Giuseppe Russo - DESIGN PORTFOLIO

selected works
GIUSEPPE RUSSO | DESIGNER

ARCHITECTURE | INTERIOR | EXHIBITION | PRODUCT | COMMUNICATION | PHOTOGRAPHY
giusepperussowork.com
about current team
Designer. Born in 1988, after the Secondary School domenico cilibrasi | web & graphic design
focusing on humanities, Giuseppe, graduates michele discardi | photography
in Industrial Design at ”Università degli Studi di paola intini | product & interior design
Palermo”, where he investigated all areas of design giuseppe russo | product & interior design
practice, from Product design to Graphic and Web leonardo traversa | graphic design & art direction
Design, passing through the Interior and Exhibition
Design, and deepening fields such as art and
photography. After a study experiences abroad at
the Universidad Europea de Madrid, he moves to
Milan. Milan offered him a chance to learn from
professionals, joying international workshop and and
working in multicultural teamworks.
Here, in 2013, he graduates with honors at the Interior

Design Master’s Degree of ”Politecnico di Milano”.
Since 2011, he collaborates with several architectural

and design firms suh as, Francesco Librizzi Studio,
Matteo Ragni Design Studio , ZDA-Zanetti Design
Architecture and WelldoneItalia Agency. Since 2015,
he is involved in the design of the worldwide Roberto
Cavalli’s boutiques.
In 2017, he founded his own Design Studio

giusepperussowork, an architectural practice based
in Milan, involved in architecture, interiors, exhibition
design, retail design, web & graphic design and
product design.
selected works
LOR
ROBERTO CAVALLI SpA
CASA E.
SMART LAB
INSIGHT HOTEL
LA GALLERIA DEGLI ANTICHI
GRL PAVILION
LIVING THE EVENTS
ACQUASECCA
MOVE ON
ALPI | showroom Milano
AUREA
YUU
SATELLITE
KENTIA
HOLE
RED DOOR
A-WAY
BILICO
YELLOW CAB
SERTUM
FESTIVALdelleISOLE
SEA’S PHOTOBOOK
CANON ADV
LOR | lisboa open room
MULTIPURPOSE SOCIAL PLAZA
lisboa | portugal | 2014
The project is a mediation between service architecture to

the city and landscape. The location of project area , in fact,
offers the possibility to increase the principal characteristics
of the area without changing the urban planning and the
uses of the citizens. Two are the typical elements of the city
from which the project starts: the Feira da Ladra and the
geographic position that offers a spectacular sight toward
the sea. The wooden and steel coverage becomes, in fact,
an ideal place to hold an extension of the market, giving
a new function to the whole area, but, at the same time it
holds temporary events like exibhitions or conferences.
The architectural program is based on the concept of Social
Plaza. Fot this reason we have a reception, a lounge cafe
and services. A small open air theatre completes the offer
of entertainment turning the concept of the plaza into a
Performing Plaza. Finally, according to principal element
of the project, the terrace, an observatory for the sea that
changes the perception of the same area.
LOR | lisboa open room
MULTIPURPOSE SOCIAL PLAZA
lisboa | portugal | 2014

ROBERTO CAVALLI SPORT | concept
ROBERTO CAVALLI SPA
milan | italy | 2018
Design of the Concept Retail for a new Roberto Cavalli’s

sportwear brand named Roberto Cavalli Sport.
ROBERTO CAVALLI SPA

ROBERTO CAVALLI SPA

ROBERTO CAVALLI SPA

CAVALLI CLASS BTQ | milan
ROBERTO CAVALLI SPA
180 sqm Cavalli Class Boutique in Milan @ Scalo Milano.

ROBERTO CAVALLI SPA

ROBERTO CAVALLI SPA

ROBERTO CAVALLI SPA

ROBERTO CAVALLI SPA

CAVALLI CLASS BTQ | doha
ROBERTO CAVALLI SPA | SALAM STUDION & STORES
doha | qatar | 2016
130 sqm Cavalli Class Boutique in Doha @ Mall of Qatar.

CAVALLI CLASS BTQ | doha
ROBERTO CAVALLI SPA | SALAM STUDION & STORES
doha | qatar | 2016

ROBERTO CAVALLI GYM BTQ | doha
ROBERTO CAVALLI SPA | LUI & LEI TRADING
doha | qatar | 2015
160 sqm Roberto cavlli Gym Boutique in Doha @

Lagoon Plaza Mall.
ROBERTO CAVALLI | eyewear
ROBERTO CAVALLI SPA
Istitutional PoP Concept design and development for

Retail and Wholesale distribution of sunglasses’ display.
ROBERTO CAVALLI SPA

ROBERTO CAVALLI SPA
Istitutional PoP Concept design and development for Retail

and Wholesale distribution of sunglasses’ packaging.
CASA E. | private house
PRIVATE CLIENT
arbon | switzerland | 2014

SMART LAB | innovation hub
POLITECNICO DI MILANO
vigevano | italy | 2013
Interior renovation of the Vigevano’s Castello Sforzesco in

a community space on the occasion of EXPO2105. Based
on the structure of periodic and thematic workshops,
SmartLab is a community college that develops research,
methods, devices and tools to transform the city in a
Smart City, in a synthesis between design and science.
The aim of this project is to create an interaction between
interdisciplinary roles, as architects, engineers, media
artists, biologists, ecologists, robotics experts, industrial
designers, urban agriculturists, physicists, inventors and
planners, and the urban center to inquire, discuss, conduct
experiments, and take actions that have a positive effect on
the global community and cities.


B
INSIGHT HOTEL | dispersed hotel
PRIVATE CLIENT
castiglione olona | italy | 2012
Insight is a hotel designed for the ancient suburb of

Castiglione Olona. The path through which the design of
this hotel has been developed starts from the idea of the
multiplication of the points of view, of the manifold faces
of a suburb that, between antiquity and modernity, is
one of the most important places of the region. The focal
A A’
point of the project is the change of heights, layers and
points of view that offers a complete vision of the town.
A consequence of the movement of the points of view is
that for which, the typical materials of the place such as
paper, plastic and stone, become part of the rooms and
the structure. As its the name suggests, Insight is a deep
understanding, through the sight, of a territory rich in
charm and a natural beauty. Nine rooms making part of
three select macrocategories according to the their materic
component (paper, stone and plastic) that represent the
main and more meaningful materials of the place and that B’
allow the user a trip, both real and metaphorical, in the

fascinating suburb of Castiglione Olona.
PRIVATE CLIENT

PRIVATE CLIENT

LA GALLERIA DEGLI ANTICHI | exhibition
MIAMI COMPETITION | FIRST PRICE
milano | italy | 2012
Between the year 1584 and 1586, the duke Vespasiano

Gonzaga, made build a gallery in his Mantova Palace, with
the aim of hosting those antiques that he loved to show
to his guests. Retake the meaning of this space made to
host a personal collection of antiques, means interpreting
all interior design proper elements, not according the
aspects of the material or stylistic world, but according to
that elements linked to emotions to make real an ancient
atmosphere in a scenario coherent to the contemporary
life. A project for a residential space here becomes like a
micro-exbhition of a museum, domestic but refined, where
antiques masterpieces are insert to dialogue with the space,
through lines that cross it. Whether they are real lines, as
the suspended bridge that reaches hidden spaces of the
house with the core of the house itself; or ideal lines, as
the double opening below the suspended bridge or the
furnitures’ arrengment, they build an ideal bond with the
exterior space, as it was possible to cross the space on both
the axis.
LA GALLERIA DEGLI ANTICHI | exhibition
MIAMI COMPETITION | FIRST PRICE

GRL PAVILION | exhibition
GRAFFITI RESEARCH LAB
palermo | italy | 2010
Starting from the artistic work realized by the american

group Graffiti Research lab, the aim the project was the
realization of a pavilion that could show the Grl work, Led
Throwies during “Festival”, an event for the city of Palermo.
The GRL group
created an experience through some little lighting objects
that invade the city, remaining attached in every surface,
as long as metallic. The concept of throwing a little light
contaminating the city with many points coloured inspired
our choise to realize a pavilion that, instead of contain the
art work, was used to recruit, to train and to form some real
guerrilleros that, armed with led and creativeness might
contaminate all of they have around.


LIVING THE EVENTS | dispersed hotel
2NIGHTS
Temporary habitable unit altrnative to the hotels, designed

for case of great events, as the next Expo Milano 2015.
The format foresees a limited use for few times or for
only a night. 2nigthts is thought as product-system, able
to englobe in itself a new experience of trip and new
management systems that guarantees its operation. The
demand to democratize the space with the purpose to
make it available for all, has brought to design the project
as an habitable-object, compressing the spaces at least.
Inside the structure, there are a bed, a worktop and the
sanitation, besides a storage for a baggage and a clothes
hanger. The concepts of “machine a habiter” and of
all-purpose object, theorized by Le Corbusier and Joe
Colombo, are reinterpreted according to the demands and
the standards of comfort of our society, confining the use of
this small-great object to a temporary use. The facility in the
transportation and assemblage, makes it suitable to be used
in different contexts, as airports, railway stations, service
area or in situations of emergency as an indipendent refuge.
24
17
2NIGHTS 16
k
loc
loc
al b
al b
k
k
c
loc
on
blo
tur
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c ti
uc
th
15
fun
be
s tr
ba
14
13
20
1 1
11
25
1.1.
solar
solar
cells
cells acque
acque
bianche
bianche
2.2.
regulator
regulator ofof
charge
charge acque
acque
grigie
grigie
3.3.
inverter
inverter acque
acque
nere
nere
4.4.
battery
batteryaccumulator
accumulator 23
5.5.
uses
uses
5 5
5 5
5 5
21
22
18
7
19 9
2 2
5 5
10
3 3
4 4
12
4
2NIGHTS

ACQUASECCA | expo2015 cluster
CLUSTER INTERNATIONAL WORKSHOP EXPO2015 - MILAN
All arid countries, despite not having the same landscape

have the aridity as binding element.The project analyzes the
issue of water scarcity, emphasizing not the problem, but
developing a design solution that exploits the properties
of algae to produce energy and substances for bio-
products. Using the metaphor of the root, the algae grow
in transparent tubes covering the surface of the pavilions.
It is a production system in continuous cycle, which uses
a minimum amount of water. A natural solution to the
production of energy and food.
The pavilions are arranged following the inclination given by
the heliothermic axis, standardizing heat and light values to
allow algae to grow in optimal conditions.
ACQUASECCA | expo2015 cluster
CLUSTER INTERNATIONAL WORKSHOP EXPO2015 - MILAN

MOVE ON | exhibition
MTT INTERNATIONAL WORKSHOP
This project start from the request of creating a system

for the collection of proposal, question or messages about
the city of Madrid, during the Madrid Think Tank event. To
achieve the goal we selected the iconographic box to be
used as container accessible to everyone, representing
a collective resource to improve the city. “Move on” is
a democratic method to share ideas through which it is
possible to express thought and opinions, an open open
source real platform, meant as sharing system of knowledge
and ideas.
Each message is a little tile of a big and complex weave.
The installation can be used by every kind of user: not
just professional people of the Architect Association
headquarter, place for which the installation has been
designed, but also by citizens and tourists.
ALPI SHOWROOM | retail
ALPI
The exhibition of the Alpi showroom in Milan, placed in

J&V building, is designed as tribute to the Mangiarotti’s
exhibition for Alpi “Never the same”. The project presents
the products through exhibitors, five rotating wooden
panels which transform the open space in a meeting room,
and many leaves made of Alpi wood and Qvadrat felt.
ALPI SHOWROOM | retail
ALPI

AUREA | product
RIVA 1920
All the religions are tied up from a depth feeling of

community. Therefore, you could think about the religion,
not only as a cluster of rites or tools, icons and objects in
which the divine is present, but also as a crowd of signs and
tools that express this sense of community. It’s inportant
to consider those tools in their double nature: as icons
because they express largely shared and recognized
signs, and as tools because of a precise purpose. Aurea
is a tray for the harvest of the offers entirely realized in
Briccola wood. A turned and smoothed section of Briccola
becomes metaphor of a society, that despite can appear
worn-out on the outside, preserves in the depth, the values
of altruism and collaboration that constitute the essence
of the all religious communities.Its circular shape helps
not only to welcome the offers but also, it recalls, in its
longitudinal section, one of the principal symbols of Venice,
the Gondola, whose profile produces the form to the tray
by rotation. Aurea exploits the concentric disposition of
the circles that form a Briccola.It’s principal elements, tray
and coverage, are arranged to form some circumferences
organized by the idea that governs the formal nature’s laws,
the Golden Section.
YUU | product
YUU
The YUU System consists in modular elements based on

anodized alluminium extrusions that compose different
structures, like wall unit or bookcase used in interior and
exterior spaces or retails. The istallation, designed for
Matteo Ragni Design Studio on the occasion of Salone del
Mobile 2013 and placed at the entry of the Jannelli&Volpi’s
showroom in Milan, represents an interpretation of a gable
roof house and becomes a symbolic entry to the J&V
building .
SATELLITE | product
PRIVATE CLIENT
The external bench Satellite belongs to a line for external

furniture realized for M.A.D., firm that entirely makes
working in marble. In this case, the project foresaw the
exclusive use of marble, and particularly in Satellite the
importance of the material is also given by the absence
of glue or elements of joint, because the components are
connected by joints for gravity. Static and monumental, in
this project, the material assumes sinuous forms that, in
the optics of the whole furniture, they recall the eternal
movement of the planets.
KENTIA | product
MEDITERRANEAN DESIGN NETWORK
Kentia is a project born in collaboration with Mediterranean

Design Network, firm of recent formation that works in the
field of the renewable energies. The request of the buyer
was the realization of a coverage that made the object more
pleasant and adaptable to different contexts. From this, the
idea to join the small wind turbine with the urban furnishing
through a coverage that aesthetically it ecalled natural
shapes as the leaves of kentia, and that had to be cheap.
Furthermore it had to show the typical characteristics of
urban furnishing like the protection from the solar rays, the
illumination and, in a variation, also benches all around.
HOLE | product
Hole is a fitted wall that answers to the rules of modularity,

constructive simplicity and facility of assemblage. The basic
form is constituted by a perforated plywood panel to which
it is possible to attach some shelves of various sizes, leaving
to the user the a great flexibility in the composition. Every
panel is equipped at the base with led that creates, through
the holes, suggestive chromatic effects in the environment.
The second function of the holes is make pass the wiring
of the technological devices to allow their disappearance.
The wiring is finally carried to the back base of the panel,
equipped with a multiple socket.
HOLE | product

RED DOOR | product
ELIZABETH ARDEN STORE
At the base of this reinterpretation of the “Red Door”, for

the contest proclaimed by the Elizabeth Arden, resides in
the idea of beauty that keeps up with the times, related to
fashion as well as cosmetics. The project, is based on the
concept of “dressing” the Red Door more than to design
it. It has been chosen to analyze the origins of the Parisian
context in which Elizabeth Arden has lived from 1912 for
her studies and jobs. During the Parisian Belle Epoque,
the red color is a very present component in different
contexts: from the fashion up to the advertising graphics.
For these analogies between the fashion and the red
color, it has been chosen to realize a glass door, naked and
transparent, dressed in a red satin ribbon to create a game
of transparencies that, for the soft and light nature of the
ribbon, confers dynamism to the door, of which however
it has been decided to maintain the rectangular shapes,
distinguishing mark of the brand. As far as materials, the
door is realized in a glass resin in which it is possible to
drown different materials.
A-WAY | product
SAMSUNG DESIGN AWARD
In the future of mobility traffic, pollution, expectations

and misinformation will be minimized. A-Way has the goal
of making information accessible about mobility services
offered by the city, making users willing to the use of public
services
and sustainable means providing information in and out of
the house and recording data that make the services more
efficient and accessible. Another incentive is to offer more
opportunities to better get to know the city from the point
of view of culture, contributing to its growth from the point
of view of society as a reward after an intelligent use of
resources.
BILICO | product
Tavolino Bilico | Classe 1
RIVA 1920
During their life the briccole, typical wooden poles used

in the Venice lagoon, tend to lay on the reflecting pool.
Their apparent fragility is the focus point in our project. It
is a short table composed by part of a briccola and glass
surface, hanging in a perfect balance between equilibrium
and loss of stability. The briccola is here presented in all its
natural features: core of the lagoon, element of support,
sign of slow deterioration. This is no longer a design project,
this is the narration of a story through an image, a briccola
laying in the lagoon that talks about Venice, its material and
traditions.
YELLOW CAB | product
TOBEUS
Tobeus is a startup created by Matteo Ragni that concerns

the children world. In the sphere of the handmade little
wooden-cars drawn by the most important designers of the
world, the yellow cab, represents a commemorative model
realized in partnership with Alpi during the opening of its
showroom in New York.
SERTUM | brand image
SERTUM
Founded as motorcycle company in 1930’s, Sertum relives

in luxury objects for contemporary man: pens, travelling
bags and accessories in which there is a strong attention to
technology and innovative materials along the idea of pre-
stige, heritage of the historical Moto Sertum. Therefore, the
project of the logo’s redesign is based on the continuituy
between past and present. A different point of view on the
sign “crown” becomes the synthesis between the technolo-
gical innovation and the idea of prestige.
www.sertum.it
SERTUM
2a 12a
2a
2a
2a
a
a
2a
2a
www.sertum.it
SERTUM
www.sertum.it
SERTUM
www.sertum.it
SERTUM
www.sertum.it
FESTIVAL DELLE ISOLE | brand image
FESTIVAL DELLE ISOLE
A project of Visual Identity for a classical and contemporary

misic festival at Egadi Islands in Sicily.
www.festivaldelleisole.it
SEA’S ARCHITECTURE | photobook
UNIVERSITà DEGLI STUDI DI PALERMO
The photo / book collects several shoots, realized in

the Palermo’s seaport, in which the thematic one of the
sea is seen through the structures that support the port
operations or the maritime moves. The photos are been
published on the book “Welcome to Design, riflessioni e
percorsi di avvicinamento al progetto” of Viviana Trapani
(ed. Terraferma, 2008).




MIRA TU HISTORIA | adv campaign
CANON
madrid | spain | 2010

contacts
address - via privata don bartolomeo grazioli #46

20161 | milan | italy
e - mail - info@giusepperussowork.com
website - www.giusepperussowork.com

Giuseppe Russo - DESIGN PORTFOLIO

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selected works

GIUSEPPE RUSSO | DESIGNER

Here, in 2013, he graduates with honors at the Interior

Since 2011, he collaborates with several architectural

In 2017, he founded his own Design Studio

MULTIPURPOSE SOCIAL PLAZA

lisboa | portugal | 2014

The project is a mediation between service architecture to

MULTIPURPOSE SOCIAL PLAZA

lisboa | portugal | 2014

ROBERTO CAVALLI SPA

milan | italy | 2018

Design of the Concept Retail for a new Roberto Cavalli’s

ROBERTO CAVALLI SPA

milan | italy | 2018

ROBERTO CAVALLI SPA

milan | italy | 2018

ROBERTO CAVALLI SPA

milan | italy | 2018

ROBERTO CAVALLI SPA

milan | italy | 2017

180 sqm Cavalli Class Boutique in Milan @ Scalo Milano.

ROBERTO CAVALLI SPA

milan | italy | 2017

ROBERTO CAVALLI SPA

milan | italy | 2017

ROBERTO CAVALLI SPA

milan | italy | 2017

ROBERTO CAVALLI SPA

milan | italy | 2017

ROBERTO CAVALLI SPA | SALAM STUDION & STORES

doha | qatar | 2016

130 sqm Cavalli Class Boutique in Doha @ Mall of Qatar.

ROBERTO CAVALLI SPA | SALAM STUDION & STORES

doha | qatar | 2016

ROBERTO CAVALLI SPA | LUI & LEI TRADING

doha | qatar | 2015

160 sqm Roberto cavlli Gym Boutique in Doha @

ROBERTO CAVALLI SPA

milan | italy | 2016

Istitutional PoP Concept design and development for

ROBERTO CAVALLI SPA

milan | italy | 2016

ROBERTO CAVALLI SPA

milan | italy | 2018

Istitutional PoP Concept design and development for Retail

arbon | switzerland | 2014

vigevano | italy | 2013

Interior renovation of the Vigevano’s Castello Sforzesco in

vigevano | italy | 2013

vigevano | italy | 2013

castiglione olona | italy | 2012

Insight is a hotel designed for the ancient suburb of

allow the user a trip, both real and metaphorical, in the

castiglione olona | italy | 2012

castiglione olona | italy | 2012

MIAMI COMPETITION | FIRST PRICE

milano | italy | 2012

Between the year 1584 and 1586, the duke Vespasiano

MIAMI COMPETITION | FIRST PRICE

milano | italy | 2012

GRAFFITI RESEARCH LAB

palermo | italy | 2010