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Entrepreneurship Notes
Entrepreneurship Notes
Entrepreneurship Notes
Entrepreneurs are people who start new businesses and enterprises Entrepreneurs are important to our
economy because they create jobs by starting businesses that need employees. Another advantage to our
economy is the new ideas and technologies that are introduced to our society.
The importance of entrepreneurship to any economy is like that of entrepreneurship in any community.
Entrepreneurial activity and the resultant financial gain are always of benefit. The entrepreneur who is a
business leader looks for ideas and puts them into effect in fostering economic growth and development.
Entrepreneurship is one of the most important input in the economic development of a country. The
entrepreneur acts as a trigger head to give spark to economic activities by his entrepreneurial decisions.
He plays a pivotal role not only in the development of industrial sector of a country but also in the
development of farm and service sector.
Defining Entrepreneurship
Some experts think of entrepreneurs as people who are willing to take risks that other people are not.
Others define them as people who start and build successful businesses.
Thinking about the first of these definitions, entrepreneurship doesn't necessarily involve starting your
own business. Many people who don't work for themselves are recognized as entrepreneurs within their
organizations.
Regardless of how you define an "entrepreneur," one thing is certain: becoming a successful
entrepreneur isn't easy.
So, how does one person successfully take advantage of an opportunity, while another, equally
knowledgeable person does not? Do entrepreneurs have a different genetic makeup? Or do they operate
from a different vantage point, that somehow directs their decisions for them?
Though many researchers have studied the subject, there are no definitive answers. What we do know is
that successful entrepreneurs seem to have certain traits in common.
We've gathered these traits into four categories:
Personal characteristics.
Interpersonal skills.
Practical skills.
We'll now examine each category in more detail, and look at some of the questions you will need to ask
yourself if you want to become a successful entrepreneur.
Personal Characteristics
First, examine your personal characteristics, values, and beliefs. Do you have the mindset that's typical
of successful entrepreneurs?
Optimism: Are you an optimistic thinker? Optimism is truly an asset, and it will help get you
through the tough times that many entrepreneurs experience as they find a business model that
works for them.
Vision: Can you easily see where things can be improved? Can you quickly grasp the "big
picture," and explain this to others? And can you create a compelling vision of the future, and
then inspire other people to engage with that vision?
Desire for Control: Do you enjoy being in charge and making decisions? Are you motivated to
lead others?
Drive and Persistence: Are you self-motivated and energetic? And are you prepared to work
hard, for a very long time, to realize your goals?
Risk Tolerance: Are you able to take risks, and make decisions when facts are uncertain?
Resilience: Are you resilient , so that you can pick yourself up when things don't go as planned?
And do you learn and grow from your mistakes and failures? (If you avoid taking action because
you're afraid of failing, our article on Overcoming Fear of Failure can help you face your fears
and move forward.)
Interpersonal Skills
As a successful entrepreneur, you'll have to work closely with people this is where it is critical to be
able to build great relationships with your team, customers, suppliers, shareholders, investors, and
more.
Some people are more gifted in this area than others, but, fortunately, you can learn and improve these
skills. The types of interpersonal skills you'll need include:
Leadership and Motivation: Can you lead and motivate others to follow you and deliver
your vision? And are you able to delegate work to others? As a successful entrepreneur, you'll
have to depend on others to get beyond a very early stage in your business there's just too much
to do all on your own!
Communication Skills: Are you competent with all types of communication ? You need to be
able to communicate well to sell your vision of the future to investors, potential clients, team
members, and more.
Listening: Do you hear what others are telling you? Your ability to listen can make or break you
as an entrepreneur. Make sure that you're skilled at active listening and empathetic listening .
Personal Relations: Are you emotionally intelligent ? The higher your EI, the easier it will be
for you to work with others. The good news is that you can improve your emotional intelligence!
Negotiation: Are you a good negotiator ? Not only do you need to negotiate keen prices, you
also need to be able to resolve differences between people in a positive, mutually beneficial way.
Ethics: Do you deal with people based on respect, integrity , fairness, and truthfulness? Can you
lead ethically ? You'll find it hard to build a happy, committed team if you deal with people
staff, customers or suppliers in a shabby way.
Creative Thinking: Are you able to see situations from a variety of perspectives and come up
with original ideas?
Problem Solving: How good are you at coming up with sound solutions to the problems you're
facing?
Practical Skills
You also need the practical skills and knowledge needed to produce goods or services effectively, and
run a company.
Goal Setting: Do you regularly set goals , create a plan to achieve them, and then carry out that
plan?
Planning and Organizing: Do you have the talents, skills, and abilities necessary to achieve
your goals? Can you coordinate people to achieve these efficiently and effectively? (Here,
effective project management skills are important, as are basic organization skills .) And do
you know how to develop a coherent, well thought-through business plan , including developing
and learning from appropriate financial forecasts ?
Decision Making: How good are you at making decisions? Do you make them based on
relevant information and by weighing the potential consequences? And are you confident in the
decisions that you make?
Core
decision-making
tools
Analysis, and Six Thinking Hats.
You need knowledge in several areas when starting or running a business. For instance:
include
Decision
Tree
Analysis,
Grid
Business knowledge: Do you have a good general knowledge of the main functional
areas of a business (sales, marketing, finance, and operations), and are you able to operate
or manage others in these areas with a reasonable degree of competence?
Venture-specific knowledge: Do you know what you need to do to make this type of
business successful? And do you understand the specifics of the business that you want to
start? (This is where it's often useful to work for a short time in a similar business.)
A wide range of competences are seen as entrepreneurial and useful to entrepreneurs, these include
knowledge, skills and personal traits:
Management skills the ability to manage time and people (both oneself and others) successfully
Communication skills (e.g. the ability to sell ideas and persuade others)
Financial literacy
Able to research effectively (e.g. available markets, suppliers, customers and the competition)
Adaptable
Perseverance
Competitiveness
Many, if not all of these skills and traits are also useful to intrapreneurs, those who are entrepreneurial
within an existing organisation (internal entrepreneurs). These skills and traits would also benefit all
employees within a business and so are useful for graduates to have. Many of these skills, for example,
communication skills and the ability to work as part of a team, are already promoted within existing
degrees.
In addition to those more general skills listed above, other more specific or business related skills, will
be of use to entrepreneurs, these may include:
An entrepreneur should have personal skills which include vision, drive and initiative. He
or she should also have interpersonal skills which include communication skills, teamwork,
leadership and motivation skills. He or she should be critical and creative in thinking and
have practical skills. The number of duties the entrepreneur must perform require skills in
time management. Operating a business requires hard work, long days and dedication,
and time-management skills.
THEORIES OF ENTREPRENEURSHIP.
Economic, sociological and psychological Entrepreneurship.
Innovation theory.
Economic Theory
Entrepreneurship and economic growth take place when the economic conditions are
favorable
Sociological Theory
Entrepreneurship is likely to get a boost in a particular social culture
Societys values, religious beliefs, customs, taboos influence the behavior of individuals in
a society
The entrepreneur is a role performer according to the role expectations by the society
Psychological Theory
Entrepreneurship gets a boost when society has sufficient supply of individuals with
necessary psychological characteristics
The psychological characteristics include need for high achievement, a vision or
foresight, ability to face opposition
These characteristics are formed during the individuals upbringing which stress on
standards of excellence, self reliance and low father dominance
Barriers for entrepreneurship
The personal barriers to entrepreneurship can be classified into two types.
1.
Motivational : Once the venture starts functioning, the obstacles faced in the initial stages can make the
entrepreneurs to lose their commitment and consequently their level of motivation dips. The entrepreneurs
who lack toughness and perseverance often quit.
2.
Perceptional : Certain perception barriers cn hamper the progress of the entrepreneur. Lack of a clear
vision and misunderstanding can result in faulty perception. If the entrepreneur demands everything to be
clear and well-defined in order to develop a perception, it will lead to disappointment. As entrepreneurs world
is basically disorderly and ambiguous, the people who excessively depend on order will find it a barrier to
entrepreneurship.
The economic environment can create barriers for an entrepreneur because of the following reasons.
3. The capital for setting up the new venture is not accessible for the entrepreneur
4. Non-availability of labour at reasonable cost.
5. If the labour market is unreliable and and is fraught with undescipline and selfishness, it will also become
a barrier for entrepreneurship.
6. Shortfall in the availability of raw materials in the desired quality and quantity.
7. Inadequate infrastructure to transport the raw material to the factory.
UNIT-2
Industrial Development Bank of India (IDBI)
The Industrial Development Bank of India (IDBI) was established on July 1, 1964 under an Act of
Parliament as a wholly owned subsidiary of the Reserve Bank of India. In 16 February 1976, the
ownership of IDBI was transferred to the Government of India and it was made the principal financial
institution for coordinating the activities of institutions engaged in financing, promoting and developing
industry in the country. Although Government shareholding in the Bank came down below 100%
following IDBI's public issue in July 1995, the former continues to be the major shareholder (current
shareholding: 52.3%). During the four decades of its existence, IDBI has been instrumental not only in
establishing a well-developed, diversified and efficient industrial and institutional structure but also
adding a qualitative dimension to the process of industrial development in the country.
IDBI has played a pioneering role in fulfilling its mission of promoting industrial growth through
financing of medium and long-term projects, in consonance with national plans and priorities.
Over the years, IDBI has enlarged its basket of products and services, covering almost the entire
spectrum of industrial activities, including manufacturing and services.
IDBI provides financial assistance, both in rupee and foreign currencies, for green-field projects
as also for expansion, modernisation and diversification purposes. In the wake of financial sector
reforms unveiled by the government since 1992, IDBI evolved an array of fund and fee-based
services with a view to providing an integrated solution to meet the entire demand of financial
and corporate advisory requirements of its clients.
IDBI also provides indirect financial assistance by way of refinancing of loans extended by
State-level financial institutions and banks and by way of rediscounting of bills of exchange
arising out of sale of indigenous machinery on deferred payment terms.
IDBI has played a pioneering role, particularly in the pre-reform era (1964-91),in catalyzing
broad based industrial development in the country in keeping with its Government-ordained
'development banking' charter. In pursuance of this mandate, IDBI's activities transcended the
confines of pure long-term lending to industry and encompassed, among others, balanced
industrial growth through development of backward areas, modernisation of specific industries,
employment generation, entrepreneurship development along with support services for creating a
deep and vibrant domestic capital market, including development of apposite institutional
framework.
In September 2003, IDBI diversified its business domain further by acquiring the entire
shareholding of Tata Finance Limited in Tata Home finance Ltd., signaling IDBI's foray into the
retail finance sector.
Recent developments
To meet emerging challenges and to keep up with reforms in financial sector, IDBI has taken steps to
reshape its role from a development finance institution to a commercial institution. With the Industrial
Development Bank (Transfer of Undertaking and Repeal) Act, 2003, IDBI attained the status of a
limited company viz. "Industrial Development Bank of India Limited" (IDBIL). Subsequently, the
Central Government notified October 1, 2004 as the 'Appointed Date' and RBI issued the requisite
notification on September 30, 2004 incorporating IDBI Ltd. as a 'scheduled bank' under the RBI Act,
1934. Consequently, IDBI, the erstwhile Development Financial Institution of the country, formally
entered the portals of banking business as IDBIL from October 1, 2004, over and above the business
currently being transacted.
Main function of IDBI
IDBI is vested with the responsibility of co-ordinating the working of institutions engaged in financing,
promoting and developing industries. It has evolved an appropriate mechanism for this purpose. IDBI
also undertakes/supports wide-ranging promotional activities including entrepreneurship development
programmes for new entrepreneurs, provision of consultancy services for small and medium enterprises,
upgradation of technology and programmes for economic upliftment of the underprivileged.
IDBI role as catalyst
IDBI's role as a catalyst to industrial development encompasses a wide spectrum of activities. IDBI can
finance all types of industrial concerns covered under the provisions of the IDBI Act. With over three
decades of service to the Indian industry, IDBI has grown substantially in terms of size of operations and
portfolio.
Development activities of IDBI and promotionl activities
In fulfilment of its developmental role, the Bank continues to perform a wide range of promotional
activities relating to developmental programmes for new entrepreneurs, consultancy services for small
and medium enterprises and programmes designed for accredited voluntary agencies for the economic
upliftment of the underprivileged. These include entrepreneurship development, self-employment and
wage employment in the industrial sector for the weaker sections of society through voluntary agencies,
support to Science and Technology Entrepreneurs' Parks, Energy Conservation, Common Quality
Testing Centres for small industries.
IDBI Ltd. is registered as a company under the Companies Act, 1956 to carry out banking business in
accordance with the provisions of the Banking Regulation Act, 1949. The IDBI Repeal Act, 2003
enabled IDBI to become a banking company without the need to obtain a separate banking licence under
the Banking Regulation Act, 1949. IDBI Ltd. will enjoy certain regulatory forbearance, including
exemption from compliance with SLR requirements (mandated under the Banking Regulation Act) for
the first five years. All existing shareholders of the erstwhile IDBI, including the Central Government,
have become pro-rata shareholders of IDBI Ltd. from the 'appointed date'. Further, the provisions of the
Memorandum and Articles of Association of IDBI Ltd. require that the Central Government, as a
shareholder of the Company, shall, at all times, maintain not less than 51% of the issued capital of the
company.
The authorized capital of IDBI Ltd, has been reduced to Rs.1250 crore from Rs.1500 crore (the
authorized capital of erstwhile IDBI) in conformity with the provision of the Banking Regulation Act.
The paid-up capital of the Company, at Rs.653 crore, however, remains the same as the paid-up capital
of the erstwhile IDBI
Role of Financial Institutions in Foreign Investment in India
The main role of the financial institutions in India in respect to foreign investments is to aid foreign
investors in investment activities in India. The funds from overseas countries come in two forms:
Foreign direct Investments and Joint Ventures of the foreign companies with Indian companies.
Foreign direct investments inflows are approved through automatic route or through government route.
Those units that require government approval to get funds require the FIPB approval. Foreign Direct
Investment through automatic route, on the other hand, does not require FIPB approval. All these
allocation of financial assistance to various industrial units in India are guided by the financial
institutions set up in various parts of India. Some of the leading financial institutions in India that play
an important role in foreign investments in India are RBI, IDBI Bank, IFCI Bank, ICICI Limited and
EXIM Bank.
Role of IDBI in Foreign Investment
The role of IDBI in Foreign Investment is mainly to provide financial assistance on a consortium basis
to various industrial units in India which are mainly involved in manufacturing or processing of goods,
mining, transport generation and distribution of power.
Main Functions of IDBI
IDBI coordinates between various financial institutions who are highly involved in provide
financial assistance, promoting, and developing various industrial units
IDBI is also engaged in a variety of promotional activities such as development programs for the
fresh entrepreneurs, planning of consultancy services for both the small scale enterprises and the
medium sized industrial units
IDBI works for the advancement of technology and other welfare schemes to ensure economic
development.
Industrial Development Bank of India acts as a catalyst in various industrial development
programs
IDBI provides financial assistance to all kinds of industrial units which comes under the
provisions of the IDBI Act
IDBI has served various industrial sectors in India for about three years and has grown leaps and
bounds in its size and operating units
Role of IDBI in Foreign Investment
It manages various financial institutions working under IDBI bank
It also offers refinancing options including term loans to the suitable financial institutions
It provides funding to the industrial units that are involved in manufacture or processing of
goods, mining, transport generation and distribution of power both in private and public sectors
It also provides finance to various projects, expansion of any project, diversifications, or even
developing the projects which will exceed Rs. 30 million and it also provides funding to those projects
which cost less than Rs. 30 million through indirect means as it offers refinancing to the main financial
institutions such as SFC/SIDC/Commercial Banks
SIDBI
What are the main functions of Small Industries Development
Bank of India?
Small Industries Development Bank of India (SIDBI) was established in October 1989 and
commenced its operation from April 1990 with its Head Office at Lucknow as a
development bank, exclusively for the small scale industries. It is a central government
undertaking. The prime aim of SIDBI is to promote and develop small industries by
providing them the valuable factor of production finance. Many institutions and
commercial banks supply finance, both long-term and short-term, to small entrepreneurs.
SIDBI coordinates the work of all of them.
It is the general observation that the main obstacles and problems in the growth of industrial units are the
paucity of primary infrastructure, unavailability of suitable market for selling the products, working
capital requirement and difficulties arising out of the delays in receiving the bills. Looking to the above
problems SIDBI has included many provisions into its various schemes.
1. Loan assistance to the institutions providing market or marketing avenues to the small entrepreneurs.
2. Loan to ancillary units and also for modernisation and upgrading technology.
3. Loan to institutions providing primary services and infrastructure and developing the growth centres.
4. Loan assistance to NSIC.
Apart from the above loan assistance, SIDBI also serves the following:
(a) Refinance to SSIDCs which supply raw material to small units and provide them market avenues.
(b) Bill discounting facility
(c) Refinance for loan given by state level institutions and banks under the single window system for
fixed and working capital.
(d) Refinance of loan given to certified professionals and self-employed people for business like small
clinics and hospitals, nursing homes, development of tourism etc.
5. Refinance for loan given by banks and concerned institutions for new projects, expansion and
modernisation of existing units, quality improvement and rehabilitation of the units.
Similarly, SIDBI provides assistance to women entrepreneurs and ex-servicemen under its various
schemes. So in the above way SIDBI makes a good platform for the budding entrepreneurs
NIESBUD
NIESBUD is an apex body under the Ministry of Micro, Small & Medium Enterprises, Government
of India for coordinating and overseeing the activities of various institutions/agencies engaged in
entrepreneurship development particularly in the area of small industry and small business. The Institute
which is registered as a Society under Societies Registration Act, 1860 (XXI of 1860), started
functioning from 6th July, 1983.
The policy, direction and guidance to the Institute is provided by its Governing Council whose Chairman
is the Minister of MSME.The Executive Committee consisting of Secretary (Micro, Small & Medium
Enterprises) as its Chairman and Director General of the Institute as its Member-Secretary, executes the
policies and decisions of the Governing Council through its whole-time Director General.
Assisting/Supporting EDP's
Manuals
Handbooks
Lesson Plans
Learning Text
Case Studies
Training Of Trainers'/Promoters'
Research on topics related to entrepreneurship and allied areas. Widely disseminates the findings.
The Status Analysis Study on Entrepreneurship in India; Potential of Women Entrepreneurship in
India; Successful Women Entrepreneurs: Their identity; Expectations and Problem and Directory
of EDP Institutions in India are some of the notable research publications by the
Institute.
Information materials for entrepreneurs like Handbooks on Industrial Laws; Commercial Laws;
Ready Reckoner for Product Selection etc. have been prepared.
Directory of Experts.
The Institute organises National as well as International Meets for sharing experiences with a
view to enhance success in implementation of entrepreneurship development programmes.
Organises Workshops and Seminars on comtemporary topics/issues such as sustaining
entrepreneurship, emerging entrepreneurial opportunities etc.
Encourages foreign delegations for mutual exchange of experiences.
The Institute strives to creating climate conducive to emergence of entrepreneurs from all strata
of society.
Conducts awareness campaigns for students of school and college and Institutions of Higher
Learnings.
Produces and distributes material for use by mass media like TV, AIR etc.
Besome Member of the Society and thus contribute towards discussing strategy for propogating
entrepreneurship.
Provision of consessional Facilities.
Sustaining Entrepreneurship
Sustaining existing entrepreneurs is an important activity. In this direction, the Institute organises
Continuing Education Programmes for SSI Entrepreneurs besides providing counselling and
consultancy. Short duration training programmes on Working Capital Management, Marketing, Project
Identification & Selection, Accounting etc. are conducted on campus while counselling / consultancy is
provided on and off campus.
MSMEs
The Micro, Small and Medium Enterprises (MSME) sector has been recognised as engine of growth all
over the world. Many countries of the world have established a SME Development Agency as the nodal
agency to coordinate and oversee all Government interventions in respect of the development of this
sector. In the case of India, also Medium establishment has for the first time been defined in terms of
separate Act, governing promotion and development of Micro, Small and Medium Enterprises (MSME)
i.e. Micro, Small and Medium Enterprises (MSME) development Act, 2006 (which has come into force
from 02nd Oct, 2006) the Office of Development Commissioner (Micro, Small and Medium
Enterprises) functions as the nodal Developmet Agency under the Ministry of Micro, Small and Medium
Enterprises(MSME).
Office of Development Commissioner (SSI) was established in 1954 on the basis of the
recommendations of the Ford Foundation. Over the years, it has seen its role evolve into an agency for
advocacy, hand holding and facilitation for the small industries sector. It has over 70 offices and 21
autonomous bodies under its management. These autonomous bodies include Tool Rooms, Training
Institutions and Project-cum-Process Development Centres. Office of the Development Commissioner
(MSME) provides a wide spectrum of services to the Micro, Small and Medium Industrial sector. These
include facilities for testing, toolmenting, training for entrepreneurship development, preparation of
project and product profiles, technical and managerial consultancy, assistance for exports, pollution and
energy audits etc. Office of the Development Commissioner (MSME) provides economic information
services and advises Government in policy formulation for the promotion and development of SSIs. The
field offices also work as effective links between the Central and the State Governments.
Consequent to the increased globalization of the Indian economy, MSMEs are required to face new
challenges. Office of the Development Commissioner (MSME) has recognised the changed
environment and is currently focusing on providing support in the fields of credit, marketing, technology
and infrastructure to MSMEs. Global trends and national developments have accentuated Office of the
Development Commissioner (MSME)'s role as a catalyst of growth of MSMEs in the country.
The main services rendered by DC (MSME) office are:
1. Advising the Government in policy formulation for the promotion and development of MSMEs.
2. Providing techno-economic and managerial consultancy, common facilities and extension
services to MSMEs.
3. Providing facilities for technology upgradation, modernisation, quality improvement and
infrastructure.
4. Developing Human Resources through training and skill upgradation.
5. Providing economic information services.
6. Maintaining a close liaison with the Central Ministries, Planning Commission, State
Governments, Financial Institutions and other Organisations concerned with development of
MSMEs.
7. Evolving and coordinating Policies and Programmes for development of MSMEs as ancillaries
to large industries.
There are 30 MSME-DIs (fromerly SISIs) and 28 Branch MSME-DIs (formerly SISIs) set up in State
capitals and other industrial cities all over the country. The main activities of these institutions are as
follows:Assistance/Consultancy to Prospective
Entrepreneurs
2. Assistance/Consultancy
rendered to
existing units
6.
Entrepreneurship
Programmes
7.
Motivational Campaigns
3.
8.
Production Index
4.
Preparation/Updation
of
Industrial Potential Surveys
9.
10.
5.
Project Profiles
1.
District
Development
11.
Energy Conservation
12.
Pollution Control
13.
14.
Export Promotion
15.
Ancillary Development
16.
17.
18.
19.
20.
21.
Market Surveys
22.
SISIs and its Branches have common facility workshops in various trades. There are at present 42 such
common facility workshops attached to SISIs/Branch SISIs.
1. Economic Investigation
2. Plant and Machinery
3. Research, education and training
4. Raw materials
5. Credit facilities
6. Marketing assistance
7. Cottage industries
15. Helps entrepreneurs in obtaining licenses from the Electricity Board, Water Supply Board, No
Objection Certificates etc.
16. Assist the entrepreneur to procure imported machinery and raw materials.
17. Organises marketing outlets in liaison with other government agencies.
developing and disseminating new knowledge and insights in entrepreneurial theory and practice
through research,
sensitizing the support system to facilitate potential and existing entrepreneurs establish and
manage their enterprises,
Collaborating with similar organisations in India and other developing countries to accomplish
the above objectives.
Objectives:
Augment the supply of trained entrepreneurs through training
Generate multiplier effect on opportunities for self employment
Improve managerial capabilities of small scale industries
Contribute to dispersal of business ownership and thus expand social base of the Indian entrepreneurial
class
Contribute to the creation and dissemination of new knowledge and insight into entrepreneurial theory
and practice through research.
The Augment supply of trainers motivators for entrepreneurship and development
Participate in institutional
Promote micro enterprise at rural level
SIDO is created for development of various small scale units in different areas.
SIDO is a subordinate office of department of SSI and ARI. It is a nodal agency for identifying the
needs of SSI units coordinating and monitoring the policies and programmes for promotion of the small
industries. It undertakes various programmes of training, consultancy, evaluation for needs of SSI and
development of industrial estates. All these functions are taken care with 27 offices, 31 SISI (Small
Industries Service Institute) 31 extension centres of SISI and 7 centres related to production
and process development.
Management activities of SIDO:
To provide training, development and consultancy services to SSI to develop their competitive
strength.
To provide marketing assistance to various SSI units. To assist SSI units in selection of plant and
machinery, location, layout design and appropriate process.
Inculcate the spirit of entrepreneurship among youth
To help them get updated in various information related to the small-scale industries
activities
SIDO is playing a very constructive role for strengthening this vital sector which has proved to be
one of the strong pillars of the economy of the country. It is rendering the services in the following
areas: