Chewable Vitamin C 500 mg Bonus

Mixed Flavours
(Orange, Tropical, Morello Cherry)

Antioxidant Support

March 15th 2009

Product Specifications
UPC
Code

UNIT
(1 bottle)
0 64642 02883-9

CASE PACK
(6 bottles)
0 64642 92883-2

MASTER SHIPPER
(36 Bottles)
300 64642 02883-0

PALLET
(1,296)
6 shippers/6 layers

LENGTH

7.52 cm/2.96 in

15.14 cm/5.96 in

47.50 cm/18.70 in

101.60 cm/40.00 in

WIDTH

5.87 cm/2.31 in

17.70 cm/6.97 in

36.83 cm/14.50 in

121.92 cm/48.00 in

HEIGHT

13.67 cm/5.38 in

13.72 cm/5.40 in

15.16 cm/5.97 in

105.16 cm/41.40 in

WEIGHT

220.00 g/7.76 oz

1.33 kg/2.93 lb

8.38 kg/18.44 lb

331.23 kg/728.71 lb

SALES INFORMATION
Target Group:

All those who require Vitamin C supplementation

Order Code:

2883-9

Count Size:

100 + 20 Chewable Tablets in a 375 cc bottle

Wholesale Unit Price:

Suggested Retail:
Gross Margin:
Artwork subject to change

Recommended Merchandising Area:

Align with other Jamieson nutritional supplements

Chewable Vitamin C 500 mg Bonus

Mixed Flavours
(Orange, Tropical, Morello Cherry)

March 15th 2009

Antioxidant Support
GENERAL INFORMATION
Jamieson Laboratories introduces a new chewable product that combines the goodness of vitamin C with the
delicious flavours of orange, tropical and morello cherry.
Ascorbic acid, or vitamin C as it is commonly known, is an essential nutrient, meaning that our bodies cannot
produce it, and therefore, it must be obtained from outside sources. As a precursor to collagen, vitamin C has
an important role to play in the normal development and maintenance of bones, teeth, gums, cartilage and the
skin. It protects against blood clotting and bruising, and promotes the healing of wounds.

Artwork subject to change

CONSUMER NEED
93% of Canadians believe that vitamin
C helps to prevent a cold (Source:

Vitamin C is a powerful water-soluble antioxidant that protects against the harmful effects of pollution, protects
against infection, and enhances the health of the immune system under stress so individuals are better able to
combat illness. There are some research studies indicating that individuals with low dietary intake of vitamin C
can reduce their susceptibility to developing the common cold by taking vitamin C in supplemental form. In
addition, it is thought that vitamin C supplementation may help reduce the duration and severity of the common
cold.

INDICATED BENEFITS
Supports a healthy immune system

SALES POTENTIAL
The vitamin C category is worth over $37.2
million in annual sales.

Canadian Grocer, Aug 2007)

May help reduce the duration and severity

of the common cold

Adults average 2 to 3 colds per year

and children average 6 -10 colds per
year (Source: www.thecommoncold.com)

A factor in the normal development and

maintenance of bones, cartilage, teeth and
gums

Over half of Canadians are not eating

Acts as an antioxidant to protect cells from

damage caused by free radicals

Jamieson has 12 of the top 15 selling

vitamin C products on the market, 5 of which
are chewable format

Aids in iron absorption

(Source: ACNielsen Market Track, National Food, Drug, Mass,

52 weeks ending August 2, 2008)

the recommended daily servings of fruit

and vegetables (Statistics Canada)

Jamieson is the #1 selling brand of vitamin C

with 44.2% share of the market, and is
outpacing the market
The # 1 selling vitamin C product on the
market is Jamieson Chewable 500 mg Orange

PRODUCT PLUS
Combines vitamin C with the
flavours of orange, tropical and
morello cherry
All natural colours
Easy to chew formulated for
consumers who prefer not to or
cannot swallow tablets
Contains rutin, hesperidin and
lemon bioflavonoids which increase
the bioavailability of vitamin C