PROPOSAL

Cloud Telephony Based

Click 2 Call Service

www.knowlarity.com

Knowlarity Communications Pvt. Ltd.

Amsoft Business Centre, Unitech Trade Centre
Sector 43, Gurgaon 122002, Haryana

T: 0124 4059622
F: 011 46869703
E: info@knowlarity.com

TABLE OF CONTENTS
Click to Call is a powerful web tool that lets you speak to your customers as they browse your
web site. When prospective customer visits your website (Ifbappliance.com) and likes to talk to
you then the work flow of Click 2 Call is as follows:1) Customer visits www.ifbappliance.com and presses Call Free tab.
2) First call is generated to the seller and the second call is generated to buyer.
3) Finally, a call bridge is created between Seller and Buyer creating a virtual conference for
hassle free communication.

Work Flow
Work flow of the Click 2 Call solution is shown in the below mentioned figure:-

PRODUCT FEATURES
The key features of these services are as follows:1. The Service will be hosted on the Cloud Telephony Server of Knowlarity
2. Detailed report of usage by users will be available to Ifbapplainces.com for analysis and
improvement.

3. Any number of users can call at the same time and system will not be busy.

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VALUE ADDED SERVICES

The following value added services are offered as part of the Click 2 Call Service:Reporting Capabilities
Click 2 Call offers reports, providing real-time insight into your call traffic patterns, usage, and
costs. Types of reports include:

Usage Reports provide a summary of Click 2 Call services. Usage Reports can be set up
for e-mail delivery on a daily, weekly, or monthly basis.

Call Detail Record Reports (CDR) provide a realtime summary for all usage on your
account in a comma delimited format allowing for easy integration with your internal billing
systems.

PRICING
Based on the requirements gathered during the discussions the following is proposed:
One time Setup Cost

Rs 5000

Monthly Rental ( Maintenance/ Support)

Rs 1,500

Call Charges

50 Paise/30 sec
Service Tax Extra
* Each Call is of two legs

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ABOUT COMPANY
Knowlarity Communications Private Ltd, founded by engineers from IIT and CMU, is a pioneer in
automated voice technologies in India. Company has created a cloud telephony platform
through which it powers its products for Click 2 Call, Personalized Voice Calls, Conferencing,
Virtual Reception and Voice Based Emergency Alert Systems.

Designed for fault tolerance, massive scalability and quick extensibility

Proprietary technology developed for first time in India

Developed as a platform for quick iterations of market inputs and product development.

Knowlarity Communications offer following services:-

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Knowlus System Architecture

We handle over 10,00,000 calls on a daily basis just for our hosted telephony systems.
Knowlarity has tied up with multiple service providers, in case if the service of a provider is
down, load is transferred to other service providers, hence robust and unique system.
The system architecture of Knowlus is shown below in the figure as:-

We uses multiple PRI lines across different operators, hence equipped with higher bandwidth.
Our system is scalable, hence we can add more PRI lines according to the requirement.

Ensuring Redundancy and High-Availability

Network is self-healing.

In the event of any unplanned outage, failover occurs

automatically at the port, system, node, and route level. All systems and connections are
fully redundant, fault-tolerant, hot-swappable, UPS-powered with generator backup, and
located in carrier-level telehousing facilities around the world. The network is designed as a
seamless pool of geographically dispersed delivery ports, each of which is capable of
supporting call traffic distribution, as needed.

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The network is designed such that any one node can handle the entire networks messaging
distribution on its own; in the event of catastrophic failures affecting multiple nodes in
multiple countries or regions, the network as a whole remains up and running just more
slowly.

Failover latency varies from instant and automatic (as per a traffic congestion situation, a
processor or system failure, etc.), to approximately five minutes to reroute major network

components which may require manual intervention. The network is architected such that
no traffic is ever lost if any failover situation should occur.

All aspects of the network, including individual subsystems, processors, software processes,
connections, and ports, are monitored 24/7 by the Network Operations Center in Gurgaon,
New Delhi.

Information Security ISO 27001

Knowlarity Communications has been awarded the ISO 27001 Compliance Certification for
Information Security Management Systems (ISMS) by JAS-ANZ.
ISO 27001 provides a model for organizations to implement appropriate controls in order to
preserve confidentiality, integrity and availability of information assets. It helps organizations to
better access its risks and protect information assets. ISO 27001 is the most widely recognized
Information Security Management System (ISMS) standard. This international standard has
been prepared to provide a model for establishing, implementing, operating, monitoring,
reviewing, maintaining and improving an Information Security Management System (ISMS).
By accomplishing

the ISO 27001:2005

ISMS

Certification,

Knowlarity Communications

symbolizes it's commitment towards maintaining quality in safeguarding information and

intellectual property assets within the organization and boosts the confidence of customers and
other stakeholders assuring business continuity under diverse circumstances.
The Company's capability to "design, develop, and implement cloud telephony based solutions"
has been certified under provisions of ISO 9001: 2008 by JAS-ANZ.

Customer Care

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Customers administrator(s) can communicate with the Click 2 Calls Customer Service
organization by e-mail or telephone. Our Customer Service Representatives function as a 2nd
tier help desk; the 1st tier will consist of customers administrator(s).
The 2nd tier plays an active role in troubleshooting when external assistance is required and are
available 24x7 to respond to any inquiries raised by customers administrator(s).

Support

organization is reachable 24x7 on phone or email.

After a problem is reported, Customer Service immediately enters it into the Helpdesk System
on www.knowlarity.com/helpdesk. Knowlarity Communication uses the system to record and
track any network impairments, which generates automatic alerts and escalations to both
Knowlaritys Operations management and corporate executives. Helpdesk System has been
integrated into all areas of the organization and automatically escalates the issue to the
appropriate personnel to address and correct the problem.

The Heldesk automatically generates a ticket which can be used to help Knowlarity and
Customer to monitor the resolution process.

In addition, when an alert/outage is detected

within Knolwarity, Customer Service will be notified with the type of alert/outage, customer
impact, the action Knowlarity has undertaken to resolve the alert/outage, and the expected
resolution time (if it is known). Customer Service receives regular updates on the status of
problem resolution and uses these updates to keep Customers informed.

Prominent Customers
Some of the prominent clients for the company are:

Government of Uttar Pradesh

Johnson and Johnson

Pepsi

Proctor and Gamble

Naukri.com

Times of India

Tata AIG

Unitech

Religare

Park Plaza Hotels

Radisson

Asian Hospital

Metro Hospital

Getit Yellow Pages

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Indiatimes

Airtel

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