST
C1 Underwood Lane
A4 Wheat Road
B3 Wynyard Lane
B3 York Street
3G/4G
WiFi
LandmarNQGHU
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C3
C4
C3
C4
B2
B4
C3
C4
C4
B4
C4
C4
C3
B2
B2
Australia Square
Cenotaph
Centrepoint Arcade
Hunter Connection
Imperial Arcade
Menzies Arcade
Mid City Arcade
MLC Centre
Pitt Street Mall
St James Arcade
Strand Arcade
Sydney Arcade
Sydney Tower
Tank Stream Arcade
Wynyard Arcade
Wynyard Park
Map key
Retail key
Lift
Shops
Public Toilets
Restaurant
Car Park
Hotel and Bar
Taxi Rank
Stairs
Ferry
Bus Stop
Railway Entrance
Train Station
DSL
2.4 Wayfinding System Components Visitor Information Centres & People
People
Precinct ambassadors will provide information and referrals in busy city
locations. This will help people enjoy what was on offer in the city centre
and provide guidance, potentially in more than one language.
Shown are precinct ambassadors in Melbourne.
Visitor information centres

There are three visitor information centres run by the City of Sydney
in Town Hall, Haymarket and Circular Quay. These provide face to face
tourist information as well as printed maps and guides. More visitor
information centres should be placed throughout the city, located at major
attractions and transport hubs.
36/91
14 November 2012
37/91
2.4 Wayfinding System Components Public Domain Quality
14 November 2012
George Street Transformation

Light rail, laneways, retail and night time activity will revitalise what will
become a pedestrianised George Street, and legible main street for Sydney.
Liveable Green Network
The network will improve connections between neighbourhoods, enhance
linkages between destinations to improve navigation.
Public Domain Codes
Sydney Streets Design Code
Sydney Street Signage Code
Sydney Lights Design Code
Public Domain Furniture Palette
Public Space Design
Public domain improvements will strengthen city legibility, support intuitive
wayfinding and provide elements that form a strong mental image for
people, contributing to the formation of a mental map of the city.
Public Art
Public art will create landmarks and reinforce city nodes, paths and edges.
i
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MAY FA I R
British
Library
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ST
STREET
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University
College
London
TORRINGTO
Goodge Street
OXFO
Bond Street
You are here
M OUNT
PL
RO
NG
CLEVELAND
RE
RI
ST
HA M
CE
Winter Garden
Plaza
SP
MA
R YLE B N HI GH STREET
O E
CE
PLA
Macquarie
Place
Park
ST
ST
STREET
University
College
London
Hospital
HOWLAND
F I T Z ROV I A
ISH STREET
Oxford Circus
EE T
Euston Square
D
A
EN
The
Basement
PLA
GRESHAM
STREE T
BOND
Circular
Quay
2
BY
LANE
LANE
Science
Museum
Lawn 63
Opera House
Car Park
Dendy
Cinema
10
14
STREET
you are here
TIN
Sydney
Harbour
Marriott
STREET
Australian
Stock
Exchange
BRIDGE
BRIDGE
8
12
12
Ship Inn
Paragon
Gateway
Quayside
AXA
Jessie
Street
Gardens
LLE
1E
1D
1F
Sydney Cove
Oyster Bar
REI
P L A CE
STREET
DALLEY
ABERCROMBIE
Westpac
Plaza
Toilets under roadway
GB Y
BU
Brooklyn
NAB
House
Quayside
Cove
Circular Quay
ALFRED
RU
H YDE
PA R K
Princess
Diana
Memorial
HERALD SQUARE
E PL
PORTLAND
First
Fleet
Park
House
Jacksons
on George
BLUE
ANCH
LANEOR
CRAN
Marble
Arch
D
R ROA
The Serpentine
Lawn 64
Sydney
Museum of
Contemporary
Art
UNDERWOOD
LA
VE
RO
Galleria
WATE
Selfridges
ST R
X F O RD
Lower
Forecourt
Fortune of War
The Russell
Four Seasons
ET
Grosvenor
Place
ST
E DG
ST
54
CAPT TENCH
ARCADE
BAYS
Marble O
Arch
St Pancras
International
Euston
R O
Warren
Street
TT
TO
1A
RIDGE
STRE
ONG
S T RE E T
CAMB
Quay
West
LS
SI
53
2C
T ON
E US
C RE S
CAVEND
Wallace
Wigmore
Collection Hall
ST REET
Forecour t
Cadmans
Reserve
CANAL
SURGEONS
BAKEHOUSE COURT
PLACE
GLOBE ST
N EW
STREET
GEORGE
WOBURN
47
BETHEL
STAIRS
P RA K
MARY LE BON E
MORTIMER
Lancaster Gate
88
LANE
Observer
Great
Portland
Street
Regents
Park
Baker Street
ROA
NE
UPPER
AD
29
QBE
MILL
E U S TON
R E G E N TS PAR K
t e wa l k
nu
5 mi Madame
1
Tussauds
O AD
EBO
T
E S I G O N R AO D
K N N
FAIR
THE
ROCKS
SQUARE
AR
KR
RYL
REET
PADDI N G TON
Royal
Albert
Hall
Harbour
Rocks
MISSION
STAIRS
31
GE
RO
SUEZ
MA
Edgware Road
ST
PRAED
Paddington
Man of War
Steps
Sydney Cove
Terminal
(Overseas)
Orient
Cadmans Cottage
Sydney
Barney & Bligh
Reserve
Visitor JACK
Centre MUNDEY
PLACE
ST
Guillaume
at Bennelong
Doyles at the Quay

WHARF
HOUSE
STEPS
Old Sydney
Holiday Inn
CAHILL
Regents Park
Boating Lake
Marylebone
Edgware
Road
O A D
R
St Marys
Hospital
ERET
ST
OR
Argyle
Centre
LE
CUMBERLAND
PLACE
Canada
Building
ESSE
London
Central
Mosque
ST R E E T
GE
PLAY
THE
ROCKS
SUSANNAH
PLACE
LA
11
ARGYLE
STAIRS
16
ARGY
CUSTOM
OFFICERS
STAIRS
BUSHELL
PLACE
ATH ER D E N ST ST
Glenmore
Rendezvous
Susannah Place
LONGS
Lords
W
AR R O
O AD
HA MPSTEAD R
36
11
BRIDGE
STAIRS
Opera
Theatre
Sydney
Opera
House
T
HL
O
10
ON
ALFE
DE
METC
ARCA
Westpac
Museum
Sirius
Apartments
5
Tennis
Court
Concert
Hall
Campbells
Warehouse
Metcalfe
Bond
Mercantile
Bridgeclimb
The Australian
Heritage
King Street Wharf

Darling Harbour
Campbells Cove
Toilets under roadway
R OA D
TOP
Harbour
View
ANY
FF
Nor t hern B
oa r
dw
E RS
EV
CLI
Bennelong Point
ALB
ING
LA
al k
TT
HIC K S
PO
BUR
Park Hyatt
WA
RT
George Street
Circular Quay
Macquarie Street
PAR
ER
The
Royal
Botanic
Gardens
C4
A4
C5
A1
A3
C4
British Dental Association

Durrants Hotel
The Heart Hospital
The Hellenic Centre
High Commision of
The Republic of Maldives
Jurys Clifton Hotel
The Mandiville Hotel
Park Plaza Sherlock
Holmes Hotel
Royal Society of Medicine
Selfridges
St. Peters
University of Westminster
Wallace Collection
Wigmore Hall
3.0 Design Development Mapping Features
38/91
14 November 2012
Key Mapping Features
3D Buildings
Walk distance / time information
The features comprise all elements that a typical map would provide but
with more details. The map features colours that are clearly distinct from
each other and work well in an exterior environment. An extensive key
provides a list of street names, key destinations and pictograms with
reference to the grid.
Illustrations of key buildings to help with orientation. This provides a graphic

representation of key landmarks and make the maps more intuitive.
Maps feature a circle that represents an averaged walking radius measured

in minutes.
Pictograms
Maintenance and Update
Use of internationally recognised pictograms and TfNSW public transport

services pictograms.
Map design to allow for updates to show new developments. The map
must be current to remain relevant.
Typography
Map Testing
Typeface is primarily based on legibility criteria.
Undertake suitable trials to test comprehension by users of different

abilities, cultural and language background.
Overview Map
Detail Map
The overview map is a 2D map with the same colours as shown on the
detail map. Important buildings and destinations are shown across an
approximately 10 15 minute walking radius.
Details include 3D views of important buildings and structures, details

related to transport, access (stairs, lifts etc), entertainment, recreation,
food, retail and so on.
Maps will be displayed in two scales

Map displays typically feature two maps. An overview map based on the
LGA base map and a detail map of the immediate area.
Overview map
The overview map is a 2D map with the same colours as shown on the
detail map. Important buildings and destinations are shown across an
approximately 10 15 minute walking radius.
Detail map
Details include 3D views of important buildings and structures, details
related to transport, access (stairs, lifts, pedestrian crossings etc),
entertainment, recreation, food, retail and so on. Graphic prominence is
given to pedestrian areas (footpath and public domain) on the map.
Orientation of map
Maps are orientated to align with the physical environment ahead.
The maps may face north, south, west or east.
Destinations and Attractions
Major destinations and attractions such as public transport connections
and interchange zones.
39/91
3.0 Design Development Signage
14 November 2012
Design
The design of a sign system is guided by the following key elements:
A
complete program of sign types to suit different site conditions and
wayfinding needs.
Allows for maximum application of a minimum of component parts.
llows for efficient fixing to existing infrastructure on ground, to surfaces, to
A
smartpoles etc.
Consistency in materials, finishes and graphic application.
S trong and durable components to minimise impact from vandalism and
accidental impact.
ost efficient system of modular components to reduce cost for replacements
C
and updates.
P rovision of a broad spectrum of information on pylons and consistent
information on reassurance signs.
Clear visual identifier for all sign types to provide clear reference to the system.
A clear Sydney identity through design, finishes and colours.
Requires only basic maintenance.
Allows for cognitive mapping and point to point navigation abilities.
Testing with a range of people who are blind, low

vision, or mobility impaired will be part of the
prototyping/design development pocess.
40/91
3.0 Design Development Key Sign Components
14 November 2012
Header
Signs are clearly identified by a strip at the top and
the word information or similar above head height
for visibility from a greater distance.
Pylon signs are clearly identified with a header in

a conspicuous colour, the international information
pictogram, and the SYDNEY watermark.
Sign Address
The typography, colour coding and naming conventions are
consistent with those on the Legible Sydney printed walking
maps and other elements of the system.
Directional Information
Directions are listed in accordance with the naming convention.
Overview Map
The overview or 15-minute map (subject to finalisation of mapping) is
used to orientate the user and show how close areas are to each other.
It provides the information needed to link areas of Sydney and instills
the confidence to attempt longer distance walking journeys.
Contacts & Digital Media
Information including phone numbers, websites, QR Code, NFC,
and others.
Braille/Tactile Contact Detail
Braille/Tactile contact number and location reference.
Detail Map
The detail or 5-minute map (subject to finalisation of mapping)
is used to find a destination. It clearly depicts walking routes, roads,
buildings and landmarks.
Directory
Streets and key destinations are listed in alphabetical
order and coded with the grid reference on the map.
City of Sydney logo

The City of Sydney logo is a constant assurance of the
systems quality, management and ownership.
The dense urban environment of Sydney features many destinations. A

cognitive mapping system provides complex information that is otherwise
not possible with a point to point navigation sign system.
The point to point directions offer immediate orientation and reassurance
along the journey.
400
CAHIL
ER
ALFR
CU
ET
ET
RE
33
37
EXPRE
S S WA
T
Sydney
Cove
57
Q U EE N S
LA
STREET
PLA
21
33
CE
STREE T
STREET
SP
Australian
Stock
Sydney
S T Harbour
Wynyard
Marriott
G
I N Wintergarden
57
LA
PITT
Plaza
Q U EE N S
58
37
18A
69
EAM
STR
S6T
ST
54
PITT
GB
WAY
RU
TA N
K
20
87
GEOR
UN DER WO OD
196
RO M BI E
LA N E
BOND
Circular
Quay
77
ST
199
RE
242
GE
BR GE
LA N E
U NID
D ER W O
OD
A BELA
RC
DA LL EY
235
NE
EE T
B R I CDRANG E
E
Pub Metro
P L19
Australia
Square
264
30
UN DER WO OD
ET
ST
257
18A
ST
199
196
GE
GEOR
235
ET
RE
M IL SO N
LA
261
R E EMILTSON LA
C A6H I L
Sydney Y
ALFR
E D Harbour
Four Seasons
HERAL
D SQ Marriott S T
UARE
6
DA LL EY
STREET
IE
AR
Australian
U
5
A N BStock
L
CQ C E
C HU E
A
Exchange
A
2
OR
M PL
34
LA
ON
GT
137
IN
HA
ST
RE
ST
ON
ST
ER
ST
RR
199
STREET
117
ET
RE
ST
137
HA
RR
176
ER
MB
CU
OU
171
IN
LA
ND
Park
STREE T
ST
ST
400
ER
ST
GL
20
67
69
GL
2
192
CE
199
170
R
TO
204
M AR GA RE T
LA
156
136
K ES N
T RT E E T
161
201
187
BU
R197I
STREET
ST
DI
CE
OU
171
156
127
197
ST
JENKINS
ST
J E N K IN
38
U N D ER W
OOD
LA
20
First Fleet
Quay
AC
STREET
GT
136
170
161
ST
187
ST
JE N K IN
38
ROAD
H I C K S O30 N
Map Speci
Detail of Braille/Tactile contact number and

location reference.
PL
STREE
RU
27
STREET
6S
2 T
G B Circular
Y
The
Rocks
E
PLAC
PL
E
AN
Ship
Inn
PL
Lang
STR
Grosvenor
Place
ENOR
23
15
11
St Patricks
Amora
The Scots 20 Church Met Centre
Met
Centre
Church
24
G R42O S V
Brooklyn
EX
7
Rugby
Club
6 IN
T
MAR GARE T
ET
CR
Grosvenor
Place
S T 16
A N B LU
E
L AC H O
NE R
LL
28
ESS
18
J A M IS O N
EE T
Jacksons
on George
RE
I BY
Travelodge
STR
ST
D SQ
UA
HICKSON
16
27
N ST
HERAL
ED
BU
J A M IS O
Four Seasons
S S WA
RE
Moretons
LA
NG
RE
STREE
87
EXPRE
AC
St Philips
Church
18
EX
24
ST
BETH
Park
PL
LA
Lang
Park
ELIZA
133
council@cityofsydney.nsw.gov.au
First Fleet
Observatory
Tower
Park
Rocks
www.cityofsydney.nsw.gov.au
30
ST
GRESHAM
ET
QBEThe
Shangri La
ENOR
EET
(Market St)
6 IN
T
Darling Harbour
Passenger Terminal
and Function Centre
T
REE
NAPOLEO N ST
GROSV
1
GAS
20
95
LL
BARANGAROO
Fire
Station
St Patricks
Church
STR
CRO
83
BU
:.: :. . :. : .: .: :. .: :.: .. .: .. .: :. .: :. . . :. : .. .: .. .:
LERE
CAST
BOU
111
EET
WN
COLL
Information including phone numbers,

120
Hyde
EAST
websites, QR Code, NFC, and others.
The
S TCity values your
SYDNEY
61
feedback 77Contact usSt James
David
24hours
Jones 7days
National Trust
Centre
AGH
T
EN
EAS
RKE
MER
PA L
STR
PL
(Elizabeth
Street)
I BY
LA
Centre
RE
HIGH ST
HIGH
STEPS
ESS
110
Walsh Bay
GAS
KENT
ST
ARCA
9265 9333
Harts
Observatory
Tower
TO R
RIBU
DIST
EET
TER
STR
EET
STR
RILE
112
ST
ND
ARCADE
For assistance please ring 9265 9333

and quote location number AP01
BARANGAROO
Fire
Station
ST JAM
ES
ARCADE
Shangri La
LA
HN
176
MB
127
JENKINS
National Trust
Centre
WOOLLOOMOOLOODavid
Jones
EET
STREE
GE
GE
JO
SIR
N
OU
190
80
EGE
229
BETH
E L IZ A
CAST
P IT T
Australian
Museum
L I AO IN T
M
ES
E
3.0 Design Development
St James Key Sign Components
STR
STREET
GH
LEREA
EET
STR
78
MARKET
ST
30
ROAD
Pitt Street
GE
YO R K
450
427
KENT
WIL
110
HIGH
STEPS
P E R IA L
CENTRE
Anzac
Museum Memorial
59
State
STRE
ET
Theatre
City
Centre
Town Hall
CR
Centrepoint
EET
RE
Walsh Bay
45
STR
Myers
STREE
50
9240 8788
Mon-Fri 9am-9pm
HIGH ST
Sat-Sun
9am-5pm
3
9
131 500
24 hours
ST
Cook &
Phillip
Westfield
Park
117
ST
PIER
Town Hall
OR
VE
EET
EET
ST
CLARENC
STRRE T
STREE T
OUR
DRI
STR
STR
www.131500.com.au
76
Chinese
31
Tourist
InformationR P O O L
Gardens
QVB
www.visitnsw.com
ULTIMO
LIVE
SUSSEX
TTL
Exhibition Centre
Transport
Information
29
13
ST
STREE T
RRY
Q UA T
S
St Andrews
Cathedral
Sydney Tower
St Marys
Cathedral
IM
Sydney H y d e
Central PlazaP a r k
PA R K
Town Hall
46
HARB
WA
Exhibition
Centre
109
384
411
194
186
239
IN G
32
MARKET
Darling
Harbour
Darling
Walk
St James
Dymocks
ST
URST
Hyde Park
Barracks
AD
DARL
EET
FIG
18
STR
ET
TRE
Centre
Centrepoint Jones
ST RE E T
Queen
Victoria
Building 2012
14 November
DRUITT
B AT H
Myers
MARKET
41/91
Convention
Centre
City
M ID C IT Y
T JAME S RD
DavidA R C ASD
E
169
Art Gallery
of NSW
RO
Crowne
Plaza
Darling
Harbour
Cockle Bay
Wharf
KENT
SUSSEX
Bay
LANE
GEORGE
Harbourside
ge
Museum Mall
Pitt Street
YS
EE T
Cockle
PLACE
D R IV E
RRI
STR
Brid
Pitt Street
Mid
Mall
AR
COUNCIL
RO
NT
HA
A
N
LLE
ont
TEMPERAN
D A R LI N G
MO
Convention
Prym
YOR
CLAREN
KEN
AD
GE
PYR
SU
EET
YR
BRID
NT
Plaza
R
UA
IE
Wynyard
3.0 Design Development Colour Palette
City of Sydney Our City, Your Brand

Secondary Colour Sunshine Yellow
PMS 1235 C
Proposed colour for Header and key graphic elements.
City of Sydney Public Domain Code

Public Domain Furniture Colour Precious Metropolis Bronze
PMS 438C
Proposed colour for main body of pylon sign & background to all sign types.
42/91
14 November 2012
43/91
3.0 Design Development Viewing Distances
14 November 2012
For the signage system to be successful, font style and size, pictogram
style and size, colour combinations and contrasts are conceptualised,
tested, developed, tested and so on until a a scheme is ready for the mock
up/prototype which will be tested by the public.
Item
1
2
3
4
5
6
7
8
This section documents testing of viewing distances under typical

conditions (daytime) by persons who are not vision impaired.
The typeface specifications that were tested are described on page 45.
Message Component
Direction
Address first line
Address second line
Direction
Address first line
Address second line
Direction
Map & Key
Signtype
Finger Sign
Flag Sign
Flag Sign
Flag Sign
Pylon
Pylon
Pylon
Pylon
Lettering Height
40mm
50mm
40mm
23mm
27mm
23mm
23mm
2 5mm
All nominated lettering is to feature 30% luminance contrast

against background.
Finger Sign
2
3
4
Wynyard
York Street
King Street
Town Hall
George Street
Circular Quay
Macquarie Street
King Street Wharf

Darling Harbour
Flag Sign
i
WYNYARD
Wynyard
York
Street
York Street
CIRCULAR QUAY
Sydney Opera House

Circular
FerriesQuay
Sydney Opera House
The Rocks
THE ROCKS
Sydney
Harbour Bridge
Walsh Bay
Darling Harbour
DARLING
HARBOUR
King
Street Wharf
King Street Wharf
Macquarie
Street
Macquarie
Street
Parliament
House
Parliament
House
State
Library
of NSW
Royal
Botanic
Garden
Dawes Point
Walsh
Bay
EN
DISTRIBUTOR
T
STREE
BRADFIELD
R OAD
STREE
T
STREE
T
STREE
GEORGE
KENT
HARRINGTON
MACQUARIE
HICKSON
ST
STREET
SREET
STREE
STREET
SUSSEX
DISTRIBUTOR
ERN
STREE
WEST
STREE T
STREE T
STREE
STREE
PIT T
MACQUARIE
GEORG
KENT
SUSSEX
CLARENCE
ST
18A
33
37
30
PITT
54
GRESHAM ST
1
ET
STRE
46
25
Fountain
PLACE
16
29
35
MLC
Centre
ST
MLC Centre
Theatre
Royal
70
STREE
134A
148
153
155
72
169
87
ARCADE
ARCADE
112
61
ST JAMES
ARCADE
St James
Centre
David
Jones
(Elizabeth
Street)
120
ST
77
83
TH
IMPERIAL
80
David
City Tattersalls Jones
(Market St)
Club
ELIZABE
Skygarden
Sydney Tower
Westfield
Centrepoint
CENTREPOINT
78
59
City
Centre
102
123
Glasshouse
Shopping
Centre
Pitt Street Mall

ARCADE
Swissotel
MARKE T
State
Theatre
STREE
ARCADE
Centre
50
Macquarie Street
PLACE
18
ROWE
100
121
ARCADE
STRAND
Sydney
Central Plaza
Myers
45
133
ROAD
YO R K
STRRE T
STREE T
T
STREE
STR
T
STREE T
STREE
RILEY
PALMER
KE NT
EET
ST
TH
STR
PIT T
COLLEGE
ELIZABE
OUR
WN
C ASTLEREAGH
GE
OR
GE
400
117
30
CUMBERLAN
176
ST
127
136
STREE
ET
KENT
RE
161
199
ER
ST
170
171
187
38
ST
GLOUCEST
JENKINS
196
GE
197
156
HARRINGTO
137
199
235
LA
57
HICKSON
UNDERWOOD
GEOR
MILSON
LA
STREET
242
257
201
QUEENS
69
WAY
STREAM
ST
TO
TANK
77
BU
58
192
RI
261
STREET
ST
STREET
20
20
67
MARGARET
LA
204
ET
264
87
DI
69
11
22
STRE
206
275
PITT
LANE
64
275
3
ST
STREE
ER
HAMILTON
296
ST
KENT
WE
101
STREET
64
68
SUSSEX
105
ST
50
248
YORK
41
43
297
76
66
107
WYNYARD
55
C ARRINGTON
ET
125
399
ST
ASH
360
341
STREET
STREET
STREET
SHELLE Y
115
136
349
308
175
28
122
137
63
65
14
GE
365
394
138
R OAD
177
77
312
351
124
PLACE
HOSKING
16
MAR TIN
175
346
30
QVB
108
GEOR
0.5m
PENFOLD
PLACE
The Westin
Sydney
TANK STREAM
ARCADE
KING
ST
121
SUSSEX
YORK
CLARENCE
KENT
194
186
384
109
STREE T
2.5m
City Recital
Hall
NRMA
House
85
MID CITY
Dymocks
76
ST
9m
ANGEL
SYDNEY
74
Mid City
LANE
GEORGE
411
173
11m
STREET
Centotaph
OPSM
450
King Street Wharf
Regimental
Square
Apple
Store
SYDNEY
16m
40
29
St
James
95
Hyde
Park
Street index
C2
C1
B3
C3
B3
C1
C2
C2
C2
C1
C1
B3
C4
B4
B4
C1
B1
C2
A3
C2
C2
C4
C3
A3
B1
A1
B3
B1
B4
B1
C2
B1
C1
A1
Abercrombie Lane
Alfred Street
Angel Place
Ash Street
Barrack Street
Blue Anchor Lane
Bond Street
Bridge Street
Bridge Lane
Bulletin Place
Cahill Expressway
Carrington Street
Castlereagh Street
Clarence Street
Council Lane
Crane Place
Cumberland Street
Curtin Place
Cuthbert Street
Dalley Street
De Mestre Place
Elizabeth Street
Empire Lane
Erskine Street
Essex Street
Gas Lane
George Street
Gloucester Street
Grace Plaza
Grosvenor Street
Hamilton Street
Harrington Street
Herald Square
Hickson Road
A1
C3
C2
B2
A1
A4
A3
B2
C4
A3
C2
B2
A4
C3
C1
A2
A3
C2
B3
C3
C3
C1
C1
C3
C1
B3
A3
A3
C2
A4
A3
C2
B4
C1
City of Sydney
23m
LL
OCONNE
27
GPO
STREE
TEMPERANCE
46
239
LIME
ST
20
SESQUI-CENTENARY
SQUARE
66
Forbes
427
ST
60
56
31
ST
Wintergarden
Plaza
SPRING
Radisson
Plaza
27
45
PALINGS
LANE
CT
SLIP
WHEAT
10
CBD
Bowlers Club
of NSW
Town Hall
ST
Grand
e walk
5 minut
LANE
RSL
Club
The
Grace
55
RIE
MACQUA
PLACE
21
20
Plaza
Building
PLACE
LANE
CONNECTION
(UNDERGROUND
WYNYARD
TO
STATION)
STREE T
29
Sydney
Harbour
Marriott
STREET
LANE
NSW Sports
Club
HUNTER
PLACE
EMPIRE
GRACE PLAZA
32
13
PLACE
YORK
45
COUNCIL
PL
Shelbourne
Ship
Inn
LANE
Trumps
38
41
18
MARKE T
BULLETIN
YORK
City
KING
ST
5
P L A CE
27
EET
Carrington
2
18
LANE
ABERCROMBIE
BOND
CURTIN
2
1
DE MESTRE
HUNTER
BARR AC K ST
LA
43
STN)
Circular
Quay
STREET
19
BRIDGE
62
MENZIES
ARCADE
Rugby
Club
STREET
Australian
Stock
Exchange 34
BRIDGE
Met Centre
STREE
TO WYNYARD
BY
Pub Metro
Australia
Square
Met Centre
37
All Seasons
Premier
Menzies
(UNDERGROUND
NEWTON
Dundee
Arms
RUG
UNDERWOOD
LA
DALLEY
11
STREE T
Amora
WYNYARD
Red Cross
House
Slip
Inn
Jacksons
on George
BLUE
ANCHOR
LANE
CRANE
PL
Brooklyn
ST
18
JAMISON
42
Park
Occidental
PL
R
N AP OL E O N S T
Bristol
Arms
CUTHBERT ST
Four
Points
Darling
Harbour
STREET
24
ENOR
STREET
LANG
The Scots
Church
STREE T
REIBY
1
23
84
Wynyard
47
The Office
ED
SQUARE
STRE
ST
28
You are here

ERSKINE
25
EXPRESSWAY
ALFR
HERALD
Grosvenor
Place
20
Lang
Park
ST
Travelodge
15
Wynyard Wynyard
WYNYARD
ARCADE
Wynyard
68
Medina Grand
Harbourside
Sydney
Aquarium
16
St Patricks
Church
GROSV
St Philips
Church
JAMISON
Sydney
Wildlife
World
First Fleet
Park
C AHILL
Four Seasons
100
J ENKINS
ESSEX
Observatory
Tower
18
SUSS EX LA
ST
Pyrmont
Bridge
EET
Rocks
ROAD
ST
STREE
110
LA
MAR GARE T
QBEThe
Shangri La
Harts
PITT
EET
EET
STR
STR
DRIVE
Moretons
Ibis
STR
Fire
Station
140
TLE
GAS
Darling Harbour
Passenger Terminal
and Function Centre
YOUNG
JOHN
WOOLLOOMOOLOO
LEES
WAT
STREE
LIA
EAST
SYDNEY
Anzac
Memorial
63
HARB
WIL
Australian
Museum
Museum
SIR
Cook &
Phillip
Park
EET
181
STREE
DARLING
SUSSEX
STR
AD
STREE
RO
Hyde
Park
PA R K
Town Hall
142
DRIVE
RRI
ST
Town Hall
St Andrews
Cathedral
LIVERPOOL
National Trust
Centre
ERSKI NE
Cove
St Marys
Cathedral
YS
BARANGAROO
Farm
CRES
M
AR
HA
Art Gallery
of NSW
ST
Queen
Victoria
Building
The
Domain
65
DARLING
PYRMONT
HIGH ST
HIGH
STEPS
Government
House
Royal
Botanic
Parliament
House
Sydney
Hospital
The Mint
Museum
Hyde Park
Barracks
AMES RD
Mall
ST
PIER
ST
Walsh Bay
Bennelong
Point
Gardens
ST J
St James
AGH
STREE
ULTIMO
Chinese
Gardens
Conservatorium
of Music
State
Library
of NSW
Martin
Place
EET
David
Centrepoint Jones
STR EE T
DRUITT
BATHURST
Darling
Walk
Darling
Harbour
Exhibition
Centre
STR
Pitt Street
Mall
LERE
ST
Crowne
Plaza
Darling
Harbour
Cockle Bay
Wharf
Convention
Centre
STREE T ST
STREE
Place
SYDNEY
QUARRY
ST
Exhibition Centre
Cove
EXPRESSWAY
Circular
Quay
Macquarie
Place
HUNTER
Martin
GPO
Myers
Pitt Street
MURR AY
STREET
EET
Sydney
Museum of
Contemporary Art
B RIDGE
Australia
Square
SREE T
CAST
HARRIS
Convention
ALLEN
STR
FIG
ST
Lang
Park
EET
GROSVENOR
Wynyard
Park
You are here
MARKET
Bay
EASTERN T
STREE T
Park
MARGARET
ST REE T
KING
Bridge
Cockle
190
15
m
in
u
THE
ROCKS
STREE
Observatory
ST
Wynyard
ERSKI NE
Sydney
Aquarium
Pr ymont
Harbourside
CRO
ROAD
GE
APO L E O N
Australian National
Maritime Museum
ROAD
RID
T B
229
PIRRAMA
King
Street
Wharf
Pyrmont Bay
ON
CAHILL
Bay
Star City
Sydney
Opera
House
ROAD
ARGYLE
Harbour
Pyrmont
BOURKE
T Y RD
HICKSON
Obser vator y
Darling
Island
Por t Jackson
Campbells
Cove
PL
MILLERS
POINT
BARANGAROO
Darling
Bay
STREE
DALGE
lk
wa
te
Darling
Point
Jones
YR
HIGHWAY
ROAD
TOWNS
ST RE E T
PYRMONT
Star City
Sydney
Harbour
Bridge
DAWES
POINT
WALSH
BAY
Millers Point
HICKSON
BALMAIN
EAST
DARLI NG
111
5
6
7
High Street
Hosking Place
Hunter Street
Jamison Street
Jenkins Street
Kent Street
King Street
Lang Street
Lees Court
Lime Street
Macquarie Place
Margaret Street
Market Street
Martin Place
Milson Lane
Napoleon Street
Newton Lane
OConnell Street
Palings Lane
Penfold Place
Pitt Street
Queens Lane
Reiby Place
Rowe Street
Rugby Place
Shelley Street
Slip Street
Spring Street
Sussex Street
Sussex Lane
Tank Stream Way
Temperance Lane
Underwood Street
C1 Underwood Lane
A4 Wheat Road
B3 Wynyard Lane
B3 York Street
LandmarNQGHU
C2
C3
C4
C3
C4
B2
B4
C3
C4
C4
B4
C4
C4
C3
B2
B2
Australia Square
Cenotaph
Centrepoint Arcade
Hunter Connection
Imperial Arcade
Menzies Arcade
Mid City Arcade
MLC Centre
Pitt Street Mall
St James Arcade
Strand Arcade
Sydney Arcade
Sydney Tower
Tank Stream Arcade
Wynyard Arcade
Wynyard Park
Map key
Retail key
Lift
Shops
Public Toilets
Restaurant
Car Park
Hotel and Bar
Taxi Rank
Stairs
Ferry
Bus Stop
Railway Entrance
Train Station
Pylon
44/91
4.0 Signage Information Design Viewing Distances
Map & Key

Cap Height = 2 to 5mm
2.5m
0.5m
14 November 2012
45/91
Final font selection will be confirmed at the design, testing and prototyping stage.
Selection of font type will be based on the principle of readability and best practice in a
public domain context. An example of typeface testing is provided below.
Wynyard
Wynyard
4.0 Signage Information Design Typeface Testing
14 November 2012
Wynyard
Wynyard
Wynyard
York Street
York Street
York Street
York Street
York Street
Circular Quay
Sydney Opera House
The Rocks
Circular Quay
Sydney Opera House
The Rocks
Circular Quay
Sydney Opera House
The Rocks
Circular Quay
Sydney Opera House
The Rocks
Circular Quay
Sydney Opera House
The Rocks
Darling Harbour
King Street Wharf
Darling Harbour
King Street Wharf
Darling Harbour
King Street Wharf
Darling Harbour
King Street Wharf
Darling Harbour
King Street Wharf
Macquarie Street
Parliament House
Royal Botanic Garden
Macquarie Street
Parliament House
1.
Rotis Sans Serif 55
Rotis Sans Serif 55
Circular Quay
Circular Quay
Circular Quay
Macquarie Street
Parliament House
Macquarie Street
Parliament House
Macquarie Street
Parliament House
2.
3.
Swiss 721BT Medium
Gill Sans
Univers 5757
Condensed
Univers
Condensed
Frutiger Condensed
Frutiger
Condensed
Swiss
Medium
City 721BT
of Sydney
Gill Sans typeface for CoS street name signs

Current
Brand Guidelines 2012
Not Recommended
Rotis Sans Serif 55
Univers 57 Condensed
Frutiger Condensed
Not Recommended
46/91
4.0 Signage Information Design Consistent Naming Convention

Legible Sydney Naming Convention
Naming Hierarchy
Based on a sign at York Street, Wynyard, signface facing South.
LGA
Area
Suburb & Precinct
WYNYARD
Wynyard
YorkStreet
Street
York
Village
Neighbourhood
CIRCULAR QUAY
Sydney Opera House

Ferries
400
RE
ST
18A
199
ST
RE
ET
ST
33
37
30
UNDERW OOD
57
LA
PITT
54
242
QUE ENS
196
GE
235
GEOR
MILS ON LA
257
GRESHAM ST
69
WAY
AM
ST RE
ST
77
TA NK
58
261
87
STRE
PITT
101
68
ET
ET
STRE
Macquarie Street
16
25
70
WOOLLOOMOOLOODavid
Jones
KE
AR CA
St James
Centre
DE
87
ST JAM
ES
EE T
EN
ER N
STR
OR
DI ST
ARCA DE
GH
ES
G
EE T
UN
EET
YO
STR
HN
STR
Centrepoint
CEN TR
JO
ME R
EE T
Cook &
Phillip
Westfield
Park
SIR
EA ST
RIAL
RIB UT
CR
STR
EET
169
72
65
Art Gallery
of NSW
ILE Y
STR
STR EE
Town Hall
148
155
Sydney Tower
ST
St Marys
Cathedral
IMPE
Sydney H y d e
Central PlazaP a r k
134A
153
Mall
Centre
Pi tt St re et
PA R K
ET
EREA
Hyde Park
MID CITY
T JAME S RD
Barracks
DavidARCASDE
Centrepoint Jones
St James
Dymocks
29
CT
63
140
LE ES
STRE
142
181
STR EE
Pitt
102
Theatre
Car park
Restaurant
Stairs
Shops
Axonometric
buildings
Road area C100 M75 Y42 K33
Street address
Myriad Pro Condensed 9pt
MA R T IN P L ACE
Street label
ERSKINE STREE T
Street label
Park label
Myriad Pro Semibold Condensed Italic 18pt
Australia Square
Building label
Wynyard
Locality label
135
Australia Square
64
H AM
STRE
125
137
100
STR EE
RIE
108
MAC QUA
PITT
STR EE
Botanic
Theatre
GRoyal
ardens
The
Glasshouse
Domain
Sydney
Hospital
The Mint
Museum
Street
35
MLC
Centre
Parliament 123
House
M al l
RIE
STR EE
City
46
ASTL
Pitt Street
Mid
Mall
ARCA DE
AD
MAC QUA
GEORG
YO R K
ET
State
Library
of NSW
121
RC
Pedestrian area C0 M24 Y91 K0
Parks area C65 M10 Y85 K0
PL AC E
R o y a l MLC Centre
T
STR EE
Martin
Place
A
Wynyard
Wynyard
Park
ET
Cove
175
K IN G
ING
Farm
100
Wheel chair access
Car park entrance
Buildings area C32 M25 Y24 K0
STREE
296
AY
HW
ST
AS H
ET
ST RE
346
PIT T
TANK STREAM
ARCADE
Place
RE
PL
STREE T
ST
St Andrews
Cathedral
IL
ST TO N
275
360
E
RG
TER
STRA
S T R ND
E
Myers
Queen
Victoria
Building
EORGE
STREE T
G EO
IN
RR
HA
394
SREET
STREET
365
ST
Martin
GPO
MARKET
Town Hall
ST
Square
NN
Fountain
RO WE
Conservatorium
ST
of Music
STREE T ST
Lift
Wynyard Park
AD
09
264
ET
GE
N
G TO
GEOR
KENT
R
TO
IB U
TR
D IS
STREE T
KENT
LAN E
DRUITT
Darling
CLARENCE
TEMPERANCE
Crowne
Plaza
Darling
Harbour
Circular
Quay
Macquarie
Place
BRIDGE
HUN
CO
L
EL
Government
House
RO
86
STREET
ST
28
77
30
WEST
Bay
The Westin
Sydney
EXP RES
SWA
NRMA
Australia
House
74
18
Toilets
Plaza
Bennelong
Point
IN
45
HO SK
MART
Tram stop
ERSKINE STREE T
N G Wintergarden
Sydney
Opera PEN FO LD
PLA CE
House
Cove 16
ph
Taxi rank
MA R T IN P L ACE
ST
ST
Sydney
SYDNEY
OPSM
Campbells
Cove
T
STR EE
STREE T
65
14
HICKSON
Br idg
Cockle
Convention
Centre
84
STREE T
DRIVE
RRI
SREE T
Wynyard
Park
KING
Cockle Bay
Wharf
PLACE
MARGARET
LA NE
YS
COUNCIL
on t
RE
Train station
ST
Por t Jackson
SYDNEY
R ST
85
Apple
Store You are here
STRRE T
AD
Harbourside
ERSKINE
BAT HUR
ET
ST
ER
AR
HA
ET
Pr ym
EM PI
Wynyard
40
(UN DER CO NN ECT

WY NYA GRO UND ION
RD STA
TO
TIO N)
Museum of
Contemporary Art
CAH ILL
29
PL AC E
Ce no ta
ET
I
PR
Radisson
Plaza
27
City Recital
Hall
GPO
Lang
Park
STREE T
ERN
DARLI NG
T
ST RE
LD
ST RE
GROS VENO
TER
H IG
399
FI E
AD
341
BR
LE
STR EE
50
AR D
WY NY
R OAD
AR GY
Observatory
Wynyard
SUSSEX
GE
ON
RO
66
Sydney
Aquarium
YORK
CLARENCE
KENT
AD
PY RM
AN GE
THE
L
ROCKS
27
Sydney
Harbour
Bridge
PA LIN
GS
LA NE
20
Park
SESQ UI-C ENTE
NAR Y
SQUARE
SUSSEX
175
122
177
312
351
124
308
349
136
138
121
ET
ST
ON
GT
HA
LA NE
ST RE E
N
N G TO
41
YORK
C AR RI
107
66
43
STREET
63
HICKSON
ST Regimental
MILLERS
POINT Square
ABET
ER
ER
ST
137
RR
IN
9
11
MAR GARE T
LANE
STREET
64
105
248
15
m
in
u
STREET
LANE
115
NEWTON
STREET
20
67
69
22
206
KENT
297
76
55
STREET
PL
EY
SUSSEX
A
RO
SY DN
Australian National
Maritime Museum
ST
ET
173
NS
ST RE E
King
Street
Wharf
MURR AY
ST RE
AL LE
194
CE
171
OU
GL
156
199
R
192
204
DI
275
SUSSEX
WE
ST
STREE T
SHELLE Y
WALSH
BAY
PLA CE
RE
Dawes Point
DAWES
POINT
Obser vator y
APO L E O N
R OA D
GRACE PLAZA
RR IS
YR
56
The Grace
RO AD
HA
WH EAT
117
RE
ND
ST
136
170
187
197
STREET
201
TO
BU
ST
RI
STREET
20
N
ER
3
1
ST
King Street Wharf

LIME
PL AC E
55
HUN
DE ME
ST
Walsh
Bay
IE
AR
QU E
AC AC
PL
Plaza
Building
DE
AD
RA MA
60
IES AR
CA
(UND ERG
WYN YARDROU ND TO
STAT ION)
ST
CUR TIN
BARANGAROO
Star City
RO
43
RO
Harbour
21
Bus stop
Museum
STREET
20
BO ND
ON
10
Darling
Bay
Australia
Square
HU NT
Pyrmont
Pyrmont Bay
Park
T Y RD
62
ST RE E
ME NZ
DAL GE
OMB IE
LAN E
Met Centre
Wynyard
LANE
PIR
ST
PYRMONT45
BRID
LAN E
ABE RCR
Met Centre
37
BARR ACK ST
Darling
Point
Darling
Island
41
T
ON
BRIDGE
BRID GE
42
TO
Ferry wharf
Post office
Sydney
Harbour
Marriott
34
Macquarie Street
MacquarieHouse
Street
Parliament
State
Wynyard Library of NSW
Parliament House
YORK
lk
wa
te
Bay
Star City
STREET
ST RE E T
Amora
The Scots
Church
WY NYAR
Jones
38
Australian
Stock
Exchange
HIC KS
47
STREE T
Red Cross
House
KIN G
18
Millers Point
CE
STR EET
19
JA MI SO N
STREE T
EAST
UND ERW
OOD
LA
DALL EY
11
All
Seasons
Premier
Menzies
LANE
84
PLA
23
PL
AC
15
YORK
SUSSEX LA
ERSKINE
BALMAIN
PL
ST
ST
AN
28
WYNYARD
ARCADE
Convention
Pyrmont
Bridge
ENOR
E
RE
CR
GB
6 IN
T
18
Wynyard
SLIP
Sydney
Aquarium
24
N
LA
N ST
Travelodge
18
EE T
RU
CUTHBERT ST
Four
Points
Darling
Harbour
STR
A N B LU
CH E
OR
NE
LA
ST
LL
JA MI SO
DARLING
Sydney
Wildlife
World
20
Circular
Quay
Sydney
Cove
BU
St Philips
Church
68
Medina Grand
Harbourside
EX
Grosvenor
Place
St Patricks
Church
Lang
Park
You are here
25
16
ST
176
MB
CU
127
JENKINS
161
ST
38
Observatory
Tower
MAR GARE T
ERSKINE
Four Seasons
SW AY
27
JEN KIN
ESS
GROSV
EX P R ES
ALFR
ED
HERAL
D SQ
UARE
PL
HICKSON
Fire
Station
Darling
Harbour
DARLING HARBOUR
King
KingStreet
StreetWharf
Wharf
N A POLE O N S T
Darling Harbour
Passenger Terminal
and Function Centre
First Fleet
Park
IB Y
LA
C A H IL
Shangri La
Destination &
Transport Hub
Map Specifications
RE
GAS
The Rocks

Walsh Bay
KENT
BARANGAROO
N
LA
National Trust
Centre
ST
30
ROAD
ST
STREE T
ET
Circular Quay
Sydney
Opera House
THE ROCKS
HIGH ST
HIGH
STEPS
110
Walsh Bay
14 November 2012

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CoS Wayfinding Strategy Report

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Wayfinding Strategy Report

Adopted 10 December 2012

Background Research & Site Evaluation

green | global | connected

The state of public domain pedestrian wayfinding in the City of Sydney is

In response the City wishes to develop a pedestrian Wayfinding

2.0 What is Wayfinding?

A well designed pedestrian wayfinding system provides many benefits as

The City of Sydney Local Government Area covers approximately 26.15

4.0 Project Context

5.0 Policy Context

Part 2 Background Research and Site Evaluation provides an overview

6.1 Global City

6.0 The Need for a Pedestrian Wayfinding System for Sydney

6.0 The Need for a Pedestrian Wayfinding System for Sydney

Tourism both domestic and international is a significant industry for

A wayfinding system can be a key component in welcoming visitors and

The LGA is also home to 60 percent of metropolitan Sydneys hotel rooms.

6.0 The Need for a Pedestrian Wayfinding System for Sydney

6.2(d) Metropolitan Sydney

Major tertiary Educational institutions include Sydney University, Sydney

Even though they are locals many Sydneysiders require legible

6.0 The Need for a Pedestrian Wayfinding System for Sydney

6.3 A City of Pedestrians

6.3(a) Public Transport

6.3(b)City of Sydney Residents

The City is the focus of much pedestrian activity on a daily basis

T he city is at the centre of Sydneys public transport network ( refer

The City has an estimated population in 2010 of 180,000. Trip patterns by

The State Governments Metropolitans subregional planning for the

6.0 The Need for a Pedestrian Wayfinding System for Sydney

6.3(c) Night Time Economy

Many of these pedestrian need wayfinding information to public transport,

7.0 The State of Wayfinding Conclusions

Lack of Co-ordination Between Wayfinding Systems

Public Transport Interchanges and Nodes

There is limited information consistency between signage,

Wayfinding systems need to consider the needs and

Need to Consider Entire Journey

Poor Placement of Signs & Wayfinding Information

Poor Connection to the City and Villages

The geographic spread of wayfinding systems is limited.

Questionable whether location of current City wayfinding

Existing wayfinding systems do not connect journeys into

7.0 The State of Wayfinding Conclusions

Need to Embrace Technology

dvances in digital technology will direct a rethink

Printed material is inconsistent, creating a sense of disorder.

Current information on some wayfinding signage requires

People use landmarks and visual cues to get around

Maps are an important wayfinding tool.

green | global | connected

For residents, visitors and commuters a coherent wayfinding system

Legible Sydney is a wayfinding project designed to provide a system of

P rovide the information overlay to the Liveable Green Network across

2.0 Strategic Framework

2.2 Strategic Directions

2.4 Wayfinding System Components

2.2 Strategic Directions

King Street Wharf

Hyde Park 5 min

10 min King Street Wharf

Macquarie Street 6 min

15 min Darling Harbour

T he city is at the centre of Sydneys public transport network ( refer

dvances in digital technology will direct a rethink

P rovide the information overlay to the Liveable Green Network across

a ddress the needs for frequent updates of information to keep the