Ranked By Derived Importance

Among Bush Jr's Approvers

Brand Voltage
Derived
Importance

Bush Jr's

Burger Empire
10.4

Have worse tasting burgers than others

Appeal to you more than others

Meet the needs of you or your family

-3.3
11.7 -1.3

Have better tasting burgers than others

14.9
-13.6

Charge more acceptable prices than others

Are too cheap to be an acceptable quality

Don't meet the needs of you or your family

Is the most popular

Are burger restaurants for people like you

Dont provide good enough service

10

Are growing more popular

11

1.9

Consistently provide high quality service

12

1.1

Charge more than you are prepared to pay

13

Consistently provide high quality products

14

Provide better service than others

15

Are truly different from other burger restaurants

16

38.6

Debby's
-13.3

6.1

10.4
4.3
7.2

3.7

20.3

-0.1

-3.5

10.5

-1.7
-7.5

42.6

-3.6

-8.9
11.2
-4.3

15.5

1.5

4.0

8.5

-0.6

17.8

-3.5
2.4

24.9

-2.4
-9.6

-3.8

12.0
6.5 -6.6
19.9

-2.5

-0.3
-16.2

-1.6
9.8
7.5

Ranked By Derived Importance

Among Bush Jr's Approvers
Image, Atmosphere, Service
Derived
Importance

Bush Jr's

Have food that makes you want to keep coming back

Are places you walk away from feeling satisfied

Are places you feel value your business

-0.6

Are places you'd drive a little further to get to

-1.4

Make you feel you're getting good value for money

3.1

Take pride in keeping their facilities clean

4.4

Have their act together

Are places you feel will go out of their way for you

Care about their employees

-3.5

Pay attention to detail

10

-2.3

Have employees who are genuinely enthusiastic

11

-3.1

2.6
0.6

Burger Empire

Debby's

-14.5

11.8

-12.5

11.8
0.8

-10.8

-2.4

7.1
4

-1.4

8.5
1.9

11

-5.9
2.9

12.8

-0.7

4.3
0.6

-3.0
-6.8

7.6
10.7
6.3

Ranked By Derived Importance

Among Bush Jr's Approvers
Consistency, Food
Derived
Importance

Are places where you get your food exactly

the way you want it

Are where you go to get good food

Have consistent quality food no matter which

location you visit
Present their food in a way that shows they
take pride in what they do
Present their food in a way that makes it
appetizing
Serve you only the highest quality food
Have food that tastes as good as you'd make
at home
Make food that's always fresh

Bush Jr's
16.8

3.1

6
7
8

16.6

-8.2

13.5

-2.3

18.7

-8.8

-3.3

3.6

Debby's

-9.7

1.3

3
4

Burger Empire

16.5

-17.2

12.9

-7.6

-3.0

-8.0

-1.4

2.6

-14.4

20.6

Ranked By Derived Importance

Among Bush Jr's Approvers
Brand Voltage
Derived
Importance

Appeal to you more than others

Are consistently high quality

Are burgers for people like you

Are growing more popular

Is the most popular

Are too cheap to be an acceptable quality

Taste worse than others

Cost more than you are prepared to pay

Are more acceptably priced than others

Taste better than others

10

Don't meet the needs of you or your family

11

Are truly different from other burgers

12

Meet the needs of you or your family

13

Big George

The Capital Debby's Single

9.9

-0.7

-0.4

-7.1

11.3

-8.7
4.2

5.6

-3.2
18.5 -2.5

-7.8

12.8

29.6-12

3.7

2.9

3.4

3.0

1.3

22.0

0.6

6.7

5.2

-2.4
15.6

-0.2
13.0

3.9

-2.1

-2.0

12.9

-7.7

4.5
11.2

0.8

-0.7
-5.8
5

Ranked By Derived Importance

Among Bush Jr's Approvers
Burger Attributes
Derived
Importance

Big George

The Capital

-2.9
-5.2

-7.7

Make you feel you made the right choice

Would you be willing to go out of your way for

Have a one of a kind taste

Have a great flame broiled taste

Always taste as good as you expect

-0.1

Make you feel like you spent your money wisely

1.6

-6.8

Are always hot and juicy

3.0

-14.9

Are made with fresh toppings

Are made consistently no matter which location you visit

2.7

Give you a burger high

10

4.0

Are always made with care

11

-2.4

-7.6

Are made with one hundred percent real beef

12

-3.7

-5.7

Are real, authentic burgers

13

Look like they would taste delicious

14

4.0

Are more healthy than others

15

2.9

Have an aroma that makes you really hungry

16

Taste like you would make at home

17

Debby's Single
6.7
1

-8.0
4.0

7.3-4.7

51.8
-16.5

-13.1

-10.6

7.6

8.5
6.3
18.5

-19.6

18.6
4.7
-0.8

12.3
-1.2
8.8
11.5

-6.5

0.9
-11.3

-4.4

-9.1
15.6

6.7

8.9

-4.2
-11.5

9.7
-3.6
6

Ranked By Derived Importance

Among Bush Jr's Approvers
Need States
Derived Big George
Importance

When you're craving a great tasting burger

When you don't want to compromise

When you want a nice break in your busy day

When you want the feeling of eating a home-made burger

When only the best will do

When you want it made just for you

When you want to brighten your mood

When you want something out of the ordinary

When your stomach tells you that you're really hungry

When you need some comfort food

10

When you need an energy boost to get on with your day

11

When you want to reward or treat yourself

12

4.0

The Capital

Debby's Single

-9.2

2.6
2.6

-1.0

1.4

0.5

-3.9

9.4

-18.5

6.2

-0.1

-9.1

1.7

13.0 -9.4

7.2

-1.2

-5.5
-2.7

1.7

-6.9
12.3
4.3

-4.2
3.8

-3.4

-0.6

-6
-0.5

1.0
0.4

-6.3

4.8
-3.2