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Case Study Analysis Guidelines
Case Study Analysis Guidelines
Case Study Analysis Guidelines
Introduction:
A case study is a story of a business organization. Normally it provides the student with the
1. background of the company,
2. current strategy,
3. performance,
4. opportunities and threats.
You are expected to analyze the firms strategy and problems and opportunities and come out with
better strategic alternatives.
An effective case analysis process involves the following steps
(a) Understand the case: While preparing a case study read the case carefully and make a note
of important issues relating to strategic management (underlining with pencil may be a
good idea). The aim of this phase is to develop familiarity with the case.
(b) Problem/opportunity Identification: Identify the problems the firm is facing and
opportunities available as given in the case, along with the supporting information. This can
be gathered from the narrative or statements attributed to different sources regarding the firm
(c) Analysis: Analyze various issues that are leading to the problem (s) or opportunity (ies) as
give in the case. The analysis can be based on financial performance or some qualitative
factors mentioned in the case. Students can use different models for analysis like Ratio
Analysis, or qualitative models like balanced score card, triple bottom line etc. The
analysis must lead to the clear findings regarding various issues.
(d) Developing alternate strategies: Using the knowledge you gained during the course you are
expected to suggest three alternative strategies (solutions). Then compare strengths
and weaknesses of each of these three recommended strategies and select the most
suitable strategy.
(e) Develop an action plan for implementation: The final step in the process is developing a
viable action plan to effectively implement the recommended strategy.
Suggested Format
You can use the following suggested report for your case study analysis Report.
Resources
Capabilities
Core Competencies
Weather the firm has sustainable competitive advantage or not?
Analyzing the firm using value Chain.
(a) Identify their Business level strategy from the five generic business level strategies
(b) Discuss the effectiveness or otherwise
(c) Measures to improve the effectiveness
10. Findings
A summary of your findings about the case in a logical sequence and referring to supporting
evidence
11. Recommendations
(a) Suggest 3 alternatives strategies to improve the firm performance
(b) Recommend the best strategy
12. Conclusion
References: If any ( If you add latest information from other sources not given in case but related
to the case , it would be considered as value addition and will get you better marks).