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Innovation
Unlocking the creative space between
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now-here.com
An evocative story
Through a highly choreographed transformation journey, we not only cocreated a breakthrough strategy The Way Forward, the first strategy
signed off by Tony Blair (Prime Minister), Gordon Brown (Chancellor of the
Exchequer) and Patricia Hewitt (Secretary of State for the Department for
Trade and Industry) but a new era of collaboration was catalysed across
departments, and between policy and delivery units. The legacy of this
period included:
the Governments first enterprise policy in 2003 and published Action
Plan in 2004, which achieved international respect for its coherence,
breadth and strong evidence base. Five years later, all key economic
performance indicators were up
turning around performance of the national Business Link service and
then transferring management to the nine Regional Development
Agencies. Successfully built brand and market position (within flat cash
budget) quadrupled customer usage and increased customer satisfaction
from 81% to 91% in three years
developing the award-winning web portal www.businesslink.gov.uk ,
which was built with over 50 partners across government. It achieved a
50% market share and 7m unique visitors a year within four years from a
standing start
initiating and developing the groundbreaking youth marketing campaign
Make Your Mark to inspire more young people in the UK to take up
entrepreneurship, then persuading 60 countries to build it into Global
Entrepreneurship Week, which was launched by the British Prime
Minister in November 2008
One of the testaments to the quality of the work undertaken is that the
seven pillars of the original strategy still underpin todays approach across
government.