BRAND SUMMIT

Conclave on Brand and Marketing

Friday, 26 th April, 2013

The Leela Palace, New Delhi

Agenda
Friday, 26th April, 2013
9:30 a.m 10:00
am
10:00 am -11:15
am

Registration
Inaugural Session :
Welcome Address by :
Mr. S. Ramakrishna
Senior Member, ASSOCHAM &
Director, Nokia India
Key Note Address by: Theme: Building Brands in
Emerging Markets
Dr. Ajay Dua
Former Secretary,
Ministry of Commerce & Industry, Government of India
Address by :
Mr. Anmol Dar, Managing Director
Superbrands India
Address by:
Mr. Harish Bijoor
CEO, Harish Bijoor Consults
Industry Address by:
Mr. Clifford Patrao
Director and leader of Strategy & Transformation
IBM Global Business Services
Special Address by:

Mr. Rohit Ohri, Executive Chairman,

Dentsu India Group
Question & Answers
Vote of Thanks :
Mr. D. S. Rawat, Secretary General, ASSOCHAM
Networking Tea

11:15 am- 11:30

am

11:30 am- 12:30

am

First Session :
Embedding Values into Brands:
Some Brands Live and lead with
their
values.
Other
brands
deliver value to the market but
never fully activate their own
sense of purpose. Do valuedriven
brandsSustainable
brands- really have an edge? Do
they really create a deeper level
of
engagement
with
their
employees,
supply
chain,
stakeholders, and consumers?
Whats the evidence? And how,
by the way, do you create a
values-based strategy for your
company
that
is
authentic,
compelling and lasting.

12:30- 01:30 pm

1:30 pm 02:30
pm

Session Moderator : Mr.

Sanjeev Bhargava
Managing Partner
JWT
Worldmade
Speakers:

Dr. Satya Bhushan

Das
Chairperson, Centre for
Marketing in Emerging
Economies
IIM, Lucknow

Mr. Ranjan Bargotra

President,
Crayons Advertising

Mr. Varun Berry

Vice President & COO
Britannia

Mr. Piyush Mathur

President, Nielsen India
Pvt. Ltd.

Networking Lunch

Second Session :

Session
Dr. Rakesh
Moderator : Mohan Joshi
Effective Leadership traits and
Chairperson &
skills
for
managing
Global
Professor IIFT

Sustainable

Brands: Speakers :

This Summit will explore the

skills and competencies needed
to become a global leader for
managing brands across various
cultures
and
consumer
preferences on sustainable basis.

Mr. Rajesh Rao

Partner,
IBM Global Business
Services

Mr. Ashu Malhotra

Director (Human
Resource)
Tulip Telecom

Ms. Piali Haldar

Professor (Marketing),
Asia Pacific Institute of
Management

02:30 pm 03:30
pm

Third Session :

Session Moderator: Ms.

Preeti Reddy
Habit
Based
Marketing:
Sr.
Unlocking
the
Unconscious Vice President,
World of Brands and Behavior
IMRB
International
To date, marketing theory and
practice have focused on the
conscious consumer, there is Speakers :
now, however, overwhelming
evidence that most behavior
Mr. Rajiv Dingra
actually stems from the customer
Founder & CEO
controlled by the unconscious. It
WAT Consult
turns out that the conscious and
unconscious
minds
rely
on
brands to automate behavior and
Mr. S. Goswami
simplify life.
Professor (Marketing)
Jaipuria Institute of
Management.

Ms. Monika Gupta

CEO
Interactive Bees

03:30 pm 05:00
pm

Fourth Session :
Leveraging Brands through
Digital Media
The
emergence
of
Digital
interface
and
Social
Media
becoming
a
reality
has
challenged
the
marketing
professionals in looking at the
evolving
technologies
and
mediums for leveraging brands
for the New Age consumers.

Session Moderator: Mr. N.

Madhavan
Senior
Editor
Hindustan Times
Speakers :

Mr. Rajdeep Endow

Managing Director,
Sapient Consulting

Mr. Deep Malhotra

Founder & CEO
Gemini New Media
Ventures

Ms. Sulina Menon

Managing Partner
OMD

Mr. Subhragnshu
Neogi
Director (Brands)
Religare Enterprises Ltd.