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Retail Sector Study On Mobile Phones
Retail Sector Study On Mobile Phones
Retail Sector Study On Mobile Phones
MOBILE SO
dilip singh
Hewlett-Packard
[Pick the date]
Apple I Phone 5 s
Samsung Galaxy S5
Sony Xperia Z2
Nokia Lumia 720
Micromax Canvas Turbo
Sangeetha mobiles
Mobile store
Univercell
Air connect
PRICES
Models/stores
Sangeetha
Mobile Store
Univercell
Air Connect
I Phone 5 s
41890
43000
Not available
43800
37000
36899
34900
Sony Xperia Z2
40000
39499
40000
44000
Nokia Lumia
15000
720
Micromax
17000
Canvas Turbo
Sangeetha Offers
17000
18000
17000
14658
15698
Not available
Offers at Univercell
1) Provision of EMI option for people without credit cards by tying
up with Bajaj finance.
2) Provision of mobile repair services
3) Insurance of 1 year provided at a premium
COSTPLUS MARGIN could be the cost model followed here.
Find out how sangeetha can give phones at low prices
Pricing factors apart from overheads
1. What factors account for price variation of mobile products in
the stores that were visited?
2. What was the biggest surprise you found in the stores?
Offers at Univercell
4) Loyalty program Customer credit points
5) Provision of EMI option for people without credit cards by tying
up with Bajaj finance.
6) Provision of mobile repair services
7) Insurance of 1 year provided at a premium