EMBU Project Priority Matrix

Jul-02
What are we doing

Why are we doing it

FY03 Planning EDNM
Device Management
V 2.0 Jul 29 02
Detailed Project Listing

Primary
Driver of the
Project

Other critical
factors driving
project

Sustaining Projects
Customer,
Quality,
Sustaining - includes necessary
Customer
ongoing bug fixes and minor feature Field Sales,
TAC, Hardware Satisfaction,
enhancements to current shipping
BU, EMBU
PERS,
products. These projects have
Revenue
Transition to NG
been concept commited and are
slated for EC and FCS FHFY03

CiscoView 5.x - no major changes

slated, bug fix only

Customer,
Quality,
TAC, Hardware Customer
BU
Satisfaction,
other BU
bundles

Customer, TAC
RME 3.5 - minor feature release
(OTP support for Netconfig, Syslog
history, VLAN.dat files in archive)
with bug fixes to maintain product
through transition to the 4.0 release
Customer,
Campus Manager 3.3 - minor
TAC, Field
feature release including SSL
Sales
support, moving ANI from CMF to
CM, performance improvements and
PERs requests to UT, Path Trace
and Topo Services

CWW 6.x - minor refresh to include

WUG 8.0 to stay current with
Ipswitch product offering.

Customer

Competitive
Situation
Analysis

Product Quality

EMBU Eng.
Move ANI from
CMF and SSL
support for
coexistence with
RME

Bundles Sustaining
LMS 2.2 - bundle refresh that
serves as delivery vehicles for all of
the sustaining projects listed above
plus RTM and DFM , Target FCS
12/02

SNMS 1.1 - bundle refresh to

include RME 3.5 and CV 6.0 and
CMF 2.2, Target FCS 2/03

Other Sustaining
RME for Cable - New cable
management functionality for RME
including, Netconfig, Configlets and
Netshow reports. Target FCS 8/02

RME CEMF Integration P1- basic

integration including device import
and launch facilities. Concept
committed 6/02, EC 7/02, FCS
Q1FY03
RME for Andiamo - basic device
support for new storage
management device. Concept
Committed, has this been EC'd
yet?
New Projects
New Projects - includes all new
projects that are under investigation
or that will be concept committed,
execution committed and or FCS in
FY03

CiscoView 6.x - improved

usability, performance and
lightweight client (removal of
required plugin). Concept
Committed, EC 9/02, FCS Q3FY03

Stay current with A lot of low end

Ipswitch WUG
products are
version only
gaining share in
this area ie. Solar
Winds
Required to help
stay current with
new devices

NA

Would
start-up
fund it

Staffed for
Success?

Can be
combine
d w/
another?

Project
Assesment

Customer
dissatisfaction mainly
with device support and
bug fixes. Implications
of future hardware
sales, we've seen
examples of this in the
past (Bogueyse
Telecom, State of Cal,
WFB, etc)

Impact of a delay till

FY04

Severe impact on
customer sat and
revenue
implications to BU
and future
hardware sales.
(Not an option for
sustaining)

Impact of cancel

No impact

Impact of
Accel

Drop in FY03
forecast for
LMS/RWAN etc.

Project
details below

12 to 30 M see
in direct
below
revenue

Direct
Revenue
FY03

FTE's
Req'd
for
Project

NO

Sustaining
needs to be
done to
address bug
fixes and
support
obligations.

GO

NA

Bug fix only, minor

impact overall

NA

No impact

LMS, RWAN,
SNMS, CWW,
CW4MW, CWM,
CEMF, Cable
bundles (approx
11,000 units of
CV)

Mkt = YES

NA

Already is Minimal
part of
resource
overall CV required, roll
project(s) into LMS 2.2
slated for bundle
FY03
refresh

GO

Impact on
sustaining EMBU
revenues and
commitment to
customers.
Impact on
little or no
sustaining EMBU
impact,
revenues and
customer
commitment to
commits
large enterprise
customers such as;
Disney, Oracle,
Fidelity..

LMS/RWAN/SNMS Mkt = YES

/VMS bundles
(approx 12k units
FY03)

NA part of Dev =
LMS, VMS, 26
RWAN,
SNMS

Yes, RME
NG

Project CC,
EC 8/02,
FCS 12/02

GO

LMS bundle
(approx 5k units
FY03)

Mkt = YES

NA part of
LMS

Dev = 6

NO

Project CC,
EC 8/02,
FCS 12/02

GO

Dev = 1
Tst =?

NA

Needed as stop gap

and holdover to
transition to next gen
RME

Campus is being
used more in
enterprise
production
networks, Fidelity,
Travelers, Hancock,
Oracle rely heavily
on Topo services
and UT applications
now for day-to-day
troubleshooting
Yes

NA

Product has been

"stale" since 3.x
release, no new
features have been
addressed in over 24
months, customers are
concerned with viability
of the product moving
forward.

NA

Minimal impact

Approx 5M annual
revenue stream

2-3k units per

year

Mkt = YES

5M

Dev = 1
Tst =?

SNMS

Targeted
FCS
Q3FY03

Delay

No, several large

deals require
knowledge
availability and
commitment to
device support,
(volpi w/Sears etc.)
Helps sell and
showcase device
features in
competitive
situations

NA

IDUs are quarterly

updates and are TIME
driven releases, they
cannot be delayed

Severe impact on
NA, time
hardware sales and based
BU commits

Unknown

Mkt = YES

NA

Dev =
11

NO

Quarterly
updates

GO

No

Mkt = YES

NA

Dev =
35

none

Huge installed
base

Device, BU driven,
delay could impact
potential sales

Severe impact on
NA, time
hardware sales and based
BU commits

LMS, RWAN,
SNMS, CWW,
CW4MW, CWM,
CEMF, Cable
bundles

NO

As needed

GO

Customer,
Buys time for
Treading water.
Field Sales,
transition to NG
TAC, Hardware product,
BU, EMBU
necessary
Revenue
security features
for CM

Large installed
base.

No, see product

NA
commitments above.

Customer satisfaction
quality, prolongs
transition if delayed

FY03 = 6000
Mktng = YES
(includes UPG, P1
and UPTs)

40 - 50 M

NO

FCS Dec 02,

needed to
maintain
LMS rev
stream

GO

Customer,
Puts SNMS on
Field Sales,
same version
TAC, Hardware release of
BU, EMBU
current shipping
Revenue
RME

Provides overall
competitive
diffentiator at low
end especially
against Hua-Wei
and others.

New product
gaining
momentum with
Channels.

Yes, but provides

unparalleled
capabilities for SMB
customers.

Causes more issues

with EMBU eng, as we
would need to support
two version of RME in
the field.

Severe impact on
Could
hardware sales and improve
overall satisfaction overall
schedules to
deliver next
gen if
accelerated
Additional support
costs, far outweigh
the effort of rolling
the bundle.

600 to 1000

5M

NO

FCS 3/03

GO

Customers,
Hardware BU

Enables
competitive
advantage for
provisioning in
Cable Mgmnt
segment
INSMBU commit

This allows Cisco

cable devices to
be configured
more easily
improving overall
messaging
Provides key
functionality to
CEMF OSS
Strategy

NO

No EMBU
resources
required

GO

BU commitment

Helps provide
needed mgmnt
functionality to be
competitive

see individual
projects below

SP Customers

Customers,
Hardware BU

Customer,
Field Sales,
TAC, Hardware
BU, EMBU
Revenue

New revenue
opportunities,
enablement of
hardware sales,
improved
customer
satisfaction
Customer
Next Gen UI,
(performance, security and
usability), Field coexistence with
Sales,
other NG
Hardware BU
products. CIDS
enabled, impacts
other Cisco
bundles.

Customer,
RME (4.0) Next Gen - major
Field Sales,
feature release including new UI,
EMBU
long awaited security features,
Revenue
integration w/ACS, performance
improvements, scalability
improvements, basic APIs and
enables new packaging for large
enterprise SP market segments. CC
Q1FY03, EC Q1FY03, FCS Q4FY03

Service
RME NorthBound API's Provider,
provides a suite of NB APIs with
Large
appropriate documentation and
Enterprise
support to allow both internal BUs
and external third parties and
customers to leverage RME
backend services via NB APIs. . This
will help us differentiate a Cisco
Network in SP's by allowing better
integration with NMS/OSS. CC
Q2FY03, EC Q3FY03, FCS FHFY04

Raises the bar on

the competition in
regards to robust
element mgmnt
functionality.
Merges best of
embedded and
non-embedded
capabilities.
Catalyst 6k
Many of our
service blade
competitors in
requirements,
VPN/Security and
Brinks project for other L2/L3
security
services are
providing fairly
robust embedded
management
functionality. It is
imperative to
showcase the
competitive
features via an
"HTTP" session
directly to the box.
Large Enterprise Foundry IronView
and SP
(INM) provides
customer
extensive
satisfaction
role/group, config
issues.
and change
Conitnued delay management and
in delivery of key SNMPv3 support.
http://www.f oundry networks
functions in
.com/products/networkman/i
secured views
ronv iew/datasheet.html
will have impact
on EMBU
credibility.

SMB, DSBU,
Comercial

Performance Mgmnt - investigate

delivery of new basic performance
management functionality for WAN.
Many customers have requested
Cisco to provide a set of baseline
performance monitoring and
reporting capabilities.

Field Sales,
EMBU
Revenue

Branch Office Agent - The BOA

provides us a solution to providing a
decentralized, store and forward
kind of solution for managing very
distributed environments. An
example would be a department
store like Walmart which has a
central office and thousands of
stores with 5 to 10 devices.
Multicast - Configuration,
monitoring and troubleshooting of
multicast environments are getting
to be more important with the
deployment of Video in enterprises.
Asset Mgmnt

Customer,
Field Sales

Large Retail,
WalMart, Home
Depot, State
Farm etc.

Customer,
Field Sales

Fidelity

Customer

NA

Yes and no. Greatly Unknown

improves chances of
selling Cisco Cable
solutions in Tier 1
MSOs.
Yes

No

New product

Don't know.

Unknown

Mgmnt Intranet II,

new UI and
security features
will enhance and
improve overall
messaging and
market share.
Gain market
share in new
features and
intranet II
messaging.

Depends upon
the specific
funtional area.
This should help
improve overall
market share.

Yes, but it will

should help to
accelerate sales. In
the low end SMB
market it might
actually defer sales.

RME NG will allow

Cisco to maintain
and revitalize
market share
through new
Management
Intranet 2
messaging
including common
management
data.

Could gain
significant market
share in large
enterprise,
service provider
and managed
provider market
segments.

Time to market is one

reason RME was
chosen for the cable
config functionality

unknown

none

Mkt = YES

Mktn = YES
(Cable team)

Dev = 1

Mktn = YES
in conjunction
with INSMBU

Dev = 1

GO

commitment at BU level

unknown

GO

see individual
projects below

see individual projects

below

see individual
projects below

GO

Yes, initially
No
customers can use
5.x until full
transition to NG 6.0
is completed approx
12 months

Pushes out the NG

strategy and delivery of
new capabilities. Will
have impact on
customer satisfaction
and other NG
programs.

Serious impact on
Targeted for
new messaging and Q3FY03
will impact BU ability accel would
to generate new
not help as it
revenue.
depends on
availability of
RME 3.5
program for
SNMS.
Puts more pressure on Business Units will
minimal
Bus to develop their
fund their own
own embedded
embedded
management apps if not development,
delivered this year with consistency across
initial platform targeted platforms will be
towards the Brinks
lost.
project.

SNMS, LMS,
RWAN, CW4MW,
CWM, Cable
(approx 5k units)

Mktng = Yes

NA

Dev = 1

Yes, CV
Concept
5.x, and
Commit 5/02,
embedded EC 9/02,
FCS 4/03

GO

Tied to hardware
sales of Cat6k
and service
blades

Mktng = Yes

None

Dev = 5

Yes, CV
NG team
will work
on this.

GO

Yes, however
No
continuing to push
out high priority
requirements
addressed by NG
will have impact on
future hardware
sales at large
enterprise
customers including:
USPS, AT&T, Sprint,
Chase, WFB,
Boeing, Intel,
Oracle, Fidelity etc.

Serious customer
satisfaction issues will
arise as well as field
sales confidence in the
BU ability to provide
timely enhancements to
critical feature sets.
Many of the proposed
features ie. secured
views have been put off
for over 2 years
already!!!

Severe customer
dissatisfaction,
possible delay in
hardware
purchases and
revenue to Cisco,
EMBU engineering
retention issues

LMS, RWAN,
SNMS, VMS and
new LE bundle
(approx. 1k units
if ship in 6/03)

Mktng = Yes

Approx
1.5M if
ship in
Q4FY03.

Dev =
23

Yes, but will add

No
significant value in
situations where the
customer wants to
integrate our
solution into a home
grown app or an
NMS/OSS solution.

Customer's in the LE
and SP space will have
to invest in building
and maintaining their
own scripts to meet
basic mgmnt needs.

Loss of opportunity
in the SP space.
Also will result in a
lot of overlapping
functionality bein
developed in
different parts of
the BU and Cisco.

Will help offset

Maintain current
other L2
market share at a
momentum from
minimum may
HP and others
increase with MI2
(iManage HauWei) messaging.

Yes

Topo
only
maybe.

minimal

Impact on abilty to
provide important
customer used
capabilities, would
severely impact
overall customer
satisfaction

Solar Winds, Hua

Wei. This will
provide clear
differentiation at
low end for Cisco.

Yes, but will help

accelerate sales for
low end switches
and routers.

Unknown

Miss opportunity to
cooperatively market
with new router platform
launch.

Third Party ISVs,

Managed
Service
Providers
(Verizon, AT&T)

Customer,
Field Sales

Customer,
SNMS 2.0 - new version of SNMS
Field Sales,
targeted at SMB and channel
market segment. Cooperative effort Hardware BU
between DSBU, PCG and EMBU.
Includes CMF, CV 6.x, RME 4.x and
WUG with improved "my Ciscoworks"
UI for novice users. CC Q2FY03,
EC Q2FY03, FCS Q4FY03 w/new
17xx router platforms.

Tools Program - This is a program

which will help provide a way to
provide scripts, utilities, tools which
add value to the CiscoWorks
products. These may be developed
in the field, by our Dev teams or 3rd
party. By providing this to our field
and channel we will help them
provide a better value to customers
at the same time not adding to our
dev or support costs.

Popular with low

end SMB and
channel

Projected# of
Units

NA

Customer,
New feature set Required to help
TAC, Hardware management BU stay current with
BU
driven (ie
new devices
Emblade)

Field Sales,
CiscoView Embedded - platform
for building embedded management Hardware BU
functionality for new Cisco devices
and modules. This is needed to
bring consistency across new
services being added to Cisco
switches. Initial CC with evolution
from Brinks project.

Advanced Management
Services - best of Campus, VLAN
config, User Tracking, improved
Topo based upon NG UI, security
services, CMD. Concept Commit
Q4FY03, FCS Q2FY04.

Deals close w/o it

Needed to ensure Device support in

and maintain
RME is essential to
current market
closing hardware
position
deals.
OV and others are Helps with overall
starting to nip at
market share in
the edges with
regards to L2
more L2
campus
capabilities
functionality
(VLAN, UT areas)

Address overall
Incremental Device Updates 1.x - Customer,
TAC, Hardware device support
quarterly device updates and bug
BU
backlog for
fixes posted to CCO
RME, Campus,
DFM

CiscoView Device Packages ongoing support for new CiscoView

device packages

Market Share
Position

Needed to ensure No future

and maintain
hardware sales at
current market
many enterprise
position
accounts (Disney,
WFB, Travelers,
Oracle, Hancock
etc.) depend on our
ability to fix defects
and deliver
incremental
enhancements.
Added competitive Needed to ensure Deals can be held
pressure in
and maintain
up if CV support is
element mgmnt
current market
not there. AT&T for
area and
position, most
Manhatten for
especially in
popular and
example.
regards to
widely used Cisco
embedded mgmnt product offering.
see future projects
below.
Needed to
maintain
competitive
advantage others are
catching up
especially in
"niche - element"
arena

Gain market
share in new
features and
intranet II
messaging.

Strong competition Improve market

from products like share and full
Lucent's
FCAPs
VitalSuite. The
functionality for
lack of cisco
the enterprise.
offerings in this
area allows Lucent
to enter Cisco
accounts.

No competitive
pressure.
Opportunity to
lead with a quality
solution.

No

Field bids with non

Yes
Cisco products.
Run into competitive
issues with other
vendors like
Netscout.

None, since we do not

have an offering in this
space.

NA

Would have
positive
impact on
overall
messaging
but
dependent
upon RME
3.x
maintenance
train.

Concept
Commit 8/02
w/Brinks
team?

GO

Mktng = No

none

FY04 = 2,400

M - No

none

FY03 = 200
FY04 = 5000

Mktng = Yes

Greater
barriers to
entry for
competition.
More
complete
solution from
Cisco should
improve
customer
statisfaction.

FY04 = 2,400

NO

Delay

4.8 M

CC FY03,
FCS 04

Delay

GO

Approx.
10M in
FY04

possibly
with NAM

Delay

M - No

Delay

N - Mktg, N Dev

Delay

N - Mktg, N Dev
M - No

Delay

N - Mktg, N Dev
N - Mktg, N Dev

Delay

Delay

Delay