Professional Documents
Culture Documents
AB Corporate Communication Strategies
AB Corporate Communication Strategies
Student name
Salman Ahmad
Date issued
Completion date
Assignment title
Submitted on
LO
Learning Outcome
AC
Understand the
relationship between
strategic management
and leadership
1.1
1.2
1.3
2.1
2.2
2.3
3.1
3.2
3.3
Be able to apply
management and
leadership theory to
support organisational
direction
Be able to assess
leadership
requirements
Task
no.
Evidence
(Page no)
4.1
4.2
4.3
4
4
4
Learner declaration
I certify that the work submitted for this assignment is my own and research sources are fully
acknowledged.
Student signature:
Date:
Assignment brief
Unit number and title
Qualification
Start date
Deadline/hand-in
Assessor
Salman Ahmad
Assignment title
Discuss the purpose of corporate communication strategies by referring to at least two sources.
Then assess how corporate communications link to corporate objectives, and analyse its
relationship with corporate branding.
You must reference your findings according Harvard Referencing Style and keep a well maintained
research log.
Task 2 (LO 2 AC2.1, 2.2, 2.3)
In this task you are required to audit the printed material (such as newsletters, letters, emails and
memos), tools, and processes used for communication (both horizontally and vertically) inside the
organization.
Furthermore, you are required to evaluate the effectiveness of current levels of practice in your
selected organization.
Furthermore, you are required to evaluate the effectiveness of current levels of practice in your
selected organization.
Evidence
checklist
Task 1
Task 2
Task 3
Task 4
Written report.
Task 1, 2,
3 and 4
Research Log for all the data sources used in these tasks
Evidence
presented
Assignment Guidelines
Generic Report Structure and Format
1- Title Page: Please make sure that the title page contains your name, assessors name, unit name,
assignment title and date of submission Make it creative, eye catching and attractive. Learner can
put logos and images relevant to the topic.
2- Assignment Cover Sheet: Please make sure that you have attached the assignment cover sheet
(provided with the assignment brief) after the title page.
3- Acknowledgement: Be courteous, say a thank you to all those who have helped you in
attempting your assignment.
4- Table of Contents: Contents sheet (TOC) with a list of all headings and page numbers is must for
the report.
5- Executive Summary: This should give a quick and brief glance of learners report. Executive
summary should not be more than one (or two) page. You should also include organizations
mission, aims and objective in the summary.
6- Body: This will be the main content of the report. Make sure that you have given clear headings
for each task and sub heading (under each task) wherever required.
7- Conclusion and Recommendations: Once all tasks are attempted, learner should write a
conclusion note upon which you should be able to base recommendations and suggestions for
further improvement.
8- Bibliography and Annexure: This is the last section of the report. Bibliography would list all
references and citation which learner have consulted while attempting the assignment, whereas
the annexure would include all evidence which learners are required to attach with the report. It is
mandatory for all learners should attach the evidences (Videos, Photos, Audio recordings etc) of all
the work done in attempting the tasks.
Tips for Better Formatting and Report Presentation:
Font Style and Size: Use A4 page size, 12 point Arial or Times New Roman font with 1.5 line
spacing.
Header and Footer: You should insert headers and footers to your report, this makes it more
presentable. The header could contain assignment title, whereas the footer could contain the page
numbers.
Using Footnotes: References and citation should be given in the footnotes, preferably following
Harvard Style Referencing.
Your assignment should be word-processed and should not exceed 6500 words in length (or 25
pages). Exhibits / appendices are outside this limit
Pages should be numbered (bottom right hand corner)
Spell-check the document and read thoroughly for grammatical errors
Plagiarism Policy
The college has strict penalty for plagiarism and the assignment will be cancelled if the assignment is
observed for this.
The definition and scope of plagiarism are presented below:
Plagiarism occurs when a student misrepresents, as his/her own work, the work, written or otherwise, of
any other person (including another student) or of any institution. Examples of forms of plagiarism
include:
The verbatim (word for word) copying of anothers work without appropriate and correctly
presented acknowledgement;
The close paraphrasing of anothers work by simply changing a few words or altering the order of
presentation, without appropriate and correctly presented acknowledgement;
Unacknowledged quotation of phrases from anothers work;
The deliberate and detailed presentation of anothers concept as ones own.
All types of work submitted by students are covered by this definition, including, written
Achievement Summary
Qualification
Unit Number and
title
Criteria
Referenc
e
1.1
1.2
1.3
2.1
2.2
2.3
3.1
3.2
3.3
4.1
4.2
4.3
Achieved
?
(tick)
Assessor name
Student name
Comments
Salman Ahmad
Assignment Feedback
Formative Feedback: Assessor to Student
Action Plan
Summative feedback
Assessor signature
Date
Student signature
Date