Professional Documents
Culture Documents
Business Model - Finance Project (Hotel)
Business Model - Finance Project (Hotel)
Number of Rooms
Revenue (Winter)
Revenue (Summer)
Total Revenue per year
Staff Cost per year
Cleaners cost (winter)
Cleaners cost (summer)
Manager cost per year
Total cost per year
Sales
COGS
Gross Profit
Operating Expense
Property Taxes
General Maintance
Total Operating Expense
20
$367,500.00 =
20 rooms
$225,000.00 =
20 rooms
$592,500.00
$75,000.00 =
3 people
$21,000.00 =
20 rooms
$18,000.00 =
20 rooms
$60,000.00 = 60,000 dollars
$174,000.00
$11,850.00
$15,000.00 =
$26,850.00
Year 2
Price Increase
Number of Rooms
Revenue (Winter)
Revenue (Summer)
Total Revenue per year
Staff Cost per year
Cleaners cost (winter)
Cleaners cost (summer)
Manager cost per year
Total cost per year
2.50%
20
$376,687.50 =
20 rooms
$230,625.00 =
20 rooms
$607,312.50
$76,875.00 =
3 people
$21,525.00 =
20 rooms
$18,450.00 =
20 rooms
$60,000.00 = 60,000 dollars
$176,850.00
Operating Profit
Year 3
Price Increase
Number of Rooms
Revenue (Winter)
*
10
*
70%
*
60%
+ 3,000
$391,650.00
Operating Expense
Property Taxes
General Maintance
Total Operating Expense
70%
60%
$592,500.00
$174,000.00
$418,500.00
Operating Profit
Sales
COGS
Gross Profit
*
*
*
*
70%
60%
*
10
*
70%
*
60%
+ 3,000
$607,312.50
$176,850.00
$430,462.50
$12,146.25
$15,000.00 =
$27,146.25
$403,316.25
2.50%
20
$386,104.69 =
20 rooms
70%
Revenue (Summer)
Total Revenue per year
Staff Cost per year
Cleaners cost (winter)
Cleaners cost (summer)
Manager cost per year
Total cost per year
Sales
COGS
Gross Profit
Operating Expense
Property Taxes
General Maintance
Total Operating Expense
$236,390.63 =
20 rooms
$622,495.31
$78,796.88 =
3 people
$22,063.13 =
20 rooms
$18,911.25 =
20 rooms
$63,000.00 = 60,000 dollars
$182,771.25
$12,449.91
$15,000.00 =
$27,449.91
*
10
*
70%
*
60%
+ 3,000
$412,274.16
Year 4
Price Increase
Number of Rooms
Revenue (Winter)
Revenue (Summer)
Total Revenue per year
Staff Cost per year
Cleaners cost (winter)
Cleaners cost (summer)
Manager cost per year
Total cost per year
2.50%
20
$395,757.30 =
20 rooms
$242,300.39 =
20 rooms
$638,057.70
$80,766.80 =
3 people
$22,614.70 =
20 rooms
$19,384.03 =
20 rooms
$63,000.00 = 60,000 dollars
$185,765.53
Operating Expense
Property Taxes
General Maintance
Total Operating Expense
60%
$622,495.31
$182,771.25
$439,724.06
Operating Profit
Sales
COGS
Gross Profit
*
*
70%
60%
*
10
*
70%
*
60%
+ 3,000
$638,057.70
$185,765.53
$452,292.16
$12,761.15
$15,000.00 =
$27,761.15
Operating Profit
$424,531.01
Year 5
Price Increase
Number of Rooms
Revenue (Winter)
Revenue (Summer)
Total Revenue per year
Staff Cost per year
Cleaners cost (winter)
2.50%
20
$405,651.24 =
$248,357.90 =
$654,009.14
$82,785.97 =
$23,180.07 =
20 rooms
20 rooms
*
*
70%
60%
3 people
20 rooms
*
*
10
70%
$19,868.63 =
20 rooms
$66,000.00 = 60,000 dollars
$191,834.67
*
60%
+ 3,000
$654,009.14
$191,834.67
$462,174.47
$13,080.18
$15,000.00 =
$28,080.18
$434,094.29
$2,065,865.70
occupancy
occupancy
*
*
months
occupancy
occupancy
dollars
*
*
*
*
5 months
5 months
*
*
30 days *
30 days *
30 days *
30 days *
10 $ per night
10 $ per night
*
*
30 days *
30 days *
30 days *
30 days *
30 days *
$ in November
occupancy
occupancy
*
*
months
occupancy
occupancy
dollars
*
*
*
*
5 months
5 months
$ in November
occupancy
5 months
occupancy
months
occupancy
occupancy
dollars
*
*
*
*
5 months
30 days *
30 days *
30 days *
$ in November
occupancy
occupancy
*
*
months
occupancy
occupancy
dollars
*
*
*
*
5 months
5 months
*
*
30 days *
30 days *
$ in November
occupancy
occupancy
*
*
months
occupancy
*
*
5 months
5 months
*
*
occupancy
dollars
$ in November
*
*
5 months
2 multiplier
Increase in ultilization
Year 1
Number of Rooms
Revenue (Winter)
Revenue (Summer)
Total Revenue per year
Staff Cost per year
Cleaners cost (winter)
Cleaners cost (summer)
Manager cost per year
Total cost per year
Sales
COGS
Gross Profit
Operating Expense
Property Taxes
General Maintance
Total Operating Expense
5%
20
$393,750.00 =
20 rooms
$243,750.00 =
20 rooms
$637,500.00
$75,000.00 =
3 people
$22,500.00 =
20 rooms
$19,500.00 =
20 rooms
$60,000.00 = 60,000 dollars
$177,000.00
$12,750.00
$15,000.00 =
$27,750.00
Year 2
Price Increase
Number of Rooms
Revenue (Winter)
Revenue (Summer)
Total Revenue per year
Staff Cost per year
Cleaners cost (winter)
Cleaners cost (summer)
Manager cost per year
Total cost per year
2.50%
20
$403,593.75 =
20 rooms
$249,843.75 =
20 rooms
$653,437.50
$76,875.00 =
3 people
$23,062.50 =
20 rooms
$19,987.50 =
20 rooms
$60,000.00 = 60,000 dollars
$179,925.00
Operating Profit
Year 3
Price Increase
*
10
*
75%
*
65%
+ 3,000
$432,750.00
Operating Expense
Property Taxes
General Maintance
Total Operating Expense
75%
65%
$637,500.00
$177,000.00
$460,500.00
Operating Profit
Sales
COGS
Gross Profit
*
*
*
*
75%
65%
*
10
*
75%
*
65%
+ 3,000
$653,437.50
$179,925.00
$473,512.50
$13,068.75
$15,000.00 =
$28,068.75
$445,443.75
2.50%
Number of Rooms
Revenue (Winter)
Revenue (Summer)
Total Revenue per year
Staff Cost per year
Cleaners cost (winter)
Cleaners cost (summer)
Manager cost per year
Total cost per year
Sales
COGS
Gross Profit
Operating Expense
Property Taxes
General Maintance
Total Operating Expense
20
$413,683.59 =
20 rooms
$256,089.84 =
20 rooms
$669,773.44
$78,796.88 =
3 people
$23,639.06 =
20 rooms
$20,487.19 =
20 rooms
$63,000.00 = 60,000 dollars
$185,923.13
$13,395.47
$15,000.00 =
$28,395.47
*
10
*
75%
*
65%
+ 3,000
$455,454.84
Year 4
Price Increase
Number of Rooms
Revenue (Winter)
Revenue (Summer)
Total Revenue per year
Staff Cost per year
Cleaners cost (winter)
Cleaners cost (summer)
Manager cost per year
Total cost per year
2.50%
20
$424,025.68 =
20 rooms
$262,492.09 =
20 rooms
$686,517.77
$80,766.80 =
3 people
$24,230.04 =
20 rooms
$20,999.37 =
20 rooms
$63,000.00 = 60,000 dollars
$188,996.20
Operating Expense
Property Taxes
General Maintance
Total Operating Expense
75%
65%
$669,773.44
$185,923.13
$483,850.31
Operating Profit
Sales
COGS
Gross Profit
*
*
*
*
75%
65%
*
10
*
75%
*
65%
+ 3,000
$686,517.77
$188,996.20
$497,521.57
$13,730.36
$15,000.00 =
$28,730.36
Operating Profit
$468,791.21
Year 5
Price Increase
Number of Rooms
Revenue (Winter)
Revenue (Summer)
Total Revenue per year
2.50%
20
$434,626.33 =
$269,054.39 =
$703,680.72
20 rooms
20 rooms
*
*
75%
65%
$82,785.97 =
3 people
$24,835.79 =
20 rooms
$21,524.35 =
20 rooms
$66,000.00 = 60,000 dollars
$195,146.11
*
10
*
75%
*
65%
+ 3,000
$703,680.72
$195,146.11
$508,534.61
$14,073.61
$15,000.00 =
$29,073.61
$479,461.00
$2,281,900.80
$216,035.10
occupancy
occupancy
*
*
months
occupancy
occupancy
dollars
*
*
*
*
5 months
5 months
*
*
30 days *
30 days *
30 days *
30 days *
10 $ per night
10 $ per night
*
*
30 days *
30 days *
30 days *
30 days *
$ in November
occupancy
occupancy
*
*
months
occupancy
occupancy
dollars
*
*
*
*
$ in November
5 months
5 months
occupancy
occupancy
*
*
months
occupancy
occupancy
dollars
*
*
*
*
5 months
5 months
*
*
30 days *
30 days *
30 days *
30 days *
$ in November
occupancy
occupancy
*
*
months
occupancy
occupancy
dollars
*
*
*
*
5 months
5 months
*
*
30 days *
30 days *
$ in November
occupancy
occupancy
*
*
5 months
5 months
*
*
months
occupancy
occupancy
dollars
$ in November
*
*
*
*
Year 1
Number of Rooms
Revenue (Winter)
Revenue (Summer)
Total Revenue per year
Staff Cost per year
Cleaners cost (winter)
Cleaners cost (summer)
Manager cost per year
Total cost per year
Sales
COGS
Gross Profit
Operating Expense
Property Taxes
General Maintance
Total Operating Expense
20
$367,500.00 =
20 rooms
$225,000.00 =
20 rooms
$592,500.00
$75,000.00 =
3 people
$21,000.00 =
20 rooms
$18,000.00 =
20 rooms
$60,000.00 = 60,000 dollars
$174,000.00
$11,850.00
$15,000.00 =
$26,850.00
10000 $ in May +
$391,650.00
$137,077.50
$254,572.50
Year 2
Price Increase
Number of Rooms
Revenue (Winter)
Revenue (Summer)
Total Revenue per year
Staff Cost per year
Cleaners cost (winter)
Cleaners cost (summer)
Manager cost per year
Total cost per year
2.50%
20
$376,687.50 =
20 rooms
$230,625.00 =
20 rooms
$607,312.50
$76,875.00 =
3 people
$21,525.00 =
20 rooms
$18,450.00 =
20 rooms
$60,000.00 = 60,000 dollars
$176,850.00
Operating Expense
Property Taxes
General Maintance
Total Operating Expense
Operating Profit
Taxes (35%)
Net Income
*
*
*
+
$592,500.00
$174,000.00
$418,500.00
Operating Profit
Taxes (35%)
Net Income
Sales
COGS
Gross Profit
*
*
*
*
*
*
*
+
$607,312.50
$176,850.00
$430,462.50
$12,146.25
$15,000.00 =
$27,146.25
$403,316.25
$141,160.69
$262,155.56
10000 $ in May +
Year 3
Price Increase
Number of Rooms
Revenue (Winter)
Revenue (Summer)
Total Revenue per year
Staff Cost per year
Cleaners cost (winter)
Cleaners cost (summer)
Manager cost per year
Total cost per year
Sales
COGS
Gross Profit
Operating Expense
Property Taxes
General Maintance
Total Operating Expense
2.50%
20
$386,104.69 =
20 rooms
$236,390.63 =
20 rooms
$622,495.31
$78,796.88 =
3 people
$22,063.13 =
20 rooms
$18,911.25 =
20 rooms
$63,000.00 = 60,000 dollars
$182,771.25
$12,449.91
$15,000.00 =
$27,449.91
10000 $ in May +
$412,274.16
$144,295.95
$267,978.20
Year 4
Price Increase
Number of Rooms
Revenue (Winter)
Revenue (Summer)
Total Revenue per year
Staff Cost per year
Cleaners cost (winter)
Cleaners cost (summer)
Manager cost per year
Total cost per year
2.50%
20
$395,757.30 =
20 rooms
$242,300.39 =
20 rooms
$638,057.70
$80,766.80 =
3 people
$22,614.70 =
20 rooms
$19,384.03 =
20 rooms
$63,000.00 = 60,000 dollars
$185,765.53
Operating Expense
Property Taxes
General Maintance
Total Operating Expense
Operating Profit
Taxes (35%)
Net Income
*
*
*
+
$622,495.31
$182,771.25
$439,724.06
Operating Profit
Taxes (35%)
Net Income
Sales
COGS
Gross Profit
*
*
*
*
*
*
*
+
$638,057.70
$185,765.53
$452,292.16
$12,761.15
$15,000.00 =
$27,761.15
$424,531.01
$148,585.85
$275,945.16
10000 $ in May +
Year 5
Price Increase
Number of Rooms
Revenue (Winter)
Revenue (Summer)
Total Revenue per year
Staff Cost per year
Cleaners cost (winter)
Cleaners cost (summer)
Manager cost per year
Total cost per year
Sales
COGS
Gross Profit
Operating Expense
Property Taxes
General Maintance
Total Operating Expense
Operating Profit
Taxes (35%)
Net Income
Total Operating Profit
Average operating profit
2.50%
20
$405,651.24 =
20 rooms
$248,357.90 =
20 rooms
$654,009.14
$82,785.97 =
3 people
$23,180.07 =
20 rooms
$19,868.63 =
20 rooms
$66,000.00 = 60,000 dollars
$191,834.67
*
*
*
*
*
+
$654,009.14
$191,834.67
$462,174.47
$13,080.18
$15,000.00 =
$28,080.18
10000 $ in May +
$434,094.29
$151,933.00
$282,161.29
$2,065,865.70
$413,173.14 *
19.5 times
70% occupancy
60% occupancy
*
*
10 months
70% occupancy
60% occupancy
3,000 dollars
*
*
*
*
5 months
5 months
*
*
30 days *
30 days *
175
125
30 days *
30 days *
10
10
*
*
30 days *
30 days *
179.375
128.125
30 days *
30 days *
10.25
10.25
5,000 $ in November
70% occupancy
60% occupancy
*
*
10 months
70% occupancy
60% occupancy
3,000 dollars
*
*
*
*
5,000 $ in November
5 months
5 months
70% occupancy
60% occupancy
*
*
10 months
70% occupancy
60% occupancy
3,000 dollars
*
*
*
*
5 months
5 months
*
*
30 days *
30 days *
183.859375
131.328125
30 days *
30 days *
10.50625
10.50625
5,000 $ in November
70% occupancy
60% occupancy
*
*
10 months
70% occupancy
60% occupancy
3,000 dollars
*
*
*
*
5,000 $ in November
5 months
5 months
*
*
30 days * 188.45585938
30 days * 134.61132813
30 days *
30 days *
10.76890625
10.76890625
70% occupancy
60% occupancy
*
*
10 months
70% occupancy
60% occupancy
3,000 dollars
*
*
*
*
5,000 $ in November
$8,056,876.24
5 months
5 months
*
*
30 days * 193.16725586
30 days * 137.97661133
30 days * 11.038128906
30 days * 11.038128906
$ per night
$ per night
$ per night
$ per night
$ per night
$ per night
$ per night
$ per night
$ per night
$ per night
$ per night
$ per night
$ per night
$ per night
$ per night
$ per night
$ per night
$ per night
$ per night
$ per night
CAPM Calculation
beta
risk-free rate
Equity market
Discount rate:
Year
Profit
PV
NPV
1.1
2.25% 10 yr rate
7.00%
7.48%
0
7.48%
$ 4,749,140.03
Source: http://finance.yahoo.com/q/ks?s=IHG+
Source: http://www.treasury.gov/resource-cente
Expected long-term market return
1
2
3
$ 254,572.50 $ 262,155.56 $ 267,978.20
$ 236,866.71 $ 226,957.31 $ 215,862.45
.yahoo.com/q/ks?s=IHG+Key+Statistics
easury.gov/resource-center/data-chart-center/interest-rates/Pages/TextView.aspx?data=yield
market return
4
5
6
$ 275,945.16 $ 282,161.29 $
287,804.51
$ 206,820.20 $ 196,770.58 $
186,746.67
Perpetual PV from Y5 (inclusive) $
r
Ratio of PV growth
Yr = Y5* (1.02)^(r-5) 0.949058
Yr/(1+discount)^r
3,862,633.36
atio of PV growth
Assume that GM is still hired in Year 2. Also, general renovation and maintenance cost mus
Year 1
Number of Rooms
20
Revenue (Winter)
$367,500.00 =
20 rooms
Revenue (Summer)
$225,000.00 =
20 rooms
Total Revenue per year
$592,500.00
Staff Cost per year
$75,000.00 =
3 people
Cleaners cost (winter)
$21,000.00 =
20 rooms
Cleaners cost (summer)
$18,000.00 =
20 rooms
Manager cost per year
$60,000.00 =
60,000 dollars
Total cost per year
$174,000.00
Sales
COGS
Gross Profit
Operating Expense
Property Taxes
General Maintance
Total Operating Expense
$592,500.00
$174,000.00
$418,500.00
$11,850.00
$15,000.00 =
$26,850.00
Operating Profit
Taxes (35%)
Net Income
$391,650.00
$137,077.50
$254,572.50
Year 2
Price Increase
Number of Rooms
Revenue (Winter)
Revenue (Summer)
Total Revenue per year
Staff Cost per year
Cleaners cost (winter)
Cleaners cost (summer)
Manager cost per year
Total cost per year
2.50%
20
$376,687.50 =
$0.00 =
$376,687.50
$38,437.50 =
$21,525.00 =
$0.00 =
$60,000.00 =
$119,962.50
Sales
COGS
Gross Profit
Operating Expense
Property Taxes
General Maintance
Total Operating Expense
Operating Profit
10000 $ in May
20 rooms
20 rooms
3 people
20 rooms
20 rooms
60,000 dollars
$376,687.50
$119,962.50
$256,725.00
$7,533.75
$15,000.00 =
$22,533.75
$234,191.25
10000 $ in May
Taxes (35%)
Net Income
$81,966.94
$152,224.31
Year 3
Price Increase
Number of Rooms
Revenue (Winter)
Revenue (Summer)
Total Revenue per year
Staff Cost per year
Cleaners cost (winter)
Cleaners cost (summer)
Manager cost per year
Total cost per year
2.50%
30
$496,420.31 =
$295,488.28 =
$791,908.59
$78,796.88 =
$28,366.88 =
$23,639.06 =
$63,000.00 =
$193,802.81
Sales
COGS
Gross Profit
Operating Expense
Property Taxes
General Maintance
Total Operating Expense
$15,838.17
$15,000.00 =
$30,838.17
$567,267.61
$198,543.66
$368,723.95
Year 4
Price Increase
Number of Rooms
Revenue (Winter)
Revenue (Summer)
Total Revenue per year
Staff Cost per year
Cleaners cost (winter)
Cleaners cost (summer)
Manager cost per year
Total cost per year
2.50%
30
$551,233.39 =
$333,163.04 =
$884,396.43
$80,766.80 =
$31,499.05 =
$26,653.04 =
$63,000.00 =
$201,918.89
Operating Expense
Property Taxes
General Maintance
3 people
30 rooms
30 rooms
60,000 dollars
$791,908.59
$193,802.81
$598,105.78
Operating Profit
Taxes (35%)
Net Income
Sales
COGS
Gross Profit
30 rooms
30 rooms
10000 $ in May
30 rooms
30 rooms
3 people
30 rooms
30 rooms
60,000 dollars
$884,396.43
$201,918.89
$682,477.54
$17,687.93
$15,000.00 =
10000 $ in May
$32,687.93
Operating Profit
Taxes (35%)
Net Income
$649,789.61
$227,426.36
$422,363.24
Year 5
Price Increase
Number of Rooms
Revenue (Winter)
Revenue (Summer)
Total Revenue per year
Staff Cost per year
Cleaners cost (winter)
Cleaners cost (summer)
Manager cost per year
Total cost per year
2.50%
30
$608,476.86 =
$372,536.85 =
$981,013.71
$82,785.97 =
$34,770.11 =
$29,802.95 =
$66,000.00 =
$213,359.02
Sales
COGS
Gross Profit
Operating Expense
Property Taxes
General Maintance
Total Operating Expense
Operating Profit
Taxes (35%)
Net Income
Total Operating Profit
Average operating profit
30 rooms
30 rooms
3 people
30 rooms
30 rooms
60,000 dollars
$981,013.71
$213,359.02
$767,654.69
$19,620.27
$15,000.00 =
$34,620.27
10000 $ in May
$733,034.41
$256,562.04
$476,472.37
$2,575,932.88
$515,186.58 *
19.5 times
*
*
70% occupancy
60% occupancy
*
*
5 months
5 months
*
*
30 days
30 days
*
*
*
*
*
+
10 months
70% occupancy
60% occupancy
3,000 dollars
*
*
*
*
*
*
30 days
30 days
*
*
5,000 $ in November
70% occupancy
0% occupancy
*
*
5 months
5 months
*
*
30 days
30 days
*
*
*
*
*
+
5 months
70% occupancy
0% occupancy
3,000 dollars
*
*
*
*
*
*
30 days
30 days
*
*
5,000 $ in November
*
*
*
*
60% occupancy
50% occupancy
*
*
5 months
5 months
*
*
30 days
30 days
*
*
*
*
*
+
10 months
60% occupancy
50% occupancy
3,000 dollars
*
*
*
*
*
*
30 days
30 days
*
*
5,000 $ in November
65% occupancy
55% occupancy
*
*
5 months
5 months
*
*
30 days
30 days
*
*
*
*
*
+
10 months
65% occupancy
55% occupancy
3,000 dollars
*
*
*
*
*
*
30 days
30 days
*
*
5,000 $ in November
*
*
*
*
70% occupancy
60% occupancy
*
*
5 months
5 months
*
*
30 days
30 days
*
*
*
*
*
+
10 months
70% occupancy
60% occupancy
3,000 dollars
*
*
*
*
*
*
30 days
30 days
*
*
5,000 $ in November
$10,046,138.22
10 $ per night
10 $ per night
CAPM Calculation
beta
risk-free rate
Equity market
Discount rate:
Year
Profit
Extension Cost
PV
7.48%
NPV
$ 6,639,138.61
NPV Incr
$ 1,889,998.58
1.1
2.25% 10 yr rate
7.00%
7.48%
0
Source: http://finance.yahoo.com/q/ks?s=IHG+
Source: http://www.treasury.gov/resource-cente
Expected long-term market return
1
2
3
$ 254,572.50 $
152,224.31 $ 368,723.95
-$ 1,000,000.00
$ 236,866.71 -$
733,949.28 $ 297,015.41
ahoo.com/q/ks?s=IHG+Key+Statistics
sury.gov/resource-center/data-chart-center/interest-rates/Pages/TextView.aspx?data=yield
rket return
4
5
$ 422,363.24 $ 476,472.37 $
6 r
Ratio of PV growth
486,001.81 Yr = Y5* (1.02)^(r-5) 0.949058
$ 316,560.19 $ 332,277.13 $
315,350.24 Yr/(1+discount)^r
Perpetual PV from Y5 (inclusive) $
6,522,645.57
atio of PV growth
$6,639,138.61
$4,749,140.03
71.53% = $4,749,140.03 NPV
/
28.47% =
100%
397.96648701 =
1000 shares /
397
$2,518.89 = $1,000,000.00 capital /
$6,639,138.61 NPV
71.53%
71.53%
397 shares
1000 shares