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CHAPTER 2 Marketing Study
CHAPTER 2 Marketing Study
1. Situation Analysis
Sweet Deli Food is a start-up company. Marketing is critical to its success and
future profitability. Sweet Deli Food offers creative and new taste when it comes to
Filipino delicacy.
The basic market need is a high quality, creative, and nutritious sweet company
servicing the Philippine market population. Sweet Deli Food will meet this demand
with an ever expanding innovative repertoire of our countries sweet delicacies.
Geographically, there are lots of urban places here in our country and
Manila is our first target to state our business. Manilas geographical location
turns out to be a place with many crossings/ junction along the way. SDF
targeting these places because the company believes on the saying
Remember you have something you forgot. Stopping on the junction point
will made our customer to remember that they need to have pasalubong to
their family.
Demographic
2.1.2 Market Needs
SDF is providing its customers with a progressive menu offering of different
delicacies. Typically our main product which is piaya is bland, traditional, and far
from innovative. SDF is meeting the market need of a wider menu offering our
customer a new taste of piaya. SDF seeks to fulfil the following benefits that are
important to our customers.
Customer Service: Customers will be impressed with the level of attention that
they receive.
New Business
New Taste
Innovative
Limited Competitor
Nutritious
2.2.2 Weaknesses
No Reputation
Low Capital
2.2.3 Opportunities
Increase outlets
Investors
2.2.4 Threats
Competition
Bad Economy
2.3 Competition
The only competitors that we have are the local stores that provide same
items we have.
2.4 Product Offering
Location will also play a crucial role in marketing and promotion. The business
will be located in high-traffic retail area in lots of urban area.
3.1 Mission
3.5 Positioning
3.6 Strategies
3.7 Marketing Program
2014
2015
2016
Foods
Beverages
Total Sales
Directly cost of
Sales
2014
2015
2016
Foods
Beverages
Total Sales
2014
P
P
P
2015
P
P
P
2016
P
P
P