Professional Documents
Culture Documents
NYPD Twitter Strategy
NYPD Twitter Strategy
NYPD Twitter Strategy
Bratton
Police Commissioner
ORIENTATION:
N YPD
ORIENTATION
June 23, 2014
Index
DCSI: Introduction
DCPI
Detective Bureau
DCCP
10
11
12
13
Appendix A
14
Appendix B
15
Invited
DC Zachary Tumin
Insp. Kerry Sweet
Insp. Jesus Pintos
DI Brandon del Pozo
DI Luis Despaigne
DI Anthony Tasso
DI Jeffrey Schiff
DI Andrew Savino
Capt. Ian Syversen
Capt. Oliver Pu-Folkes
Capt. Thomas Conforti
Capt. Daniel Sosnowik
4.
DCIT
5. BREAK
6. DCLM
7. DCPI / DETECTIVE BUREAU
8. LUNCH
9. CHIEF OF DEPARTMENT / CRIME PREVENTION
10. STRATEGIC COMMUNICATIONS
11. DCCP
12. DCPI Tweet Orientation
Page 1
Page 2
DCSI
Intro
DCPI
Twitter How-To
Twitter basics
DCIT
Internet Policy Secure Practices
TLP: GREEN
TLP: GREEN
DCLM
Guidance on Legal Policy regarding Social Media
Disclaimer: The official Twitter of the New York City Police Dept. Call
911 for emergencies - 311 for non-emergencies. Account not monitored
24/7.
Reports of crime
The purpose of Twitter is not to report emergencies, crimes, or quality
of life conditions.
However, if someone reports a crime, emergency or quality of life
condition on Twitter, you have an affirmative duty to address it.
Allegations of corruption, misconduct or civilian complaints
Patrol Guide procedures 207-22 and 207-31 mandate that members of
the service who become aware of allegations of corruption, misconduct
or civilian complaints report said allegations to: (1) the commanding
officer or (2) the Internal Affairs Bureau.
Twitter policy allows for the removal of the following types of tweets:
Tweets threatening violence against others
Tweets of pornography or obscenity
Tweets of other peoples private and confidential information without
their consent (e.g. street addresses, credit card numbers, social security
numbers)
Tweets advocating unlawful or illegal activities
*Remember: Only Twitter can remove tweets
Obscenity and Tweeting
Material is obscene if (1) the average person, applying contemporary
community standards, would find that considered as a whole, its
predominant appeal is to the prurient interest in sex, and (2) it depicts
June 2014
Impersonation: You may not impersonate others through the Twitter service in a manner
that does or is intended to mislead, confuse, or deceive others.
Private information: You may not publish or post other people's private and confidential
information, such as credit card numbers, street address or Social Security/National
Identity numbers, without their express authorization and permission.
Violence and Threats: You may not publish or post direct, specific threats of violence
against others.
Unlawful Use: You may not use our service for any unlawful purposes or in furtherance of
illegal activities. International users agree to comply with all local laws regarding online
conduct and acceptable content.
Misuse of Twitter Badges: You may not use badges, such as but not limited to the
Promoted or Verified Twitter badge, unless provided by Twitter. Accounts using these
badges as part of profile photos, header photos, background images, or in a way that
falsely implies affiliation with Twitter may be suspended.
Serial Accounts: You may not create multiple accounts for disruptive or
abusive purposes, or with overlapping use cases. Mass account creation
may result in suspension of all related accounts. Please note that any
violation of the Twitter Rules is cause for permanent suspension of all
accounts.
Invitation spam: You may not use Twitter.com's address book contact
import to send repeat, mass invitations.
Spam: You may not use the Twitter service for the purpose of spamming
anyone. What constitutes spamming will evolve as we respond to new
tricks and tactics by spammers. Some of the factors that we take into
account when determining what conduct is considered to be spamming are:
o
Selling followers;
Purchasing followers;
Your account may be suspended for Terms of Service violations if any of the above is
true. Please see our help pages on Following rules and best practices and Automation
rules and best practices for a more detailed discussion of how the Rules apply to those
particular account behaviors. Accounts created to replace suspended accounts will be
permanently suspended.
Accounts engaging in any of these behaviors may be investigated for abuse. Accounts
under investigation may be removed from Search for quality. Twitter reserves the right
to immediately terminate your account without further notice in the event that, in its
judgment, you violate these Rules or the Terms of Service.
We may revise these Rules from time to time; the most current version will always be
at twitter.com/rules.
Have Questions?
Check out our complete list of articles outlining our policies, guidelines, and best
practices.
To report an account for violation of the Twitter Rules, please use our forms.
Trademark policy
Updated October 3, 2012
When there is a clear intent to mislead others through the unauthorized use of a
trademark, Twitter will suspend the account and notify the account holder.
When we determine that an account appears to be confusing users, but is not purposefully
passing itself off as the trademarked good or service, we give the account holder an
opportunity to clear up any potential confusion. We may also release a username for the
trademark holder's active use.
Twitter usernames are provided on a first-come, first-served basis and may not be
reserved. For information on why you may not be able to select a certain username, please
see our Why Can't I Register Certain Usernameshelp page.
Search and interest keywords advertisers choose are subject to applicable trademark law.
Although Twitter may review reports of confusing keywords, we may not disable keywords
in every case. For more information about our policies specific to Promoted Products,
please see our Promoted Products Policy and our Trademark Policy for Promoted
Products.
The reseller may not imply affiliation with the trademark owner, such as by
falsely representing that it is an authorized agent of the brand owner
The goods must not be materially different from those that have been
authorized for sale by the brand owner
If the goods have been repackaged, this fact must be clearly stated
Name: The profile name should not be the trademarked name of the
company or include the trademarked name in a misleading manner.
Bio: The bio should include a statement to distinguish it from the real
company, such as Unofficial Account," "Fan Account," or "Not affiliated
with"
Communication with other users: The account should not, through private
or public communication with other users, try to deceive or mislead others
about your identity.
Users may also choose to use different language to indicate that an account is not
associated with the actual brand/company/product so long as it is clear and not
confusing to others, and does not mislead or deceive.
If an account is reported to be confusing, we may request that the account holder make
further changes to bring the account in compliance with these best practices.
Please see our How to Change Your Profile Picture or Information page for
instructions on customizing your account. In particular, we recommend
clearly stating your location, including your website if you have one, and
clearly describing your brand or business in the bio, if applicable.
You can also consider linking your official website to your Twitter
account. Twitter Buttons are an easy way to add Twitter actions like Follow
and Mention directly to your website.
What is spam?
Here are some common tactics that spam accounts often use:
o
Aggressive following behavior (mass following and mass un-following for attention)
6. You can find out more about the block feature on our Blocking users on
Twitter help page. This page also shows you how to unblock an account if you've
changed your mind.
What is Twitter?
Twitter is a real-time global information network that lets users create and share ideas and
information instantly. People and organizations send 140-character messages through our website
and mobile site, client applications (e.g., Twitter for Android; Twitter for iOS), SMS, or any variety of
third-party applications.
For more information, please visit: https://about.twitter.com. For the latest on Twitter's features and
functionality please visit our Help Center.
What is Vine?
Vine is a standalone mobile service, owned by Twitter, Inc., that lets users create and share short
looping videos. More information is available in our Help Center.
Preservation Requests
We accept requests from U.S. law enforcement to preserve records which constitute potentially
relevant evidence in legal proceedings. We will preserve, but not disclose, a temporary snapshot of
the relevant account records for 90 days pending service of valid legal process.
Preservation requests, in accordance with applicable law, should be signed by the requesting
official, include the @username and URL of the subject Twitter profile (e.g., @safety
and https://twitter.com/safety), have a valid return official email address, and be sent on law
enforcement letterhead. Requests may be sent via the methods described below.
The @username and URL of the subject Twitter account in question (e.g., @safety
and https://twitter.com/safety);
Details about what specific information is requested (e.g., basic subscriber information) and its
relationship to your investigation;
o
NOTE: Please ensure that the information you seek is not available from our public API.
We are unable to process overly broad or vague requests.
A valid official email address (e.g., name@agency.gov) so we may get back in touch with
you upon receipt of your legal process.
Requests may be submitted by fax or mail; our contact information is available at the bottom of these
Guidelines. Requests must be made on law enforcement letterhead.
NOTE: We do not accept legal process via email at this time; our support system does not allow
attachments for security reasons.
Production of Records
Unless otherwise agreed upon, we currently provide responsive records in electronic format (i.e.,
text files that can be opened with any word processing software such as Word or TextEdit).
Records Authentication
The records that we produce are self-authenticating. Additionally, the records are electronically
signed to ensure their integrity at the time of production. If you require a declaration, please explicitly
note that in your request.
Indication on your cover sheet, which must be on law enforcement letterhead, that you're
submitting an Emergency Disclosure Request;
Twitter @username and URL (e.g., @safety and https://twitter.com/safety) of the subject
account(s) whose information is necessary to prevent the emergency;
The specific information requested and why that information is necessary to prevent the
emergency;
International law enforcement authorities may submit requests for emergency disclosure.
Twitter Archive
Registered Twitter account holders can obtain a download of Tweets posted to their
Twitter account. Directions on how a user can request that information is available in
our Help Center.
Non-Public Information
Twitter does not currently offer account holders a self-serve method to obtain other,
non-public information (e.g., IP logs) about their Twitter accounts. If a Twitter user
requires his or her non-public account information, please direct the user to request this
information directly from Twitter, Inc. by sending an email to privacy@twitter.com with
subject: Request for Own Account Information; we will respond with further instructions.
Other Issues
Most issues can be resolved by having Twitter account holders submit inquires directly
to us through our Help Center. More information on how to report violations is
available here.
General Inquiries
Other general inquiries from law enforcement or government officials can be submitted
through our web form.
Contact Information
Our address and fax details are:
Twitter, Inc.
c/o Trust & Safety - Legal Policy
1355 Market Street, Suite 900
San Francisco, CA 94103
Fax: 1-415-222-9958 (attn: Trust & Safety - Legal Policy)
Receipt of correspondence by any of these means is for convenience only and does not
waive any objections, including the lack of jurisdiction or proper service.
Non-law enforcement requests should be submitted through our Help Center.
DCPI
You dont have to give your name to share information and help keep the 84th
Precinct safe. Please visit the Crime Stoppers website at www.crimestoppers.nyc.gov
to see our wanted gallery.
PROGRAM POSTINGS
Security Surveys: Contact the 84th Precincts Crime Prevention Officer at 718-5555555 to schedule a security survey of your home or business you will receive a
confidential, in-depth written report addressing security vulnerabilities and suggesting
corrective measures free of charge.
Taxi/Livery Robbery Inspection Program (TRIP): Taxi and livery drivers living or
working in the 84th Precinct enroll in the Departments Taxi/Livery Robbery
Inspection Program today. Police are permitted to briefly stop an enrolled vehicle at
any time of the day or night to verify the safety of the driver and riders.
Bike Registration: Enroll your bicycle with the 84th Precinct today we will mark
your bike with an identification number using an engraver, and affix a difficult to
remove decal. In the event that the bicycle is stolen and recovered, it can be traced
back to you through the I.D. number.
RECRUITMENT POSTINGS
Police Officer: The Police Department is seeking the best and brightest recruits to
support and continue our increasingly complex crime-fighting mission. We offer
benefits, varied work assignments, and unlimited opportunity. Take the NYPD Exam
today! Visit www.nypdrecruit.com for details.
Auxiliary Police: Interested in giving back to your community? Join the NYPDs
Auxiliary Police, and volunteer at your local precinct. You will provide extra eyes
and ears for the Department by performing uniformed patrols to observe and report
conditions requiring the services of the regular police. Volunteers come from many
diverse backgrounds and a myriad of occupations throughout the City contact the
84th Precincts Auxiliary Coordinator at 718-555-5555 for more information.
Explorer Program: Law Enforcement Exploring is a community service, careeroriented program designed to educate young men and women, ages 14-20, about law
enforcement. Explorers are taught the importance of higher education, self discipline,
and respect for authority while they actively participate in community service projects
and other Exploring events. Contact the 84th Precincts Community Affairs Officer at
718-555-5555 to enroll your child today.
The 84th Precinct Community Council president Jane Smith invites all who live and
work in our community to our monthly meetings, held the third Tuesday of every
month at the 84th Precinct at 7:00 p.m. Visit www.nyc.gov/
communityaffairs/084pctcommunitycouncil.gov for a calendar of special events and
more information.
Traffic Alert: Henry Street between Atlantic Avenue and Montague Street will be
closed to all vehicles between the hours of 9:00 a.m. and 5 p.m. on Saturday, June 1 st,
2013 due to construction. Use Court Street as an alternate route.
Collision Data: To view the New York City Police Departments Motor Vehicle
collision Data Reports please visit, http://www.nyc.gov/html/nypd/html/
traffic_reports/motor_vehicle_collision_data.shtml, for a complete list of statistical
information.
Gun Buyback: Join the 84th Precinct, the Kings County District Attorney, and the
Grace Episcopal Church on Sunday, June 2nd, 2013 between 8 a.m. and 3 p.m. at
Grace Church on Hicks Street between Joralemon and Remsen Streets for a Cash for
Guns event the Police Department will pay two hundred dollars for any handgun,
sawed-off shotgun, or assault weapon in apparent operative condition, no questions
asked.
within the city. Contact the 84th Precincts Community Affairs Officer at 718-5555555 for more information.
Parades: The annual St. Georges parade and street fair will be held on Saturday
June 9th, 2013, from 10:00 am to 5:00 p.m. Willow Place between Joralemon and
State streets will be closed for the festivities, and representatives from the 84th
Precinct will be available to answer questions about the Departments Auxiliary and
Explorer programs.
Crime Statistics: To view Historical New York City Crime Data visit,
http://www.nyc.gov/html/nypd/html/analysis_and_planning/historical_nyc_crime_dat
a.shtml, for a breakdown of crime from 2000-2012.
Personal Safety Alert: Carry purses, portfolios or briefcases in a manner that will
allow you to let go. Straps placed across your shoulder, around your neck or wrapped
around your waist have caused injuries because women could not free themselves
during a purse snatch. For more tips, contact the NYPDs Crime Prevention Division
at 212-614-6741.
Personal Safety Alert: Be street smart use well-populated and well-lit streets. If
you suspect you're being followed, stay away from deserted blocks and head for an
area where there are people or to the nearest open store. For more tips, contact the
NYPDs Crime Prevention Division at 212-614-6741.
Personal Safety Alert: Park in a well-lit area to discourage a personal attack and
reduce the risk of your car being stolen. Look around before exiting your car. Close
all windows and lock the doors. Take any valuables with you. For more tips, contact
the NYPDs Crime Prevention Division at 212-614-6741.
Detective Bureau
Detective Bureau
Deception Burglaries.
The Scam.
Criminals often target elderly victims, and operate during normal business hours (9am-5pm), making them less likely to
question the situation. These impersonators use false covers such as; utility companies, delivery companies, and companies
such as plumbing or electrical contractors. A common ploy being used is; A pipe broke down the block and we have to
check the water. Once inside, the perpetrator(s) manipulate and distract a victim while pocketing their valuables.
CON ED:
800.752.6633
800.930.5003
DEP/WATER:
311
PSEG LI:
800.490.0025
Request I.D.
Contact
ATM.
Be Aware
Be aware of suspicious
people near the entrance.
Mirrors
Use mirrors, positioned at the
ATM, to see behind you.
Indoor
Avoid ATM's that have
unlocked doors or are directly
out on the street.
View
Block a bystander's view
when doing your transaction.
People
Use well-lit, well-populated ATM's.
Card
Your card is exclusively for
your entry only.
Money
Put your money away and
take your card and receipt
before exiting an ATM.
Report It.
Immediately report a theft or suspicious
activity to the NYPD by calling 911.
Lock
Make sure the door closes
behind you.
Report It.
People are losing thousands of dollars in a phone scam involving Green Dot MoneyPak cards.After receiving a call
from someone who claims to be collecting a debt from either a Utility Company, the IRS or as settlement for an
auto accident; people are being threatened with the loss of their heat, electric, possible deportation or criminal
prosecution. Three typical scenarios:
IRS Scam --
A caller informs the victim that they owe back taxes to the IRS and must make immediate
payment with a Green Dot Money-Pak.
Accident Scam -- The victims family member had a car accident and the caller threatens physical violence unless
immediate reimbursement is made with a Green Dot Money-Pak.
Utility Scam -- Utility companies demand immediate payment by Green Dot Money-Pak or your electricity or
gas will be turned off.
Remember
Caution
Information
Know Them
Never wire money, provide debit or
credit card numbers or Green Dot
Money-Pak card numbers to
someone you do not know.
Desktop
70px
500px
70px
1500px
Mobile
iPhone
Property Theft.
Laptops
Dont leave laptop computers unattended
-- even for a minute.
Headsets
White headsets are a dead giveaway.
Protect your musical device by keeping it
out of sight.
Purse
Carry your purse close to your body.
Never wrap the strap around your body.
Instincts
Follow your instincts. Remember, If it
seems too good to be true, it probably is.
Wallets
Never Carry your wallet in the rear pants
pocket which is one of the easiest to pick.
Handbags
When in a bar or restaurant, don't leave
your handbag over the back of your
chair, on a stool or on the floor.
Car Items
Distractions
Report It.
Immediately report a theft or suspicious
activity to the NYPD by calling 911.
Vehicle Theft.
Safeguard your vehicle..
Vehicles are stolen for a variety of reasons, including theft for parts, insurance fraud, retagging, exporting, and joy riding.
To help prevent the theft and damage to your vehicle, we suggest the following:
Report It.
Contact your local precinct crime prevention
officer or visit our website at www.nyc.gov/nypd
for more information on the programs we offer.
Lock
Property
Enroll
Keys
Parking
Deception Burglaries.
The Scam.
Criminals often target elderly victims, and operate during normal business hours (9am-5pm), making them less likely to
question the situation. These impersonators use false covers such as; utility companies, delivery companies, and companies
such as plumbing or electrical contractors. A common ploy being used is; A pipe broke down the block and we have to
check the water. Once inside, the perpetrator(s) manipulate and distract a victim while pocketing their valuables.
CON ED:
800.752.6633
800.930.5003
DEP/WATER:
311
PSEG LI:
800.490.0025
Request I.D.
Contact
ATM Skimming.
The Scam.
ATM Skimming occurs when a criminal attaches a phony card reading device over the real card reader
located either at the lobby entrance door or on the ATM machine, the phony device looks identical to the
real device and is equipped with electronic recorders that will capture the financial information from your card.
This data is later used to create cloned cards which will later be used to withdraw money.
Door
Skimming device can also be affixed to the
card reader at the entrance door to the ATM.
Tug
Be Aware
Be careful of ATMs in tourist areas - they
are a popular target of skimmers
Money Trap
Before Using
Give the card reader a tug. See if it feels
loose or out of place. Inspect the ATM, gas
pump, or credit card reader before using it.
Be suspicious if you see anything loose
crooked or damaged, or if you notice
scratches or adhesive tape/residue.
Protection
When entering your PIN, cover the keypad
with your other hand to prevent possible
hidden cameras from recording your number.
Report It.
Immediately report any skimming devices
to your financial institution and the NYPD
by calling 911.
Walking.
Evade or Yell
Escort
If you're driven home, ask the
driver to wait until you are
safely inside.
Open Stores
If you suspect you're being
followed, stay away from
deserted blocks and head for an
area where there are people or
to the nearest open store.
People
Report It.
Home.
Visitors
Make all visitors and delivery
persons use the doorbell.
Keys
Have your keys ready before you
get to the door.
Entrance
Make sure your entrance area is well lit.
Strangers
Mailbox
Place your name on the inside of the
mailbox where only the mail carrier
will see it. If a name must be on the
outside, use only the last name, e.g.,
the Smiths.
Vacate
Should you arrive home and find
signs of a burglary, STAY OUT.
Call 911
If there is an emergency, call
9-1-1. Call from a pay phone or a
neighbor's house. Wait there for
the police to arrive
Driving.
Parking.
Trunk
Keep valuables secured in the trunk,
not lying on the seat next to you.
Gas Tank
Look
Park
Park in a well-lit area to
discourage a personal attack and
reduce the risk of your car being
Purse
Put your purse on the floor of your car.
Take
Take any valuables with you.
Evade
Vision Zero
Drive carefully - Help us achieve
our Vision Zero goal of no vehicle
related deaths
Close
Close all windows and lock the doors.
Elevator.
Exit
Exit the elevator if someone enters
that makes you feel uneasy.
Buttons
Waiting
Location
Stand between the control panel
and door when in the elevator.
Forgot
Mirror
Report It.
Immediately report a theft or
suspicious activity to the NYPD by
calling 911.
Purse/Wallet.
Carry
Straps
Straps placed across your shoulder,
around your neck or wrapped around
your waist have caused injuries
because women could not free
themselves during a purse snatch.
Release
If someone attempts to snatch your
pocket book, let go of it, especially if
there is a weapon involved.
Grip
Long Strap
Bumps
Purse
Be particularly aware of your
purse/wallet in crowded situations,
such as rush-hour trains and
buses.
Keys
Carry your keys on your person
separate from your identification.
Ride
Entrance
Use only entrances marked by a
green indicator, where there is a
clerk present 24 hours a day.
Ready
Have your money or metro card
available.
Walk
Wait and walk close to the wall.
Sit
Awake
Jewelry
Sit in Front
Sit near the front of the bus.
Report It.
People are losing thousands of dollars in a phone scam involving Green Dot MoneyPak cards.After receiving a call
from someone who claims to be collecting a debt from either a Utility Company, the IRS or as settlement for an
auto accident; people are being threatened with the loss of their heat, electric, possible deportation or criminal
prosecution. Three typical scenarios:
IRS Scam --
A caller informs the victim that they owe back taxes to the IRS and must make immediate
payment with a Green Dot Money-Pak.
Accident Scam -- The victims family member had a car accident and the caller threatens physical violence unless
immediate reimbursement is made with a Green Dot Money-Pak.
Utility Scam -- Utility companies demand immediate payment by Green Dot Money-Pak or your electricity or
gas will be turned off.
Remember
Caution
Information
Know Them
Phones/Social Media.
Information
Dont post when youll be
away or on vacation in social
media networks.
Message
A good message is, "We are
unable to answer the phone,
please leave a message."
Stay Aware
When recording an outgoing
message on your answering
machine, avoid leaving your name,
phone number or a message that
you're not at home.
Confidence
Say your message confidently.
Register
Register your Smart Phones
and Tablets FREE with the
NYPD.
Report It.
Immediately report a theft or
suspicious activity to the
NYPD by calling 911.
ATM.
Be Aware
Be aware of suspicious
people near the entrance.
Mirrors
Use mirrors, positioned at the
ATM, to see behind you.
Indoor
Avoid ATM's that have
unlocked doors or are directly
out on the street.
View
Block a bystander's view
when doing your transaction.
People
Use well-lit, well-populated ATM's.
Card
Your card is exclusively for
your entry only.
Money
Put your money away and
take your card and receipt
before exiting an ATM.
Report It.
Lock
Make sure the door closes
behind you.
WILLIAM J. BRATTON
Police Commissioner
www.facebook.com/nypd
www.twitter.com/nypdnews
www.youtube.com/nypd
www.nyc.gov/nypd
more at www.nyc.gov/bikes
WILLIAM J. BRATTON
Police Commissioner
Vs.
Last 10 Years
2002-2011
12,000
0
5000
10000
15000
20000
6,000
5,591
-41%
3,276
1992-2001
2002-2011
BEWARE:
WILLIAM J. BRATTON
Police Commissioner
WILLIAM J. BRATTON
Police Commissioner
WILLIAM J. BRATTON
Police Commissioner
WILLIAM J. BRATTON
Police Commissioner
w w w. n y c . g o v / n y p d
WILLIAM J. BRATTON
Police Commissioner
REWARDS UP TO $2,000
CALL 1-800-577-TIPS
DCCP
DCPI
Twitter How-To Part 2
Dos and Donts
Direct Message, DM -- A direct message is a private message sent on Twitter to someone who is
following you. These cannot be sent to anyone who is not following you. On Twitter's website, click the
"message" menu and then "new message" to send a direct message.
Favorite -- Favorite is a feature on Twitter that allows you to mark a tweet as a favorite to easily see it
later. Click the "Favorite" link (next to a star icon) beneath any tweet to favorite it.
Find People/Who to Follow -- "Find people" is a function on Twitter now marked "Who to Follow" that
helps users find friends and other people to follow. Click "Who to Follow" at the top of your Twitter
home page to start finding people. This article explains how to find celebrities on Twitter.
Follow, Follower -- Following someone on Twitter means subscribing to their tweets or messages. A
follower is someone who follows or subscribes to another person's tweets. Learn more in this guide to
Twitter followers.
Handle, Username -- A Twitter handle is a username selected by anyone using Twitter and must contain
fewer than 15 characters. Each Twitter handle has a unique url, with the handle added after
twitter.com. Example: http://twitter.com/username.
Hashtag -- A Twitter hashtag refers to a topic, keyword or phrase preceded by the # symbol. An example
is #skydivinglessons. Hashtags are used to categorize messages on Twitter. Read a definition of hashtags
or more about using hashtags on Twitter.
#FF or Follow Friday -- #FF refers to "Follow Friday," a tradition that involves Twitter users
recommending people to follow on Fridays. These tweets contain the hashtag #FF or #FollowFriday. The
Guide to Follow Friday explains how to participate in #FF on Twitter.
Promoted Tweets -- Promoted tweets are Twitter messages that companies or businesses have paid to
promote so they appear at the top of Twitter's search results.
Reply, @Reply -- A reply on Twitter is a direct tweet sent by clicking on the "reply" button that appears
on another tweet, thus linking the two tweets. Reply tweets always start with "@username."
Retweet -- A retweet (noun) means a tweet that had been forwarded or "resent" on Twitter by
someone, but was originally written and sent by someone else. To retweet (verb) means to send
someone else's tweet to your followers. Retweeting is a common activity on Twitter and reflects the
popularity of individual tweets.
RT -- RT is an abbreviation for "retweet" that is used as a code and inserted into a message being resent
to tell others that it's a retweet.
Short Code -- On Twitter, the short code refers to a 5-digit phone number that people use to send and
receive tweets by SMS text messages on mobile phones. In the United States, for example, the code is
40404.
Timeline -- A Twitter timeline is a list of tweets that is dynamically updated, with the most recent
appearing at the top. Each user has a timeline of tweets from the people they follow, which appears on
their Twitter home page. The tweet list appearing there is called a "home timeline." Learn more in this
Twitter timelines explainer or this tutorial on Twitter timeline tools.
Top Tweets -- Top tweets are the tweets Twitter deems to be most popular at any moment based on a
secret algorithm. Twitter describes top tweets as messages "that lots of people are interacting with and
sharing via retweets, replies, and more." Top tweets are displayed under the Twitter handle
@toptweets.
Trending Topic -- Trending topics on Twitter are topics people are tweeting about that are deemed most
popular at any given moment. They appear on the right side of your Twitter home page. In addition to
the official "trending topics" list, many third-party tools are available for tracking the most popular
keywords and hashtags on Twitter.
Tweet Button -- Tweet buttons are buttons you can add to any website, which allow others to click the
button and automatically post a tweet containing a link to that site.
Twitterati -- Twitterati is slang for popular users on Twitter, people who usually have large groups of
followers and are well known.
Twitosphere -- The Twitosphere (sometimes spelled "Twittosphere") is all the people who tweet.
Twitterverse -- Twitterverse is a mashup of Twitter and universe. It refers to the entire universe of
Twitter, including all its users, tweets and cultural conventions.
Unfollow -- To un-follow on Twitter means to stop subscribing or following another person's tweets. You
un-follow people by clicking on "following" on your home page to see your list of followers. Then mouse
over "Following" to the right of any user's name and click the red "Unfollow" button.
Tweeting Guidelines
It is the policy of the New York City Police Department that all existing rules, laws,
regulations, orders, and directives that govern on- and off-duty conduct are applicable
to conduct associated with social media and networking
Use common senseremember that what you write is public information
Please familiarize yourself with the inserted Patrol Guide procedures concerning
Performance on Duty Prohibited Conduct (203-06), Public Contact Prohibited Conduct
(203-10) and Release of Information to New Media (212-77)
Below is a list of general guidelines for Dos and Donts concerning Twitter posts (please
note this list is not exhaustive in nature) :
Tweet Suggestions:
Traffic conditions
Community Information
Advisories and Alerts
o Missing Persons
o Amber Alerts
o Crime Alerts (i.e. car break ins, ID theft, or train robberies)
o Major events within the precinct boundaries (before, during,
and after)
o Emergencies
Weather Alerts and Tips
Crime Prevention tips
Domestic Violence tips
Links to other NYC Agencies
Information pertaining to In Case of an Emergency
Wanted Posters
Exceptional police work
Commendations (internal and external)
Pertinent precinct personnel contact information
(i.e. Crime Prevention and Community Affairs)
Patterns or Crime Hot Spots
Crime prevention tips
Local news media articles or updates
Retweets of interagency information
(i.e. Politicians, Community Groups, 311, NYC.gov)
Appreciation toward community groups
Youth programs and information
PAL, Sports
Ask for questions
1
Community Affairs
Holidays
Thanking the public
Public invitation to events
Use Photos
Tag people
Use hashtags
Use some shorthand
Get involved
Retweet important topics or police news
Local issues and news
Tweets to Avoid
NYPD
Phase 1 Success Stories
DCSI
Twitter Metrics
ENGAGEMENT
(AVG. REPLIES/TWEET)
@CommissBratton
@NYPDNews
Precinct Initiative
2.93
2.13
.57
APPLAUSE
(AVG. FAVORITES/TWEET)
@CommissBratton
@NYPDNews
Precinct Initiative
19.90
15.48
2.27
AMPLIFICATION
(AVG. RETWEETS/TWEET)
@CommissBratton
@NYPDNews
Precinct Initiative
14.05
36.65
2.35
GROWTH
@CommissBratton
@NYPDNews
Precinct Initiative
6.0%
2.0%
21.0%
FOLLOWER GROWTH
2000
1500
NYPDChiefBanks
NYPD112Pct
NUMBER OF
FOLLOWERS
1000
NYPD106Pct
NYPD25Pct
500
NYPDPSA6
4/22
5/2
5/9
5/15
5/16
5/19
DATES
Source: Deputy Commissioner, Strategic Initiatives
5/27
NYPD83Pct
5/28
6/3
6/5
6/6
6/16
@NYPD112PCT TRAFFIC
SUMMONSES ISSUED:
157 Failure to Yield
to a Pedestrian
49 Cell Phone Usage
105 Disobey Sign
STABBING ARREST
Appendix A
Patrol Guide Procedures
203-06
212-49
212-77
Operations Order (updated June 17, 2014)
22 of 2014
Mayors Social Media Policy (NYC)
Page 1
PATROL GUIDE
Section: General Regulations
Procedure No:
203-06
08/01/13
PERFORMANCE 1.
ON DUTY
PROHIBITED
CONDUCT
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
DATE EFFECTIVE:
REVISION NUMBER:
PAGE:
08/01/13
1 of 2
PATROL GUIDE
PROCEDURE NUMBER:
DATE EFFECTIVE:
203-06
PAGE:
08/01/13
PERFORMANCE 14.
ON DUTY
15.
PROHIBITED
CONDUCT
16.
(continued)
17.
NOTE
REVISION NUMBER:
2 of 2
Having any person make a request or recommendation that affects the duties of
any member of the service, except as provided by Department procedures.
Engaging in conduct defined as discriminatory in P.G. 205-36,
Employment Discrimination, SCOPE statement.
Using Department letterhead, personnel, equipment, resources, or
supplies for any non-Department purpose or non-city purpose.
Using any electronic/digital device (e.g., personal gaming device, MP3
player, personal digital assistant, Bluetooth headset, etc.) while on duty.
18.
19.
20.
PATROL GUIDE
Section: General Regulations
Procedure No:
203-10
08/01/13
PUBLIC
CONTACT
PROHIBITED
CONDUCT
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
DATE EFFECTIVE:
REVISION NUMBER:
PAGE:
08/01/13
1 of 3
PATROL GUIDE
PROCEDURE NUMBER:
DATE EFFECTIVE:
203-10
PUBLIC
CONTACT
PROHIBITED
CONDUCT
(continued)
REVISION NUMBER:
PAGE:
08/01/13
b.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
2 of 3
PATROL GUIDE
PROCEDURE NUMBER:
DATE EFFECTIVE:
203-10
PUBLIC
CONTACT
PROHIBITED
CONDUCT
(continued)
REVISION NUMBER:
PAGE:
08/01/13
21.
22.
3 of 3
PATROL GUIDE
Section: Command Operations
Procedure No:
212-49
08/01/13
DATE EFFECTIVE:
REVISION NUMBER:
PAGE:
08/01/13
1 of 2
PURPOSE
NOTE
A member of the press with proper credentials may not be excluded from an area where
the general public has access.
PROCEDURE
UNIFORMED
MEMBER OF
THE SERVICE
1.
SUPERVISORY
MEMBER
3.
2.
4.
5.
6.
7.
NOTE
The Office of the Deputy Commissioner, Public Information, is available 24 hours a day,
7 days a week for consultation and/or response to incidents involving the media.
Members of the service are required to immediately notify the Deputy Commissioner,
Public Information of any incident involving the media, regardless of the outcome of that
incident.
DESK OFFICER 8.
Notify:
a.
Commanding officer/duty captain
b.
Lieutenant platoon commander
c.
Operations Unit.
LIEUTENANT
PLATOON
COMMANDER
9.
NOTE
The commanding officer/duty captain will perform the duties of the lieutenant platoon
commander, if the platoon commander is unavailable.
PATROL GUIDE
PROCEDURE NUMBER:
DATE EFFECTIVE:
212-49
REVISION NUMBER:
PAGE:
08/01/13
2 of 2
LIEUTENANT
PLATOON
COMMANDER
(continued)
10.
NOTE
11.
COMMANDING 12.
OFFICER/
DUTY
CAPTAIN
ADDITIONAL
DATA
Members of the service will not interfere with the video taping or the photographing of
incidents in public places. Intentional interference such as blocking or obstructing
cameras or harassing the photographer constitutes censorship. Working Press Cards
clearly state the bearer is entitled to cross police and fire lines. This right will be
honored and access will not be denied. However, this does not include access to interior
crime scenes or areas frozen for security reasons.
In order to cooperate more fully with members of the news media and provide them with
access to cover newsworthy events, the following guidelines will be adhered to unless
safety interests or proper performance of police duties require otherwise:
a.
To the extent it is feasible to do so, the medias access to demonstrations on
private property will not be impeded by the Department.
b.
The media will be given access as close to the activity as possible, with a clear
line of sight and within hearing range of the incident.
c.
When incidents spill over or occur on private property, members of the media will
not be arrested for criminal trespass, unless an owner or representative expressly
indicates that the press is not to be permitted to enter or remain on the property.
d.
If the ranking officer at the incident determines that press access must be
restricted in certain circumstances (i.e., in order for the Department to carry out
its law enforcement functions), he retains the discretion to do so.
RELATED
PROCEDURES
FORMS AND
REPORTS
Typed Letterhead
PATROL GUIDE
Section: Command Operations
Procedure No:
212-77
08/01/13
DATE EFFECTIVE:
REVISION NUMBER:
PAGE:
08/01/13
1 of 3
PURPOSE
SCOPE
NOTE
Access to incident scenes does not extend to interior crime scenes or areas frozen for
security reasons.
PROCEDURE
HIGHEST
RANKING
UNIFORMED
MEMBER OF
THE SERVICE
1.
2.
3.
PATROL GUIDE
PROCEDURE NUMBER:
DATE EFFECTIVE:
212-77
HIGHEST
RANKING
UNIFORMED
MEMBER OF
THE SERVICE
(continued)
NOTE
REVISION NUMBER:
PAGE:
08/01/13
2 of 3
i.
j.
k.
4.
With the prior permission of the Deputy Commissioner, Public Information, certain
information may be withheld if there is a legitimate concern for the safety of a witness in the
interests of justice (i.e., release of information may compromise an ongoing investigation).
The Office of the Deputy Commissioner, Public Information, is available 24 hours a day,
7 days a week, for consultation and/or response to incidents involving the media.
Members of the service are required to immediately notify the Deputy Commissioner,
Public Information of any interaction with the media.
ADDITIONAL
DATA
The following information will be released only after conferral with the Deputy
Commissioner, Public Information, and the Chief of Detectives. Pretrial disclosure of
the following information may have an adverse impact on a court case:
a.
Statements concerning the reputation or character of an accused person or
prospective witness
b.
Performance of, or results of, tests or the refusal by the accused to take a test
c.
Statements concerning the credibility or anticipated testimony of prospective witnesses
d.
Opinions or speculation concerning evidence or argument in the case, whether
or not it is anticipated that such evidence or argument will be used at trial
e.
Photographs, films, videotapes, and/or mug shots.
CONFIDENTIALITY OF THE VICTIM OF A SEX CRIME
The Civil Rights Law, Section 50-B, was amended in 1991 to protect the identity of the
victim of a sex crime. The law provides that the identity of a victim of a sex crime be
provided to a defendant charged with the crime and their counsel or guardian. It also
permits disclosure to public officers and employees investigating, prosecuting and
keeping records relating to the offense. A new Section 50-C was also added to the law
which allows victims of a sex offense to bring private action to recover for any damage
suffered by the disclosure of their identities. Therefore, those members of the service
(uniformed and civilian) assigned to units (Public Information Division, Identification
Section, Communications Division, etc.) which may, at times, be called upon to provide
information from Department records, files, tapes, etc., must ensure that the identity of a
victim of a sex offense is not divulged when this information is released.
PATROL GUIDE
PROCEDURE NUMBER:
212-77
ADDITIONAL
DATA
(continued)
DATE EFFECTIVE:
REVISION NUMBER:
PAGE:
08/01/13
3 of 3
RELATED
PROCEDURES
FORMS AND
REPORTS
OPERATIONS ORDER
SUBJECT:
DATE ISSUED:
NUMBER:
06-17-14
22
1.
In order to enhance the Departments official use of social media, Operations Order 29, series
2013, has been revised. This revision announces that the Office of the Deputy Commissioner, Strategic Initiatives
will assist in ensuring the Departments official social media usage conforms with the New York City Social
Media Policy. Therefore, effective immediately, Operations Order 29, series 2013, Use of Social Media by
Members of the Service is SUSPENDED and the following procedure will be complied with:
OFFICIAL USE OF SOCIAL MEDIA BY MEMBERS OF THE SERVICE
2.
In April 2010, the Office of the Mayor published the New York City Social Media
Policy which provides overall guidance for the use of social media by City agencies. Social media is
defined as online platforms that facilitate social networking, blogging and/or photo and video-sharing.
Social media include proprietary social media sites or applications such as Facebook, Instagram,
LinkedIn, Snapchat, MySpace, and Twitter, as well as collaboration services such as Wikipedia and
Blogspot or any emergent social media platform or service. In order to ensure that the Department
complies with the New York City Social Media Policy, the following guidelines have been established
concerning the use of social media by members of the service.
3.
All members of the service must be aware of and abide by the following:
a.
No member of the service is authorized to post social media content on an official
Department social media platform except those members specifically assigned to
that task by the Office of the Deputy Commissioner, Public Information and the
Deputy Commissioner, Strategic Initiatives. All such social media usage will be
clearly branded as official Department communication.
b.
No Department social media site or application is to be created or maintained,
except that which has been authorized by the Police Commissioner.
4.
The Management Information Systems Division (MISD) has been designated as the point
of contact for the New York City Department of Information Technology and Telecommunications
(DoITT) for operation of existing Department social media sites. MISD will register any social media
outlets currently used by the Department with DoITT, as directed by the New York City Social Media
Policy. MISD will also be responsible for the registration of any social media outlets the Department
adopts in the future.
5.
The Office of the Deputy Commissioner, Public Information and the Office of the Deputy
Commissioner, Strategic Initiatives will continue to be responsible for posting official content on the
Departments official social media sites and will ensure that the Departments official social media
usage conforms with the New York City Social Media Policy.
6.
Common social media outlets to which this Order applies include, but are not limited to:
a.
Social networking platform: A social networking platform allows users to create
profiles online with status updates, photos, videos, messaging and other features
and connect with other users (e.g., Facebook)
1 of 4
b.
c.
d.
e.
Blog: A blog is an online journal to which the host regularly posts material on
which other users can comment; some blogs, such as microblogs limit entries to
short, text-message-like entries (e.g., Twitter)
Video or image sharing outlet: A video or image sharing outlet is an online
platform on which users can upload, share and view video clips or digital images
(e.g., YouTube, Snapchat, or Instagram)
RSS feeds: An RSS feed is an online alert system that notifies subscribers to new
content on a website
Podcast: A podcast is an audio file that has been published on the internet and that
can be downloaded to a computer or a mobile listening device (e.g. Inside the
NYPD podcast).
22
g.
h.
ADDITIONAL
DATA
Members of the service are prohibited from engaging in any type of social media
contact with witnesses, crime victims or lawyers associated with a matter under
investigation or pending in criminal court. Such communications may be deemed
inappropriate or unethical and may jeopardize an ongoing investigation
Members of the service are prohibited from engaging in any type of social media contact
(e.g., friending, following, etc.) with minors they interact with in the course of their
employment with the Department. Such communications may be deemed inappropriate
and create an appearance of impropriety. These restrictions do not bar such communication
with relatives of the member of the service.
DEPARTMENT POLICY
This policy applies to both official use of social media and personal use of social media
by members of the service. All members of the service are reminded that they are strictly
accountable for their conduct at all times, whether on or off duty, inside or outside of
New York City.
Individual commands may only share/publish material on an official Department social
media site facilitated/administered by the Office of the Deputy Commissioner Public
Information. Commands may request posting of material on social media sites through
the Office of the Deputy Commissioner, Public Information. Commands are prohibited
from hosting their own individual sites.
Members of the service are to be cognizant of their personal use of social media sites. Any activities
or statements made on social media sites are done so in an online domain where users have no
reasonable expectation of privacy. Even if a member of the service has created private or
limited access accounts or has customized privacy settings, any statements, photographs,
video clips or information which are sent over the internet may still be viewed and disseminated by
third parties, even after the content has been edited or deleted by the user.
When assessing what activities may violate this Order, be guided by common sense standards of
reasonableness.
Violations of this Order may subject members of the service to disciplinary action, including
termination from the Department.
Members of the service currently hosting social media sites will immediately ensure that their
personal social media site is reviewed and in compliance with the regulations set forth in this
Order.
RELATED
PROCEDURES
22
8.
The guidelines set forth in this Order will not apply to social media outlets used for
covert and/or investigative purposes.
9.
10.
Commanding officers will ensure that the contents of this Order are brought to the
attention of members of their commands.
BY DIRECTION OF THE POLICE COMMISSIONER
DISTRIBUTION
All Commands
22
Social Networking
Social networking platforms allow users to create individual profiles online
with status updates, photo albums, videos, messaging and other features.
Users can easily connect and communicate with those who have similar
interests and backgrounds across the site.
Blogging
Blogs are online journals updated regularly with textual, audio and/or video
entries. Blog hosting sites come in a variety of forms, including those that
limit entries to short, sentencelong status updates.
Agencies looking to explore and engage in social media should evaluate their
individual needs and goals as to when and how they engage customers. All official
agency social media sites must be registered with DOITT. The DOITT Social
Media Registration System will be hosted on CityShare, the Citys intranet, beginning
May 3, 2010. To access the registration system, visit
http://cityshare.nycnet/socialmediaregistry.
Agency Usage
Each person or group involved in an agencys official social media effort must have a
clear understanding of the Citys social media policy. Additionally, agencies must
clearly define internal policies to complement the overall City policy. This internal
policy must include roles and responsibilities for any personnel involved in
communicating via social media, including affinity groups, vendors and volunteers,
and a process to ensure there is a consistent message across all media that the
agency uses for public communication, including social media. Training should be
provided for employees authorized to engage in social media and employees not
authorized to engage in social media should be warned of the consequences of
using social media.
Roles & responsibilities for staff members that create and manage the
agencys social media presence including a protocol for responding to
complaints of dangerous conditions by referring those submitting complaints
over social media to nyc.gov/311 and complying with records retention
policies. Agency staff responsible for managing social media sites must be
trained on the use of social media and records management issues
Oversight of all social media sites developed within the agency (whether
developed internally or through a vendor or consultant).
o
o
Agency social media policies may depend on the nature and purpose of the
communication. Multiple divisions should be involved in developing each agencys
social media policy, and its ongoing use; these divisions may include
communications, legal, press, technology and operations. One central contact should
be designated to oversee the agencys social media program and to coordinate with
Legal Considerations
While there are many benefits to working with social media, there are some areas of
legal vulnerability that are unique to these forms of communication.
Privacy
As City social media sites grow in popularity and usage, issues of privacy
become paramount. Agencies (particularly those that handle sensitive or
protected information) need to be mindful of customers privacy and
identities. Agencies with fundamental privacy concerns (e.g. those serving
minors or managing health information) should consider their customers
privacy before joining the various social media platforms disclosing
customer involvement. In addition,those agencies may choose to alert
customers that by affiliating with certain social media sites, they may be
openly associating themselves with the specific agency or City service.
Agencies posting material featuring identifiable private individuals and
children must get permission before publication. Releases or permissions
should be in writing or by an email authorization from the source confirming
that the Citys use is acceptable.
Terms of Service
When private individuals and organizations join social media sites, the signon process almost always includes a Terms of Service (TOS) clause. New
members must agree to the individual sites Terms of Service before they
are granted full-access privileges to the site. TOS clauses vary across
social media platforms; as such, agencies should carefully read the TOS of
each social media tool before developing its presence. For example, many
of the sites provide that the sites operator is automatically provided with a
broad license to any posted material, that the user consents to choice of law
and venue in a remote jurisdiction and that the sites operator has the right
to place advertising in close proximity to the users content. The Mayors
Office and Law Department are attempting to negotiate changes to these
types of provisions and will provide updates to agencies on this issue as
progress is made.
Notice
The interactive nature of social media enables agencies to directly engage
customers. However, customers also have the ability to communicate with
agencies and may choose to report an issue, request a City service or seek
more information regarding a City program available to them over the
various social media sites. All customers submitting service requests
over social media must be clearly referred to nyc.gov/311. After
complaints or requests for services have been referred to 311 Online, they
should be removed from the social media site.
A request received through a social media site may also serve as official
legal notice for future lawsuits. For example, if a customer notifies the NYC
Department of Transportation about a pothole over a social media site and
another customer is subsequently injured by the same pothole, the
notification may potentially be used by the customer as part of a resulting
legal action.
Before: Comments should be related to the posted topic for the City's social media
page or post. New York City agency social media accounts are not meant for
comments that do not directly relate to the purpose or topic of the social media
website or for service complaints. For general comments or communications
concerning an agency, please contact the agency's Commissioner on
www.NYC.gov. For complaints, please contact www.NYC.gov/311.
After: Comments should be related to the posted topic for the City's social media
page or post. New York City agency social media accounts are not meant for
comments that do not directly relate to the purpose or topic of the social media
website or for service requests. For general comments or communications
concerning an agency, please contact the agency's Commissioner on
www.NYC.gov. For service requests, please contact www.NYC.gov/311.
http://www.nyc.gov/html/digital/html/smart/socialmediapolicy.shtml
Appendix B
Contact Numbers for Questions and Concerns
Appendix B
Contacts List for Questions and Concerns
646-610-6710
646-610-4057
646-610-6873
646-610-5336
Legal Bureau
646-610-5400
646-610-4675
646-610-5323
Detective Bureau
646-610-5430