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Univerzitet Educons-Engleski 2
Univerzitet Educons-Engleski 2
Univerzitet Educons-Engleski 2
SEMINARSKI RAD
International Marketing
Student:
Mentor:
Silvia Kajari
Table of Contents
Table of Contents...........................................................................................................1
Managers.......................................................................................................................2
What is international marketing?...........................................................................2
The International Marketing Environment............................................................3
Implementation of the marketing plan..................................................................3
Social Media at Ford..................................................................................................3
Traditional Advertising at Ford................................................................................4
Ford co-op program...................................................................................................5
Bibliography:..................................................................................................................6
Managers
Managers around the globe are recognizing the increasing necessity for their
companies and organization to develop the skills, aptitudes and knowledge to
compete effectively in international markets.
The emergence of a more open world economy, the globalization of consumer tastes
and the unabated expansion of Internet access globally all increase the interdependency and interconnections of nation economies across the globe. The need
for managers to develop the skills to respond to these pressures affects companies
of all sizes.
Bibliography:
https://www.cengagebrain.co.uk/content/doole07630_1844807630_02.01_chapter01.
pdf
http://corporate.ford.com/microsites/sustainability-report-2012-13/people-customersawareness
http://www.autonews.com/article/20140113/RETAIL/301139986/ford-co-op-programpushes-more-digital-ads