Media Kit

2015

About Pilcrow & Dagger

Pilcrow & Dagger is a newly launched literary magazine dedicated to featuring the
works of authors, previously published or unpublished, from around the globe.
We launched our website http://www.pilcrowdagger.com in September 2014. There you
will find our submission requirements, the themes for our issues, and meet the staff.
Our site also hosts our blog. We write about things that will help writers how to write
crime scenes, what is Point of View, grammar tips, characterization, phobias, and things writers
might include in their works. In October, author Melissa Snark, reposted her famed Cat Lawsuit
letters on our blog. Then, in November in honor of National Novel Writing Month, we teamed
with author Kristen Lamb, author AJ Lape, author Liz Schulte, retired publisher Jerry
Constantino, and author Amber Skye Forbes to write a round-robin story. It was fantastic! All of
which you can read on the blog. On Sundays we publish a very popular Sunday Newspaper that
is satirical and humorous in nature.
We opened the submission window for the first issue in mid-September. We marketed to
writers groups through meetup.com around the world and through social media for writers to
submit their fictional short stories, non-fiction short stories, essays, and poetry. We received in
total 108 submissions from New Zealand to the UK and all across the United Stated.
January 15, 2015 the premier edition launched. We published 15 authors from around the
globe in an eclectic collection. The first issue is available online on our site. With this issue we
produced a podcast of one of the stories and opened our magazine up for subscriptions via print
or digital delivery.
Pilcrow & Dagger has a social media presence on Facebook, Twitter, Tumblr, LinkedIn,
and Pinterest. Our digital subscription is available on Kindle Fire, PC, Mac, Google Nexus,
IPhones, IPads, tablets, and Android applications. And, our podcast is growing in popularity with
its old-fashioned radio storytelling style.

Why Pilcrow & Dagger?

With a growing global presence and social media identity, Pilcrow & Dagger is an
excellent investment for advertising and marketing your products and services.
There are a number of advertising opportunities available. In the digital and print
magazine inside covers, internal pages, a variety of sizes, and classified ads. The Sunday
Newspaper also has available ad space, or you can have your advertisement heard on our
podcast.

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2015 Publication Schedule

March 1, 2015
Theme: Spring Cleaning and Open Call
Space Reserved: February 7, 2015
Materials Due: February 15, 2015
April 15, 2015
Theme: Hometown Stories and Open Call
Space Reserved: March 23, 2015
Materials Due: March 30, 2015
May 30, 2015 (May/June issue)
Theme: Summer Vacation Stories, Travel Stories, and Open Call
Space Reserved: May 1, 2015
Materials Due: May 8, 2015
July 14, 2015
Theme: Mid-Summer Dreams and Open Call
Space Reserved: June 19, 2015
Materials Due: June 26, 2015
August 28, 2015 (August/September issue)
Theme: First Day of School Stories and Open Call
Space Reserved: August 3, 2015
Materials Due: August 10, 2015
October 12, 2015
Theme: Halloween Stories and Open Call
Space Reserved: September 18, 2015
Materials Due: September 25, 2015
November 26, 2015 (November/December issue)
Theme: Holiday Traditions and Open Call
Space Reserved: November 2, 2015
Materials Due: November 9, 2015

** The 2016 schedule will be released December 1, 2015

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Ad Dimensions
LITERARY MAGAZINE
HORIZONTAL CONFIGURATION (see layout pages)
Full Page
Half Page
Quarter Page
1/8 Page
1/16 Page

6.5" x 9.3"
6.5 x 4.65
3.25 x 4.65
3.25 x 2.32
3.25 x 1.16

VERTICAL CONFIGURATION (see layout pages)

Full Page
Half Page
Quarter Page
1/8 Page
1/16 Page

6.5" x 9.3"
3.25 x 9.3
1.63 x 9.3
1.63 x 4.65
1.63 x 2.32

Full Page ads and covers also available.

Full bleed is not available except on covers. Spreads are not available.
Digital issues are in full color. Print issues are black and white.

SUNDAY NEWSPAPER
Width: 1 Column 1.5
2 Columns 3.6
3 Columns 5.6
4 Columns 7.5
Length: 1 inch up to 4 inches
Photos and ads can be color or black and white. Ads appear only in the Sunday Newspaper.
Ad materials are due TWO WEEKS prior to placement in the newspaper. Example: Ads
submitted for publication on February 8, 2015 need to be sent in by January 25, 2015.

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1/8 Page

Quarter Page
Advertisement

Horizontal
Ad
(3.25 x 2.32)
1/16 Page Horizontal

(3.25 x 4.65)

Advertising
(3.25 x 1.16)
Classified Ads
Available by the word
20 word minimum.

Half Page Horizontal

Advertising
(6.5 x 4.65)

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1/8
Page
Vertical
Quarter

Half Page

Page

Vertical

Vertical

Advertising

Ad
(1.63 x 9.3)

(3.25 x 9.3)

Ad
(1.63 x 4.65)

1/16
Page
Vertical
Ad
(1.63 x 2.32)
Classified
Ads
By the word
20 word
minimum
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Rates
DISPLAY AND PODCAST AD RATES
Horizontal and Vertical Layout (per issue)
1 issue
$250.00
Full Page
$125.00
Half Page
$63.00
Quarter Page
$31.00
1/8 Page
$16.00
1/16 Page

4 issues
$200.00
$100.00
$50.40
$24.80
$12.80

8 issues
$187.50
$93.75
$47.25
$23.25
$12.00

4 issues
$315.00
$270.00
$270.00

8 issues
$297.50
$255.00
$255.00

Classified Ads (per word/per issue, 20-word minimum)

1 issues
4 issues
$2.50
$2.00
Per word

8 issues
$1.50

Cover Ads
Inside Front
Inside Back
Back

1 issue
$350.00
$300.00
$300.00

Sunday Newspaper Ads (price per inch, up to 4 inches)

1 edition
2 editions
$5.00
$4.00
1 Column
$10.00
$8.00
2 Columns
$15.00
$12.00
3 Columns
$20.00
$16.00
4 Columns
Podcast Ads (30-second reading)
1 podcast
$200.00
Before Podcast
$100.00
After Podcast

3 editions
$3.00
$6.00
$9.00
$12.00

2 podcasts
$180.00
$90.00

4 editions
$2.00
$4.00
$6.00
$8.00

3 podcasts
$170.00
$85.00

Terms

All advertising is pre-paid via PayPal.

No cash discount.
All work art, photography, mechanicals, layout, etc. is payable and non-commissionable.
There are no guaranteed positions of advertising except for covers and podcasts.
Classified ads will be in the rear of the magazine.
All content and art must be approved prior to acceptance. Professional, no erotica. Advertised
services must be accompanied by a resume/examples of work.

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Delivery Specifications
We layout and build our magazine in Microsoft Word.
PRINT & DIGITAL

Send documents in Microsoft Word attachment.

Send PDF of desired final look.
Layout may need to be redesigned as close as possible to final product look in case of
incompatible programs.
Digital issues of Pilcrow & Dagger are published in color.
Print issues of Pilcrow & Dagger are published in black and white except for covers.
Submitted materials should be in the size specifications of final product.
All elements of layered art should be sent along with the final product.
Artwork and photography send 300 dpi as a minimum, png, jpg, and eps.

PODCAST

Send copy as Microsoft Word or PDF attachment.

Podcast ads are read and recorded.
Copy should be 30 seconds maximum when read aloud.
Editing the material without denigrating the products or services integrity may occur to
keep advertisement within time guidelines.

NEWSPAPER

Send copy as Microsoft Word attachment.

Send art and photography as png or jpg files 300 dpi. No layered art or eps.
Submitted materials should be in the size specification of final product.

Send all document and questions to info@pilcrowdagger.com. Put advertising in the

subject line.

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