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The Influence of K-Pop Culture On Beauty Standard in Society On Feminism Perspective
The Influence of K-Pop Culture On Beauty Standard in Society On Feminism Perspective
Feminism Perspective
Putri Rosita Debriyanti
putri.rost@gmail.com
1;
Introduction
This paper describes about Korean pop culture (K-Pop) that influences
the concept of beauty standard which happens in society. Each country has a
different cultural baground. It was certainly affect the mindset and the concept
of beauty among the society. Being beauty is a thing that dreamed by all
women. Besides to innerbeauty, outer beauty are also important. It makes
everyperson has its own standard of beauty.
Feminism is the struggle of women demanding equal rights but in the
difference of sex. The purpose of this ideologi or movement is to emancipate
every women through mobilization of solidarity among women (Nancy, 1989 :
xxvii). Based on this, it means to encourage women to realize that each
woman is different. Both men and women are different for each personal.
Stereotypes perspective resulting the loss of individual consciousness and
identity. Both men and women have the similarities and differences that
natural and is based on culture.
Feminism basically means the affirmation of the full humanity of
women in which all the ways women have been defines as inferior, secondary
and dependent on men in the past (Sandra:2012).women are affirmed as fully
human, not partly human or complementary to the male, but with all human
attributes and capacities, in relationship of both autonomu and mutually with
other humans, male and female, as well as ecosystem.
Feminism is not a universal movement with homogeneous concept that
can represent all women. As highlighted in Feminism Thought (Tong, 2004)
feminism is a very broad concept and complex. Feminism is a word which
cover a variety of approaches, views and frame of mind that is used to explain
the oppression of women and the solution is used to destroy the oppression.
In this paper, feminism is about women that has many concept. The
concept is including the standard of beauty. Women can never be separated
from the beauty. Nowdays Korea is being trending topic that has related to
beauty even many people have known the term as Korean Pop Culture. Pop
culture is style, idea, perspective and attitude that different with the
mainstream culture in which the preferences is considered by informal
agreement. It has influenced by mass media since 20 era then it developed
continously by every culture, the ideas has reach in the daily culture. As the
result, pop culture gets many critics from some scientist and the maintream
culture that usually from the religi community in which assume that pop
culture is superficial, consumerism, sensasionalis and immoral.
But by the goverment of Korea, pop culture can be used well and it is
being soft power to extend the influence of South Korea to abroad.. The
Korean Pop Culture is begin with the appear of Korean drama in some
television and it has be the first of the development of Korean Pop Culture.
These success is continued by the spread of K-Pop (Korean Pop) in which the
actors are Boyband and Girlband.
K-Pop (an abbrevation of Korean Pop or popular music) is a musical
genre consisting of electronic, hip-hop, pop, R&B, music originating in South
Korea (Hannah:2013). K-Pop applies the music with American pop, rock, and
tecno into the music. Morever a dance group, korean music is still dominated
by dance group of this day.
K-Pop is not just music. K-pop has grown into a popular subculture
among teenagers and young adult throught Asia, resulting in widespread
interest in the fashion and style of Korean idol groups and singer. Besides the
music is so energic that makes this music is more familiar in the country.
Korean pop or K-Pop is more popular. It is hug hit among korean and
international students. With korean music getting recognize on Asian market,
as well as at a worldwode level, K-Pop is becoming extremely popular among
both korean speaking people and non korean.
Although the K-pop quite short, rapidly spread of K-pop music radio is
shaping. In addition, K-Pop becomes more develop through the various
popular music channel like MTv, internet and others. Moreover, indirectly KPop also has influenced the mindset of society in many fields, especially for
the perspective of beauty in culture now.
2;
Discussion
A; The Phenomenon of Korean Pop Culture
The phenomenon of Korean Pop Culture (K-Pop) is indicated by
increasingly spreading of the Korean music. K-Pop is the music that has pop
genre from South Korea that succed dominating of world market that develop
continously with many style and the characteristics that they bring. Such as
fashion, hair style and make up, language and modern lifestyle that suitable
that korean culture. It called as phenomenon because the coming of K-Pop is
not only being an entertainment consumption, but it has given an effect that
persuading. Moreover, being an imitation center and the development of new
ideas in worldwide are interested on it. The fashion that being style and
inspiration in the world. The hair stytle and make-up are being an imitation of
society is majority for imitating can be looks like K-Pop character that
famous.
It brings big effects to daily life of society, both its fashion, music,
drama and lifestyle. Society begin interest to something about Korean. In
fashion, korean usually has the characteristics of fashion that trendy in which
usually has the mini size, or stric that makes people looks sexy. For the korean
music has characteristics in which Korean music has risen with the power of
group vocal, whether its boyband and girlband. Usually Korean music has
some components in which the music that has the varian of music dance, hip
hop, pop genre and it has the choreography and interest custum. Moreover,
the music has energetic rhytm, the personels are handsome and beautiful,
moreover
it
mixed
with
compac
and
dinamic
dance.
Korean Drama, is the first of korean product that spread in the world
market. For lifetyle, korean people usually show their beauty, body that it is a
bit vulgar. It happens because the socialization of K-Pop is bit by bit
widespread and develop in the daily life. Thus it is called as Korean Pop
culture phenomenon. Korean pop culture has spread almost in worldwide
include Asia, United State and others that it has strong effects of Korean pop
culture.
The Korean Pop culture is also develop continously by coming of
many products, such as mobile, fashion, cosmetics and others. Korean pop
culture has been spread being an alternative way of korean people to insert
some varian products that connect the Korean Pop to some countries. It must
be realize that Korean products has widespread in the world market. It shows
that phenomenon is not only being a public consume in one field. But it has
enter widely into culture that makes society are amazed interest and have
purpose to imitate and apply the Korean culture in their life.
artists there. The use of fashion style appropriate to the Korean models, which
in essence was incompatible with the values and norms of modesty fashion.
Lifestyle that has hedonic attitude of the incoming and absorbed in the daily
life of society.Society are easily to idolize the Korean pop stars and finally
they try to adopt and imitate the culture that they brings. It is begin from the
fashion style, hair style, or even the act that is point to hedonism, liberalism
and even the negative effects.
C; The stereotype/concept of standard of beauty in the society
that contrast. Because of the stereotype that shaped by media people have to
try to get desire of beauty, the way to get perfect beauty by treating, such as
Tweezing, waxing, threading, dieting, foundation, mascara, eyeliner, eyeshadow, uncomfortable shoes, skimpy clothes at night, smiling, sitting in the
sun or rain in the float parade, even do plastic surgery.
E; The relation between Korean Pop Culture Phenomenon with the Stereotype
Conclussion
References :
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Grace, Metha. The acceptance of Beauty SNSD In Society on The Clip Video.
Communication Journal Volume 5 Nomor 2 2004
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