Types of Merchandising

Merchandiser
In the manufacturing environment,
apparel merchandising involves the
conceptualization, development,
procurement of raw materials, sourcing
of production, and delivery of apparel
products to either buyer or retailer.

Types of Merchandising
EXPORT MERCHANDISING:
In an Export Production House
In Buying House
RETAIL MERCHANDISING:
For domestic Market

Types
In a big manufacturing unit the role of
merchandising may be classified as below
Marketing Merchandiser
Who take care of marketing
Production Merchandiser
Who take care of all Inhouse activities
Development Merchandising
Who take care of product developement

Types
Sourcing Merchandising
Who take care of procurement
Planning Merchandising
Who take care of production planning.

Qualities of a
Merchandiser
Merchandiser should
Think in Analytical Manner
Be able to speak & write fluently
Get along with subordinates and customers
Be very particular about Merchandising
Develop a sense of Curiosity
Be creative
Be alert
Have good memory power
Have managerial skill to delight authority and
responsibility

Advantages of
Merchandising
Prestige
Good Pay
Relatively rapid advancement
Opportunity of economy growth
Opportunity of personnel growth
Opportunity to work every where
Travel
Self expression
A lead to other carrier opportunity

Role of a Merchandiser
Merchandising development based on buyers
objective
To interact with the Buyer
To interact with the various departments of
manufacturing unit
To do the costing of Garments.
To send the samples to buyers
Development of lab-dip / desk looms
To take the approval from buyers
Procurement of Fabrics/Trims
To carry out the final Inspection
To make sure that shipment goes on time

Buying house
Buying house work as intermediateries
the buyer & the vendor
60 -70% world wide buying routes
through the buying houses
These are situated predominantly at the
sourcing locations

Buying House
Work on profit percentages /
commissions / expense coverage
Large buying houses in India
Landmark / Triburg /H & M / Li &Fung

Role of Merchandiser
Bridges the gap between buyer & vendor
Analysis of market / vendor / order
processing / QA
Group buying
Wholesale activities
Unit control services
Private brand programmes
Foreign buying
Sales promotion buyer / vendor &
development of catalogues
Fashion divisions /offices

Buyer
A Buyer is a Brand.
For example: GAP, NIKE, Adidas etc
are brands as well as buyers.
Most of the brands in the world go for
the outsourcing of their merchandise.

Buyer
All these buyers work through their local
office known as Liaison Office
Further, all the Liaison Offices works
under the Head Office of the
Buyer/Brand.

Role of Merchandiser
To select the vendor for the garment
manufacturing
To work in between the Head Office and
Factory
To take the samples on time
To give all the approvals on time
Planning of merchandise
Vendor management
On time shipment
To visit the factory time to time to check all the
details regarding product, quality,compliances
as specified in the Manual