Professional Documents
Culture Documents
Bethesda Retail Study
Bethesda Retail Study
RETAILMARKETANALYSIS
Inventoryof
Retail
Appropriate
Spaces
RETAILPLANNING
STUDYMETHODOLOGY
Documentation
andEvaluation
ofExistingRetail
Clusters
Assessment
ofExisting
and
Proposed
Retail
Competition
Spendingby
Existing
Customer
Basesand
Anticipated
NewOnes
Calculation
ofUnmet
Retail
Demandby
Districtand
Downtown
PlanforRetail
Redevelopment
andGrowthin
Appropriate
Locations
DISTRICTSSTUDIED
ARLINGTONSOUTH
BETHESDAROW
METRO
PEARLDISTRICT
WISCONSINNORTH
WISCONSINSOUTH
WOODMONTTRIANGLE
RETAILBUSINESSESSENTIALS
Visibility(fromanactivestreet/sidewalk busy,butnottoobusy)
Visibility(intothestoreorrestaurant)
Accessibility
Ceilingheights12orhigher,baywidthin20footincrements
Necessaryutilities/servicesforbusinesstype
Adjacentbusinessesthatattractsimilartypesofcustomers
Retailmarketsneedadiversityofshoppinganddiningoptions
Duplicatingsuccessfulretailmodelsinthesamemarketcauses
cannibalismandsystemicfailure
DOWNTOWNBETHESDARETAILOBSERVATIONS
Trafficvolumesandnumberoflanesareunavoidableobstaclesto
makingWisconsinAvenueintoaretailmainstreet.
OldGeorgetownRoadhasthesameissue.
Businessesininferiorretailspacesstruggle.
InteriorandsubterraneanretailspacesdominanttheMetro
district.
ResidentialtoretailconversionshindertheWoodmontTriangle
district.
BethesdaRowssuccessistiedtoparking,spacesthatmeet
modernretailrequirements,moderatetrafficlevels,and
concentrationofrestauranttenants.
OVERALLCONDITIONOFRETAILSUPPLY
EXISTINGINVENTORY
ARLINGTONSOUTH(18retailers)
BETHESDAROW(106retailers)
METRO(62retailers)
PEARLDISTRICT(3retailers)
WISCONSINNORTH(51retailers)
WISCONSINSOUTH(18retailers)
WOODMONTTRIANGLE(161retailers)
CLASSOFSPACE(BY#OFSPACESNOTTOTALSF)
CLASSC
14%
BTS
2%
CLASSA
33%
CLASSB
51%
CLASSA
CLASSB
CLASSC
BTS
RETAILCATEGORYDISTRIBUTION
NEIGHBORHOODGOODS&
SERVICES(NG&S)
GAFO
35%
NG&S
35%
FOOD&BEVERAGE(F&B)
F&B
30%
NG&S
F&B
GAFO
GENERALMERCHANDISE,APAREL,
FURNISHINGS&OTHER(GAFO)
EXISTINGSUPPLYVS.DEMAND
400,000
350,000
300,000
250,000
200,000
150,000
100,000
50,000
Arlington
South
Bethesda
Row
Metro
ExistingSupply
Pearl
Wisconsin
North
ExistingDemand
Wisconsin Woodmont
South
Triangle
DEMANDPROJECTIONS
20,876SF
ArlingtonSouth
44,383SF
BethesdaRow
Metro
39,941SF
Pearl
82,375SF
WisconsinNorth
WisconsinSouth
WoodmontTriangle
50,000
ExistingDemand
100,000
150,000
2019Demand
200,000
2024Demand
ExistingSupply
250,000
300,000
2029Demand
350,000
2034Demand
400,000
450,000
RETAILDEMAND(2034)BYDISTRICT
UNMETRETAILDEMAND(2034)BYDISTRICT
WHATSHERENOW?
ARLINGTONSOUTH(18retailers)
BETHESDAROW(106retailers)
METRO(62retailers)
PEARLDISTRICT(3retailers)
WISCONSINNORTH(51retailers)
WISCONSINSOUTH(18retailers)
WOODMONTTRIANGLE(161
retailers)
NOADDITIONALSQ.FT.OFSUPPORTABLERETAIL
WOODMONTTRIANGLE:
concentrationofClassA
spacesupplementedbyWT
funkyspace
METRO:Sameamountof
space betterquality,
appropriatelocations
WISCONSINSOUTH:
RethinkwhatWisconsin
Avenueretailmeans.
Smallerstores,possible
nichemarket
ADDITIONALSQ.FT.OFSUPPORTABLERETAIL
WISCONSINNORTH:Retail
spaceclusteredatnorthern
edgeandgatewaytoWT
PEARL:Retailforthe
workplace,focusedina
walkableenvironment
BETHESDAROW:Buildon
whatsworking
ARLINGTONSOUTH:Urban
collectionoflargeformat
tenants,vehicularoriented
PROJECTEDRETAILNODES
PROJECTEDRETAILNODESFORWHOM?
GATEWAYS
commuters/residents/employees
NEIGHBORHOODCTR
residents/employees
PHYSICALCENTER
commuters/employees
REGIONALCTR
commuters/employees