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Submitted by: Asad Azeem
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Submitted to:Dr.Tasneem Akhtar
11/15/2014
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ID:12223003
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FACTORS WHICH AFFECTS THE ONLINE SHOPPERS ATTITUDES

TOWARDS ONLINE SHOPPING

Brief Introduction
The idea of e-commerce isnt new. However, keeping our countrys current position in mind, it is
a developing concept. We are still using the same old way of buying things - going to the market,
visiting shops, bargaining, and coming home with the product. This trend is rapidly changing;
customers and businesses are switching to e-commerce, because it provides a brand new
experience of buying and selling
The main reason that why e commerce is not flourishing in Pakistan is that only 28% of the
population has the access of internet. Similarly the people are not literate they dont know how to
do shopping online.
Problem statement:
I opted preferring factors related to online shoppers attitude because I do feel that there is need of
convenience to add value to our lives .As observed that online shopper do alienate himself with
the use of digital media. This proposed research goes on to evaluate the factors which would
affect the online shoppers attitude. The variables like Search engines, Auction web sites, online
shopping malls, convince, prices, brands, refund, promotion, and security do have an important
role to play in shaping up the shoppers attitude towards online shopping. As it is often deemed as
that would not prefer online shopping.
Purpose of the research:
The main purpose of this study is:
1. To understand the factors that may influence consumers attitude and behaviors towards
online shopping.
2. To search the impact of online shopping
3. To search what are the benefits of online shopping.
4. To give proper recommendations that how consumers get satisfaction.
Research Questions:

What would be the impact of search engine in shaping up shoppers attitude towards
online shopping?
Does the online shopping malls influence shoppers attitude to shop online?
Would adding a convenience factor would provide the ultimate ease to online shoppers?
What kind of role Price is to pay while getting the online shoppers to shop?

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Does the security factor have its impact on shopper attitude to get shopper to buy online?
Would having more brand sites be a good booster for the online shoppers to shop online?
Would fair refund policy be a remedy to the shoppers in shaping their attitudes to shop
online?
Does the use of Auction websites providing cheap things are going to influence the online
shopper attitude?

Hypothesis:
H1: If Security factor is to be secured, there would be possible change in the behavior of online
shoppers to shop online.
H2: If fair Refund is going to be adopted, then it would seemingly leave a positive impact while
to act as an online shopper.
H3: If price gets decreased, there would be bit flexibility in the attitudes of shoppers.
H4: The number of increasing auctions sites would play a positive impact on shoppers.
H5: The use of search engine for online shopping is positive linked with the shoppers attitude.
H6: The number of electronic malls on internet is going to leave positive impacts on shoppers