Professional Documents
Culture Documents
Effect of Emotion On Decision Making
Effect of Emotion On Decision Making
Application 1: smoke
Application 2: auctions
Application 3: politics here and there
Summing up:
Implications for Decision Making
Implications for Choice Architecture
Discussion Question for your Consideration
Sadness:
Fear
Makes our minds sensitive
to risk and prepares our
bodies to flee.
Creates risk-averse
behavior. (JMDM, 96)
Anti-smoke: http://www.
youtube.com/watch?
v=Vkbvd9FvVwU
Application 2: Swoopo.com
Swoopo: http://www.swoopo.com/
Auction site where users pay not only for items but for every bid
they make. Bidding wars, can lead to users paying far more
than rational.
Is this a case of regret-avoidance?
[Silver Medalists]
(JMDM, 98)
Choice Architecture:
Management: managers can make
employees devote more by using
emotions.
eg. William Wallace in "Brave Heart"