VIP UPDATE

WUWM VIP UPDATE

is published bi-monthly.
It is available to members
of the WUWM Directors Circle:
Partner, the Edward R. Murrow
Society and Producers Circle.
Printed on recycled paper.

CONTACT US
111 E. Wisconsin Ave., Ste. 700
Milwaukee, WI 53202
www.wuwm.com
PHONE: 414-227-3355
FAX: 414-270-1297
LISTENER COMMENT LINE:
414-270-1220
MEMBER SERVICES:
414-270-1225
E-MAIL ADDRESSES:
GENERAL:
wuwm@uwm.edu
NEWSROOM:
wuwmnews@uwm.edu
LAKE EFFECT:
lakeeffect@uwm.edu
WUWM MANAGEMENT
DIRECTOR/
GENERAL MANAGER
Dave Edwards
PROGRAM MANAGER
Bruce Winter
NEWS DIRECTOR
Marge Pitrof
EXEC. PRODUCER, LAKE EFFECT
Mitch Teich
MANAGER,
FINANCE & ADMIN.
Cheryl Locher
EDITOR & DESIGNER
Cynthia Akey
FEEDBACK? COMMENTS?
WE WANT TO HEAR FROM YOU.
Call us at 414-270-1225 or
email us at wuwm@uwm.edu.

MARCH 2013

LETTER FROM DAVE EDWARDS

We are often asked how we make decisions
about the programming that we air.
Listener feedback is always important to
us, but we rely most often on data from
the Arbitron Ratings Company. This is
especially important when we contemplate
making a change to our schedule. We
know that everyone has a favorite show
and would like it to air at a time that
is most convenient. So, we compare
listener feedback with the survey data.
Arbitron provides us with weekly reports
on our audience, but we especially
like to look at audience trends on a
quarter-by-quarter and annual basis.
Weve reviewed the data for all of
2012 and are pleased that our weekly
cumulative audience increased by about
10% over 2011. More than 93,000
listeners now tune to WUWM each week.
The most listened to programs on
WUWM are: Morning Edition, All Things
Considered, Weekend Edition, Fresh Air,
Wait Wait...Dont Tell Me!, Here and Now,
On The Media, Car Talk, Marketplace
Money, Prairie Home Companion, BBC
Newshour and This American Life.
Another frequently asked question is why
do we repeat many of our programs. We
recognize that not everyone is available
to listen to a program at the same
time, and so far, theres no TIVO/DVR
technology for radio other than podcasts.
Fresh Air is a good example. Not everyone
can hear the program at 11 a.m., so

we offer it again at
7 p.m. And, if you miss
many of our popular
weekend programs, you
can hear them again
weekdays at 1 p.m.
We also get requests to
air a program that someone has heard on
another public radio station in a different
city. We recognize that any time we make
a change to the programming schedule,
this will disrupt the habits of our audience.
We make changes infrequently and,
again, we rely on Arbitron audience
data to guide us.
Finally, some of the requests we receive
are to air shows that can be described
as advocacy programs. They are usually
produced by an organization that has
a particular point of view and listeners
who agree with that philosophy want the
program to air on WUWM. Sometimes
these programs market themselves as
news broadcasts. Our policy is not to air
advocacy programs no matter the point
of view. We broadcast programs that are
produced by respected news organizations
such as NPR, APM, PRI or the BBC.
We are committed to providing our
listeners with fact-based journalism.
Keep sharing your thoughts, comments
and feedback. We are listening.
Dave Edwards
Director / General Manager
WUWM 89.7 FM-Milwaukee Public Radio

WAIT WAIT... CINEMA SCREENING

Wait Wait Dont Tell Me! will be in theaters for a special screening
on Thursday, May 2 at 7 p.m. Local screenings will be held at
Marcus South Shore in Oak Creek, Marcus Majestic in Waukesha
and Cinemark Tinseltown in Kenosha. Host Peter Sagal and
official judge/scorekeeper Carl Kasell will be joined by
panelists Paula Poundstone, Mo Rocca and Tom Bodett in
front of a live audience. Tickets can be purchased online at
http://bit.ly/wwdtm-cinema.

CHANGING
MEDIA
SOCIAL MEDIA
USERS

VIP UPDATE
NPR MOVES TO
NEW HEADQUARTERS

Starting March 22, NPR will be making its first

move since 1994. The building comes with
plenty of new features including a two-story
news room with broadcast and production
studios, a performance studio that seats 250
and a green roof.

According to a survey by
the Pew Research Centers
Internet & American life
Project, young adults are
more likely than others to
use social media.
Internet users under 50 are
particularly likely to use a
social networking site of any
kind, and those 18-29 are the
most likely to do so (83%).
Women are more likely than
men to be on these sites.
Those living in urban settings
are also significantly more
likely than rural internet users
to use social networking.
Since November 2010,
the percentage of internet
users who are on Twitter has
doubled (now at 16%).
Facebook remains the
most-used social networking
platform, as two-thirds of
online adults say that they are
Facebook users. Women are
more likely than men to use
Facebook.
Pinterest, the online pinboard,
has attracted 15% of
internet users to its virtual
scrapbooking. Young people,
the well-educated, those with
higher income, and women
are particularly likely to use
the site. Pinterest is equally
popular among those 18-29
and 30-49 (19%). Women
are about five times as likely
to be on the site as men.
13% of internet users are
taking and sharing pictures
with Instagram. Women are
more likely than men to use
the site, as are those under
50.
SOURCE: PEW INTERNET: The
Demographics of Social Media
Users 2012
http://pewinternet.org/Reports/2013/
Social-media-users/The-State-of-SocialMedia-Users/Overview.aspx

by Matthew Goldenberg, Marketing Intern

Behind the mic in Studio 3.

It will be a challenge to move the 24/7 network

one piece at a time with minimal disruption.
All 767 staff members will make the move in
phases over the course of a month. Everyone
is expected to be moved to the new facility by
April 22.

BECOME A WUWM BUSINESS SPONSOR

Do you own a business or know of a
business that would like to reach an
educated, well-traveled and communityminded audience? By becoming a
Business Sponsor, a company can promote
their business, product or service while

MOBILE FM WITH SPRINT

Sprint has agreed to deliver FM radio,
via an FM chip, to mobile phones and
devices. The service will become available
over the next three years through apps
already in existence, and some that are
yet to be developed. Clear Channel CEO

supporting
the
programming
on
WUWM. Underwriting on WUWM is
effective, affordable and tax-deductible.
To request a media kit, needs analysis
or
price quote, call 414-227-3355.
www.wuwm.com/partner

by Matthew Goldenberg, Marketing Intern

Bob Pittman is pleased to be a part of the

effort to make radio available through
mobile apps, as he stated about the mobile
application, its an important benefit for
customers across America.

SPRING INTO ACTION WEEK: APRIL 22-26

Spring is a time of growth and
renewal. Celebrate Earth Day while
showing your support for WUWM.
Make a donation of $60 or more to
receive a custom WUWM picnic blanket.
During this appeal, call 414-227-3210

or make your
contribution at

online tax-deductible
www.wuwm.com/give.

Spread the word. Ask your friends, family

and colleagues to show their commitment
to this valuable community resource.
Thank you for your support!

SEEKING SPRING CHALLENGE PARTNERS

The Winter Membership Drive was a sucess
in part because of the community members
who stepped up to help fund the Community
Partner Matching Challenge.
Will you or your business be part of the
WUWMs Community Partner Matching

Challenge during our Spring into Action

Week? Your gift will help leverage
donations, dollar-for-dollar, for all new and
renewing members. For more information,
please contact Melanie Johnson at
mnfisher@uwm.edu or 414-270-1122.