Utility Stores Corporation

Utility Stores Corporation of Pakistan (USC or USCP) is an organization that operates chain
stores throughout Pakistan that provide basic commodities to general public at rates which are lower
than the open market. Utility Stores Corporation is governed by a Board of Directors and headed by
a Managing Director. The current Managing Director is Major General (Retd) Malik Muhammad
Farooq HI (M).[1] Major General Malik Muhammad Farooq (Retd) who took the charge of USC on 29
November 2011. Upon taking over the charge as MD, he lauded the endeavours of the current
management and asked them to devise a better strategy to run the corporation in a broader sense
and to provide people subsidized consumables in this era of price hike. He emphasized on the
uninterrupted supply of consumables at every store of the corporation, so that people can be served
in a better way, adding that all the efforts to be made to run the corporation on modern lines.[2]
Contents
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History[edit]
Utility Stores Corporation of Pakistan was formed in 1971 by taking over 20 retail outlets from Staff
Welfare Organization. It was created by the then Prime Minister of PakistanZulfikar Ali Bhutto. The
organization have seen many ups and downs in its 40 years history. In 2001, the Corporation was
nearly on the verge of collapse but due to vast expansion plan designed by its former Managing
Director, a retired Brigadier from Pakistan Army, Hafeez Ahmed, the Corporation has inclined its
operations, infrastructure, employment and vision.

Internal structure[edit]
Utility Stores Corporation operated nine zonal offices all over Pakistan. These nine zonal offices are
further operating 61 regions under their jurisdiction:

Abbottabad - Abbottabad, Muzaffarabad, Haripur, Mansehra, Swabi, Gilgit, and Skardu regions.

Peshawar - Peshawar (North), Peshawar (South), Upper Dir, Mardan, Dera Ismail
Khan, Kohat, Chitral, Swat and Bannu regions.

Gujrat - Gujrat, Mandi Bahauddin, Jhelum, and Sialkot regions.

Islamabad - Islamabad, Rawalpindi-I, Rawalpindi-II, Chakwal, Attock regions

Lahore - Lahore (North), Lahore (South), Okara, Sahiwal, Gujranwala, Sheikhupura regions.

Multan - Multan, Muzaffargarh, Layyah, Bahawalnagar, Bahawalpur, DG

Khan, Khanewal, Vehari regions

Sargodha - Sargodha, Jhang, Faisalabad, Khushab, Mandi Bahauddin, Toba Tek

Singh, Mianwali regions.

Sukkur - Sukkur, Ghotki, Jacobabad, Larkana and Rahim Yar Khan regions.

Karachi - Karachi (North), Karachi (South), Hyderabad, Mirpur Khas, Dadu, Nawabshah regions.

Quetta - Qeutta, Chagai, Pishin, Loralai, Sibbi, Khuzdar, Killa Saifullah and Gawadar.

Major functions[edit]

Provision of large varieties of goods to consumers at lower prices under one roof

Bulk procurement at the time of harvesting, so as to pass rebate to the consumers

Bulk breaking and packing of essential commodities in small packs at USC warehouses

Large network of warehouses 63 warehouses and 5,800 outlets throughout the country

Penetration to rural areas through opening of outlets at Union Council level. More than 60%
stores are in the rural areas

Contribution to the National Exchequer through various types of taxes. USC is one of the largest
Tax Payers in the country.

Uniform prices throughout the country

Support to the agro-based industrial sector

Creation of direct and indirect employment and poverty reduction

Provision of essential commodities to consumers at reduced prices at the time of shortage

through subsidized operation

Special roles[edit]

Food security during crisis. USC provided quick packages during natural calamities of October
2005, and during the floods.

Intervention in market through sales of subsidized items

Government relief packages, e.g. Ramzan package

Market intelligence

Mission
The USC is committed to provide clean, graded, hygienically fit,
unadulterated genuine food and non-food items to the public
and specially to the poorer segments of the society, at
comparatively cheaper rates than the market and to offer them
a pleasant environment of mutual confidence while making

their purchases. It is also committed towards its obligation to

provide economic relief to the public by playing its role as a
price moderator and deterrent to profiteering, hoarding and
black-marketing.

Objective
The basic objective of the USC is to provide essential and other
items of daily use to the public, specially the poorer segments of
the society, at prices comparatively lower than the market. It is,
therefore, required to act as a price moderator and deterrent to
profiteering, hoarding and black marketing, thereby to provide
economic relief to the public.

Function
The entire operations of USC are monitored by a Board of
Directors which periodically provides policy guidelines. The
Secretary, Industries, Production is Chairman of the Board of
Directors. The operational activities of the USC are managed by
the Managing Director who is assisted by three Senior and
twelve General Managers. It has presently sixty five (65)
Regional Offices which are headed by Regional Managers and
monitored / supervised by Ten Zonal Managers.
In order to exercise better command & control and to conduct
stores operations in a disciplined and more organized manner,
new Regional Offices have been opened in main cities under the
expansion programme. Each Regional Manager is assisted by
Accounts Officer, Area Managers and other staff. Each USC
Region operates stores in its Region. These stores are supplied

the required goods through Trucks from the Regional

Warehouse which are established in all USC Regions . The sale
prices are fixed by the Head Office located at Islamabad. The
Head Office makes procurements centrally and places orders on
the suppliers to deliver goods to the Regional Warehouses based
on their fortnightly / monthly demands. The stores sell goods
and deposit sale proceeds in the local designated bank branches
on daily or twice a day basis from where these are remitted on
daily basis to the Head Office which release payments to the
suppliers on due dates Region / Province wise total stores in
operation as on 20th September 2008 are 5711. On the direction
of the Government, the USC under a phased programme, is
opening 5000 new Utility Stores throughout the country. With
the opening of these stores, all Districts and Tehsil
Headquarters / Talukas and Union counciels in the country will
be covered.

Our products

Species
1.
2.
3.
4.
5.
6.
7.
8.
9.

USCs Chillies pdr 200 gms

Utility Haldi pdr 100 gms
Utility Dhania pdr 200 gms
Utility Dhania 200 gms (Whole)
Utility Garam Masala Whole 50 gms
Utility Garam Masala pdr 50 gms
Utility Black Pepper Whole 50 gms
Utility Black Pepper pdr 50 gms
Utility Bari Allaichi 50 gms

10. Utility Choti Allaichi 15 gms

11. Utility Dar Chini 50 gms
12. Utility White Zeera 100 gms (Whole)
13. USCs White Zeera 200 gms (Whole)
14. Utility Clove 50 gms
15. Utility Garm Masala Whole 100 gms
16. Utility Powder Salt 800 gms (Iodized)
17. Utility Crystal Salt 800 gms (Iodized)
18. Utility Table Iodized Salt 800 gm
19. Coconut Cookies (Half Roll 11 Biscuits) 55 gms
20. Peanut Chocolate (Half Roll 11 Biscuits) 55 gms
21. Zeera Cookies (Half Roll 11 Biscuits) 55 gms
22. Peanut Pik (Half Roll 11 Biscuits) 55 gms
23. Coconut Cookies (Tikky Pack 3 Biscuits) 14 gms
24. Peanut Chocolate (Tikky Pack 3 Biscuits) 14 gms
25. Zeera Cookies (Tikky Pack 3 Biscuits) 14 gms
26. Peanut Pik (Tikky Pack 3 Biscuits) 14 gms
27. Utility Pasta Vermicelli 200 gm
28. Utility Thick Vermicellies 175 gm
29. Utility Thin Vermicellies 175 gm
30. Utility Thick Vermicellies 700 gm
31. Utility Thin Vermicellies 700 gm
32. Utility Ghee 1kg Pouch
33. Utility Vegitable Cooking Oil 1 liter

Oils
1. Utility Ghee 1kg Pouch

2. Utility Vegitable Cooking Oil 1 liter

Detergents
1. Utility Sasta Toilet Cleaner 500 ml
2. Utility Sasta Bleach 500 ml
3. Utility Dish Wash Bar 135 gms (12s)
4. Utility Force Detergent Bar 250 gms
5. Utility Force Detergent Bar 135 gms
6. Utility Force Detergent Bar 75 gms
7. Utility Dish Wash Liquid Btl 600 ml
8. Utility Dish Wash Liquid Btl 340 ml
9. Utility Laundry Soap 250 gms Bar 4s(1Kg)
10. Utility Force Longbar 400 gms
11. Utility Force Washing Powder 1 kg
12. Utility Force Washing Powder 500 gms
13. Utility Force Washing Powder 250 gms
14. Utility Force Jumbo Dishwash Bar 400 gms (50 gms
Extra)
15. Utility Supreme Soap Vermicelli 1 kg
16. Utility Laundry Soap 2 kg
17. Utility Laundry Soap 150 gms Bar
18. Utility Force Liquid Blue 150 ml
19. Utility Force Liquid Blue 75 ml
20. Utility Perfumed Phenyle 3 Ltr. Tin
21. Utility Rate Killer 20 gms
22. Utility Instant Killer Pdr 100 gms
23. Utility phenyle Carbolic 1 Ltr

24. Utility Phenyle White 1 Ltr

Others
1. Utility Tooth Paste 70gm
2. Utility Tooth Paste 150gm
3. Utility Mustard Oil 200ml
4. Utility Elegant Shampoo 200 ml
5. Utility Shampoo Sachet Pack 6ml
6. Utility Anti Dandruff Shampoo 200ml
7. Utility Anti Dandruff Shampoo Sachet Pack
8. Utility Toilet Cleaner Special Quality 550ml
9. Utility Bleach Special Quality 500ml
10. Utility Phenyl Extra Strong 3 Ltr Tin
11. Utility White Phenyl Plastic 3 Ltr
12. Sasta Utility toilet cleaner 500ml
13. Sasta Utility Bleach 500ml
14. Utility Laundry Soap 250gms Bar 4s (1Kg)
15. Utility Force Long bar 400gms
16. Utility Force Washing Powder 1Kg
17. Utility Force Washing Powder 500gms
18. Utility Store Washing Powder 250gms
19. Utility Force Jumbo Dishwar Bar 400gms
20. Utility Supreme Soap Vermicelli Kg
21. Utility Laundry Soap 2Kg
22. Utility Laundry Soap 150gms Bar
23. Utility Force Liquid Blue 75ml
24. Utility Force Liquid Blue 75ml

25. Utility Perfumed Tissue 100 x 2 Ply

26. Utility Pop Up Tissue 150 x 2 Ply
27. Utility Multicolor Tissue 150 x 2Ply
28. Utility Supreme Tissue 100 x 2 Ply
29. Utility Luxury Tissue 100 x 2 Ply
30. Utility Party Tissue 100 x 2 Ply
31. Utility Toilet Roll

Rice
1.
2.
3.
4.
5.
6.
7.
8.
9.

B-I Basmati Rice 1Kg, 2Kg, 5Kg

Sella Basmati Rice 5Kg
Sella Karnal Basmati Rice 5Kg
Long Grain Aromolic rice 2.5Kg, 5Kg
Kiran Long Grain Super Kernal 1Kg, 2Kg, 5Kg
Phool Rice 1Kg, 2Kg, 5Kg
Phool Super Karnal Sella Basmati Rice 1Kg, 2Kg, 5Kg
Super Basmati Rice 1/2 Kg
Tota Rice 1/2 Kg

Grains
1.
2.
3.
4.
5.
6.
7.
8.

Dal chana 1/2 Kg

Dal Mash shell 1/2 Kg
Dal Mash Washed 1/2 Kg
Mash whole 1/2 Kg
Dal Moong Shell 1/2 Kg
Dal Moong Washed 1/2 Kg
Moong Whole 1/2 Kg
White Lobia 1/2 Kg

9. Red Lobia 1/2 Kg

10. White Grain 29/30 1/2 Kg
11. Black Grain 29/30 1/2 Kg
12. Dal Harhar 1/2 Kg
13. Baison 1/2Kg
14. Masror Whole (Local) 1/2 Kg
15. Dal Masroor (Local) 1/2 Kg

Others
1. Shan Kat-a-Kat Masala 50 gms
2. Shan Qasuri Mathi 25 gms
3. Shan Brain masala 50 gms
4. Shan Tikkys Kabab Masala 50 gms
5. Shan Mutton Roast Masala 50 gms
6. Shan Tikka Boti Masala 50 gms
7. National Fish Masala 100 gms
8. National Karahi Gosht 100 gms
9. National Murghi Masala 100 gms
10. Knorr Chinese Sweet & Sour 68 gms
11. Knorr Chinese Schezune 52 gms
12. Knorr Chinese Rice Mix 44 gms

Services
Food:

USC offers a wide range of high-quality food products. Emphasis on quality

and hygiene is paramount to our business.

Non-Food:

With over 4,000 non-food articles, USC offers one of the largest assortment
of non-food articles under one roof in Pakistan with detailed attention paid to
quality, guarantees and after-sales service.

Organization
Board of Directors
EX-OFFICIO MEMBERS
1 Mr. Shafqat Hussain Naghmi
Secretary, Industries/Chairman USC
Government of Pakistan
Ministry of Industries, A Block,
Islamabad

Chairman

2: Mr.Khaqan Murtaza
Managing Director

Member

Utility Stores Corporation of Pakistan

Head Office,
Islamabad
3 Dr. Nadeem Shafique Malik
Joint Secretary / Financial Advisor (I&P)
Government of Pakistan

Member

Ministry of Finance
Islamabad
4: Ms.Arshad Farooq Fahim
Sr.Joint Secretary (FAR)
Government of Pakistan
Ministry of Industries, A Block,
Islamabad

Member

5: Mr. Imtiaz Ahmad Khan

Collector of Customs,
Model Custom Collectorate, Plot No 24 Mauve Area G-9/1,
Islamabad
MEMBERS FROM PRIVATE SECTOR

Member

6: Mr. GM Sikandar
Ex-Federal Secretary

Member

7: Mr. S.M Naseem

Former President of Chamber of Commerce and Industries, Rawalpindi

Member

8: Mr. Sultan Mehmood

Senior General Manager,

USC HGad Office, Islamabad,

Islamabad

Franchises
FRANCHISE UTILITY STORES SCHEME
The scheme for opening of Franchise Utility Stores launched by the
Corporation in September 2006, under the Presidents Rozgar Scheme focussing on Public-Private Partnership.
BASIC OBJECTIVES

Public-Private Partnership.
Self employment generation through a very small amount of investment & provision of the employment to
unemployed people near to their residence.
To extend economic relief to the poorest of the poor through the Franchise Outlets all over the country.
Sale and availability of the consumer items at low prices so as to act price moderator in the market.
Low investment and high return 70% of the margin is passed on to frenchisee.

CRITERIA FOR OPENING OF FRANCHISE UTILITY STORE

Age limit 18-55 Years.
Minimum Educational qualification Middle.
Resident of same district can apply.
Requirement of Financial strength (Bank Statement) of the applicant is Rs. 200,000/- for Urban Area and Rs.
100,000/- for the Rural Area.
Distance required between existing stores Km.
More than one store allowed in a Union Council provided the intra store distance i.e. Km is maintained.
Covered area of shop at least 250 sq.ft.
Purchase against advance payment through Bank Draft/Pay order.
Viability at the sale of Rs. 300,000/- per month.
One person one Franchise License.
Uniform sale prices.
Subletting of Franchise Utility Store is not allowed.

APPLICATION PROCEDURE
Application forms for Franchise Utility Stores can be obtained from concerned Zonal/Regional Offices of
Utility Stores Corporation of Pakistan(list of Zonal/RegionalOffices is available at USC website) or can be
downloaded from USC website.
Application for Franchise Utility Stores is received at the Regional Office on the prescribed form along with
supporting documents.
An acknowledgment of the receipt of the application is provided to the applicant.
Necessary feasibility survey of the site and shop selected by the applicant is carried out by the Area

Manager/Frenchise Officer/supervisor.
Feasibility Report along with the recommendation of the Regional Manager is submitted to Head Office,
through Zonal Manager.
Franchise application is processed and finalized within 15 days (subject to no deficiency).

Our Partners
Ghee/Oil
1.

Dalda Ghee 5 Kg Tin

2.

Dalda Ghee 2.5 Kg Tin

3.

Dalda Ghee 1x5 Kg Box

BISCUITS/CUSTARDS/VERMICELLIES
1.

Zeera Cookies (Half Roll) 11 Biscuits

2.

Peanut Pick (Half Roll ) 11 Biscuits

MILK/CREAMS
1.

Utility Milk 250 ml Tetra Pack

2.

Utility Milk 1 Litre Tetra Pack

3.

Utility Full Cream Milk Powder 400 gms

4.

Utility Full Cream Milk Powder 1000 gms

5.

Utility Tea Whitener 400 gms

6.

Utility Tea Whitener 1000 gms

BUTTER OIL/DESI GHEE/BUTTER

1.

Pakpure Desi Ghee 2.5 Kg (United Dairy Farm)

2.

Pakpure Desi Ghee 1 Kg (United Dairy Farm)

3.

Pakpure Desi Ghee Kg (United Dairy Farm)

4.

Blue Band Margarine 100 gms (Unilever)

5.

Blue Band Margarine 50 gms (Unilever)

6.

Blue Band Margarine 200 gms (Unilever)

7.

Blue Band Margarine 250 gms Tub, (Unilever)

SYRUPS/SQUSHES/JUICES/SOUPS/
SHERBAT/MINERAL WATER
1.

Rooh Afza (Hamdard)

2.

Knorr Chicken Soup Cubes 2 pcs Packet (Rafhan)

3.

Jame-e-Shireen 3000 ml (Qarshi)