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Hartimi dhe Integrimi i

Komunikimit t
Marketingut

Teknika t Komunikimit t Marketingut

Reklamimi
Promocioni i
shitjeve
Evente dhe ngjarje
t ngjashme
Marrdhniet me
publikun dhe
publiciteti

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall

Marketingu i
drejtprdrejt
Marketingu
interaktiv
Marketingu vesh m
vesh
Shitjet personale

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Platformat e komunikimit
Reklamimi

Reklama t shtypuara ose

t transmetuara

Fletushka

Filma

Broshura dhe manuale

Postera

Stenda

Vitrina

Logo

CD/DVD

Promocioni i shitjeve

Konkurset, lojrat, llotarit

Premiumet

Mostrat

Panairet

Kuponat

Zbritjet

Argtimi

Programet e
vazhdimsis

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall

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Platformat e komunikimit
Eventet/ngjaret

Sportet

Argtimi

Festivalet

Arti

Kauzat

Ture n fabrik

Muze te kompanis

Aktivitete n rrug

Marrdhniet me publikun

Komplete pr shtypin

Fjalime

Seminare

Raportet vjetore

Donacionet

Publikimet

Marrdhniet me
komunitetin

Lobimi

Media

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall

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Platformat e komunikimit
Shitjet personale

Prezantimete e shitjes
Takimet e shitjes
Programet e nxitjes
Mostrat
Panairet

Marketingu direkt

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall

Katalogjet
Postimet
Telemarketingu
Blerjet online
Blerjet me TV
Faksimi
Posta elektronike
Posta zanore
Website
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HAPAT PR ZHVILLIMIN E
KOMUNIKIMIT EFEKTIV
Identifikimi i audiencs s synuar
Prcaktimi i objektive
Dizajni
Zgjedhja e kanaleve t komunikimit
Caktimi i buxhetit
Caktimi i teknikave t komunikimit
Matja e rezultateve
Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall

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Objektivat e Komunikimi

Nevoja e kategoris
Njohja e marks
Qndrimi ndaj marks
Trheqja e vmendjes pr blerje

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall

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Dizajni i komunikimit

Strategjia e
mesazhit
Strategjia krijuese
Burimi i mesazhit

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall

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Burimi i mesazhit

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall

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Zgjedhja e kanaleve t
komunikimit
Personale

Jo personale

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall

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Hartimi i buxhetit
Duhet t jet i prballueshm
T shprehet si prqindje ndaj shitjeve
Duhet t vendosur krahasuar
me konkurrencn

Duhet t jet objektiv.

Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall

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Metoda objektive e hartimit t

buxhetit

Duhet t caktohet objektivi i pjess s synuar t tregut.

Duhet t prcaktohet prqindja q duhet t arrihet.
Duhet t prcakohet prqindja e klientve potencial
q duhet t binden q t provojn markn.
T prcakohen prpjekjet marketing pr nj blerj t
par pr 1% t t kontaktuarve.
T prcaktohet madhsia e audiencs.
T prcaktohet kosto e buxhetit t rekalimimit bazuar
n madhsin e audiencs

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall

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Karakteristikat e teknikave t
marketingut
Reklamimi
Prhapja e gjer
Mundsia e madhe
e shprehjes
Mungesa e
personalizimit

Promocioni i shitjeve
Komunikim
Nxitje
Ftes

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall

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Characteristics
of the Mix
Public Relations and
Publicity
High credibility
Ability to catch
buyers off guard
Dramatization

Events and
Experiences
Relevant
Involving
Implicit

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall

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Karakteristikat e teknikave t
marketingut
Shitja direkte

Prshtatje me klientin

E azhornuar

Interaktive

Shitja personale

Bashkveprim personal

Kultivim

Prgjigje

Marketingu vesh m vesh

Besueshmri

Personal

N koh

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall

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